MARKETING PROJECT TOPICS AND MATERIALS IN

NIGERIA
MARKETING Project Topics and Materials in Nigeria. Chapters 1-5 Final Year Research
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1. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND
REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND
NEWSWATCH MAGAZINE)
2. INFLUENCE OF ICT ON MODERN DAY PRACTICE OF BROADCAST JOURNALISM
3. SOCIAL MEDIA AS EMERGING TOOLS FOR POLITICAL PARTICIPATION IN NIGERIA (A
STUDY OF 2015 PRESIDENTIAL ELECTION)
4. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS: A STUDY
OF GLOBAL COMMUNICATION NIGERIA LIMITED
5. INFLUENCE OF SOCIAL NETWORKING ON DEMOCRACY IN NIGERIA: AN OVERVIEW
OF 2015 PRESIDENTIAL ELECTION AMONG STUDENTS
6. APPRAISING THE IMPACT OF ICTS ON MASS MEDIA PERFORMANCE (A STUDY OF
OSUN STATE BROADCASTING CORPORATION, OSOGBO)
7. CONTRIBUTION OF ICT ON BROADCAST MEDIA IN NIGERIA IN NIGERIA (A CASE
STUDY OF OSBC, OSOGBO NEWS GATHERING AND DELIVERY)
8. INFLUENCE OF ICT ON MODERN DAY PRACTICE OF BROADCAST JOURNALISM: AN
APPRAISAL OF MCR UNIT OF DRTV, ASABA DELTA STATE
9. IMPACT OF INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) ON RADIO
NEWS REPORTING (A STUDY OF ATLANTIC FM UYO)
10. THE IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA: AN EVALUATION OF
GLOBACOM PRODUCTS
11. INFLUENCE OF ICTS ON NEWS WRITING, A STUDY OF PRACTICING JOURNALISTS IN
UYO
12. INFLUENCE OF ICTS ON NEWS WRITING, A STUDY OF PRACTICING JOURNALISTS
13. PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING
TOOLS: AN APPRAISAL OF FACEBOOK
14. SOCIAL MEDIA AS TOOLS FOR POLITICAL EDUCATION: A STUDY OF FACEBOOK AND
TWITTER IN THE 2015 PRESIDENTIAL ELECTION
15. EFFECT OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF SECONDARY
SCHOOL STUDENTS (A STUDY OF ILOBU COMMERCIAL GRAMMAR SCHOOL AND
IMA HIGH SCHOOL, ILOBU)
16. SOCIAL MEDIA AND THE 2015 GENERAL ELECTION, AN ASSESSMENT OF FACEBOOK
17. SOCIAL MEDIA AS EMERGING TOOLS FOR POLITICAL PARTICIPATION IN NIGERIA (A
STUDY OF 2015 PRESIDENTIAL ELECTION)
18. INFLUENCE OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF KWARA STATE
UNIVERSITY, MALETE
19. SOCIAL MEDIA AS AGENDA SETTERS IN THE 2015 GENERAL ELECTION IN NIGERIA
20. SOCIAL MEDIA AND STUDENTS’ MASS MOBILIZATION IN THE 2013 UNIVERSITY
ASUU STRIKE IN NIGERIA (A STUDY OF UNIVERSITY OF LAGOS)
21. ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS AMONG UNILAG
STUDENTS
22. IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA
(A STUDY OF OSOGBO LOCAL GOVERNMENT)
23. PERCEPTION OF UNIVERSITY UNDERGRADUATES ON THE EFFECTIVENESS OF
SOCIAL MEDIA IN GUBERNATORIAL ELECTIONS IN KWARA STATE
24. INFLUENCE OF SOCIAL MEDIA ON CHOICE OF CANDIDATE IN THE 2015
GUBERNATORIAL ELECTION
25. EFFECTIVENESS OF SOCIAL MEDIA IN NEWS PRODUCTION (A STUDY OF KWARA
STATE)
26. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS (A STUDY
OF GLOBAL COMMUNICATION NIGERIA LIMITED)
27. SOCIAL MEDIA AS AGENDA SETTERS IN THE 2015 GENERAL ELECTION IN NIGERIA (A
STUDY OF SOCIAL MEDIA USAGE BY ELECTORATE IN OBUBRA)
28. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF
SIMILAR PRODUCT
29. SOCIAL MEDIA AS TOOLS FOR POLITICAL EDUCATION: A STUDY OF FACEBOOK AND
TWITTER IN THE 2015 PRESIDENTIAL ELECTION
30. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF
SIMILAR PRODUCT (A STUDY OF CADBURY AND NESTLE)
31. THE ROLE OF SOCIAL MEDIA IN CURBING THE SPREAD OF EBOLA VIRUS AMONG
UNILAG STUDENTS
32. RISING TREND IN THE USE OF SOCIAL MEDIA NETWORKS BY STUDENTS IN SEEKING
INFORMATION (A STUDY OF KADUNA STATE UNIVERSITY STUDENTS)
33. COMPARISM OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF
NEWS INFORMATION (A STUDY TWITTER AND SPLASH F.M, IBADAN)
34. INFLUENCE OF SOCIAL MEDIA ON NIGERIAN UNDERGRADUATES DRESSING HABIT
(A COMPARATIVE STUDY OF UNIVERSITY OF LAGOS (UNILAG), LAGOS AND WESLEY
UNIVERSITY OF SCIENCE AND TECHNOLOGY, (WUST) ONDO
35. INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF SECONDARY
SCHOOL STUDENTS (A STUDY OF ILOBU COMMERCIAL GRAMMAR SCHOOL AND IMA
HIGH SCHOOL, ILOBU)
36. SOCIAL MEDIA AS EMERGING TOOLS FOR POLITICAL PARTICIPATION IN NIGERIA
37. INFLUENCE OF SOCIAL MEDIA ON NIGERIAN UNDERGRADUATES DRESSING HABIT
(A COMPARATIVE STUDY OF UNIVERSITY OF LAGOS (UNILAG), LAGOS AND WESLEY
UNIVERSITY OF SCIENCE AND TECHNOLOGY, (WUST) ONDO
38. COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS ON THE ASSESSMENT OF
NEWS INFORMATION (A STUDY OF TWITTER AND SPLASH FM IBADAN)
39. SOCIAL MEDIA AS EMERGING TOOLS FOR POLITICAL PARTICIPATION IN NIGERIA (A
STUDY OF 2015 PRESIDENTIAL ELECTION)
40. PERCEPTION OF UNILAG STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING
TOOLS: AN APPRAISAL OF FACEBOOK
41. IMPACT OF SOCIAL MEDIA MALARIA CAMPAIGN ON FACEBOOK AND TWITTER (A
STUDY OF OSUN STATE POLYTECHNIC, IREE)
42. IMPACT OF SOCIAL MEDIA ON THE STUDENTS OF OSUN STATE POLYTECHNIC, IREE
43. IMPACT OF SOCIAL MEDIA IN LOCAL GOVERNMENT ADMINISTRATION IN NIGERIA
(A STUDY OF OSOGBO LOCAL GOVERNMENT)
44. USING INFORMATION TECHNOLOGY AND SOCIAL MEDIA TO ENHANCE
INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNANCE FREEDOM
OF INFORMATION ACT IN NIGERIA
45. USE OF SOCIAL MEDIA AS CHANNEL OF INFORMATION AND COMMUNICATION (A
STUDY OF KADUNA STATE UNIVERSITY STUDENTS)
46. PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION
MEDIUM (A STUDY OF OSUN STATE POLYTECHNIC STUDENTS, IREE)
47. ATTITUDE OF UNIVERSITY OF LAGOS STUDENTS TOWARDS ONLINE SHOPPING
(STUDY OF JUMIA, KONGA AND OLX)
48. AUDIENCE PERCEPTION OF FACEBOOK AS MARKETING MEDIUM WITH A STUDY OF
MADONA UNIVERSITY STUDENTS
49. IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA (A
STUDY OF AFRICAN INDEPENDENT TELEVISION, (AIT) LAGOS
50. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE
AMONG UNIVERSITY OF IBADAN COMMUNITY
51. INFLUENCE OF TWITTER USAGE ON THE ACADEMIC WRITING PATTERNS OF
NIGERIAN STUDENTS (A STUDY OF ST AUGUSTINE UNIVERSITY EPE, LAGOS)
52. SOCIAL MEDIA ON JOURNALISM PRACTICES IN NIGERIAN: STUDY OF LTV AND TVC
53. PERCEPTION OF THE MEDIA PROFESSION BY NON-MASS COMMUNICATION
STUDENTS (A STUDY OF BOWEN UNIVERSITY STUDENTS)
54. EFFECTIVENESS OF ICT ON ONLINE ADVERTISING PRACTICE IN NIGERIA (A STUDY
OF GLO SIM AND BORROW-ME CREDIT SERVICE)
55. INFLUENCE OF ONLINE NEWS ON THE TRADITIONAL NEWSPAPER PATRONAGE
AMONG UNIVERSITY OF IBADAN COMMUNITY
56. INFORMATION COMMUNICATION TECHNOLOGY AND CHANGES IN MASS MEDIA
PRODUCTION AND DISTRIBUTION: A STUDY OF TVC LAGOS
57. PLACE OF TWITTER AS A SOCIAL MEDIUM IN THE PRESENT-DAY MASS
COMMUNICATION (A STUDY OF OSUN STATE POLYTECHNIC STUDENTS, IREE)
58. PLACE OF TWITTER AS A SOCIAL MEDIUM FOR INFORMATION DISSEMINATION (A
STUDY OF OSUN STATE POLYTECHNIC STUDENTS, IREE)
59. THE INFLUENCE OF SOCIAL NETWORKING ON THE ACADEMIC PERFORMANCE OF
CARITAS UNIVERSITY STUDENTS
60. PERCEPTION OF UNIVERSITY UNDERGRADUATES ON THE EFFECTIVENESS OF
SOCIAL MEDIA IN GUBERNATORIAL ELECTIONS IN KWARA STATE
61. IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIAN WITH
A FOCUS ON JOURNALISTS WITHIN LAGOS METROPOLIS (A STUDY OF SOCIAL MEDIA
USAGE BY ELECTORATE IN OBUBRA)
62. SOCIAL MEDIA AS TOOLS FOR POLITICAL EDUCATION: A STUDY OF FACEBOOK AND
TWITTER IN THE 2015 PRESIDENTIAL ELECTION
63. INFLUENCE OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS IN BOWEN
UNIVERSITY PUBLIC RELATIONS UNIT
64. INFLUENCE OF SOCIAL MEDIA ON CHOICE OF CANDIDATE IN THE 2015
GUBERNATORIAL ELECTION (A STUDY OF KWARA STATE)
65. IMPACT OF SOCIAL MEDIA ON MODERN JOURNALISM PRACTICES IN NIGERIAN WITH
A FOCUS ON JOURNALISTS WITHIN LAGOS METROPOLIS
66. INFLUENCE OF NEW MEDIA ON PUBLIC OPINION AND CYBER ACTIVISM AMONG
YOUTH ONLINE
67. EXAMINATION OF THE IMPACT OF INTERNET ON RADIO BROADCASTING IN BAUCHI
STATE
68. IMPACT OF INTERNET TECHNOLOGY ON JOURNALISM PRACTICE IN NIGERIA (A
STUDY OF AFRICAN INDEPENDENT TELEVISION, (AIT) LAGOS
69. IMPACT OF INTERNET ON READING AND RESEARCH HABITS AMONG STUDENTS (A
STUDY OF UNIVERSITY OF LAGOS, AKOKA LAGOS)
70. IMPACT OF ICT ON ADVERTISING PRACTICE IN NIGERIA: AN EVALUATION OF
GLOBACOM PRODUCTS
71. A SOCIOLOGICAL ANALYSIS OF THE IMPACT OF TECHNOLOGY ON THE WORKERS OF
PAJODA CONSTRUCTION CO. NIG. LTD ABUJA SOCIAL MEDIA ON THE PRACTICE OF
JOURNALISM
72. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION BY UNDERGRADUATE
(A STUDY OF LEAD CITY UNIVERSITY)
73. IMPACT OF FACEBOOK AND 2GO AS AN EFFECTIVE INTERPERSONAL MEDIA OF
COMMUNICATION
74. ATTITUDE AND PERCEPTION OF PEOPLE IN LAGOS METROPOLIS TOWARDS TRANSIT
ADVERTISEMENT
75. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION (A CASE
STUDY OF EDE LOCAL GOVERNMENT)
76. PUBLIC RELATIONS AS A VERITABLE TOOL FOR ERADICATING CULTISM IN
NIGERIAN’S TERTIARY INSTITUTIONS (A CASE STUDY OF OBAFEMI AWOLOWO
UNIVERSITY, ILE-IFE)
77. THE EFFECT OF SOCIAL MEDIA ON THE PRACTICE OF PUBLIC RELATIONS (A
CASE STUDY OF GLOBAL COMMUNICATION NIGERIA LIMITED)
78. EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE
STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)
79. THE IMPACT OF BILLBOARD ADVERT CAMPAIGNS ON CAMPUS CULTISM
STUDENTS
80. THE ROLE OF PUBLIC RELATIONS IN A MANUFACTURING ORGANIZATION (A
CASE STUDY OF UNILEVER NIGERIA PLC)
81. THE IMPACT OF PUBLIC RELATIONS IN ENHANCING HARMONY IN HIGHER
INSTITUTIONS (A CASE STUDY OF OBAFEMI AWOLOWO UNIVERSITY ILE-IFE)
82. ROLE OF COMMUNITY RELATIONS ON THE CORPORATE IMAGE OF
ORGANIZATION (A CASE STUDY OF SPDC NIGERIA, OGUTA TOWN)
83. THE ROLE OF PUBLIC RELATIONS IN LOCAL GOVERNMENT ADMINISTRATION (A
CASE STUDY OF EDE LOCAL GOVERNMENT, OSUN STATE)
84. THE ROLES OF PUBLIC RELATIONS IN AN ORGANISATION (A CASE STUDY OF
MOBILE OIL NIGERIA)
85. THE ROLES OF PUBLIC RELATIONS IN ENHANCING CUSTOMERS SATISFACTION
(A CASE STUDY OF PZ NIGERIA PLC.)
86. THE USE OF PUBLIC RELATIONS PRACTICE IN GOVERNMENT INSTITUTION (A
CASE STUDY OF EDE LOCAL GOVERNMENT)
87. INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION BY UNDERGRADUATE
(A STUDY OF LEAD CITY UNIVERSITY)
88. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF
SIMILAR PRODUCT
89. INFORMATION COMMUNICATION TECHNOLOGY AND CHANGES IN MASS MEDIA
PRODUCTION AND DISTRIBUTION: A STUDY OF TVC LAGOS
90. ANALYSIS OF THE ROLE OF PACKAGING AS A PROMOTIONAL TOOL IN THE
MARKETING OF DIFFERENT BRANDS OF WEAVONS (A STUDY OF AYMAN
ENTERPRISES LIMITED AND LINDA MANUFACTURINGCOMPANY LIMITED)
91. THE IMPACT OF THE DISTRIBUTION AND UTILIZATION OF OIL PALM ON THE
SOCIO ECONOMIC DEVELOPMENT IN ORUK ANAM LOCAL GOVERNMENT AREA
OF AKWA IBOM STATE
92. THE IMPACT OF ONLINE MARKETING ON REAL ESTATE BUSINESS CASE STUDY
LAGOS STATE
93. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE
STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE)
94. CAUSES AND EFFECTS OF TAX EVASION AND AVOIDANCE ON THE ECONOMY (A
CASE STUDY OF BOARD OF INTERNAL REVENUE IN ABIA STATE)
95. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN THE
MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL
BANK IN DELTA STATE)
96. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS
IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO)
97. MANAGEMENT OF LIFE ASSURANCE FUND IN NIGERIA INSURANCE INDUSTRY (A
CASE STUDY OF UNION ASSURANCE LIMITED)
98. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND
PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)
99. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE
FOR SOFT DRINK IN A COMPETITIVE MARKET. (A CASE STUDY OF 7UP BOTTLING
COMPANY NIG. PLC, 9TH MILE CORNER ENUGU)
100. SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE:
PROBLEMS AND PROSPECTS. (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL
AREAS)
101. THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING
SERVICES (A CASE STUDY OF MICRO FINANCE BANK OKO)
102. IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BEHAVIOR
AND SALES VOLUME OF AN ORGANIZATION (A CASE STUDY OF PAMPERS)
103. EFFECT OF PERSONAL SELLING ON SALES VOLUME OF SOFT DRINK
IN UYO METROPOLIS ( A CASE STUDY COCA COLA NIGERIA LIMITED)
104. AN EVALUATION OF MARKET SEGMENTATION AND ITS
SIGNIFICANCE A CASE STUDY OF UNILEVER PLC
105. EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE
OF COCACOLA PRODUCT A STUDY OF CONSUMERS IN UYO METROPOLIS
106. IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER (A
CASE STUDY OF PZ NIGERIA LIMITED)
107. EFFECTIVENESS OF INNOVATIVE CUSTOMERS SERVICE AS AID TO
INCREASING CUSTOMER SATISFACTION IN TELECOMMUNICATIONS INDUSTRY
108. E-MARKETING AND SMALL ENTERPRISE THREATS AND
OPPURTUNITES: A CASE STUDY OF YOLA METROPOLIS
109. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL
FIRMS PERFORMANCE IN NIGER STATE, marketing project topics
110. PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA
ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)
111. THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING
BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
112. AN EVALUATION OF MARKETING CONCEPT IN THE BANKING
INDUSTRY A CASE STUDY OF UNION BANK PLC
113. ADVETISING: AN EFFECTIVE PROMOTIONAL TOOL FOR
MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING
COMPANY)
114. IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A
CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS)
115. A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND
DEVELOPMENT IN MARKETING
116. THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF
CONSUMER GOODS
117. DEVELOPMENT AND FUNCTION OF PACKAGING IN THE MARKETING
OF CONSUMERS PRODUCT
118. THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN
BANKING INDUSTRY: A CASE STUDY OF BANK PHB
119. THE EFFECT OF ADVERTISEMENT ON CONSUMER PREFERENCE AND
BEHAVIOR
120. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF
AGRICULTURAL PRODUCE IN NIGERIA
121. ROAD TRANSPORATION MANAGEMENT AND CUSTOMER
SATISFACTION IN NIGERIA
122. THE EFFECT OF ADVERTISEING ON SALES VOLUME OF AN
ORGANIZATION
123. THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE
TELECOMMUNICATION SECTOR OF NIGERIA
124. THE ROLE OF THE FEDERAL GOVERNMENT OF NIGERIA IN THE
PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA
125. THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON
SALES PERFORMANCE OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM
TELECOMMUNICATIONS)
126. THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN
ORGANIZATION
127. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE
PERFORMANCE OF AN ORGANIZATION
128. THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF
AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC
129. THE IMPACT OF MARKETING STRATEGY IN THE BANKING
INDUSTRY OF NIGERIA
130. THE IMPACT OF ADVERTISING ON CONSUMER PATRONAGE
131. THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR (
A CASE STUDY OF DANGOTE GROUP OF COMPANIES, KADUNA)
132. AN EVALUATION OF CUSTOMER SERVICES IN THE BANKING
INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST BANK PLC)
133. THE EFFECT OF QUALAITY SERVICE DELIVERY ON CUSTOMERS’
PATRONAGE IN THE BANKING INDUSTRY OF NIGERIA (A CASE STUDY OF FIRST
BANK PLC)
134. THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE
INDUSTRY OF NIGERIA
135. STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING
STRATEGIES IN COMMERCIAL BANKS
136. SOCIOLOGICAL FACTORS AFFECTING CUSTOMERS’ BEHAVIOUR IN
THE MARKETING OF SOME SELECTED CONSUMER’S GOODS
137. THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING
SALES (A CASE STUDY OF GRACE FLOUR MILLS)
138. THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF
NIGERIA
139. NEW PRODUCT DEVELOPMENT AND ITS IMPACT ON PROFITABILITY
IN THE BANKING INDUSTRY OF NIGERIA
140. MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING
ORIENTED COMPANY
141. THE IMPACT OF PRODUCT PRICING ON BUYING BEHAVIOUAR (A CASE
STUDY OF NESTLE NIGERIA PLC,ABA)
142. THE EFFECTIVENESS OF PHOTOGRAPHY AS A COMMUNICATION TOOL
IN ADVERTISING (A CASE STUDY OF EVAN ENWEREM UNIVERSITY, OWERRI
143. THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE
OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC ABA)
144. THE EfFECT OF BRANDING ON CONSUMER PRODUCT MARKETING
145. SALES PROMOTION AS A MEANS OF INCREASING PROFITABILITY IN
AND ORGANIZATION (A CASE STUDY OF NIGERIA BREWERIES PLC ABA)
146. STRATEGIES FOR NEW PRODUCT INTRODUCTION IN THE MARKET (A
CASE STUDY OF THE TOP-TEA INDUSTRIES NIGERIA)
147. THE IMPACT OF PACKAGING IN CONSUMER BUYING DECISION (A CASE
STUDY OF PZ PLC, ABA)
148. BRANDING AND TRADEMARK IN MARKETING OF SOFT DRINK IN IMO
STATE (A CASE STUDY OFNIGERIAN BOTTLING COMPANY IN OWERRI)
149. THE IMPACT OF SALES PROMOTION ON THE MARKETING OF
CONSUMER PRODUCTS IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIA PLC
150. BRANDING AS A MEANS OF ACHIEVING CONSUMER BRAND LOYALTY
TO BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES PLC LAGOS)
151. THE EFFECT OF BRANDING AND TRADEMARK IN MARKETING OF
SOFTDRINK IN IMO STATE (A STDUY OF NIGERIAN BREWERIES COMPANY PLC
OWERRI)
152. THE IMPACT OF MARKET SEGMENTATION AS A TOOL FOR ACHIEVING
ORGANIZATION SALES OBJECTIVES. (A CASE STUDY OF NIGERIA BOTTLING
COMPANY OWERRI IMO STATE)
153. THE IMPACT OF GOOD COMMUNICATION/PUBLICITY IN THE
MARKETING OF SOFT DRINKS IN IMO STATE (A CASE STUDY OF NIGERIA BOTTLING
COMPANY PLC OWERRI)
154. SALES FORCE MOTIVATION: A MEANS FOR ACHIEVING SUSTAINED
GROWTH AND INCREASE MARKET SHARE (A CASE STUDY OF NIGERIAN BOTTLING
COMPANY OWERRI)
155. AN APRRASAL OF THE IMPACT OF ADVERTISING ON COMPanY’S SALES
VOLUME (A CASE STUDY OF DEMCOCK PAINT ELIPARAWON PORT-HARCOURT)
156. BRANDING AND TRADEMARK IN MARKETING OF SOFT DRINK IN IMO
STATE (A STDUY OF NIGERIAN BOTTLING COMPANY IN OWERRI)
157. ELECTRONIC OFFICE EQUIPMENT USED BY SECRETARIES IN MODERN
BUSINESS OFFICES IMPLICATION FOR EFFICIENCY OF WORK OUTPUT
158. THE IMPACT OF PERSONAL SELLING IN MARKETING IN NIGERIA. (A
CASE STUDY OF SUN INSURANCE CO-OPERATION LIMITED.)
159. THE RELEVANCE OF PACKAGING IN THE MARKET PERFORMANCE OF
CONSUMER GOODS IN NIGERIA (A CASE STUDY OF PZ INDUSTRIES PLC, ABA)
160. NEW PRODUCT DEVELOPMENT AND EFFECTIVE MARKETING
STRATEGY AS TOOLS FOR INCREASED PROFITABILITY (A CASE STUDY OF ECOBANK
PLC)
161. THE IMPACT OF PACKAGING IN THE MARKETING OF CONSUMER GOODS
IN NIGERIA (A CASE STUDY OF PZ PLC, ABA)
162. THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER
GOODS IN NIGERIA (A CASE STUDY OF PZ INDUSTRIES PLC, ABA)
163. THE EFFECT OF PACKAGING IN CONSUMER BUYING DECISION (A CASE
STUDY OF ARON COSMETICS NIG LTD ABA)
164. THE EFFECT OF PACKAGING IN THE MARKETING STRATEGY AS TOOLS
FOR INCREASED PROFITABILITY (A CASE STUDY OF ECOBANK PLC)
165. THE IMPACT OF PERSONAL SELLING IN ACHIEVING OGANIZATIONAL
OBJECTIVE (A CASE STUDY OF SUN INSURANCE CO-OPERATION LIMITED.)
166. MARKET SEGMENTATION AS A TOOL OF ACHIEVING ORGANIZATIONAL
SALES OBJECTIVE (A CASE STUDY OF NIGERIAN BOLTING COMPANY IMO STATE
167. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON ORGANIZATIONAL
GROWTH (A CASE STUDY OF CONSOLIDATED BREWERIES AWO-OMMAMMA)
168. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE
ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE [A CASE STUDY OF NIGERIAN
BOTTLING COMPANY]
169. THE APPLICATION OF MARKETING CONCEPT IN NIGERIAN BANKING
INDUSTRY, (A CASE STUDY OF UNION BANK NIG LTD OWERRI)
170. THE IMPACT OF BRANDING ON THE GROWTH OF SOFT-DRINK
INDUSTRIES IN ABIA STATE (A CASE STUDY OF NIGERIAN BOTTLING COMPANY AND
NIGERIAN BREWERIES.)
171. THE EFFECT OF PACKAGING IN THE MARKETING OF BEAUTY CARE
PRODUCTS (A CASE STUDY OF PETALS COSMETICS ENUGU)
172. EFFECTIVE SALES FORCE MOTIVATIVE AS MEANS OF ACHIEVING
INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY (A CASE STUDY OF
NIGERIA BOTTLING COMPANY PLC OWERRI)
173. THE EFFECT OF BRANDING AND TRADEMARK IN MARKETING OF SOFT
DRINK IN IMO STATE (A CASE STDUY OF NIGERIAN BOTTLING COMPANY OWERRI)
174. MARKETING OF LIBRARY SERVICES IN ACADEMIC LIBRARIES (A CASE
STUDY OF IMO STATE UNIVERSITY LIBRARY, OWERRI)
175. THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE
OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC ABA)
176. MARKET SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATION
SALES OBJECTIVES. (A CASE STUDY OF NIGERIA BOTTLING COMPANY OWERRI IMO
STATE)
177. NEW PRODUCT PLANNING AND DEVELOPMENT AS A STRATEGY FOR
INCREASE MARKET SHARE. (A CASE STUDY OF PARTERSON ZOCHNIS PLC, ABA)
(MKT)
178. THE EFFECT OF ADVERTISING ON THE SALES OF CONSUMER GOODS (A
CASE STUDY OF UNILEVER NIGERIA PLC)
179. THE EFFECT OF PACKAGING ON THE CONSUMER BUYING DECISION (A
CASE STUDY OF ARON COSMETICS NIG LTD ABA)
180. THE IMPACT OF PACKAGING IN THE MARKETING OF CONSUMER GOODS
IN NIGERIA (A CASE STUDY OF PZ CUSSONS PLC, ABA, ABIA STATE)
181. THE EFFECT OF PACKAGING IN THE MARKETING OF BEAUTY CARE
PRODUCTS (A CASE STUDY OF PETALS COSTIMETICS, ENUGU)
182. THE INFLUENCE OF ADVERTISING IN THE MARKETING OF NIGERIA-
MAX PRODUCT (A CASE STUDY OF NESTLE NIGERIA PLC)
183. MARKETING OF TOURISM AND HOSPITALITY INDUSTRY (AN EMPIRICAL
STUDY OF NIGERIAN CONSUMERS ATTITUDE TOWARDS TOURISM IN ANAMBRA
STATE)
184. RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE
ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE [A CASE STUDY OF NIGERIAN
BOTTLING COMPANY]
185. THE EFFECT OF SALE FORCE MOTIVATION ON PRODUCTIVITY (A CASE
STUDY EMENITE COMPANY)
186. THE INFLUENCE OF STORE IMAGE ON MARKETING OBJECTIVES OF
RELATING INSTITUTIONS IN RIVERS STATE (A STUDY OF SELECTED SUPERMARKETS
AND FAST-FOOD FIRMS IN PORT HARCOURT- METROPOLIS, RIVERS STATE)
187. AN ANALYSIS OF IMPACT OF WAREHOUSING ON THE EFFICIENT
DISTRIBUTION OF SOFT DRINKS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY
PLC, OWERRI)
188. MARKETING CONCEPT AS A TOOL OF IMPROVING CUSTOMER SERVICES
LEVEL IN COMMERCIAL BANKS
189. ROLE OF NIGERIAN MONEY MARKET IN THE NATIONAL DEVELOPMENT
190. THE IMPACT OF NEW PRODUCT DEVELOPMENT ON ORGANIZATIONAL
GROWTH IN THE SOFT DRINK INDUSTRY. (A CASE STUDY OF SEVEN –UP BOTTLING
COMPANY PLC ABA)
191. THE IMPACT OF MOTIVATION ON SALES FORCE PERFORMANCE (A
STUDY OF NIGERIA BOTTLING COMPANY PLC OWERRI)
192. THE INFLUENCE OF PROMOTIONAL STRATEGY ON THE MARKETING
PERFORMANCE OF THE BOTTLE WATER INDUSTRY IN IMO STATE. (STUDY COCA –
COLA BOTTLING COMPANY).
193. THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE
OF A MANUFACTURING FIRM (A CASE STUDY OF UNILEVER NIGERIA PLC ABA)
194. THE RELEVANCE OF PACKAGING ON THE MARKETING PERFORMANCE
OF A MANUFACTURING FIRM(A CASE STUDY OF UNILEVER NIGERIA PLC ABA)
195. THE ROLE OF PHYSICAL DISTRIBUTION IN THE MARKETING OF BEER
PRODUCTS IN IMO STATE
196. THE EFFECTS OF BRANDING ON CONSUMER PRODUCT MARKETING
197. THE EVALUATION OF THE INFLUENCE OF DISTRIBUTION STRATEGIES
IN THE MARKETING OF PETROLEUM PRODUCT. (A CASE STUDY OF NNPC ABA
DEPOT)
198. THE ROLE OF PHYSICAL DISTRIBUTION IN THE MARKETING OF BEER
PRODUCTION IN IMO STATE
199. AN ANALYSIS OF THE MARKETING CHALLENGES OF SMALL SCALE
BUSINESS ENTERPRISES IN A DEPRESSED ECONOMY (A CASE STUDY OF O.I.C.C
OLAZI INTERNATIONAL COMMERCIAL COMPANY ABA)
200. THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER
PATRONAGE OF BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN
BREWERIES)
201. IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA
BOTTLING COMPANY
202. IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER
RETENTION IN FIRST BANK NIGERIA PLC
203. IMPACT OF CULTURAL INFLUENCES ON CONSUMER BUYING
BEHAVIOR IN UYO LOCAL GOVERNMENT AREA
204. IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES
PROMOTION KIN NIGERIA, marketing project topics
205. ENHANCING THE SALES OF CONSUMER GOODS USING MARKET
SEGMENTATION (A CASE STUDY OF PZ, CALABAR)
206. EFFECT OF PERSONAL SELLING AND MARKETING ON SALES
GROWTH
207. APPLICATION OF MARKETING CONCEPTS IN THE MANUFACTURING
INDUSTRY OF NIGERIA ( A CASE STUDY OF PZ, CALABAR)
208. APPLICATION OF MARKETING CONCEPT IN COMMERCIAL BANKING
AND ITS EFFECTIVENESS IN CUSTOMER SATISFACTION (A CASE STUDY OF GTB)
209. APPLICATION OF MARKETING CONCEPTS IN THE BANKING
INDUSTRY AND IT EFFECT ON CUSTOMER SATISFACTION ( A CASE STUDY OF
FIRST BANK)
210. ANALYSIS OF THE IMPACT OF COURSE OF STUDY ON STUDENTS
ATTITUDES TOWARDS ENTREPRENEURSHIP DEVELOPMENT IN NIGERIA
211. ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING
COMMUNICATION
212. AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO
MARKETING OF CONSUMER GOODS ( A CASE STUDY OF UNILEVER NIGERIA)
213. AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE
OPERATORS IN NIGERIA.
214. AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING
SECTOR OF NIGERIA.APPRAISAL OF ADVERTISING AS A TOOL FOR THE
PROMOTION OF SOFT DRINKS
215. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR (A CASE
STUDY OF DIAMOND BANK PLC).
216. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY
FARMERS IN NIGERIA
217. A SHARE PRICE VOLATILITY,CAPITAL MARKET RETURNS AND
NIGERIA ECONOMY
218. PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS
AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE)
219. ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING
SEGMENTATION
220. EFFECTS OF MARKETING SEGMENTATION ON SALES
PERFORMANCE IN BEVERAGE INDUSTRY
221. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
222. AN EVALUATION OF THE COST OF PACKAGING AND ITS
IMPLICATION ON THE PROFITABILITY
223. AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES
OF SOFT DRINKS
224. DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING
OF CONSUMERS PRODUCTS
225. APPLICATION OF MARKETING CONCEPTS IN MANUFACTURING
INDUSTRY
226. ANALYSIS OF PROMOTION MIX AS TOOLS OF MARKETING
COMMUNICATION
227. THE IMPACT OF MAMMY MARKET ON THE LIVELIHOOD OF
MILITARY PERSONNEL IN THE BARRACKS
228. IMPACT OF BRANDING AND PACKAGING ON SALES TURN OVER OF
NESTLE FOOD NIGERIA
229. THE INFLUENCE OF TV ON THE SALES OF FAST MOVING CONSUMER
GOODS IN NIGERIA
230. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND
CONSUMPTION OF EGGS IN ENUGU STATE
231. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED
PERFORMANCE OF MANUFACTURING COMPANY
232. ASSESSMENT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT
IN NIGERIA
233. THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND
PREFERENCE FOR SOFT DRIINK
234. CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP
TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC,
OKO)
235. AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING
236. CORPORATE ADVERTISING AS AN EFFECTING PROMOTIONAL TOOL IN
THE MARKETING OF BANKING
237. AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK
238. ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE,
AND REASONS
239. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING
PREFRENCE
240. STRESS AND COPING STRATEGIES AMONG MARKET TRADERS
241. THE IMPACT OF MARKETING PLANNING AND STRATEGY ON SALES IN
AN ORGANIZATION
242. THE ROLE OF MARKETING ETHICS IN BUSINESS ORGANIZATION
243. THE EFFECT OF MARKETING STRATEGIES ON PRODUCT LIFE CYCLE
244. PROMOTIONAL STRATEGY OF MR BIGGS KADUNA BRANCH AND ITS
IMPACT ON SALES TURNOVE
245. ACHIEVING OPTIMUM SALES TARGET AND PROFITABILITY IN
FINANCIAL SERVICES MARKETING
246. AN APPRAISAL OF SALES PROMOTION ON THE CHOICE OF MOBILE
PHONE OPERATORS
247. APPLICATION OF MARKETING CONCEPT IN MARKETING OF HAIR
DRESSING SERVICES
248. MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY
249. CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA
250. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN
ENUGU METROPOLIS
251. THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR – A CASE
STUDY OF DIAMOND BANK
252. THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS
PERFORMANCE IN NIGERIAN
253. CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS
254. The impact of personal selling on sale volume
255. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS
256. PRODUCT PLANNING AND DISTRIBUTION
257. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES
VOLUME IN THE DETERGENT …
258. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE
MARKETING OF PETROLEUM PRODUCT
259. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT
DRINKS
260. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC
PRODUCTS (BEAUTY AIDS) IN NIGERIAN
261. THE IMPACT OF NAFDAC ON MARKETING OFDRUGS IN ENUGU STATE
262. ANALYSIS OF CONSUMER PRODUCT ACCEPTANCES ON BRAND
LOYALTY
263. CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA –
MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN
264. MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC
CHURCH IN ENUGU METROPOLIS)
265. THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY
266. EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN
NIGERIAN ORGANIZATIONS
267. THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT
268. THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF
ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC)
269. THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA
270. EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN
NIGERIA
271. MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE
INDUSTRIES
272. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES
WITH PARTICULAR FOCUS
273. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE OIL
SECTOR
274. AN EXAMINATION OF POTENTIAL BENEFITS & CONSTRIANTS
ASSOCIATED WITH SMALL BUSINESS’ USE OF E-COMMERCE
275. EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING
276. IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF
NESTLE FOOD NIGERIA PLC
277. THE EFFECT OF FORECASTING TECHNIQUES ON SALES
PERFORMANCE
278. THE EFFECT OF PACKAGING ON SALES OF GOODS
279. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS
PATRONAGE IN FIRST BANK PLC
280. THE IMPACT OF MARKET SEGMENTATION AND PRODUCT
POSITIONING IN A SERVICE INDUSTRY
281. THE RELEVANCE OF SALES PROMOTION TO BUSINESS
ORGANIZATIONS
282. AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION
ON PRODUCTION PLANNING IN AN ORGARNISATION
283. EFFECTS OF MARKETING SEGMENTATION ON SALES
PERFORMANCE IN BEVERAGES INDUSTRY
284. MARKETING RESEARCH AND ITS IMPORTANCE IN THE NIGERIAN
BANKING INDUSTRY
285. THE RELEVANCE OF PACKAGING AND BRANDING ON MARKETING
PRODUCTIVITY OF LOCALLY MADE PRODUCTS
286. THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON
THE MARKETING OF INDUSTRIAL PRODUCTS
287. THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE
PERFORMANCE AND PRODUCTIVITY
288. THE EFFECTS OF CONSUMERISM IN MARKETING OF
FAKECOUNTERFEIT DRUGS IN NIGERIA (A CASE STUDY OF ONITSHA DRUG
MARKET)
289. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE
MARKETING OF INDUSTRIAL PRODUCT (A CASE STUDY OF GENERAL PIPE
INDUSTRY AND GENERAL STEEL MILL ASABA)
290. MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER
SERVICES, (A CASE STUDY FOR UBA ONITSHA)
291. IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE
292. A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON
MARKETING PRODUCTIVITY OF LOCALLY MADE PRODUCTS
293. THE IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY IN
THE NIGERIAN TELECOMMUNICATION INDUSTRY.
294. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF
ORGANIZATIONS
295. THE IMPACT OF JOB SATISFACTION ON SALES TEAM
PRODUCTIVITY
296. THE EFFECT OF MARKETING PROMOTION ON THE EFFICIENCY OF
BANK
297. THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF
NEW PRODUCT
298. IMPACT OF PRODUCT BRANDING ON SALES PERFORMANCE IN THE
NIGERIAN BREWERY INDUSTRY
299. EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY
IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY
300. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT
OR OPPORTUNITIES
301. DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE, AN
EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS IN DELTA STATE
302. A CRITICAL ANALYSIS ON THE EFFECT OF BUILDING
RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION
ON BUSINESS GROWTH, A SURVEY OF RETAIL STORES IN ASABA
303. AN APPRAISAL OF THE USE OF MARKETING RESEARCH IN A
MARKETING ORGANIZATION
304. THE IMPACT OF MARKET SEGMENTATION ON SALES
PERFORMANCE
305. THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON
MARKETING DECISION MAKING IN THE ORGANIZATIONS
306. THE ROLE OF ADVERTISING IN BRAND BUILDING CASE STUDY OF
NIGERIA BOTTLING COMPANY
307. THE IMPACT OF SOCIAL MEDIA ON CONSUMERS’ BUYING
BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
308. ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON
PERFORMANCE OF COMMERCIAL
309. CONSUMER PERCEPTION TOWARDS BRAND PREFERENCE OF
MOBILE PHONE SERVICE PROVIDERS (A STUDY OF MTN NIGERIA DELTA STATE,
ASABA)
310. EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK
MILK PRODUCT (SACHET)
311. IMPACT OF CORPORATE GOVERNANCE ON BANKS
312. THE EFFECT OF ADVERTISING ON CONSUMPTION OF FAST FOOD IN
NIGERIA
313. THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON
CUSTOMER RETENTION (A CASE STUDY OF GTB OF NIGERIA PLC)
314. THE IMPACT OF MARKET SEGMENTATION ON SALES
PERFORMANCE (A STUDY OF NIGERIAN BREWERIES PLC, ONITSHA)
315. THE IMPACT OF MARKETING RESEARCH ON DECISION MAKING
316. THE IMPACT OF OUTSOURCING STRATEGIES ON ORGANIZATIONAL
EFFECTIVENESS IN NEW GENERATION BANKS
317. THE IMPACT OF VIRAL MARKETING ON BRAND PREFERENCE OF
HERO LARGER BEER. A STUDY OF SABMILLER PLC ONITSHA
318. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING
PERFORMANCE IN NIGERIA BUSINESS (A STUDY OF TRADE SHOWS IN ASABA)
319. THE EFFECT OF PROMOTION ON CONSUMER PURCHASE DECISION
(A STUDY OF THE BEVERAGE INDUSTRY)
320. THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY
321. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE
PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY
OF GUINNESS MALTA AND AMSTEL MALTA)
322. THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS
PATRONAGE IN FIRST BANK PLC
323. THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR
(TOYOTA BRAND OF VEHICLES)
324. THE EFFECT OF DISTRIBUTION PATTERN ON CONSUMERS
PATRONAGE A CASE STUDY OF JUHEL NIGERIA LIMITED
325. INFLUENCE OF PRODUCT PACKAGING ON CONSUMER BUYING
PREFRENCE (A CASE STUDY OF ABA METROPLIS
326. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF
MALT DRINKS IN ABA METROPOLIS A CASE STUDY OF THE MALT BOTTLED BY
CONSOLIDATED BREWERIES ABA
327. TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA
ADVERTISING INDUSTRY
328. ROLE OF MARKETING RESEARCH IN ENHANCING CUSTOMER
SERVICE LEVEL IN THE POWER INDUSTRY (A CASE STUDY OF STUDY OF POWER
HOLDING COMPANY OF NIGERIA, PHCN)
329. APPRAISAL OF THE IMPACT OF PERSONAL SELLING IN THE
MARKETING OF INDUSTRIAL PRODUCTS (A CASE STUDY OF ALEX ALLUMINIUM
EXTRUSION INDUSTRIES INYISHI)
330. APPRAISAL OF THE EFFECT OF ADVERTISING ON CUSTOMERS
PATRONAGE IN THE FAST FOOD INDUSTRY (A CASE STUDY OF MR. BIGG’S
OWERRI)
331. ANALYSIS OF MARKETING DISTRIBUTION STRATEGY OF SOME
NIGERIAN COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC LAGOS)
332. IMPACT OF RAPID INCREASING SALES PROMOTION ACTIVITIES ON
THE SALE OF CONSUMER GOODS IN NIGERIA (A CASE STUDY OF NIGERIA
BOTTLING COMPANY PLC ENUGU)
333. IMPACT OF SALES PROMOTION ON CONSUMER BRAND LOYALTY (A
CASE STUDY OF CONSUMERS OF STAR LARGER BEER AND GUINNESS EXTRA
SMOOTH IN ABA METROPOLIS)
334. STATISTICAL ANALYSIS OF THE EFFECT OF TRAINING AND
DEVELOPMENT OF MAN POWER IN AN ORGANIZATION FOR EFFICIENT
PERFORMANCE USING (P. H. C. N)
335. EFFECT OF SALES PROMOTION ON THE SALES OF MOBILE PHONE
LINES (A CASE STUDY OF MTN NG, OWERRI)
336. RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE
SERVICE LEVEL OF MANUFACTURING FIRMS (A CASE STUDY OF SOME
SELECTED MANUFACTURING FIRMS IN OWERRI METROPOLIS)
337. EFFECTS OF TELEVISION ADVERTISING ON CONSUMER BEHAVIOUR
(A CASE STUDY OF OMO
338. IMPACTS OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING
OF AGRICULTURAL PRODUCE
339. BOKO HARAM CRISIS AND THE SOCIO-POLITICAL DEVELOPMENT
OF NIGERIA (A CASE STUDY OF NIGER STATE)
340. STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET
(A CASE STUDY OF ENCRISTO PHARMACEUTICALS LIMITED IN ENUGU)
341. MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF
NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
342. MARKETING OF FAMILY PLANNING SERVICES (CASE STUDY OF
ENUGU URBAN)
343. MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY
OF TNT/IAS OF NIGERIA)
344. LOCATIONAL FACTORS INFLUENCING THE MARKETING OF
FINANCIAL SERVICE IN LAGOS AND ABA MARKETS
345. MARKETING OF LAUNDERING AND DRY CLEANING SERVICES (A
CASE STUDY OF REX BROTHERS IN ENUGU STATE)
346. MARKETING OF HOTEL SERVICES (A CASE STUDY OF MAC – DAVOS
HOTEL ENUGU)
347. LOCAL GOVERNMENT AS A TOOL FOR RURAL DEVELOPMENT (A
CASE STUDY OF ENUGU NORTH)
348. PACKAGING AS A PROMO TOOLS IN THE MARKETING OF BEAUTY
CARE PRODUCTS (A CASE STUDY OF PETALS ENUGU)
349. IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH
POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY
PLC, ENUGU)
350. MARKETING TECHNICAL SALES PEOPLE, FOR HIGHER
PRODUCTIVITY (A CASE STUDY OF EMENIT NIGERIA PLC)
351. MARKETING PROBLEMS AND PROSPECT OF THE BAKERY
INDUSTRYS (A CASE OF STUDY OF IFY BREAD INDUSTRIES IN ENUGU
METROPOLI)
352. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE
BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER
IN ENUGU)
353. PROBLEMS AND PROSPECTS OF MARKETING OF AGRICULTURAL
PRODUCE IN AN ECONOMY (A CASE STUDY OF ANIOCHA SOUTH L.G.A DELTA
STATE)
354. PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES
(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)
355. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES
INDUSTRIES, THROUGH THE APPLICATION OF THE MARKETING CONCEPT (A
CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU)
356. PROMOTION AS A STRATEGIC INSTRUMENT IN THE SALES OF MALT
DRINKS (A CASE STUDY OF
357. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS
PHARMACULTICAL MANUFACTURING COMPANIES (A CASE STUDY OF ENCRISTO
PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU IN NIGERIA)
358. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A
CASE STUDY OF ALL STATED TRUST ABNK ENUGU)
359. IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY
(A CASE STUDY OF JUHEL PHARMACEUTICAL ENUGU)
360. FRAUDULENT PRACTICES IN THE BANKING INDUSTRY CAUSES AND
POSSIBLE REMEDIES
361. IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING
EXPANSION OF BANKING SERVICES (A CASE STUDY OF ALL STATES TRUST BANK
PLC IN ENUGU METROPOLIS)
362. MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC
PRODUCTS(BEAUTY AIDS) IN NIGERIA (A CASE STUDY OF SOME SELECTED HAIR
DRESSING SALON IN OBIAGU)
363. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN
ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
364. IMPACT OF INFORMATION TECHNOLOGY IN BANKING INDUSTRY (A
CASE STUDY OF ALL STATED TRUST BANK ENUGU)
365. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO
PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR
LAB NKPOR)
366. MARKETING OF CHURCH SERVICE (A CASE STUDY OF CATHOLIC
CHURCH IN ENUGU METROPOLIS)
367. DISTRIBUTION CHANNEL STRATEGIES FOR BREAD IN ENUGU
STATE(A CASE STUDY OF 7UP BOTTLING CO. PLC ENUGU PLANT)
368. EFFECTIVE PRICING AN ESSENTIAL FACTOR IN THE PROMOTION
OF SALES (A CASE STUDY OF LEVER BROTHER’S NIG PLC LAGOS)
369. EFFECTIVE MARKETING OF TELEVISION SERVICE (A CASE STUDY
OF ENUGU TELEVISION (E.T.V) IN ENUGU METROPOLIS )
370. DESIGN AND IMPLEMENTATION OF A COMPUTER BASED
HOUSEHOLD INVENTORY SYSTEM (CASE STUDY PRESIDENTIAL HOTEL ENUGU)
371. EFFECTIVE MARKETING STRATEGIES FOR IMPROVED
PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF
OMO DETERGENT)
372. EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO
PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR
LAB NKPOR)
373. MARKETING RESEARCH AS A TOOL FOR INCREASED
PROFITABILITY (A CASE STUDY OF NIGERIAN
374. CONSUMER PROTECTION AND DRUG MARKETING (A CASE STUDY
OF JUHEL PHARMACEUTICAL COMPANY ENUGU IN NIGERIA)
375. EFFECTIVE PRICING STRATEGIES FOR INTRODUCING A NEW
PRODUCT IN THE MARKET (A CASE STUDY OF GLOBACOM GMS ENUGU
METROPOLIE)
376. EFFECTIVE PROMOTIONAL STRATEGIES FOR OPERATIONS IF HAIR
DRESSING SALOON (A CASE STUDY OF AFTER 8 SALOON IN ENUGU METROPOLIS)
377. PIPELINE TRANSPORTATION AND ITS SIGNIFICANCE TO THE
MARKETING OF PETROLEUM PRODUCTS IN NIGERIA (A CASE STUDY OF NNPC
ENUGU AND PORT-HARCOURT)
378. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE
(CASE STUDY OF ENUGU METROPOLIS)
379. EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN
ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
380. PROMOTIONS AS A STRATEGIC INSTRUMENT IN THE SALES OF
MALT DRINKS (A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)
381. APPLICATION OF MARKETING CONCEPT IN SERVICE INDUSTRY (A
CASE STUDY OF SNOW WHITE LAWN DRY AND DRY CLEANING SERVICE)
382. ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE
STUDY OF NEPA, ENUGU METROPOLIS
383. A CRITICAL APPRAISAL OF THE STRATEGIES OF EXPORTATION OF
MADE IN NIGERIA GOODS (A CASE STUDY OF NIGERIAN EXPORT PROMOTION
COUNCIL)
384. CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY
OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)
385. CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE
(CASE STUDY OF ENUGU METROPOLIS)
386. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN
CHANGING CONSUMER BEHAVIOUR (A CASE STUDY OF FIRST BANK OF NIGERIA
OKPARA AVENUE CENTURY II ADVERT CAMPAIGN)
387. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL
SERVICES (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE
AND TECHNOLOGY)
388. PUBLIC RELATION ACTIVITIES IN TERTIARY INSTITUTIONS (A CAST
STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU
STATE (ESUT)
389. AN APPRAISAL OF SALES AND DISTRIBUTION MANAGEMENT IN ELF
OIL PLC
390. PROBLEMS OF SECRETARIES IN OFFICE ADMINISTRATION AND
MANAGEMENT (A CASE STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA
IN ENUGU STATE)
391. ROLES OF SALE PROMOTION CONSUMER GOODS MARKETING (A
CASE STUDY OF NASCO FOODS LTD)
392. PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND
IMPACT (A CASE STUDY OF THE ANAMBRA STATE EDUCATION COMMISSION
AWKA
393. AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING
SALONS (A CASE STUDY OF TOP-CLASS BARBING SALON AWKUNANAW IN ENUGU
METROPOLIS
394. PROMOTIONAL STRATEGY IN A SERVICE INDUSTRY (A CASE STUDY
OF AFRIBANK PLC ENUGU)
395. A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION
COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS
396. AGRICULTURAL MARKETING IN ENUGU STATE: PROBLEMS AND
PROSPECTS (A CASE STUDY OF MINISTRY OF AGRICULTURE ENUGU STATE)
397. AN ANALYSIS OF THE PROBLEMS AND PROSPECTS OF CLASSIFIED
ADVERTISING (CASE STUDY OF ENUGU METROPOLIS)
398. PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE
BUSINESS (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU IN
NIGERIA)
399. THE ROLE OF SALES MANAGEMENT IN ACHIEVING PROFIT
OBJECTIVES OF FIRMS (A CASE STUDY OF EMENITE LIMITED)
400. THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL
GOODS PRICES (A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL
GOVERNMENT ENUGU STATE)
401. THE MARKETING OF EDUCATIONAL SERVICE (A CASE STUDY OF
IMT ENUGU)
402. THE IMPACTS OF ADVERTISING ON THE MARKETING OF HOTEL
SERVICES (A CASE STUDY OF MAC- DAVOS HOTEL IN ENUGU METROPOLIS)
403. THE IMPORTANCE OF BRANDING THE MARKETING OF UNILEVER
PRODUCTS (CASE STUDY OF UNILEVER PRODUCTS IN ENUGU STATE)
404. THE IMPACT OF ROAD NETWORK ON THE MARKETING OF
AGRICULTURAL PRODUCE (A CASE STUDY OF IGBO-ETITI LOCAL GOVERNMENT
AREA OF ENUGU STATE IN NIGERIA)
405. THE IMPACT OF TELEVISION AND NEWSPAPER ADVERT IN THE
MARKETING OF CONSUMER PRODUCT (USING ENUGU METROPOLIS, ENUGU
STATE AS A CASE STUDY)
406. THE IMPACT OF TV ADVERTISING ON THE MARKETING OF GSM
SERVICE METROPOLIS (A CASE STUDY OF MINT IN ENUGU PLC)
407. THE IMPACT OF PROMOTIONAL ACTIVITIES ON BOURN VITA
PRODUCT METROPOLIS (A CASE STUDY OF CADBURY NIGERIA PLC IN ENUGU)
408. THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF
SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI
STATE)
409. THE IMPACT OF ROAD TRANSPORTATION MODE ON THE
MARKETING OF CONSUMER GOODS (A CASE STUDY OF ENUGU METROPOLIS IN
NIGERIA)
410. THE MARKETING PROBLEM PROSPECTS OF THE FIVE STAR HOTELS
(A CASE STUDY OF NIKE REPORT HOTEL ENUGU)
411. THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF
PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY
LIMITED ENUGU)
412. THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS (A
CASE STUDY OF ROYAL ARK HOTEL LIMITED)
413. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING
OF GOLDENMORN PRODUCTS (CASE STUDY OF ENUGU METROPOLIS)
414. THE IMPACT OF PRICING AND MARKETING OF BEVERAGE (A CASE
STUDY OF CADBURY (NIG PLC ENUGU)
415. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING
OF GOLDEN MORN PRODUCTS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU)
416. THE IMPACT OF EFFECTIVE MANAGEMENT OF RESOURCES IN
SOLVING UNEMPLOYMENT PROBLEM (A CASE STUDY OF OJI-RIVER LOCAL
GOVERNMENT ENUGU)
417. THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF
BEVERAGES (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC IN
ENUGU STATE)
418. THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE
INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND
TECHNOLOGY (ESUT), ENUGU)
419. THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM
(CASE STUDY OF ENUGU STATE)
420. THE IMPACT OF NAFDAC ON THE CONSUMPTION OF CONSUMER
GOODS (BEVERAGE)
421. THE EFFECTIVENESS OF PROMOTIONAL STRATEGIES EMPLOYED
BY AGRO- ALLIED INDUSTRIES (A CASE STUDY OF OLYMPIC MAIZE MILLING
AGRO ALLIED INDUSTRIES LIMITED AWKA IN NIGERIA)
422. THE EFFECTIVENESS OF PHYSICAL DISTRIBUTION OF CHARIS
SACHET WATER (A CASE STUDY OF EJ COLLINCE COMPANY IN ENUGU
METROPOLIS)
423. THE IMPACT OF PRODUCT DISPLAY ON THE MARKETING OF FAST
FOOD AND PASTRIES IN A FAST FOOD INDUSTRY (A CASE STUDY OF CHRIS
PASTRIES ENUGU)
424. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN
MARKETING OF CAPITAL GOODS (A CASE STUDY OF ANAMCO LTD ENUGU)
425. THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN
MARKETING OF COSMETICS (A CASE STUDY OF BIANCA COSMETICS ENUGU)
426. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICES IN THE
OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM’S PLC)
427. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING
OF TOBACCO PRODUCTS (A CASE STUDY OF BRITISH AMERICAN TOBACCO
ENUGU)
428. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVER IN THE FAST
FOOD INDUSTRY (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS
429. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING
OF INDUSTRIAL PRODUCT (A CASE STUDY OF EMENITY NIGERIA PLC IN ENUGU
METROPOLIS)
430. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING
OF CAPITAL GOODS (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING
COMPANY ANAMMCO)
431. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY (A
CASE STUDY OF EMENITE COMPANY ENUGU)
432. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON
COMPANY PERFORMANCE
433. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF
NBL PLC (CASE STUDY OF NBL PLC IN ENUGU STATE)
434. THE EFFECT OF GLOBALIZATION ON INDUSTRY (A CASE STUDY OF
MAGNUM TRUST BANK PLC IN NIGERIA)
435. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE
PATTERNS FOR MALT DRINKS (A COMPARATIVE STUDY OF GUINNESS MALTA
AND AMSTED MALTA IN ENUGU METROPOLIS)
436. THE ROLE OF NIGERIA EXPORT PROMOTION COUNCIL(NEPC) IN
EXPORT PROMOTION (A CASE STUDY OF ENUGU ZONAL OFFICE)
437. THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF
CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOLTING COMPANY PLC
WARRI, DELTA STATE)
438. TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING
PERFORMANCE (A CASE STUDY OF EMILY MILLIONAIRE, ENUGU)
439. THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE
STUDY OF NIGERIA BREWERIES PLC. 9TH MILE, ENUGU METROPOLIS)
440. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-
COLA BRAND OF SOFT DRINKS (CASE STUDY OF ENUGU URBAN)
441. THE MARKETING PROBLEMS OF HOTEL AND CATERING
ESTABLISHMENT (A CASE STUDY OF HOTEL CORDIAL ENUGU)
442. THE NEED FOR STAFF TRAINING AND DEVELOPMENT (A CASE
STUDY OF IKA SOUTH LOCAL GOVERNMENT AREA IN DELTA-STATE)
443. THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE (A
CASE STUDY OF JUMATEX SUITCASE ENUGU IN ENUGU METROPOLIS
444. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES (A CASE
STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU
METROPOLIS)
445. THE PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM
PRODUCTS IN NIGER
446. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE
BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA
ENUGU)
447. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN
PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)
448. THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF
MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY
CONSOLIDATED BREWERIES ABA
449. THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA
INTERNATIONAL TRADE (A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY
ONITSHA)
450. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING
451. THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL
AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF
ENUGU STATE)
452. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF
BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH)
453. THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER
SERVICE INDUSTRY (A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY
ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)
454. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN
THE MARKETING OF FASHION PRODUCTS IN ANAMBRA STATE (A CASE STUDY
OF ONITSHA METROPOLIS)
455. THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF
BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH) (A CASE
STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
456. THE ROLE OF PUBLIC RELATIONS IN IMPROVING THE IMAGE OF
TERTIARY INSTITUTIONS (A CASE STUDY OF IMT ENUGU IN ENUGU
METROPOLIS)
457. THE CAPITAL MARKET AND IT’S IMPACT ON THE NIGERIA
ECONOMY WITH PARTICULAR EMPHASIS ON THE STOCK EXCHANGE
458. THE APPLICATION OF PUBLIC RELATIONS STRATEGY IN BANKING
SECTOR (A CASE STUDY OF UBA BANK PLC)