1968

Multi-Channel
Loyalty Retail
for Microsoft Dynamics 365
The suite covers marketing and communication processes
with your customers, cards management and loyalty programs,
status management and all aspects of campaigns and promotions
management, including an advanced data analytics tool with
clustering and segmentation models.
 CRM
Best-in-class methodologies and technology innovation supporting our
customers to address Digital Economy challenges.

PORINI 365 CRM THE CHALLENGE

PORINI 365 CRM is a solution developed on the Microsoft Dynamics 365 platform dedicated to The current Fashion & Retail evolu-
industries that want to manage retail and customer loyalty activities and their own network of tion increasingly favours the custo-
stores by integrating all business data without impacting legacy information systems. mer experience and the connection
between the brand and the customer:
The solution enables to manage: social networks and mobility are key
• Client data and Loyalty cards • Integration with all major Social Networks factors for successful businesses.
and Sentiment Analysis tools integrated The business agility and the increasing
• List of purchases made by a single client,
with the CRM system availability of real-time information
with graphic navigation in the product
resulting from multiple business sy-
catalog • Integration with Web Sites to trace clients’
stems are a prerequisite for rapid de-
• Client profiling according to purchase behaviour and preferences
cision-making based on reliable data.
preferences and creation of marketing lists • Advanced Clustering tools
to support direct marketing activities

This solution can be used both by headquarters key users and by store managers and sales per- OUR SOLUTION
sons also with tablets, mobile and wireless devices. PORINI 365 CRM improves customer loyalty,
We leverage the Microsoft technology
increases repetitive sales and enables intelligent selling techniques.
stack as a reference point for develo-
ping innovative technology solutions
focused on Fashion & Retail industry
CRM requirements across the multiple “Bu-
siness Lines” (CRM, Business Analytics,
Retail Knowledge Management Portals).
Web
site
Analytics
& big
data Social PORINI
networks
Established in Como in 1968 as a
ERP
• Accounting & controlling • Integrated ERP company specialized in ERP solu-
• Wholesale Microsoft
• SCM Dynamics 365
tions and consulting services specific
to fashion, clothing, textiles and re-
tail companies, over the years Porini
expanded its expertise becoming a
ANALYTICS 4 FASHION & RETAIL Microsoft Global ISV expanding its
Analytics systems and clustering models focused on Fashion & Retail requirements, available portfolio solutions with Social CRM,
also from tablets, mobile and wireless devices, integrated with the Social CRM system: Business Analytics, Artificial Intelligen-
ce, Machine Learning, IoT, Performan-
• Fashion Data Modelling • Mining and Predictive systems ce Management, Collaboration and
• Interactive Reporting & Dash-boarding • Optimization models Knowledge Management targeted to
medium to large companies in many
• KPI Integrated System
other industry sectors.

• Performance • Real-time updated • Client profiling

optimization information • Marketing support www.porini.it
• Controlling and • Integrated planning • Computer-aided info@porini.it
reporting • Rapid decision-making selling techniques
• Sales increase based on reliable data

1968