SYNOPSIS

PROJECT TOPIC: Freelancing & Digital Marketing - A study of Techstern

Solutions, Ranchi.

KEY WORDS:
Information Technology, Social Media Marketing , Freelancing.

INTRODUCTION

WHAT IS FREELANCING?

Freelancing is to make projects and tasks for people or companies and they pay you for
that without being their employee.

It’s like a professional writer can write many articles about many topics so people will
hire him/her to write for their journal, magazine, or website. With freelancing work this
writer can write for many companies, can accept the amount of work he wants to get.

In simplest words, freelancing means self-employed. In other words, freelancing is

working for different clients or companies from home or any part of the world. It means
that you’re not committed for a regular full-time job with a particular company. In
broader sense, freelancing is a kind of business. You do work and you get paid.
Interestingly, you can do freelancing from any corner of the world. All you need is a
laptop and an internet connection.

The best part about freelancing is:

1. You can work as per your schedule. Choose your working hours. It doesn’t need
to be 9 to 6.

2. You are your own boss. No one is going to screw your head because there is no
one called ‘Boss’. You work, deliver and get paid.

3. You can work with multiple clients at the same time which you cannot do in a
regular job.

4. Your pay is fix in a regular job. But if you work as a freelancer, you can earn as
much as you want. It’s all up to the amount of work you can deliver. (Source :-
https://www.quora.com/What-is-freelancing)
WHAT IS DIGITAL MARKETING ?

Digital marketing is the marketing of products or services using digital technologies,

mainly on the Internet, but also including mobile phones, display advertising, and any
other digital medium.

Digital marketing methods such as search engine optimization (SEO), search engine
marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media
marketing, social media optimization, e-mail direct marketing, display advertising, e–
books, and optical disks and games are becoming more common in our advancing
technology. In fact, digital marketing now extends to non-Internet channels that provide
digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring
tones. In essence, this extension to non-Internet channels helps to differentiate digital
marketing from online marketing, another catch-all term for the marketing methods
mentioned above, which strictly occur online.
At a high level, digital marketing refers to advertising delivered through digital channels
such as search engines, websites, social media, email, and mobile apps.
(source :- https://en.wikipedia.org/wiki/Digital_marketing#cite_note-1)

ABOUT TECHSTERN SOLUTIONS, RANCHI

At Techstern, they have a serious passion for providing the highest quality services to
every client. Not only that, but they also provide value for money.
Techstern is a leading ISO 9001:2015 certified IT firm. As an industry leader, they
specialize in web design and development, e-commerce website design, mobile & web
application development and graphic design.

They aim to lead out clients to success through strategic solutions that enable their
customers to stay ahead of their competitors in the always-changing digital landscape.

Their Techstern Azure development services offer a flexible option for cloud-based or in-
house support. Their developers will ensure the software integrates with your existing
apps and platforms, and is accessible anytime, anywhere you need it.

With a quick turnaround on development, responsive designs, and high performance,

your business will see continuity never before seen, with all-round security options to
ensure your data is protected.
(Sorce :- https://www.techstern.com/about)
OBJECTIVE OF THE STUDY

 To understand the issue and magnitude of Freelancing.

 To investigate the impact of Digital marketing at Techstern solutions.

RESEARCH METHODOLOGY

Research type: Descriptive research.

Population and sample

 The total number of employees (20) of Techstern Solutions in Ranchi .

SAMPLING TECHNIQUE
A convenient sampling will be used to get response from the respondents who are now
working in the Techstern Solutions, Ranchi.

INSTRUMENTS
It is a descriptive research and the data will be collected from primary source of data
(survey & interview) and secondary source of data (company website)

LIMITATIONS
 Small sample size.
 Time constraints.