Questionnaire New

4. Indicate your 5.
Which of the following

3. educational best describes your annual
Timestamp 1. Name: 2. Age: Gender: qualification: family income?
varnasury Less than

12/2/2019 11:14 a 25 years Female Post graduate 2- 4 lakhs
Less than Secondary school

12/2/2019 11:20 Akilesh 25 years Male level 2- 4 lakhs
Brijit Less than

12/2/2019 11:30 Annies 25 years Female Bachelor graduate 2- 4 lakhs
Mahendr Less than

12/2/2019 11:32 an 25 years Male Bachelor graduate 2- 4 lakhs
25-35
12/2/2019 11:33 Leena years Female Post graduate 2- 4 lakhs
35-45
12/2/2019 11:35 Swetha years Female Professional 2- 4 lakhs
Less than
12/2/2019 11:37 Saran 25 years Male Professional 2- 4 lakhs
35-45
12/2/2019 11:39 Kadhir years Male Professional 2- 4 lakhs
35-45
12/2/2019 14:39 Kadhir years Male Professional 2- 4 lakhs
Jovi Less than

12/2/2019 17:04 Varghese 25 years Female Bachelor graduate More than 4 lakhs
Muhamm
ad Less than
12/2/2019 17:43 Eswath 25 years Male Bachelor graduate 2- 4 lakhs
Less than
12/2/2019 18:18 Arthi 25 years Female Post graduate 2- 4 lakhs
35-45
12/2/2019 18:21 Sri devi years Female Professional More than 4 lakhs
25-35
12/2/2019 18:24 Nishanth years Male Post graduate 1-2 lakhs
Suganya. 25-35
12/2/2019 18:26 M years Female Post graduate More than 4 lakhs
25-35
12/2/2019 18:26 P.Radhika years Female Bachelor graduate 1-2 lakhs
Less than
12/2/2019 18:28 Pavi.k.s 25 years Female Post graduate 2- 4 lakhs
25-35 Secondary school

12/2/2019 18:28 Shanthi years Female level 2- 4 lakhs
Arumuga Above 45 Secondary school

12/2/2019 18:30 m years Male level 2- 4 lakhs
Less than
12/2/2019 18:31 Raj 25 years Male Post graduate 2- 4 lakhs
Above 45
12/2/2019 18:31 Raja years Male Bachelor graduate 2- 4 lakhs
Venkat Less than

12/2/2019 18:32 sundar.M 25 years Male Post graduate More than 4 lakhs
Maragath 35-45 Secondary school

12/2/2019 18:33 am years Female level 2- 4 lakhs
Less than
12/2/2019 18:35 Vini 25 years Female Bachelor graduate More than 4 lakhs
Renuka Less than Higher school

12/2/2019 18:35 Devi 25 years Female level Less than 1 lakh
Amuthapr Less than Higher school

12/2/2019 18:36 iya 25 years Female level Less than 1 lakh

12/2/2019 18:37 Haashini 25 years Female level Less than 1 lakh
Less than
12/2/2019 18:39 Priya 25 years Female Bachelor graduate Less than 1 lakh
25-35
12/2/2019 18:40 Ammu years Female Bachelor graduate More than 4 lakhs

12/2/2019 18:40 Sarathy 25 years Male level 1-2 lakhs
Less than
12/2/2019 18:41 Adithya 25 years Male Post graduate 2- 4 lakhs
Manimeg Less than Higher school

12/2/2019 18:43 alai 25 years Female level 2- 4 lakhs
Less than
12/2/2019 18:55 Sri 25 years Female Post graduate Less than 1 lakh
Less than
12/2/2019 19:05 Krithika 25 years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 19:06 Vimal 25 years Male Post graduate More than 4 lakhs
Less than
12/2/2019 19:09 Megha 25 years Female Bachelor graduate More than 4 lakhs
Less than
12/2/2019 19:09 Dilip 25 years Male Professional 2- 4 lakhs
35-45
12/2/2019 19:11 Kausalya years Female Bachelor graduate 2- 4 lakhs
Sai Less than Higher school

12/2/2019 19:12 raksha 25 years Female level 1-2 lakhs
Less than
12/2/2019 19:12 Vaishnavi 25 years Female Bachelor graduate More than 4 lakhs
Bhooban Less than

12/2/2019 19:13 a 25 years Female Bachelor graduate 2- 4 lakhs
Less than
12/2/2019 19:13 Preetha 25 years Female Post graduate 1-2 lakhs
Above 45
12/2/2019 19:14 Bala years Male Bachelor graduate 2- 4 lakhs
35-45
12/2/2019 19:15 Valsala years Female Professional More than 4 lakhs
Less than
12/2/2019 19:15 Ram 25 years Male Bachelor graduate 1-2 lakhs
35-45
12/2/2019 19:16 Gayathri years Female Post graduate 2- 4 lakhs
Hema Less than

12/2/2019 19:16 Rooban 25 years Male Bachelor graduate Less than 1 lakh
Less than
12/2/2019 19:17 Arvind 25 years Male Professional More than 4 lakhs
Above 45
12/2/2019 19:17 Suresh years Male Professional More than 4 lakhs
25-35
12/2/2019 19:18 Guna years Male Professional 2- 4 lakhs
NITHINY Less than Secondary school

12/2/2019 19:19 A 25 years Female level Less than 1 lakh
Yeshwant Less than
12/2/2019 19:22 h kakarla 25 years Male Professional 2- 4 lakhs
Less than
12/2/2019 19:24 Srikanth 25 years Male Post graduate 2- 4 lakhs
Less than
12/2/2019 19:25 Haresh 25 years Male Professional 2- 4 lakhs
Less than
12/2/2019 19:26 Shiva 25 years Male Professional 2- 4 lakhs
Less than
12/2/2019 19:28 Sreya 25 years Female Professional More than 4 lakhs
Less than
12/2/2019 19:29 Sneha 25 years Female Professional 2- 4 lakhs
25-35
12/2/2019 19:30 Suresh years Male Professional 2- 4 lakhs
Less than
12/2/2019 19:32 Bin 25 years Male Post graduate 2- 4 lakhs
Jayashre 25-35 Higher school

12/2/2019 19:34 e years Female level 2- 4 lakhs
Less than
12/2/2019 19:35 Ashrafa 25 years Female Bachelor graduate 2- 4 lakhs
Less than
12/2/2019 19:37 Deepika 25 years Female Post graduate More than 4 lakhs
25-35 Higher school
12/2/2019 19:38 Jothy years Female level 2- 4 lakhs
Less than
12/2/2019 19:40 Janani 25 years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 19:41 Nishitha 25 years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 19:43 Ziva 25 years Female Bachelor graduate 2- 4 lakhs
Durga 25-35 Higher school

12/2/2019 19:44 devi years Female level 1-2 lakhs
25-35
12/2/2019 19:46 Lalitha years Female Bachelor graduate 2- 4 lakhs
Less than
12/2/2019 19:47 Manasa 25 years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 19:49 Poorni 25 years Female Bachelor graduate 2- 4 lakhs
25-35
12/2/2019 19:51 Sweetha years Female Bachelor graduate 2- 4 lakhs
25-35
12/2/2019 19:52 Rheema years Female Bachelor graduate 2- 4 lakhs
Shree Less than

12/2/2019 19:54 maha 25 years Female Bachelor graduate 2- 4 lakhs
Less than
12/2/2019 19:55 Jessy 25 years Female Post graduate 2- 4 lakhs
Uva Less than

12/2/2019 19:57 krishna 25 years Male Post graduate More than 4 lakhs
Teya Less than

12/2/2019 20:08 katrin 25 years Female Bachelor graduate 2- 4 lakhs
25-35
12/2/2019 20:09 Abijith years Male Post graduate More than 4 lakhs
Abhinand 25-35
12/2/2019 20:11 h years Male Post graduate 2- 4 lakhs
25-35
12/2/2019 20:12 Pradeep years Male Post graduate 2- 4 lakhs
Less than
12/2/2019 20:14 Lisha 25 years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 20:15 Sowmiya 25 years Female Post graduate 1-2 lakhs
Less than
12/2/2019 20:16 Dhivya 25 years Female Post graduate Less than 1 lakh
Aishwary Less than

12/2/2019 20:18 a 25 years Female Bachelor graduate Less than 1 lakh
Maha Less than

12/2/2019 20:19 lakshmi 25 years Female Bachelor graduate 1-2 lakhs
Less than
12/2/2019 20:20 Malini 25 years Female Post graduate 2- 4 lakhs
Prameeth Less than

12/2/2019 20:22 a 25 years Female Post graduate Less than 1 lakh
25-35
12/2/2019 20:23 Seetha years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 20:34 Sruthi 25 years Female Bachelor graduate Less than 1 lakh
Less than
12/2/2019 20:36 Pradeepa 25 years Female Post graduate 1-2 lakhs
suseenth Less than

12/2/2019 20:38 ar 25 years Male Post graduate Less than 1 lakh
Less than
12/2/2019 20:41 Iniya 25 years Female Bachelor graduate Less than 1 lakh
Less than
12/2/2019 20:42 Gayathri 25 years Female Post graduate Less than 1 lakh
Less than
12/2/2019 20:43 Maria 25 years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 20:45 Nisha 25 years Female Bachelor graduate 1-2 lakhs
Less than
12/2/2019 20:45 Anu 25 years Female Post graduate 1-2 lakhs
25-35
12/2/2019 20:46 Saranya years Female Bachelor graduate 2- 4 lakhs
Less than
12/2/2019 20:47 Shafnas 25 years Female Bachelor graduate 1-2 lakhs
Sangeeth Less than

12/2/2019 20:48 priya 25 years Female Bachelor graduate 1-2 lakhs
Less than
12/2/2019 20:48 Dhanu 25 years Female Professional 2- 4 lakhs
Less than Higher school

12/2/2019 20:49 Ishwarya 25 years Female level Less than 1 lakh

12/2/2019 20:51 Yamuna 25 years Female level 2- 4 lakhs
Less than
12/2/2019 20:56 Askar 25 years Male Bachelor graduate More than 4 lakhs
Less than
12/2/2019 20:57 Puja 25 years Female Bachelor graduate 1-2 lakhs
Soumia Less than

12/2/2019 20:58 Thomas 25 years Female Bachelor graduate 1-2 lakhs
MURUGE 35-45 Secondary school
12/2/2019 20:59 SAN years Male level 2- 4 lakhs
Above 45
12/2/2019 21:01 Suresh years Male Professional More than 4 lakhs
35-45 Secondary school

12/2/2019 21:01 Renuka years Female level 2- 4 lakhs
Less than
12/2/2019 21:03 Kapi 25 years Female Post graduate Less than 1 lakh
Less than
12/2/2019 21:07 Vignesh 25 years Male Bachelor graduate 2- 4 lakhs
Less than
12/2/2019 21:09 Rithika 25 years Male Bachelor graduate More than 4 lakhs
Less than
12/2/2019 21:10 Mirudhu 25 years Female Bachelor graduate 1-2 lakhs
25-35
12/2/2019 21:12 Mithra years Female Bachelor graduate 1-2 lakhs
Less than
12/2/2019 21:14 Pradeep 25 years Male Bachelor graduate 2- 4 lakhs
35-45
12/2/2019 21:15 Nivedha years Female Post graduate 2- 4 lakhs
Less than
12/2/2019 21:16 Sowmi 25 years Male Bachelor graduate More than 4 lakhs
Jaisree Less than

12/2/2019 21:16 Poojaa 25 years Female Post graduate More than 4 lakhs
Jaisree Less than

Jaisree Less than
Less than
12/2/2019 21:17 Roopan 25 years Male Bachelor graduate 1-2 lakhs
Less than
12/2/2019 21:19 Varsha 25 years Female Bachelor graduate More than 4 lakhs

12/2/2019 21:21 Shiny 25 years Female level Less than 1 lakh
Less than
12/2/2019 21:22 Ramya 25 years Female Bachelor graduate More than 4 lakhs
Supreeth Less than Higher school

12/2/2019 21:30 a 25 years Female level 2- 4 lakhs
Less than
12/2/2019 21:31 Sibila 25 years Female Bachelor graduate 1-2 lakhs
Less than
12/2/2019 21:32 Praiselin 25 years Female Bachelor graduate 1-2 lakhs
25-35
12/2/2019 21:37 Priya years Female Post graduate 2- 4 lakhs
35-45
12/2/2019 21:38 Supriya years Female Bachelor graduate 2- 4 lakhs
Aishwary 25-35
12/2/2019 21:40 a years Female Post graduate 1-2 lakhs
Less than
12/2/2019 21:41 Mohan 25 years Male Bachelor graduate 1-2 lakhs
35-45
12/2/2019 21:42 Veena years Female Bachelor graduate Less than 1 lakh
Less than
12/2/2019 21:44 chandni 25 years Female Bachelor graduate 2- 4 lakhs
25-35
12/2/2019 21:44 Sudha years Female Post graduate 1-2 lakhs
25-35
12/2/2019 21:46 Thara years Female Post graduate 1-2 lakhs
Savitha
Arumuga Less than Secondary school
12/2/2019 21:46 m 25 years Female level Less than 1 lakh

12/2/2019 21:47 Dharani 25 years Female level Less than 1 lakh

12/2/2019 21:47 Shailaja 25 years Female level 1-2 lakhs
Arumuga Above 45 Secondary school

12/2/2019 21:48 m years Male level Less than 1 lakh
Less than
12/2/2019 21:48 Uma 25 years Female Post graduate 1-2 lakhs
Less than
12/2/2019 21:49 Sara.m 25 years Female Post graduate 1-2 lakhs
Less than
12/2/2019 21:50 Subasree 25 years Female Post graduate Less than 1 lakh
25-35
12/2/2019 21:50 Shreedevi years Female Post graduate 1-2 lakhs
Less than
12/2/2019 21:51 Naveen 25 years Male Bachelor graduate 2- 4 lakhs
25-35
12/2/2019 21:51 Riya years Female Post graduate 2- 4 lakhs

12/2/2019 21:53 Ragu 25 years Male level Less than 1 lakh
25-35
12/2/2019 21:55 Prithiv years Male Bachelor graduate 2- 4 lakhs
35-45
12/2/2019 21:56 Aadav years Male Professional More than 4 lakhs
Less than
12/2/2019 21:58 Sanjay 25 years Male Bachelor graduate Less than 1 lakh
Less than
12/2/2019 22:00 Karthik 25 years Male Post graduate 1-2 lakhs
Sathya Less than

12/2/2019 22:01 priya 25 years Female Post graduate More than 4 lakhs
Less than
12/2/2019 22:02 Niroop 25 years Male Bachelor graduate Less than 1 lakh
7. Apart from you, what are 8. What are the other 9. Which mode of
the ages of the other brands you consider communication created
6. Occupational people in your household before choosing awareness on Herbal
status: using herbal products? Herbal? products?
Unemployed 31-40 years Lakme Advertisements
Unemployed 21-30 years Loreal Paris Friends/Present users
Employee Above 40 years Loreal Paris Neighbour
Unemployed 21-30 years Maybelline New york Advertisements
Professional 11-20 years Colorbar Neighbour
Employee Less than 10 years Lakme Advertisements
Professional Less than 10 years Lakme Advertisements
Unemployed Above 40 years Maybelline New york Friends/Present users
Employee Above 40 years Loreal Paris Advertisements

Unemployed 21-30 years Lakme Neighbour
Professional 11-20 years Maybelline New york Friends/Present users
Business Less than 10 years Colorbar Friends/Present users
Professional 21-30 years Lakme Friends/Present users
Employee 11-20 years Maybelline New york Advertisements
Business 21-30 years Lakme Advertisements
Employee 21-30 years Loreal Paris Neighbour
Employee 21-30 years Lakme Advertisements
Unemployed 31-40 years Lakme Friends/Present users

Employee Less than 10 years Loreal Paris Advertisements
Professional 21-30 years Lakme Advertisements
Unemployed Less than 10 years Maybelline New york Friends/Present users
Business Less than 10 years Lakme Advertisements
Unemployed 21-30 years Maybelline New york Friends/Present users
Unemployed 11-20 years Loreal Paris Advertisements
Employee 11-20 years Lakme Friends/Present users
Unemployed 11-20 years Lakme Neighbour
Business 11-20 years Lakme Friends/Present users

Unemployed Above 40 years Maybelline New york Friends/Present users
Unemployed 11-20 years Colorbar Advertisements
Employee 11-20 years Maybelline New york Neighbour
Employee 21-30 years Loreal Paris Friends/Present users
Professional 21-30 years Loreal Paris Friends/Present users
Less than 10 years, 11-20

Employee years Loreal Paris Advertisements
Unemployed 21-30 years Colorbar Advertisements

Employee 31-40 years Lakme Friends/Present users

Unemployed years Lakme Advertisements
Professional 31-40 years Maybelline New york Advertisements

Unemployed Less than 10 years, Lakme Friends/Present users
Employee 21-30 years, 31-40 years Lakme Advertisements

Professional years Loreal Paris Advertisements

Unemployed years, Above 40 years Lakme Advertisements
Unemployed 21-30 years, 31-40 years Maybelline New york Advertisements

21-30 years, Above 40
Professional years Lakme Advertisements

Unemployed years Maybelline New york Friends/Present users

Employee years Maybelline New york Advertisements

Professional years Loreal Paris Advertisements
Employee 21-30 years, 31-40 years Maybelline New york Advertisements

Employee 21-30 years Maybelline New york Advertisements
Professional 21-30 years, 31-40 years Maybelline New york Advertisements
Business 21-30 years Loreal Paris Advertisements
Business Less than 10 years Colorbar Advertisements
Employee 11-20 years, 31-40 years Colorbar Advertisements
Less than 10 years, Above

Professional 40 years Colorbar Advertisements
Unemployed 21-30 years Colorbar Friends/Present users
Business Above 40 years Loreal Paris Friends/Present users
Unemployed 11-20 years Loreal Paris Friends/Present users
Unemployed Above 40 years Colorbar Friends/Present users


Business years, 31-40 years Lakme Advertisements
Unemployed Above 40 years Lakme Neighbour
Business 21-30 years Colorbar Advertisements
Employee 21-30 years Colorbar Advertisements
Business Above 40 years Lakme Neighbour

Employee years Lakme Advertisements
Employee 11-20 years, 31-40 years Maybelline New york Friends/Present users
Unemployed Above 40 years Lakme Advertisements

Employee years Colorbar Friends/Present users
Business 11-20 years Colorbar Advertisements
Professional 21-30 years Loreal Paris Friends/Present users
Unemployed 11-20 years, 31-40 years Loreal Paris Advertisements
Unemployed Above 40 years Colorbar Friends/Present users
Unemployed 21-30 years Loreal Paris Advertisements
Business 21-30 years Maybelline New york Advertisements
Employee 11-20 years Lakme Neighbour
Employee Less than 10 years Colorbar Friends/Present users
Business 21-30 years Maybelline New york Advertisements
Professional 11-20 years, 21-30 years Colorbar Neighbour
Employee 11-20 years, 21-30 years Lakme Friends/Present users

Professional 11-20 years, 21-30 years Colorbar Neighbour
Business 11-20 years, 21-30 years Lakme Friends/Present users
Employee 21-30 years Maybelline New york Neighbour
Business 31-40 years Maybelline New york Neighbour
Business 11-20 years Loreal Paris Neighbour
Business Above 40 years Maybelline New york Friends/Present users

Employee years, 21-30 years Maybelline New york Neighbour
Unemployed 11-20 years, 21-30 years Lakme Advertisements
Employee 11-20 years, 21-30 years Maybelline New york Friends/Present users
Professional Less than 10 years Maybelline New york Friends/Present users
Unemployed Less than 10 years Lakme Advertisements

Business years Lakme Advertisements

Business years, Above 40 years Lakme Advertisements

Employee years Maybelline New york Friends/Present users


Unemployed years, 31-40 years Lakme Advertisements

12. Why do you 13. Rank your favorite
10. If 11. How long have prefer Herbal over Herbal product on the
advertisements you been using synthetic following attributes.
specify the media? Herbal products? products? [Quality]
Brand Name,
Social networking Warranty & after
sites 1-3 years sales service Rank 1
TV 6 months-1 year Price Rank 1
TV 1-3 years Brand Name Rank 2
Social networking
sites Less than 6 month No side effects Rank 1
TV More than 3 years Brand Name Rank 1
Social networking
sites 6 months-1 year Brand Name Rank 1
Brand Name,
Warranty & after
sales service,
TV 6 months-1 year Quality Rank 1
TV 6 months-1 year Brand Name Rank 1
TV 6 months-1 year Brand Name Rank 1
Social networking
sites 1-3 years No side effects Rank 6
TV Less than 6 month Quality Rank 1

Radio Less than 6 month Style appearance Rank 2
Social networking
sites 1-3 years Brand Name Rank 1
Style appearance,
Radio 1-3 years No side effects Rank 1
Newspaper &
Magazines 6 months-1 year Brand Name Rank 1
Social networking
sites 1-3 years Style appearance Rank 7
Social networking
sites More than 3 years Brand Name Rank 1
Social networking
sites 6 months-1 year Price, Quality Rank 1
TV 6 months-1 year Price, Quality Rank 1
Social networking
sites 6 months-1 year Quality Rank 1
Social networking
sites Less than 6 month Quality Rank 1
Social networking

Price, Style
appearance, Sales
TV Less than 6 month Promotion Rank 1
TV 6 months-1 year No side effects Rank 1
Style appearance,
Social networking Quality, No side
sites 6 months-1 year effects Rank 1
Price, Sales
Social networking Promotion, Quality,
sites 6 months-1 year No side effects Rank 1
Price, Quality, No
TV 6 months-1 year side effects Rank 1
Social networking
Social networking
sites 1-3 years No side effects Rank 2
TV Less than 6 month Brand Name Rank 7
Social networking
sites More than 3 years Quality Rank 1
Social networking
Information and
attractive package,
Warranty & after
TV 6 months-1 year sales service Rank 3
Social networking
Social networking
Social networking
Price, Quality, No
TV 1-3 years side effects Rank 1
Newspaper &
Magazines 6 months-1 year No side effects Rank 1
Newspaper &
Magazines 6 months-1 year Quality Rank 1
Price, Quality, No
TV Less than 6 month side effects Rank 1
Notice & Pamphlets 1-3 years Price Rank 1
Price, Sales
Promotion, Quality,
TV Less than 6 month No side effects Rank 1
Social networking
sites Less than 6 month Brand Name Rank 1
Social networking
Social networking Price, Quality, No

sites Less than 6 month side effects Rank 1
Price, Information
and attractive
package, Warranty
& after sales
service, Quality, No
Radio 6 months-1 year side effects Rank 1
Price, Brand
Name, Warranty &
after sales service,
Price, Quality, No

sites 6 months-1 year side effects Rank 1


Price, Brand
Social networking Name, Quality, No
Price, Quality, No
Price, Quality, No
Price, Quality, No
Price, Quality, No

Price, Brand
Newspaper & Name, Quality, No
Magazines Less than 6 month side effects Rank 1
Price, No side
TV 6 months-1 year effects Rank 1
Brand Name,
Price, Quality, No
Price, Quality, No

sites 1-3 years side effects Rank 1

Price, Brand
Name, Style
appearance, Sales
Promotion,
Information and
attractive package,
Warranty & after
sales service,
Quality, No side
Radio Less than 6 month effects Rank 1
Newspaper &
Magazines Less than 6 month Price Rank 1
Price, Warranty &
Newspaper & Quality, No side

Magazines More than 3 years effects Rank 1
Price, Brand
Name, Style
appearance, Sales
Promotion,
Information and
attractive package,
Warranty & after
sales service,
sites 1-3 years effects Rank 1


sites More than 3 years side effects Rank 1

sites 1-3 years effects Rank 1

Brand Name,
Quality, No side
TV Less than 6 month effects Rank 1
Warranty & after
sales service,
sites Less than 6 month effects Rank 1
Warranty & after

sales service,
Warranty & after

sales service,

Quality, No side
Notice & Pamphlets 6 months-1 year effects Rank 1
Sales Promotion,
Social networking Brand Name, Style

sites Less than 6 month appearance Rank 1
Price, No side
Radio Less than 6 month effects Rank 1
Social networking
sites 6 months-1 year Sales Promotion Rank 3
Social networking
Social networking
Newspaper & Information and

Magazines 6 months-1 year attractive package Rank 3
Price, Quality, No
Price, Quality, No
Social networking Price, No side

Social networking
sites 1-3 years Sales Promotion Rank 1
Price, Quality, No
Social networking
sites Less than 6 month Style appearance Rank 1
Brand Name,
Social networking
TV Less than 6 month Price Rank 1

sites More than 3 years effects Rank 1
Information and
attractive package,
Quality, No side
Notice & Pamphlets More than 3 years effects Rank 7

sites More than 3 years effects Rank 1
Price, Quality, No
Social networking
Information and
attractive package,
Newspaper & Quality, No side
Magazines 1-3 years effects Rank 1
Social networking
sites 6 months-1 year Style appearance Rank 1
Price, Brand
Name, Information
and attractive
package, Warranty
Social networking & after sales
sites Less than 6 month service Rank 1
Social networking
Social networking
Social networking
sites 6 months-1 year Style appearance Rank 1
Social networking Brand Name,

Notice & Pamphlets More than 3 years Style appearance Rank 2

Social networking
Social networking
Social networking

Social networking Brand Name, No

Social networking
sites 1-3 years Style appearance Rank 6
Social networking
Social networking
Social networking
sites Less than 6 month Price Rank 2
Social networking
Social networking
Social networking
Newspaper &
Magazines Less than 6 month Price Rank 1
Social networking
sites More than 3 years No side effects Rank 1
Social networking
TV Less than 6 month Quality Rank 1
Social networking
sites 1-3 years Sales Promotion Rank 1
Warranty & after
Social networking sales service,
Quality, No side
TV 1-3 years effects Rank 1
Social networking
sites Less than 6 month Sales Promotion Rank 1
Price, Warranty &

TV More than 3 years Quality Rank 1
Social networking Information and

sites 6 months-1 year attractive package Rank 1
TV 6 months-1 year Price Rank 1
Information and
Notice & Pamphlets 1-3 years attractive package Rank 1
Price, Brand
Name, Style
appearance, Sales
Promotion,
Information and
attractive package,
Warranty & after
sales service,
Quality, No side
Social networking
Price, No side
TV 1-3 years effects Rank 1

Brand Name, Style

appearance, Sales
Promotion, No side
Notice & Pamphlets 1-3 years effects Rank 1
Price, No side
Social networking Price, No side

Brand Name,
Social networking
sites 6 months-1 year Price Rank 1
13. Rank your favorite 13. Rank your favorite
Herbal product on the Herbal product on the 13. Rank your favorite Herbal 13. Rank your favorite
following attributes. following attributes. product on the following Herbal product on the
[Quantity] [Fragrance] attributes. [Price] following attributes. [Variety]
Rank 6 Rank 2 Rank 3 Rank 5













18. Is
13. Rank there a
your physical
13. Rank favorite store in
your Herbal 17. your
favorite product 16. How Mechanis 17. locality 19.
Herbal on the 15. What would m of Mechanis that Average
product following is your you rate action in m of provides expenditu
on the attributes. 14. first the Herbal action in with re on 20. How
following [Packing Herbal reaction quality of product Herbal herbal Herbal often do
attributes. & brand is a to the the [Terms of product products products you
[Availabilit Attractive ________ Herbal Herbal biochemis [Terms of course per purchase
y] ness] ____ product? product? try] Usage] literature? month? ?
Semi High Understo Understo

Rank 4 Rank 7 Premium Neutral quality od od Yes 500-999 Quarterly
Very Very high Understo Understo Half

Rank 6 Rank 7 Premium positive quality od od Yes <499 yearly
Semi High 1000-

Rank 1 Rank 7 Premium Neutral quality Unknown Unknown Yes 1499 Monthly
Poorly
Very High understoo 1000-
Rank 7 Rank 6 Premium positive quality Unknown d Yes 1499 Quarterly
Neither
high nor
Semi low Understo
Rank 5 Rank 2 Premium Neutral quality Unknown od Yes 500-999 Quarterly
Poorly
Semi Somewha High Understo understoo
Rank 6 Rank 7 Premium t positive quality od d Yes 500-999 Quarterly
Neither
high nor
Semi Somewha low Understo Understo
Rank 6 Rank 7 Premium t positive quality od od Not sure 500-999 Quarterly


Semi Very High Understo Understo

Rank 4 Rank 7 Premium positive quality od od Not sure <499 Monthly
Neither
high nor
Semi low Half
Rank 6 Rank 7 Premium Neutral quality Unknown Unknown No <499 yearly
Neither
high nor
Semi Somewha low Understo
Rank 6 Rank 7 Premium t negative quality od Unknown No 500-999 Quarterly
Neither
high nor
Semi Somewha low
Rank 6 Rank 2 Premium t positive quality Unknown Unknown Yes 500-999 Quarterly
Very Very low Understo 1000-

Rank 5 Rank 7 Premium positive quality od Unknown Yes 1499 Quarterly
Neither
high nor Poorly
Non Somewha low Understo understoo Half
Rank 6 Rank 7 Premium t negative quality od d Not sure <499 yearly
Very High Understo 1500-

Rank 6 Rank 4 Premium positive quality Unknown od Yes 1999 Monthly
Neither
high nor
Semi Somewha low
Rank 6 Rank 7 Premium t positive quality Unknown Unknown No 500-999 Quarterly
Very High Understo Understo 1000-

Rank 6 Rank 7 Premium positive quality od od Yes 1499 Monthly
Very Very high Understo Understo 1000-

Semi Somewha High Understo Half

Rank 6 Rank 7 Premium t positive quality Unknown od No 500-999 yearly

Semi Very High Understo Understo 1000-

Rank 6 Rank 7 Premium positive quality od od No 1499 Monthly

Somewha High Understo Understo

Rank 6 Rank 7 Premium t positive quality od od No 500-999 Quarterly


Rank 6 Rank 7 Premium positive quality od od Yes 1499 Quarterly
Very Very high Understo Understo

Rank 6 Rank 7 Premium positive quality od od Yes 500-999 Monthly
Semi Very Very high Understo Understo 1500- Half
Rank 6 Rank 7 Premium positive quality od od Yes 1999 yearly
Neither
high nor
Semi low Understo
Rank 6 Rank 7 Premium Neutral quality Unknown od Not sure 500-999 Quarterly
Semi Very Very high Understo Understo 1000- Half

Rank 6 Rank 7 Premium positive quality od od Yes 1499 yearly


High Understo 1000-

Rank 6 Rank 4 Premium Neutral quality Unknown od Not sure 1499 Quarterly
Semi High Half

Rank 4 Rank 6 Premium Neutral quality Unknown Unknown Not sure 500-999 yearly
Very Very high Understo

Rank 6 Rank 1 Premium positive quality Unknown od No 500-999 Monthly
Poorly
Very Very high Understo understoo 1000- Half
Rank 6 Rank 7 Premium positive quality od d Yes 1499 yearly
Semi Somewha High Half

Rank 5 Rank 6 Premium t positive quality Unknown Unknown Yes 500-999 yearly
Semi High
Rank 6 Rank 7 Premium Neutral quality Unknown Unknown Yes 500-999 Quarterly
Very High Understo

Rank 7 Rank 6 Premium positive quality od Unknown Yes 500-999 Quarterly
Somewha High Understo
Rank 6 Rank 7 Premium t positive quality Unknown od No <499 Quarterly
Neither
high nor
Semi Somewha low

Semi Very Very high 1000-

Rank 2 Rank 4 Premium positive quality Unknown Unknown Yes 1499 Quarterly

Rank 6 Rank 7 Premium positive quality Unknown od No <499 Quarterly

Semi Somewha Very high 1000- Half

Rank 6 Rank 7 Premium t positive quality Unknown Unknown Yes 1499 yearly

Very High Understo

Rank 6 Rank 7 Premium positive quality Unknown od No <499 Quarterly
Semi Very Very high

Rank 6 Rank 5 Premium positive quality Unknown Unknown Yes 500-999 Quarterly












Semi Very Very high Understo 1000-
Rank 6 Rank 7 Premium positive quality od Unknown Yes 1499 Quarterly


Rank 6 Rank 7 Premium positive quality od od Yes <499 Monthly






Neither
high nor Poorly
Semi Very low Understo understoo 2000-
Rank 6 Rank 7 Premium positive quality od d Not sure 2499 Quarterly
Poorly
Semi Somewha Very high Understo understoo 1500- Half
Rank 6 Rank 7 Premium t positive quality od d Yes 1999 yearly
Semi Very Very high Understo Understo 1000-





Rank 6 Rank 7 Premium positive quality od od Yes >3000 Monthly

Semi Very Very high Understo Understo




Poorly
Semi Very Very high Understo understoo 1000-
Rank 6 Rank 5 Premium positive quality od d Yes 1499 Quarterly
Poorly
Non Very Very high understoo 2000-
Rank 6 Rank 7 Premium positive quality d Unknown Not sure 2499 Quarterly

Semi Very high Understo 1500-

Rank 6 Rank 7 Premium Neutral quality od Unknown No 1999 Quarterly
Very Very high Understo 2000-

Rank 6 Rank 7 Premium positive quality od Unknown Yes 2499 Monthly

Rank 6 Rank 7 Premium Neutral quality od od No <499 Quarterly
Neither
high nor
Semi Very low Understo 1000- Half
Rank 7 Rank 6 Premium positive quality od Unknown Not sure 1499 yearly

Poorly
Very Very high Understo understoo 1000-
Rank 6 Rank 7 Premium positive quality od d Yes 1499 Monthly
Neither
high nor
Semi low Understo 1000-
Rank 6 Rank 7 Premium Neutral quality od Unknown No 1499 Quarterly



Rank 6 Rank 7 Premium positive quality od od Yes <499 Quarterly
Poorly
Rank 6 Rank 7 Premium positive quality od d Yes 1499 Quarterly




Somewha High Understo Understo Half

Rank 6 Rank 7 Premium t positive quality od od No 500-999 yearly
Semi Very Very high

Rank 6 Rank 5 Premium positive quality Unknown Unknown Yes 500-999 Quarterly
Poorly
Very Very high understoo Understo
Rank 6 Rank 7 Premium positive quality d od Yes 500-999 Monthly

High Understo
Rank 7 Rank 2 Premium Neutral quality Unknown od No 500-999 Monthly
Very Very high Understo Half

Rank 6 Rank 7 Premium positive quality od Unknown Yes <499 yearly
Semi Somewha High

Very Very high

Rank 6 Rank 5 Premium positive quality Unknown Unknown Yes <499 Monthly

Rank 7 Rank 5 Premium t positive quality od Unknown No <499 Quarterly
Semi Very high 1000- Half

Rank 7 Rank 5 Premium Neutral quality Unknown Unknown Yes 1499 yearly
Semi Somewha High Understo Half

Rank 7 Rank 1 Premium t negative quality od Unknown Yes 500-999 yearly
Semi Somewha High Understo Understo 1500-

Rank 5 Rank 7 Premium t positive quality od od Not sure 1999 Quarterly


Rank 6 Rank 7 Premium Neutral quality Unknown od No 1499 Quarterly
Semi Somewha High Understo 1000-

Rank 4 Rank 7 Premium t positive quality od Unknown Not sure 1499 Quarterly
Poorly Poorly
High understoo understoo Half
Rank 2 Rank 1 Premium Neutral quality d d No 500-999 yearly

Poorly
Very High Understo understoo
Rank 7 Rank 5 Premium positive quality od d Yes 500-999 Quarterly
Neither
high nor
Semi Somewha low Understo
Rank 6 Rank 7 Premium t positive quality Unknown od Yes <499 Monthly
Poorly
Rank 6 Rank 7 Premium positive quality od d Yes 1999 Monthly

Rank 6 Rank 7 Premium t positive quality od Unknown Yes 1499 Monthly
Semi Somewha High Understo

Rank 6 Rank 7 Premium t positive quality od Unknown Yes 500-999 Monthly
Semi Very High Understo 1000-

Neither
high nor
Non Somewha low
Rank 6 Rank 7 Premium t positive quality Unknown Unknown Not sure 500-999 Monthly

Rank 6 Rank 7 Premium t positive quality od Unknown Yes 500-999 Monthly
Neither
high nor
Semi Somewha low
Rank 6 Rank 7 Premium t positive quality Unknown Unknown No <499 Quarterly

Rank 6 Rank 7 Premium Neutral quality od Unknown Yes 1499 Quarterly
Semi Somewha Very high Understo 1000-


Very High Understo Half

Rank 6 Rank 7 Premium positive quality od Unknown Yes 500-999 yearly
Very high Understo

Rank 6 Rank 7 Premium Neutral quality od Unknown Yes <499 Monthly

Semi Very high Understo

Rank 6 Rank 7 Premium Neutral quality od Unknown Yes 500-999 Monthly


Rank 6 Rank 7 Premium Neutral quality od Unknown Not sure 1499 Monthly

Rank 6 Rank 7 Premium positive quality od Unknown Yes >3000 Monthly
Semi Very High Understo 1500- Half
Rank 6 Rank 7 Premium positive quality od Unknown Yes 1999 yearly

Semi Very Very high Understo

Rank 6 Rank 7 Premium positive quality Unknown od Yes <499 Monthly
Non Very high Understo Understo Half

Rank 6 Rank 7 Premium Neutral quality od od Yes <499 yearly

Semi Very Very high Understo Understo 1000-



24. While
22. How 24. While 24. While compare 24. While 24. While
would 23. Would compare compare other compare compare
21. Are you rate you like other other products other other
you the value to products products Herbal products products
satisfied for money continue 23(a) If 23(b) If Herbal Herbal products Herbal Herbal
with of the the Yes, No, products products are products products
Herbal Herbal product in please please are are [Fragranc are are
products? product? future? specify specify [Quality] [Quantity] e] [Price] [Variety]
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Satisfied Average YES Results available Good Good Good Good Fair
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satisfied Excellent YES Results Excellent Fair Fair Good Poor
Above Availabilit
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Satisfied Average YES y High cost Good Fair Good Good Good
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Satisfied Average YES Results High cost Good Good Good Good Good
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Satisfied Average YES Variety High cost Excellent Good Good Poor Good
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Satisfied Average YES Results Excellent Good Good Good Excellent
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Neutral Average YES Quality Excellent Good Fair Fair Fair
No
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Above Availabilit No variety

Satisfied Average YES y available Good Good Good Good Fair
No
Highly Below Availabilit availabilit
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satisfied Excellent YES Quality Excellent Fair Excellent Fair Excellent
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Satisfied Average YES Variety effects Excellent Good Fair Poor Very poor
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using using
25. Post Herbal 25. Post Herbal
using products, using products, 26. Is
Herbal do you Herbal do you there
products, feel the products, feel the anything
do you following do you following at cart
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compare compare following are following are dislike
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products products are your are your Herbal likely are
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products products your [Good your [Sufficient If yes, innovativ Drawback recomme
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y] e] money] services] delivery] package] specify:- product? products others?
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No Very
No Very
Good Good Satisfied Satisfied Satisfied Satisfied services e reactions Definitely
No Very
Good Poor Satisfied Neutral Neutral Satisfied delivery e results Definitely
No Extremely
Excellent Excellent Satisfied Satisfied Satisfied Satisfied delivery e reactions Definitely
No Very
Fair Fair Satisfied Satisfied Neutral Neutral delivery e results Definitely
Over Extremely
Fair Very poor Satisfied Satisfied Neutral ed price. e results Probably
No Extremely
Highly Dissatisfi prompt innovativ Slow
Good Fair Satisfied Satisfied Neutral ed delivery e results Probably
Highly Dissatisfi ty of the innovativ Slow
Fair Poor Satisfied Satisfied Neutral ed product e results Definitely
Over Extremely
Poor Very poor Satisfied Satisfied Neutral ed price. e results Probably
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Good Very poor Satisfied Satisfied Neutral ed price. e results Definitely
Highly Over Extremely

Fair Very poor Satisfied Satisfied Neutral ed price. e results Definitely
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No Very bandwidt
Good Excellent Neutral Neutral Neutral Neutral delivery e flavours Probably
Over Extremely
Poor Poor Satisfied Satisfied Neutral ed price. e results Probably
Somewha
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quoted innovativ Slow
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Fair Excellent Satisfied Satisfied Neutral Neutral delivery e flavours Never
Over Very
Good Fair Satisfied Satisfied Neutral ed price. e results Probably
No Extremely
Good Fair Neutral Neutral Neutral Neutral delivery e results Probably

Over Extremely
Excellent Good Satisfied Satisfied Satisfied Satisfied price. e reactions Definitely

No Extremely
Excellent Excellent Satisfied Satisfied Satisfied Satisfied delivery e reactions Probably
30. Any
Suggestio
ns
nice to
use this
Product
cost is
too low
high cost
Even it gives slow results it is very useful to us. Gives permanent solutions to skin problems
Promotional activity should be by the process of the production to know that the products are 100% natural this may lead to
Good
initiative.
Products with more fragrance
Price is high in herbal product because they use the term "natural and herbal"
Nope!
Quantity can be increased
It is really good to use herbal products.

Good
Worth
using
Slow
results
Develop
your
products
00% natural this may lead to increase the consumers

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4. Indicate your 5.

Which of the following

varnasury Less than

Less than Secondary school

Brijit Less than

Mahendr Less than

Jovi Less than

25-35 Secondary school

Arumuga Above 45 Secondary school

Venkat Less than

Maragath 35-45 Secondary school

Renuka Less than Higher school

Amuthapr Less than Higher school

Less than Secondary school

Less than Secondary school

Manimeg Less than Higher school

Sai Less than Higher school

Bhooban Less than

Hema Less than

NITHINY Less than Secondary school

Jayashre 25-35 Higher school

Durga 25-35 Higher school

Shree Less than

Uva Less than

Teya Less than

Aishwary Less than

Maha Less than

Prameeth Less than

suseenth Less than

Sangeeth Less than

Less than Higher school

Less than Higher school

Soumia Less than

35-45 Secondary school

Jaisree Less than

Jaisree Less than

Less than Higher school

Supreeth Less than Higher school

Less than Secondary school

Less than Higher school

Arumuga Above 45 Secondary school

Less than Secondary school

Sathya Less than

Unemployed 31-40 years Lakme Advertisements

Unemployed 21-30 years Lakme Advertisements

Unemployed 21-30 years Loreal Paris Friends/Present users

Employee Above 40 years Loreal Paris Neighbour

Unemployed 21-30 years Maybelline New york Advertisements

Professional 11-20 years Colorbar Neighbour

Employee Less than 10 years Lakme Advertisements

Professional Less than 10 years Lakme Advertisements

Professional Less than 10 years Lakme Advertisements

Unemployed Above 40 years Maybelline New york Friends/Present users

Employee Above 40 years Loreal Paris Advertisements

Professional 11-20 years Maybelline New york Friends/Present users

Business Less than 10 years Colorbar Friends/Present users

Professional 21-30 years Lakme Friends/Present users

Professional 21-30 years Lakme Friends/Present users

Employee 11-20 years Maybelline New york Advertisements

Unemployed 21-30 years Lakme Advertisements

Business 21-30 years Lakme Advertisements

Employee 21-30 years Loreal Paris Neighbour

Employee 21-30 years Lakme Advertisements

Unemployed 31-40 years Lakme Friends/Present users