RURAL MEDICAL CAMPS

RURAL MEDICAL CAMP (Event Management)

A
PROJECT REPORT

Submitted by
Kashish Khurana
Amrit Kumar
Jatin Arora
Sushrut Kuthiala

Registration No:
11615666
11612722
11615211
11603846

In partial fulfilment of Marketing (Event Management) project

Mittal School of Business

LOVELY PROFESSIONAL UNIVERSITY

Phagwara, Punjab
November 2018

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 RURAL MEDICAL CAMPS

CERTIFICATE
Certified that the project report “Rural Medical Camp- Event Management Plan” is the
bonafide work of Kashish Khurana, Amrit Kumar, Jatin Arora, Sushrut Kuthiala Regd.
No: 11615666, 11612722, 11615211, 11603846 student of Bachelor of Commerce with
Honors of Mittal School of Business, Lovely Professional University carried out under our
supervision during November 2018.

Signature of the author

Date : November, 2018
Name : Mr. Kashish Khurana
Mr. Amrit Kumer
Mr. Jatin Arora
Mr. Sushrut Kuthiala

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ACKNOWLEDGEMENT

This has been an awesome experience in the field of analysis, organizing and managing the
event and has been a great learning experience for me. The project assigned to me had a great
potential and tremendous scope of application.
There have been many of the people who have supported me throughout the project and I take
this opportunity to thank them for their time and exertion.

Mundane words are not enough to express my insufficient to express my indebtedness towards
Mr. Vishwas Gupta, Assistant Professor, Lovely Professional University. Whose enormous
assistance giving me the opportunity to undergo my analysis report of an esteemed company.

I am also thankful to all the other persons of the marketing and operation department.

Least but not last, my heartfelt gratitude goes to my family and friends for constantly
auspicious and bolstering me throughout the project.

Mr. Vishwas Gupta Kashish Khurana

Asst. Professor, LPU Amrit Kumar
Jatin Arora
Sushrut Kuthiala

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TABLE OF CONTENT
TITLE PAGE NO.

TITLE PAGE 1

CERTIFICATE 2

ACKNOWLEDGEMENT 3

LITERATURE REIEWS 5-13

QUESTIONNAIRE 14-22

WHY MEDICAL CAMPS 23

MEDICAL CAMP PLAN 24

OBJECTIVES 25

ORGANISING A TEAM 25

DATE AND VENUE 26

EVENT BRANDING 26

MASTER PLAN 27

PARTNER/ SPONSORS 28

PUBLICITY PLAN 28-29

BUDGET 29

MEDIA PERTNER 30

CONCLUSION 30-31

REFERENCES 32

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LITERATURE REVIEWS
Literature Review 1
1- Name of the event: Multi-specialty medical camp

2- Theme of the event: ECG, eye test, pathological test

3- Duration: - Every alternative Sunday

4- Time: - 7 am to 10 am

5- Location: - Adopted village in Agra

6- Organizer: - DEI University (NSS wing)

7- Collaborator- Dayalbagh Saran Ashram Hospital and paramedical staff

8- Client- Local people of Agra villages

9- Details- Preparations for readying the venue of the Medical Camp start one day before the
camp when all the necessary equipment, furniture, tent etc. are loaded in the truck and
Tractor trolley by the volunteers for transporting them to the medical camp site early next
morning. On the day of the medical camp the NSS volunteers (20 per camp) arrive early
in the morning at 3:30 AM to erect pandals, setup generator for power, setup cables to
provide power for the medical equipment, and counters for registration and distribution of
the prescribed medicines.
10- Positive Facts- This camp is being organised on every alternative Sunday throughout the
year, also the management of NSS manages the whole event in a professional and smooth
way. Well experienced specialist doctors from reputed organizations across the country
including Dayalbagh Saran Ashram Hospital, Faridabad and New Delhi consistently render
their services in this medical camp with full dedication. For all the tests conducted in the
camp the reports are provided immediately within the duration of the camp.
11- Media Coverage- Media coverage was less, but we have gathered some proof as an image
which was released by DUI University NSS.

References
Dayalbagh Educational Institute (Deemed University) National Service Scheme. (n.d.).
Retrieved from www.dei.ac.in: https://www.dei.ac.in/dei/nss/index.php/free-medical-
camps/23-freemedical-camps

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Literature Review 2
1- Name of the event: - Free medical health check-up camp
2- Theme of the event: - Free body test, blood test
3- Duration: - 19th November 2017
4- Time: - 10am to 3pm
5- Location: - Ralegan Siddhi
6- Organizer: - ZEN Multi Speciality Hospital
7- Client: - People from adjoining and local village
8- Details: - Maharashtra government organised free medical health check-up camps across
the state. One, of such camp was organised in Ralegan siddhi, a native village of famous social
worker Anna Hazare. The medical camp was conducted in the memory of late Laxmibai
Hazare, mother of Anna Hazare. People from adjoining villages and Ralegan siddhi gave
overwhelming response to the free health check-up camp. Specialist doctors from various
fields of medicine had participated in the camp, where Blood tests were done for free.
9- Positive facts: - The positivity of the event was that it was free for the village people and
the people from adjoining villages were also brought to the camp, this camp was organised by
the Government of Maharashtra in order to ensure the good health of the people in villages.
This is the first ever free health check-up medical camp which has been organised at a rural
level. If government organises such camps across the state, then we will ensure that
Maharashtra becomes disease free state soon.
10- Media Coverage- The media partner for this camp was “mymedicalmantra”

References My Medical Mantra. (2017, November 19). Retrieved from mymedicalmantra:

http://www.mymedicalmantra.com/rural-medical-camps-in-the-state-will-ensure-diseasefree-
maharashtra-anna-hazare/

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Literature Review 3
1- Name of the event: - Health check camp
2- Theme of the event: - Weight and blood pressure, ECG
3- Duration: - 10th September 2016
4- Time: - 12am to 11pm
5- Organizer: - Fortis Foundation
6- Client: - Rural mass of the village
7- Details: - Health Check Camps are organised with support from Fortis Escorts Faridabad in
various areas in Haryana which cater to the rural masses free of cost. Test conducted at the
camps include weight and blood pressure, ECG (electrocardiography), echocardiography and
distribution of free samples of medicines. Fortis Malar Hospital has also conducted various
health camps in Tamil Nadu. In 2010, 4000 people were covered in the Thirunelveli district
comprising of 10 villages which has been adopted by India Cements Limited. 2,500 people
were covered in the Virudachalam area and more such camps were conducted in different
regions of the state catering to the rural region, free of cost.
8- Positive Facts: - The medical camps organized by Fortis Foundation are free of cost and
provide number of facilities to the village mass by providing them free check-ups as well as
by providing them free medication for the same. The whole heartedly treat their patients and
try to solve their problems.
9- Media Coverage: -

References

Fortis. (2016, September 10). Retrieved from Fortis Foundation:

http://www.fortishealthcare.com/india/events/400-screened-during-health-camp-7
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Literature Review 4
1- Name of the event: - Free Medical Camp
2- Theme of the event: - Hepatitis B & C test, HCV test, HBsAg tests
3- Duration: - 31st August 2018
4- Organizers: - Transparent Hands
5- Place: - Depalpur, Okara Pakistan
6- Sponsors: - Mitsubishi Corporation Pakistan
7- Clients: - People around the area
8- Details: - Transparent Hands organized a free medical camp on 31st August 2018 in Govt
Girls Primary School, Rasool Pur, Depalpur Dist. Okara. The camp was organized by
Transparent Hands with collaboration of Mitsubishi Corporation Pakistan. In this medical
camp, with the help of Mitsubishi Corporation Pakistan, Transparent Hands checked 487
patients free of cost and they were also given free medicines as prescribed by doctors. Out of
these patients, around 90 people were given free blood sugar test facility.
In this medical camp, Hepatitis B & C test facility was also provided to the patients by one of
the local organizations “Ameer Begum Welfare Trust”. Out of all the patients, HCV and
HBsAg tests of 87 patients were performed.
9- Positive Facts: - Transparent Hands team comprising of 10 members managed this medical
camp successfully. Team included 3 doctors, 2 pharmacists / dispensers, 2 Phlebotomists, 1
supervisor, 1 patient registration person and 1 photographer. The camp has successfully
created an impact in the lives of more than 480 patients of surrounding areas of the camp. We
look forward to organizing many such camps to facilitate the poor and deserving patients of
Pakistan.
10- Media Coverage: -

References Transparent Hands. (2018, August 31). Retrieved from Transparent Hands:
https://www.transparenthands.org/medical-camps/free-medical-camp-in-okara-sponsoredby-
mitsubishi-corporation

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Literature Review 5
1- Name of the event: - Free Health Check-up Camp
2- Theme of the event: - Awareness regarding diet, exercise, weight control
3- Duration: - 25th October 2015
4- Venue: - Halonda, Rajasthan
5- Organizers: - Global Association of Physicians of Indian Origin (GAPIO)
6- Collaborator: - Global Health and Education
7- Clients: - People near that area
8- Details: - A free Medical Health Check-up camp was organised by Global Association of
Physicians of Indian Origin (GAPIO) in collaboration with Global Health and education on
25th October 2015 at Halonda, on 31st October at Sawaimadhopur and on 2nd November
2015 at Sherpur, Rajasthan. The objective of the camp was to provide information regarding
diet, exercise and weight control. Free medicines have been provided to subjects who were
diagnosed with HTN and or DM and advised them to follow up with their local doctors or
Public Health Centres or with one of our GHE-affiliated doctors. A large proportion of the
population was found to be either underweight (25% with BMI <18.5) or overweight (27%
with BMI between 23 and 27.9) / obese (16% with BMI 28 +).
9- Positive Facts: - "Adopt a Patient" program has been started where free medicines have
been provided and follow ups to very sick patients who otherwise could not afford medical
care. We are already taking care of one of the patients under this program.
10- Media Coverage: -

References

GAPIO. (2015, October 25). Retrieved from Global Association of Physicians of Indian Origin
(GAPIO): http://www.gapio.in/project_detail.php?t=a-free-medical-health-check-up-camp-
wasorganised-by-global-association-of-physicians-of-indian-origin-(gapio)-in-collaboration-
withglobal-health-and-education.&pid=5

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Literature Review 6
1- Name of the event: - Free medical camp
2- Theme of the event: - Blood Pressure & Sugar check-ups, Ultrasound facility
3- Duration: - 4th May 2018
4- Place: - Bhai Kot, Lahore
5- Organizers: - Transparent Hands
6- Sponsors: - Hi-Tech Lubricants Limited
7- Clients: - People of that village
8- Details: - Transparent Hands organized a free medical camp on 4th May 2018 in Bhai Kot,
Lahore. This camp was organized by Transparent Hands with collaboration of Hi-Tech
Lubricants Limited. In this medical camp, 424 patients were checked free of cost and they
were also given free medicines as prescribed by the doctors present during the camp.
All the patients were suffering from various diseases including skin infection, chest infection,
kidney pain, chest pain, joints pain, blood pressure, diabetes and diarrhoea. Free blood
pressure and sugar check-up facility and ultrasound facility were also given to the patients.
9- Positive Facts: - Transparent Hands team comprising of 10 members managed this medical
camp successfully. Team included 3 doctors, 2 pharmacists, 1 phlebotomist, 1 supervisor, 2
patient registration persons and 1 photographer. This medical camp has successfully created
an impact in the lives of 424 patients in Bhai Kot area. We look forward to organizing many
such free medical camps in future to facilitate the underprivileged patients of Pakistan with
the collaboration of our kind partners.
10- Media Coverage: -

References

Transparent Hands. (2018, May 4). Retrieved from Transparent Hands- Reaching Down &
Lifting People up: https://www.transparenthands.org/medical-camps/free-
medical-camp-in-bhaikot-sponsored-by-hi-tech-lubricants-limited/

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Literature Review 7
NAME OF THE EVENT – FREE MEDICAL CAMP
THEME OF THE EVENT- TO TEST SUGAR LEVEL AND GICE FREE MEDICINES
DURATION- 17TH FEB 2018
ORGANISER- TRANSPARENT HANDS
CLIENT- STUDENTS AND STAFF MEMBERS OF Sunrise Science School in Tatral
Distt. Chakwal.
DETAILS- Transparent Hands organized a free medical camp on 17th Feb, 2018 at Sunrise
Science School in Tatral Distt. Chakwal. The camp was organized with collaboration of Qazi
Foundation Pakistan. In this medical camp, around 316 patient were checked free of cost and
were also given free medicines as prescribed by doctor. Out of these patients, 70 people were
given free blood sugar test facility.In medical camp, a few surgical cases were also identified
and they were further registered for surgery with Transparent Hands. Out of these surgical
patients, 4 with Tonsillitis, 3 with Fibroid Uterus, 2 cardiac patients, 2 patients of kidney stones
and one each with Gall bladder stone, Paraumbilical hernia were registered.
REFERENCE
medical camps. (2018, feb 17). Retrieved from transparent hands:
https://www.transparenthands.org/medical-camps/free-medical-camp-
chakwalsponsored-qazi-foundation-pakistan/
Literature Review 8
NAME OF THE EVENT - FREE MEDICAL CAMPS
THEME OF THE EVENT- TO TREAT LOCAL PEOPLE AND PROVIDE FREE
MEDICINES.
DURATION- 21ST APRIL , 2018
ORGANISER- TRANSPARENT HANDS
CLIENT- PEOPLE OF Khana Labana, Sheikhupura Muridke Road, District Sheikhupura
DETAILS- Transparent Hands organized a free medical camp on 21th April 2018 at Khana
Labana, Sheikhupura Muridke Road, District Sheikhupura. The camp was organized by
Transparent Hands with collaboration of Hope Uplift Foundation. In this medical camp, 433
patients were checked free of cost and they were also given free medicines as prescribed by
doctors. Out of these patients, around 80 people were given free blood sugar test facility.
In medical camp, a few surgical cases were also identified and they were further pre-registered
with Transparent Hands for free of cost surgical treatment. Among these surgical patients; 1
patients of Tonsillitis, 1 patient of Umbilical lamps, 1 patients of goiter and 2 hernia patient
were registered. (MEDICAL CAMPS, 2018)
References medical camps. (2018, april 26). Retrieved from TRANSPARENT HANDS:
https://www.transparenthands.org/medical-camps/free-medical-camp-in-narowalsponsored-
by-reem-rice-mills-pvt-ltd/
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Literature Review 9
NAME OF THE EVENT – FREE MEDICAL CAMPS
THEME OF THE EVENT- WORKERS WERE CHECKED FREE OF COST
DURATION- 26TH APRIL, 2018
ORGANISER- TRANSPARENT HANDS
CLIENT- WORKERS OF Reem Rice Mills, Narowal.
DETAILS- Transparent Hands organized a free medical camp on 26th April 2018 in Reem
Rice Mills, Narowal. This camp was organized by Transparent Hands with collaboration of
Reem Rice Mills (Pvt) Ltd. In this medical camp, 201 patients including workers from Reem
Rice Mills, were checked free of cost and they were also given free medicines as prescribed
by doctors. All the patients were suffering from minor diseases including chest infection, urine
infection, skin allergy, kidney pain, joints pain, blood pressure, diabetes and eye infection.
Free blood pressure and sugar check up facility were also given to the patients.

References medical camps. (2018, april 26). Retrieved from TRANSPARENT HANDS:
https://www.transparenthands.org/medical-camps/free-medical-camp-in-
narowalsponsored-by-reem-rice-mills-pvt-ltd/

Literature Review 10
NAME OF THE EVENT – FIRST AID TRAINING PROGRAMME.
THEME OF THE EVENT- How to use first aid kits in time of emergency.
DURATION- 23RD APRIL 2018
TIME- 9:00 A.M TO 2:00 P.M
ORGANISER- THE NALANDA FOUNDATION
CLIENT- SCHOOL STUDENTS OF JAMMU
DETAILS- First aid training programme were conducted for students from three schools in
Jammu. The children were taught how to use first aid kits in time of emergency as play time
and recess cause accidental injuries at school sometimes. Use of disinfectant, bandages,
checking for injuries etc was taught to the children. The children learnt a lot from the session
and requested for more such sessions of different kinds to be conducted for their benefit.
References
ngo. (2014). Retrieved from ngo box: http://ngobox.org/full-news_A-List-of-10-Mobile-
MedicalUnits-in-India-Reaching-the-Unreached-NGOBOX_16315

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Literature Review 11
NAME OF THE EVENT – HEALTH AWARENESS PROGRAMME
THEME OF THE EVENT- Awareness on skin diseases and water borne diseases
DURATION- 25TH JUNE 2018
TIME- 10:00 A.M TO 2:00 P.M
ORGANISER- SMILE FOUNDATION
CLIENT- GOMATIPUR VILLAGE OF AHEMADABAD.
DETAILS- People in urban slums and rural areas are most affected by these diseases
because they lack awareness and take little or no preventive measures. Smile on Wheels
recently conducted an awareness session for the people living in the urban slums of
Ahmadabad. The people were sensitized about the measures to be taken in cases of diarrhea
and other skin diseases. The volunteers and doctors also spoke about the harms of letting dirty
water stand in pools and drains and the steps to be taken in case (smile, 2018)of such situation.
References smile. (2018, june 25). Retrieved from smile foundation:
https://www.smilefoundationindia.org/water-borne-diseases.html

Literature Review 12
NAME OF THE EVENT -Sachal Swasthya Seva.
THEME OF THE EVENT- To provide free primary healthcare and free medicines.
DURATION- 2014- 2015
TIME- 10:00 A.M to 5:00 P.M
ORGANISER- Indian oil
CLIENT- Rural areas of Andhra Pradesh, Telengana and Uttar Pradesh.
DETAILS- IndianOil launched a primary mobile healthcare system titled “IndianOil
Sachal Swasthya Seva” for running 52 Mobile Medical Units (MMU) in Andhra Pradesh,
Telengana and Uttar Pradesh. MMUs are linked to small format rural retail outlets called
‘Kisan Seva Kendras’ (KSK). MMUs travel to the villages in the locality of KSKs with a four
member team headed by a Doctor (MBBS) to provide free primary healthcare and free
medicines. During 2014-15, 14.44 lakh patients were treated by 52 MMUs. (ngo, 2014)
References ngo. (2014). Retrieved from ngo box: http://ngobox.org/full-news_A-List-
of-10-Mobile-MedicalUnits-in-India-Reaching-the-Unreached-
NGOBOX_16315

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QUESTIONNAIRE

Rural Medical Camps

We are students of B. Com Honors with specialization in Marketing and Event Management in Lovely
Professional University.
We are planning to conduct a Rural Medical Camp in the villages near Jalandhar. So as you are the
Event Management company so we would be obliged if you help us in this initiative by providing us
some of the details and feedback from your experiences.

Declaration: -
We hereby declare that the information provided by you would only be used for the organizing of the
Camp and would be kept confidential.
Declared by: -
Name - Kashish Khurana (Vice President- Commerce Club, LPU)
Reg. no. 11615666
Email Id: - kashish.khurana501@gmail.com
Ph. no.- 8728981982

* Required

Your Organization/Company Name *

Your answer

Email Id of the company *

Your answer

Company's Headquarter *

Your answer

Name of Manager *

Your answer

Contact *

Your answer

No. of Rural Medical Camps organized *

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 RURAL MEDICAL CAMPS

Your answer

Do you organize individually or as a team? *

Your answer

If in team, then your team members are hired or they are

volunteers? *

Your answer

Who are your clients? And how do they approach you? *

Your answer

How to approach the doctors? And what are the requirements? *

Your answer

What challenges did you faced in organizing the event? *

Your answer

What advertising strategy you use for the event? *

Your answer

Do you require sponsors? If yes, how do you approach them? *

Your answer

What are the legal formalities from which you have to go from? *

Your answer

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 RURAL MEDICAL CAMPS

How do you set you budget? And what is the expected budget
required? *

Your answer

What source do you use for Media Coverage? *

Your answer

What suggestion would you like to give for the successful completion
of future rural medical camps? *
Your answer

SUBMIT
Never submit passwords through Google Forms.

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Sample Responses
Rural Medical Camps
Your Organization/Company Name *
Christian Medical College and Hospital (CMCH)

Email Id of the company *

contact@cmcludhiana.in

Company's Headquarter *
Ludhiana

Name of Manager *
Dr Anupam Majahan

Contact *
NA

No. of Rural Medical Camps organized *

13

Do you organize individually or as a team? *

Team

If in team, then your team members are hired or they are

volunteers? *
Both

Who are your clients? And how do they approach you? *

Rural People near Ludhiana

How to approach the doctors? And what are the requirements? *

Simply we call them and tell about the event, and for their CSR activity they are always
ready. Give them proposal and get that signed by them.

What challenges did you faced in organizing the event? *

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Sometimes the population is not ready to come, so sometimes we influence them to

come.

What advertising strategy you use for the event? *

Pamphlets, Newspaper, Hoardings, Social media

Do you require sponsors? If yes, how do you approach them? *

Sometimes, but most of the time our own hospital is the sponsor.

What are the legal formalities from which you have to go from? *
We have to pass a proposal to conduct the event, We have to take permission from the
rural authorities.

How do you set you budget? And what is the expected budget
required? *
Depends upon your scale

What source do you use for Media Coverage? *

Media houses, newspaper

What suggestion would you like to give for the successful completion
of future rural medical camps? *
Go through all the formalities, and assemble all the requirements before the camp begins.
Make a dry run if required. All the best

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Rural Medical Camps

Your Organization/Company Name *
Gee Bee Hospital

Email Id of the company *

www.geebeehospital.com

Company's Headquarter *
Phagwara,punjab

Name of Manager *
Dr. G.B Singh

Contact *
8198813990

No. of Rural Medical Camps organized *

13

Do you organize individually or as a team? *

Team

If in team, then your team members are hired or they are

volunteers? *
Both

Who are your clients? And how do they approach you? *

Villages near Jalandhar and phagwara

How to approach the doctors? And what are the requirements? *

We have a team of doctors who are always ready for medical camps at nominal fees

What challenges did you faced in organizing the event? *

Poor support from Punjab government

What advertising strategy you use for the event? *

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Hoardings, pamplets, newspapers

Do you require sponsors? If yes, how do you approach them? *

We don't require sponserd

What are the legal formalities from which you have to go from? *
Permission from government

How do you set you budget? And what is the expected budget
required? *
We first couny the number of villages to be covered and make an estimate of persons
who will be coming for check up.according to this data we make our budget

What source do you use for Media Coverage? *

Hoardings,pamplets,newspaper

What suggestion would you like to give for the successful completion
of future rural medical camps? *
Proper support from government will help anyone to make their rural medical camp
successful

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Rural Medical Camps

Your Organization/Company Name *
Pahal an initiation

Email Id of the company *

Pahalaninitiation@gmail.com

Company's Headquarter *
LPU

Name of Manager *
Mihir

Contact *
9501602210

No. of Rural Medical Camps organized *

2

Do you organize individually or as a team? *

Team

If in team, then your team members are hired or they are

volunteers? *
Volunteers

Who are your clients? And how do they approach you? *

Students

How to approach the doctors? And what are the requirements? *

Through Help of Our NGO or University

What challenges did you faced in organizing the event? *

Financial

What advertising strategy you use for the event? *

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Social Media

Do you require sponsors? If yes, how do you approach them? *

No

What are the legal formalities from which you have to go from? *
Panchyat permissions , Doctor Permissions

How do you set you budget? And what is the expected budget
required? *
By taking average price of All required expenses , 12000

What source do you use for Media Coverage? *

Facebook , Instagram Page

What suggestion would you like to give for the successful completion
of future rural medical camps? *
Go For Funding From Available sources or through Sponsorship

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WHY RURAL MEDICAL CAMPS

Free medical camps are organized to provide health services and create an environment where

the underprivileged community gets sensitized about health issues. Thousands of poor people

in villages and urban areas attend the health camps.

These camps provide free tests for Diabetes, Blood Pressure, Haemoglobin etc and offers

counselling & treatment by trained Doctors and Specialists. Free medicines are given to the

people. Iron and Folic Acid supplements are also distributed to the malnourished at the camp.

The underprivileged community also has aging members who are not able to purchase health

care and access the facilities due to the long distance and other joint problems that have

demobilized them.

Apart from providing basic treatment and general check-up, the Medical Camps also help

people to be aware of their health status. Often these camps provide support exclusively for

adolescent girls and boys to inform them on reproductive and sexual health. Sanitary pads are

distributed to adolescent girls to encourage better hygiene practices during menstruation.

Specifically, the medical camps seek to provide both preventive and curative treatment for

common conditions in the community and refer those who require specialized treatment to the

relevant hospitals that are often funded by the medical trusts or NGOs. These camps play a

significant role to create awareness and provide counselling on HIV/AIDS, breast cancer, and

other life-threatening ailments. They create awareness on the need for personal hygiene in

prevention of serious disabling diseases such as eye and dental, which are prevalent in some
slum areas due to dust and lack of adequate water. The free medical camps also encourage the

use of available nutritious food products in the area and discourage drug and substance abuse

among the community members.

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MEDICAL CAMP PLAN

“A GOAL WITHOUT A PLAN IS JUST A WISH”

Planning is foreseeing future circumstances and

requirements, then setting objectives, making long-
and short-term plans and determining the policies
to be followed with standards to be set.

- Antoine de Saint-Exupery
A Free Rural Medical Camp is to be organised by the students specialised in Event
Management of Mittal School of Business, Lovely Professional University. In collaboration
with PAHAL an NGO (Non-Government Organization).
It is a project meant to enrich the performance of individuals in promoting community
development programs in a participatory manner with the goal of improving the quality of life
of marginalized communities and their children.

These camps are extending beyond just focusing upon the examination and treatment of
patients and relying on health awareness and good health seeking behaviour too. This is
because they believe that it is the only thing that can only contribute to the socio-economic
development of the country. In the absence of such quality healthcare in the rural and remote
locations of India, setting up a regular camp for it seems to be the most viable option. Medical
guidance is necessary in the areas where hospitals and doctors are scarce as there are many
people in the world who die in the need of healthcare services. This also includes the maternal
mortality rate with many mothers dying during childbirth making medical supervision
important for them. Such women are actually ignorant of their bodies and have little or no

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knowledge about hygiene. Hence, these camps help doctors investigate the cases and make
them informed about the real conditions.
OBJECTIVE OF RURAL MEDICAL CAMP
A Free medical Camp can be considered as a life-saving program which aims to provide free
medical and surgical services to poor communities living in rural or urban areas by a mobile
team with varieties of medical specialized services. Some NGOs, Charitable Medical Trusts,
and medical professionals are driven by strong ethics of medicine who believe that it is the
moral responsibility and obligation to treat each patient regardless of their incomes, race or
social status. The main objective of a medical camp is to provide initial care to people in life-
threatening conditions which reflect the unique strengths and goals of medical ethics. Other
objectives are as stated below:

1. Provide free and high-quality medical services for poor population.

2. Working as an emergency team in disasters.
3. Raise health awareness among the community and teach them to deal with
communicable and noncommunicable
4. Register rare and severe cases and refer them to specialized centres.
5. Evaluate the living conditions and determine the obstacles and challenges to work on
solving their problems.
6. Refer medical cases towards surgeries if required.

ORGANISING A TEAM
Any event takes a concerted team effort to handle all of the details.
The youth leaders would be provided with different leads so that each one of them would be
able to focus on their particular task and confirm the availability of the same on the date of the
event. As groups evolve through the four stages of mutual acceptance, decision making, group
maturity, and control, their ability to deal with different and increasingly complex problems
also evolves. Management should be aware of the progress of a group and assign tasks
accordingly. As a group matures and grows, it evolves standards of expected behaviors and
attitudes. These are the group norms that are very important in the reinforcement of group
loyalty and identity.
Different heads to be allotted to leaders would be-
• Venue Management
• Speakers
• Publicity
• Sponsors
• Volunteer Management
• Logistics
• Doctors management team
• Other supplies and Materials
All the student’s volunteers would be divided on the basis of above teams.

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DATE AND VENUE

Despite the ever-changing world of technology, face-to-face interactions and tangible
experiences will always be an effective way to engage your target audience…provided
you execute them properly. When it comes to corporate event planning, there are many
factors to consider. While it’s important to understand the essential elements of a
successful event, it’s imperative that the “little details” are still addressed- specifically
event date, time, and location. In the grand scheme of things, the logistics may seem
insignificant, yet in reality, they truly can make or break your event.
Successful events are a product of 2 things – getting the right people to attend and
providing value.

DATE: - 11th February 2019

Venue: - Gurudwara SALARPUR & DAULATPUR, JALANDHAR
Time: - 9am to 6pm

EVENT BRANDING
The event management branding is the aspect of event organization that makes people
attend again and again. The biggest advantage of using a killer brand is that it provides a
relatively cost-effective solution for turning an event into a “must attend.” Indeed, a nicely
constructed logo that resonates with the decorations can draw crowds without draining your
budget.

Event branding is the collection of elements that make up the image of the event. For event
planners, branding is like a unique face. The more recognizable it is, the more people will pay
attention to it.

Event branding has a formula, which covers all aspects of event management. The process
of branding to the stages of event organization from pre-planning to post-activities can be
defined as event brand management.

Name of the Event – “SANJEEVNI”

Tagline – “Your Health Our Responsibility”

LOGO

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EVENT MASTER PLAN

Free time or a camp is the highlight of the year for lots of groups. This is a few days or 2-3
weeks of experiencing something and doing something together with people of a similar age
in a group and without any parents. Planning such an event and seeing it through is a challenge
for each group leader. It is not the problem that we have to take time and holidays and give up
our own personal holiday for the group, but that there are many things to plan and prepare. The
growing together of a group and the finding of each other works better in a camp. They are
together as a group for several days.
No-one can run away. Your role model, your social behaviour, your life, your readiness to
experience something with the group members, your endurance and your learning is observed.
Doing things together pushes people together and forms bonds. No-one is simply a visitor for
90 minutes and then runs off again, this has much more meaning. The camp does not take place
at home in the normal surroundings. The youths must get used to a new situation, do without
their daily shower, and maybe sleep in a place which is more uncomfortable than a soft bed.
Independence, social behaviour, helping out and dealing with disagreements might be totally
new experiences for some kids.

This plan encompasses all aspects of the event, including:

• Venue: - Gurudwara SALARPUR & DAULATPUR, JALANDHAR
• Catering Management: - Gurudwara committee
• Speaker: - Dr. B.S. Johal (Medical Director- Johal Multi Speciality Hospital)
• Publicity and Promotions: - Through All India Radio, Public Announcements,
Pamphlets.
• Registration: - Online, Offline
• Sponsor: - Johal Hospital, LPU Uni Hospital
• Partner: - PAHAL NGO
• Medicines: - Johal Hospital and LPU Hospital
• Volunteers: - Pharma students
• Chairs: - Gurudwara Committee
• Stationery for Clinical Recordings: - Pahal and Johal Hospital
• Medical Equipment’s: - Johal Hospital
• Wheelchair for physically challenged people: - LPU Uni Hospital

Required personnel to support the medical camp:

1. Doctors, Clinical officers, Dentists, Opticians, and Nurses

2. Medical students, Clerical staff, Pharmacists, and Counsellors
3. Administrative and security teams to support registrations, managing crowds, and
general logistics

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PARTNERSHIP AND SPONSORS

Sponsorship of events in particular can be especially effective as a marketing tool because it

can be a means of accessing a wide range of audiences such as decision makers in business,
government entities, and of course customers. It can be particularly beneficial for companies
that take part in international trade, because sponsorship transcends cultural and language
barriers.

A growing number of marketers think that corporate sponsorship is better than other methods
as it provides opportunities to gauge customer response to products immediately. Events allow
business owners or executives relate directly with their customers, while they give customers
the opportunity to try out the products of a company first-hand. In comparison, marketing
research methods such as focus groups are usually costly and may not focus on the right kind
of people, while market surveys or questionnaires usually do not allow prospective customers
the opportunity to try out products.

• Seeking corporate sponsors to fund a portion of the event. This can range from national
organizations that might want to sponsor a dinner, offer a door prize or a key silent auction
item, to local businesses that might be able to provide goods or services, such as flowers for
the tables, gift bag items, etc.
• Partnering with community organizations who might be able to offer a venue and/or assistance
with organizing or staffing an event

So, to execute this camp we have made sponsors and partnership with the NGO.

Event Partner: - PAHAL NGO

Event Sponsor: - Johal Hospital and LPU Uni Hospital

PUBLICITY PLAN

Even with the most amazing speaker or entertainment line-up, you need publicity to get people
in the door. Event promotion starts with the initial notice or page on your website, note in your
newsletter or email to save the date, and then builds to include online and off-line publicity,
media relations and on-going outreach to encourage registration. And no plan is complete
without the post-event thank-you’d, sponsor acknowledgements and articles about the event’s
key messages or fundraising success.

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The pre- publicity plan for our rural camp includes-

1. Through All India Radio:

• Messages will be announced mentioning dates and timings of the camps by radio causal
announcer in the districts where camps will be organized.

• Announcements will be made at least 5 times a day in the song-based programmes,

health programmes and agricultural programmes as per the schedule of the programme.

• Announcements will be started 5 days prior the camp dates.

2. Public Announcements :

• Public announcements will be made at Railway stations and Bus Stations for a period
of 1 month.

• Public announcements will also be done through other modes like miking, person with
drum etc.

3. Pamphlets:

• Pamphlets, broachers would be printed and distributed to the nearer areas of the medical
camps.

ESTABLISHING A BUDGET

In this event of rural medical camp we have all the things borne up by our sponsors and
partners which leads us to the zero budget plan. Because all the venue based things like the
place of conduct charges and chairs as well as catering charges would be borne by the
Gurudwara Committee of the particular village. Next coming to the doctors charges and the
medical equipment’s charges Johal Hospital as well as LPU Uni Hospital are ready to bear
all those expenses and rest of the expenses would be borne by our event partner Pahal an
Initiation NGO.

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MEDIA PARTNER

In order to understand how media partnerships can benefit your ticket sales and social status,
it is important that you grasp the basics of marketing and social status in an event format first.

‘Social status’ is a media buzzword for ‘earned’ or ‘perceived’ reputation. The historical
timeline and quality of an event are the key driving factors towards developing
an earned reputation. To give you an example, take a look at the hugely popular and historical
events surrounding you such as the Olympics, Reading Festival, the World Cup, Woodstock,
Edinburgh Fringe, Glastonbury, and so on.
These organisers have built a solid social status over a long period of time and developed a
quality of event so powerful that people will go to almost any extent to buy a ticket even if it
means paying double the price on a touting website. Unfortunately, there is no way you can
fake the historical aspects and quality of an event, but there are things you can do to create a
perception of status that will bring you closer to a more genuine and ‘earned’ reputation.

So to keep a record the media partner for our Rural Medical Camps would be

• Y-Tv (Uni Network of Lovely Professional University),

• Johal Hospital Media,

• All India Radio(AIR).

CONCLUSION

Free medical camps are organized with a sacred mission to combat diseases and malnutrition

and serve the poor unconditionally. Besides providing primary health care, the camps also

contribute to raising awareness amongst the people informing them about the necessity of

adequate nutritious food, clean drinking water, dangers and risks of environmental pollution,

virtues of preventive health care, the vitality of family planning education and services. In the

medical camps, patient rights are strictly reserved and maintained: the right to privacy,

information, life, and quality care. These camps also serve the marginalized groups, such as

migrants and persons who have been displaced, racial and ethnic minorities women, and the

vulnerable community, for example, those living with HIV.

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The United Nation’s Universal Human Rights Constitution (1948) states in Article

25:“Everyone has the right to a standard of living adequate for the health and well being of

himself and of his family, including food, clothing, and housing and medical care and necessary

social services.”

All human beings deserve to be subjected to basic healthcare rights irrespective of their

religion, color, race, sex, language, status, property, birth, profession, job and so on. Hence,

declining their rights to healthcare will only mean to deny their human rights.

Humanity can be gained only when we serve others. Being human is given but retaining our

humanity is a choice. So it is our humanity which makes us spiritual and our spirit makes us

human.

The camp would be a huge learning experience for all the students. The objectives that are laid

down for the camp would by and large meet. The most important benefit of the camp would be

that the students learnt to work as a team. The food, weather and surroundings would be

different and the students would be able to interact extremely well with the local community

as well as adjusted admirably to the rural setting. The students would definitely do a

commendable job in mobilizing the community and the huge turnout of people that attended

the programs bears testimony to this fact. The students would be spreading awareness about

health and hygiene. The students also would interact with the children of the activity centers

and play several games with them. The rural camp will be a very good occasion for the students

to exercise their social work principles and skills and the students benefitted immensely by the

experience.

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REFERENCES

Dayalbagh Educational Institute (Deemed University) National Service Scheme. (n.d.).

Retrieved from www.dei.ac.in: https://www.dei.ac.in/dei/nss/index.php/free-medical-
camps/23-freemedical-camps

My Medical Mantra. (2017, November 19). Retrieved from mymedicalmantra:

http://www.mymedicalmantra.com/rural-medical-camps-in-the-state-will-ensure-
diseasefree-maharashtra-anna-hazare/

Fortis. (2016, September 10). Retrieved from Fortis Foundation:

http://www.fortishealthcare.com/india/events/400-screened-during-health-camp-7

Transparent Hands. (2018, August 31). Retrieved from Transparent Hands:

https://www.transparenthands.org/medical-camps/free-medical-camp-in-okara-
sponsoredby-mitsubishi-corporation

GAPIO. (2015, October 25). Retrieved from Global Association of Physicians of Indian
Origin (GAPIO): http://www.gapio.in/project_detail.php?t=a-free-medical-health-
check-up-camp-wasorganised-by-global-association-of-physicians-of-indian-origin-
(gapio)-in-collaboration-withglobal-health-and-education.&pid=5

Transparent Hands. (2018, May 4). Retrieved from Transparent Hands- Reaching Down
& Lifting People up: https://www.transparenthands.org/medical-camps/free-medical-
camp-in-bhaikot-sponsored-by-hi-tech-lubricants-limited/
• https://prezi.com/kenbbo_elx02/medical-camp-planning/
• https://christuniversity.in/uploads/userfiles/rural_camp.pdf
• https://www.eventbrite.co.uk/blog/how-to-use-media-partnerships-to-sell-out-
your-event-grow-your-social-status-ds00/
• https://barusahib.org/baru-sahib/medical-camp-aug/
• https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1175800/
• https://www.wildapricot.com/articles/event-promotion
• https://www.transparenthands.org/what-are-the-requirements-to-organize-a-
free-medical-camp/
• https://www.transparenthands.org/importance-and-objectives-of-the-free-
medical-camp/

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