Vidya vikas Institute of Engineering & Technology

Mysore

Department of MBA

Executive Summary
Titel :- Sri Someshwara fertilizers Pvt. Ltd., in Maddur.

Student Detailes

Student Name:- HARIRAMESH M S

USN :- 4VM17MBA24

PH No :- 8867453285

E-Mail ID :- hariramesh050@gmail.com

Guide Detailes

Internal External

Name:- Raghavendra G Name:- Raghavendra Hegde

Designation:- Assistant Professor Designation:- H R Manager

Company Name:- VVIET Address:- Someshwara fertilizers Pvt.

Ltd., Behind Industrial Area,
Somanahalli – 571429, Maddur Taluk
Mandya Dist
Ph No:- 9483646400 Ph No:- 8660107468

E-Mail ID:- raghav.g@hotmail.com E-Mail ID:- sfcmaddur@gmail.com

Introduction about company:-
 “Sri Someshwara Fertilizers Pvt. Ltd.,” in maddur. It is Incorporated on 7th
February 2000.
 Manufacturing and Distribution of fertilizers products.
 Produce the “KRUSHIK” Brand Products.
 S B Swamy Managing Director of someshwara fertilizers industry,
 Main competitors of these industry they are:-
 Multiplex Agricare private limited.
 Coramandel Fertilizres limited.
 Nagarjuna Fertilizers and chemicals limited.

Objective:-
 To learn the organization environment and working condition.
 Learn about the manufacturing process.
 Internship, Projects work is helps to future to get the jobs.
 Improving the personality and attitude in myself within the industry.
Summary:-
Someshwara Fertilisers Private Limited is a Private incorporated on 07
February 2000. It is classified as Non-govt company and is registered at
Registrar of Companies, Bangalore. Its authorized share capital is Rs.
8,000,000 and its paid up capital is Rs. 7,024,600. It is inolved in
Manufacture of basic chemicals.

Someshwara Fertilisers Private Limited's Annual General Meeting (AGM)

was last held on 30 September 2017 and as per records from Ministry of
Corporate Affairs (MCA), its balance sheet was last filed on 31 March
2017.

Directors of Someshwara Fertilisers Private Limited are Siddegowda

Nagarathna, Sadolalo Swamy Puttegowda, Puttagangaiah Gangaiah,
Hanagondanahalli Shankarappa Suma Prasad, Puttaswamygowda
Nagaraju and Mahamood Giddappanapalya Mahaboobkhan.

Someshwara Fertilisers Private Limited's Corporate Identification Number

is (CIN) U24129KA2000PTC026346 and its registration number is
26346.Its Email address is sfcmaddur@gmail.com and its registered
address is Somanahalli Industrial Area Maddur Taluk Maddur KA 571429
IN.

Current status of Someshwara Fertilisers Private Limited is - Active.

 Industry Profile

Identification of Industry:-
I am doing Project work in “Sir Someshwara Fertilizers Pvt. Ltd.,” in
Maddur. It is comes under the “Agriculture and Allied Industries”.

-:History:-
Agriculture is the primary source of livelihood for about 58 per cent of India’s
population. Gross Value Added by agriculture, forestry and fishing is estimated at
Rs 17.67 trillion (US$ 274.23 billion) in FY18.

The Indian food industry is poised for huge growth, increasing its contribution to
world food trade every year due to its immense potential for value addition,
particularly within the food processing industry. The Indian food and grocery
market is the world’s sixth largest, with retail contributing 70 per cent of the sales.

The Indian food processing industry accounts for 32 per cent of the country’s
total food market, one of the largest industries in India and is ranked fifth in terms
of production, consumption, export and expected growth. It contributes around
8.80 and 8.39 per cent of Gross Value Added (GVA) in Manufacturing and
Agriculture respectively, 13 per cent of India’s exports and six per cent of total
industrial investment.
Market Size:-

During 2017-18* crop year, food grain production is estimated at record 284.83
million tonnes. In 2018-19, Government of India is targeting foodgrain production
of 285.2 million tonnes. Milk production was estimated at 165.4 million tonnes
during FY17, while meat production was 7.4 million tonnes. As of September
2018, total area sown with kharif crops in India reached 105.78 million hectares.

India is the second largest fruit producer in the world. Production of horticulture
crops is estimated at record 306.82 million tonnes (mt) in 2017-18 as per third
advance estimates.

Total agricultural exports from India grew at a CAGR of 16.45 per cent over
FY10-18 to reach US$ 38.21 billion in FY18. Between Apr-Oct 2018 agriculture
exports were US$ 21.61 billion. India is also the largest producer, consumer and
exporter of spices and spice products. Spice exports from India reached US$ 3.1
billion in 2017-18. Tea exports from India reached a 36 year high of 240.68
million kgs in CY 2017 while coffee exports reached record 395,000 tonnes in
2017-18.
Food & Grocery retail market in India was worth US$ 380 billion in 2017.

Investments:-

According to the Department of Industrial Policy and Promotion (DIPP), the

Indian food processing industry has cumulatively attracted Foreign Direct
Investment (FDI) equity inflow of about US$ 8.57 billion between April 2000 and
June 2018.
Some major investments and developments in agriculture are as follows:

 By early 2019, India will start exporting sugar to China.

 The first mega food park in Rajasthan was inaugurated in March 2018.
  Agrifood start-ups in India received funding of US$ 1,66 billion between
2013-17 in 558 deals.
 In 2017, agriculture sector in India witnessed 18 M&A deals worth US$
251 million.

Achievements in the sector:-

 The Electronic National Agriculture Market (eNAM) was launched in

April 2016 to create a unified national market for agricultural commodities
by networking existing APMCs. Up to May 2018, 9.87 million farmers,
109,725 traders were registered on the e-NAM platform. 585 mandis in
India have been linked while 415 additional mandis will be linked in
2018-19 and 2019-20.
 Agriculture storage capacity in India increased at 4 per cent CAGR
between 2014-17 to reach 131.8 million metric tonnes.
 Coffee exports reached record 395,000 tonnes in 2017-18.
 Between 2014-18, 10,000 clusters were approved under the Paramparagat
Krishi Vikas Yojana (PKVY).
 Between 2014-15 and 2017-18 (up to December 2017), capacity of 2.3
million metric tonnes was added in godowns while steel silos with a
capacity of 625,000 were also created during the same period.
 Around 100 million Soil Health Cards (SHCs) have been distributed in the
country during 2015-17 and a soil health mobile app has been launched to
help Indian farmers.
India is expected to achieve the ambitious goal of doubling farm income by 2022.
The agriculture sector in India is expected to generate better momentum in the
next few years due to increased investments in agricultural infrastructure such as
irrigation facilities, warehousing and cold storage. Furthermore, the growing use
of genetically modified crops will likely improve the yield for Indian farmers.
India is expected to be self-sufficient in pulses in the coming few years due to
concerted efforts of scientists to get early-maturing varieties of pulses and the
increase in minimum support price.

GDP: - (in 4 Years)

5
4.5
4
3.5
3
Total GDP
2.5
Targeted GDP Agri
2
GDP Agri
1.5
1
0.5
0
2014-15 2015-16 2016-17 2017-18
Production and Sales Volume:-
Major Players of Industry:-
1. Rashtriya Chemicals & Fertilizers Ltd.
2. Krishak Bharati Cooperative Ltd.
3. Rallis India Ltd.
4. Bayer CropScience Ltd.
5. BASF India Ltd.
6. Atul Ltd.
7. UPL Ltd.
8. PI Industries Ltd.
9. Zuari Agro Chemicals Ltd.
10. Bharat Group.

Government Initiatives:-

Some of the recent major government initiatives in the sector are as follows:

 The Agriculture Export Policy, 2018 was approved by Government of

India in December 2018. The new policy aims to increase India’s
agricultural exports to US$ 60 billion by 2022 and US$ 100 billion in the
next few years with a stable trade policy regime.
 In September 2018, the Government of India announced Rs 15,053 crore
(US$ 2.25 billion) procurement policy named ‘Pradhan Mantri Annadata
Aay SanraksHan Abhiyan' (PM-AASHA), under which states can decide
the compensation scheme and can also partner with private agencies to
ensure fair prices for farmers in the country.
 In September 2018, the Cabinet Committee on Economic Affairs (CCEA)
approved a Rs 5,500 crore (US$ 820.41 million) assistance package for
the sugar industry in India.
 The Government of India is going to provide Rs 2,000 crore (US$ 306.29
million) for computerisation of Primary Agricultural Credit Society
(PACS) to ensure cooperatives are benefitted through digital technology.
 With an aim to boost innovation and entrepreneurship in agriculture, the
Government of India is introducing a new AGRI-UDAAN programme to
mentor start-ups and to enable them to connect with potential investors.
 The Government of India has launched the Pradhan Mantri Krishi Sinchai
Yojana (PMKSY) with an investment of Rs 50,000 crore (US$ 7.7 billion)
aimed at development of irrigation sources for providing a permanent
solution from drought.
 The Government of India plans to triple the capacity of food processing
sector in India from the current 10 per cent of agriculture produce and has
also committed Rs 6,000 crore (US$ 936.38 billion) as investments for
mega food parks in the country, as a part of the Scheme for Agro-Marine
Processing and Development of Agro-Processing Clusters (SAMPADA).
 The Government of India has allowed 100 per cent FDI in marketing of
food products and in food product e-commerce under the automatic route.
 -: Company Profile :-

Introduction of Company:-

Someshwara Fertilisers Private Limited is a Private incorporated on 07 February

2000. It is classified as Non-govt company and is registered at Registrar of
Companies, Bangalore. Its authorized share capital is Rs. 8,000,000 and its paid
up capital is Rs. 7,024,600. It is inolved in Manufacture of basic chemicals

Someshwara Fertilisers Private Limited's Annual General Meeting (AGM) was

last held on 30 September 2017 and as per records from Ministry of Corporate
Affairs (MCA), its balance sheet was last filed on 31 March 2017.

Directors of Someshwara Fertilisers Private Limited are Siddegowda Nagarathna,

Sadolalo Swamy Puttegowda, Puttagangaiah Gangaiah, Hanagondanahalli
Shankarappa Suma Prasad, Puttaswamygowda Nagaraju and Mahamood
Giddappanapalya Mahaboobkhan.

Someshwara Fertilisers Private Limited's Corporate Identification Number is

(CIN) U24129KA2000PTC026346 and its registration number is 26346.Its Email
address is sfcmaddur@gmail.com and its registered address is Somanahalli
Industrial Area Maddur Taluk Maddur KA 571429.
Sri Someshwara Fertilizers and Chemicals (SSFC) Was incorporated as a Sole
proprietorship in 1990’sand is engaged in the Wholesale and retail trading of
chemical fertilizers such as Nitrogen-Phosphorous-Potassium (NPK)17:17:17,
Nitrogen-Phosphorous-Potassium (NPK)20:20:0 and Nitrogen-Phosphorous-
potassium (NPK)14:06:21 having “KRUSHIK” as its brand.

Promoters:-

 Sri Someshwara fertilizers private limited industry is a private company.

 Sri Someshwara fertilizers private limited industry have a 100%
Ownership.

Fact sheet

Company Year of 2000

incorporation
Location of the Factory: Behind Industrial Area, Somanahalli, maddur
unit taluk, mandya dist – 571429.
Vision, Mission and Quality Policy:-

Vision:-

“ We act responsibly to preserve the vital ecosystem in which we live,

offering the market both safe, effective and commercially viable fertilizers, to
let agriculture grow in harmony with nature”.

Mission:-

“The Industry mission is offering the most extensive and varied range of
fertilizers, ready to satisfy and technical, economics and environmental need
of the most advanced and environment and people friendly agriculture”.

Through careful selection of materials, we guarantee excellent standards

reliability, thereby enhancing the quality and amount of crops.

Quality Policy:-

Quality strategy for Sri Someshwara Fertilizers Pvt, Ltd.,

1. To guarantee that we reliably convey to our customer, both interior

and outside a like, products and services which totally meet their
necessities as far as securities, effectiveness and quality.
2. To meet this requirements first time, on time and each time.
3. To receive the quality as a need in our business procedure.
 4. To acquire the dedication of all employees in the organization to
quality as an aggregate duty and encourage constant improvement in
successful execution of the quality management system.
5. To set up a system in place for setting up and periodic survey of
quality goals for nonstop change in quality management system.

Product and Service profile:-

Nitrogen-Phosphorous-Potassium (NPK) 17:17:17 :-

Hydroponic-npk - (17-17-17) - fertilizer package contents pack of 400g n:p:k 17-

17-17 fertilizer. The three elements plant growth in three different ways. In simple
terms, these are:- n - nitrogen:- the growth of leaves and vegetatio p -
phosphorus:- root and shoot growth k - potassium:- regulation of water and
nutrient movement in plant cells, purportedly promoting flowering and fruiting.
There are six primary nutrients that plants require. Plants get the first three-
carbon, hydrogen and oxygen-from air and water. The other three are nitrogen,
phosphorus and potassium. Nitrogen helps plants make the proteins they need to
produce tissues. In nature, nitrogen is often in short supply so plants have evolved
to take up as much nitrogen as possible, even if it means not taking up other
necessary elements. If too much nitrogen is available, the plant may grow
abundant foliage but not produce fruit or flowers. Growth may actually be stunted
because the plant isn't ABSorbing enough of the other elements it needs.

Phosphorous stimulates root growth, helps the plant set buds and flowers,
improves vitality and increases seed size. It does this by helping transfer energy
from one part of the plant to another. Organic matter and the activity of soil
organisms also increase the availability of phosphorus. Potassium improves
overall vigor of the plant. It helps the plants make carbohydrates and provides
disease resistance. It also helps regulate metabolic activities. Npk fertilizers are
water-soluble and can be taken up by the plant almost immediately.

An all-purpose, 17-17-17 fertilizer will provide the nutrients all plants need for
healthy growth. Usage instruction : seeds and seedlings stage - use 1/4 tsp npk to
1L water. After 3-4 true leaves stage - use 1/2 tsp npk to 1L water. Initial
blooming stage- use 2/3 tsp npk to 1L water until blooming complete or
harvesting complete - use 1 tsp npk to 1L water.
Nitrogen-Phosphorous-Potassium (NPK) 14:06:21:-

This NPK 14:06:21 fertilizer is acclaimed for its quality. We offer the NPK
14:06:21 fertilizer that is packed using the best packaging material. These NPK
14:06:21 fertilizers have strong granules that have uniform size. We are rated as a
trusted Manufacturer and supplier of NPK 14:06:21 fertilizer.

Product Description:
1. Contains 14% Nitrogen, 06% Phosphorous and 21% Potassium.
2. 14:06:21 contains most important primary nutrients Nitrogen,
Phosphorous and potash in equal proportion.
3. Single most important source of all major nutrients.
4. Available in free flowing granual form
Features & Benefits:

1. It has good storage properties.

2. Due to high water solubility, has a greater mobility in the soil.
3. Being non-hygroscopic, can be conveniently stored well even in high
rainfall areas.

Nitrogen-Phosphorous-Potassium (NPK) 20:20:00:-

Being a reckoned name in this business, we are involved in offering a wide range
of 20:20:00 fertilizer to our valuable clients. Our product is processed under the
supervision of expert professionals. This 20:20:00 fertilizer is extensively used for
enriching the land fertility and contains 20% Nitrogen, 20%Phosphorous and
00%Potassium. Which provides support in the growth of crops. As per the
demand of our clients, we are offering this product in bulk.
The balanced ratio of nitrogen(N) and phosphorous(P) ensures an adequate basic
fertilization for vegetable crops with starter effects. It provides uniform plant
sprouting, increases plant resistance to drought and diseases – uniform
granulation – fertilizer with fast solubility in water, with very little residue –
assures uniform spreading on soil.

Note:
All the above fertilizers produced in Sri Someshwara fertilizers
industry will carry the gross weight of 50 kilograms and 100 grams with net
weight of 50 kilograms in a bag.

 The NPK 17:17:17 product costs an MRP of Rs 1000/bag.

 The NPK 14:06:21 product costs an MRP of Rs 750/bag.
 The NPK 20:20:00 product cost an MRP of Rs 850/bag.

Sources of Nitrogen, Phosphorous and Potassium:-

1) Urea:-
Urea is an inexpensive form of nitrogen fertilizer with an NPK (nitrogen-
phosphorus-potassium) ratio of 46-0-0. Although urea is naturally produced in
humans and animals, synthetic urea is manufactured with anhydrous ammonia.
Although urea often offers gardeners the most nitrogen for the lowest price on the
market, special steps must be taken when applying urea to the soil to prevent the
loss of nitrogen through a chemical reaction.
Manufacturing Process
Urea is made when carbon dioxide is reacted with anhydrous ammonia. This
process happens under intense pressure, at 350 degrees Fahrenheit. Urea is
processed to take the form of granules or solid globules known as prills. Dry urea
is very soluble and must be kept away from moisture until its use.
How to Use Urea
When urea is placed on the surface of the soil, a chemical reaction takes place that
changes the urea to ammonium bicarbonate. The ammonium will convert into a
gas, which is then lost if not protected. This means that urea should be mixed in
with the soil for maximum effectiveness. This may be done either by broadcasting
the urea then plowing it into the soil immediately or by injecting the urea into the
soil. This may also be done by broadcasting urea then irrigating heavily to push
dissolved urea into the soil.
Advantages of Urea
In general, urea will provide the most nitrogen at the lowest cost. It is easy to
store and does not pose as a fire risk for long-term storage. Urea may be mixed
with other fertilizers or may be applied on its own. For plants that love acidic
soils, urea is one of the top fertilizers for acidifying soils. For gardeners who grow
crops like corn, strawberries, blueberries and other heavy nitrogen feeders, urea
will supply immediate and powerful applications of nitrogen.
Disadvantages of Urea
As a result of the chemical reaction that takes place when urea is applied to the
soil, special care must be taken to ensure that the nitrogen is not lost when the
ammonium evaporates. This can make urea impractical for gardeners dealing with
large plots of land. The high solubility of urea also makes dry storage conditions
imperative.
2) Diammonium Phosphate:-

Diammonium phosphate (DAP) is the world’s most widely used phosphorus

fertilizer. It’s made from two common constituents in the fertilizer industry, and
its relatively high nutrient content and excellent physical properties make it a
popular choice in farming and other industries.

Production

Ammonium phosphate fertilizers first became available in the 1960s, and DAP
rapidly became the most popular in this class of products. It’s formulated in a
controlled reaction of phosphoric acid with ammonia, where the hot slurry is then
cooled, granulated and sieved. DAP handles and stores well. The standard nutrient
grade of DAP is relatively high, at 18-46-0, so fertilizer products with lower
nutrient content may not be labeled DAP.
The inputs required to produce one ton of DAP fertilizer are approximately 1.5 to
2 tons of phosphate rock, 0.4 tons of sulfur (S) to dissolve the rock, and 0.2 tons
of ammonia. Changes in the supply or price of any of these inputs will impact
DAP prices and availability. The high nutrient content of DAP helps reduce
handling, freight and application costs. DAP is produced in many locations in the
world and is a widely traded fertilizer commodity.

Agricultural use

DAP fertilizer is an excellent source of P and nitrogen (N) for plant nutrition. It’s
highly soluble and thus dissolves quickly in soil to release plant-available
phosphate and ammonium. A notable property of DAP is the alkaline pH that
develops around the dissolving granule.

As dissolving DAP granules release ammonium, the seedlings and plant roots
nearest the volatile ammonia can be harmed. This potential damage more
commonly occurs when the soil pH is greater than 7, a condition that often exists
around the dissolving DAP granule. To prevent such damage, users should avoid
placing high concentrations of DAP near germinating seeds.

The ammonium present in DAP is an excellent N source and will be gradually

converted to nitrate by soil bacteria, resulting in a subsequent drop in pH.
Therefore, the rise in soil pH surrounding DAP granules is a temporary effect.
This initial rise in soil pH neighboring DAP can influence the micro-site reactions
of phosphate and soil organic matter.
Management practices

Differences in the initial chemical reaction between various commercial P

fertilizers in soil become minor over time (within weeks or months) and are
minimal as far as plant nutrition is concerned. Most field comparisons between
DAP and monoammonium phosphate (MAP) show only minor or no differences
in plant growth and yield due to P source with proper management.

Non-agricultural uses

DAP also acts as a fire retardant. For example, a mixture of DAP and other
ingredients can be spread in advance of a fire to prevent a forest from burning. It
then becomes a nutrient source after the danger of fire has passed. DAP is used in
various industrial processes, too, such as metal finishing. And, it’s commonly
added to wine to sustain yeast fermentation and to milk to produce cheese
cultures.

3) Monoammonium Phosphate:-
Monoammonium phosphate (MAP) is a widely used source of phosphorus (P) and
nitrogen (N).* It’s made of two constituents common in the fertilizer industry and
contains the most phosphorus of any common solid fertilizer.

Production

The process for manufacturing MAP is relatively simple. In a common method, a

one-to-one ratio of ammonia (NH3) and phosphoric acid (H3PO4) is reacted and
the resulting slurry of MAP is solidified in a granulator. The second method
introduces the two starting materials in a pipe-cross reactor, where the reaction
generates heat to evaporate water and solidify MAP. Other methods exist as well.
An advantage of manufactured MAP is that lower-quality H3PO4 can be used
compared with other P fertilizers often requiring a more pure grade of acid. The
phosphorus pentoxide (P2O5) equivalent content of MAP varies from 48 to 61
percent, depending on the amount of impurity in the acid. The most common
fertilizer composition is 11-52-0.

Agricultural use

MAP has been an important granular fertilizer for many years. It’s water-soluble
and dissolves rapidly in adequately moist soil. Upon dissolution, the two basic
components of the fertilizer separate again to release ammonium (NH4+) and
phosphate (H2PO4-), both of which plants rely on for healthy, sustained growth.
The pH of the solution surrounding the granule is moderately acidic, making
MAP an especially desirable fertilizer in neutral- and high-pH soils.
Agronomic studies show that, under most conditions, no significant difference
exists in P nutrition between various commercial P fertilizers under most
conditions.

Growers apply granular MAP in concentrated bands beneath the soil surface in
proximity of growing roots or in surface bands. It’s also commonly applied by
spreading it across the field and mixing it into the surface soil via tillage. In
powdered form, it’s an important component of suspension fertilizers. When
MAP is made with especially pure H3PO4, it readily dissolves into a clear solution
dispersed as a foliar spray or added to irrigation water. The P2O5 equivalent
content of high-purity MAP is usually 61 percent.

Management practices

No special precautions are needed with the use of MAP. The slight acidity
associated with this fertilizer reduces the potential for NH3 loss to the air. MAP
can be placed in close proximity to germinating seeds without concern for
NH3 damage. However, MAP used in foliar spray or added to irrigation water,
shouldn’t be mixed with calcium or magnesium fertilizers.

MAP has good storage and handling properties. Some of the chemical impurities
(such as iron and aluminum) naturally serve as a conditioner to prevent caking.
Highly pure MAP may have a conditioner added or may require extra care in
handling to prevent clumping and caking. As with all P fertilizers, employ
appropriate management practices to minimize any nutrient loss to surface or
drainage water.
A high purity source of MAP is used as a feed ingredient for animals. The NH4+ is
synthesized into protein and the H2PO4- supports a variety of metabolic functions
in animals.

Non-agricultural uses

MAP is used in dry chemical fire extinguishers commonly found in offices,

schools and homes. The extinguisher spray disperses finely powdered MAP,
which coats the fuel and rapidly smothers the flame.

*MAP is also known as ammonium phosphate monobasic and ammonium

dihydrogen phosphate

4) Single super Phosphate:-

Single superphosphate (SSP) was the first commercial mineral fertilizer, and it led
to the development of the modern plant nutrient industry. This material was once
the most commonly used fertilizer, but other phosphorus (P) fertilizers have
largely replaced SSP because of its relatively low P content.

Production

The modern fertilizer industry was launched in the 1840s with discovery that the
addition of sulfuric acid to naturally occurring phosphate produced an excellent
soluble fertilizer, given the name “superphosphate.” Ground animal bones were
first used in this reaction, but natural deposits of rock phosphate (apatite) soon
replaced the limited supply of bones. Making SSP is similar to what naturally
occurs with bones or apatite in acid soils. The basic technique has changed very
little in the past century. Ground phosphate rock is reacted with sulfuric acid to
form a semi-solid, which cools for several hours in a den. The plastic-like
material is then conveyed to a storage pile for several weeks of additional curing.
The hardened material is then milled and screened to the appropriate particle size
or granulated. The general chemical reaction is Ca3(PO4)2 [rock phosphate] + 2
H2SO4 [sulfuric acid] → Ca(H2PO4)2 [monocalcium phosphate] + 2
CaSO4 [gypsum].

SSP can easily be produced on a small scale to meet regional needs. Since SSP
contains both monocalcium phosphate (MCP, also called calcium dihydrogen
phosphate) and gypsum, no problems arise with phosphogypsum byproduct
disposal unlike the manufacture of other common P fertilizers.
SSP is also known as ordinary superphosphate and normal superphosphate. It’s
sometimes confused with triple superphosphate (TSP) production, which results
from reacting rock phosphate with phosphoric acid.

Agricultural use

SSP is an excellent source of three plant nutrients. The P component reacts in soil
similarly to other soluble fertilizers.

The presence of both P and sulfur (S) in SSP can offer an agronomic advantage
where both of these nutrients are deficient. In agronomic studies where SSP is
demonstrated to be superior to other P fertilizers, it’s usually because of the S, Ca
(or both) that it contains. When locally available, SSP has found widespread use
in fertilizing pastures where both P and S are low. As a source of P alone, SSP
often costs more than other, more concentrated fertilizers; therefore it has
declined in popularity.

Management practices

No special agronomic or handling precautions are required for SSP. Its agronomic
effectiveness is similar to other dry or liquid phosphate fertilizers.

The loss of P in surface runoff from fertilized fields can contribute to water
quality problems. Growers should implement farm practices that minimize this
loss.
Non-agricultural uses

SSP is primarily used as a crop nutrient source. However, MCP and gypsum (the
two primary ingredients in SSP) appear in many products. For example, MCP is
commonly added to enrich animal feed, and bakers routinely use it as a leavening
agent. Gypsum is widely used in the construction industry, as well as in the food
and pharmaceuticals world.

Production Process:
Step 1 : Mixing

It is the step where all the raw materials i.e., Urea, DOP, MOP, SSP
and Filler (Secret item) are mixed together in a proper proportion which are
required as for the product.
Step 2: Granular drum

In this step mixed materials are lifted directly to granular drum where
the granular drum sprinkle water to it where all the materials are mixed with water
in a flowing consistency

Step 3: Dryer drum

In this step the mixed flowing consistency materials will be dried to make small
pieces and heat generated to dry is about 100oC. Here 50% of the product will be
prepared.

Step 4: Cooler drum

In this step the heat generated in previous drum will be cooled and the
heat comes to room temperature and the pieces will be made into small balls in
the process. Here 80% of material is finished.
Step 5: Filtering.

The balls thus formed will be filtered in two process i.e., by removing
small particles and by removing the large particles. The removed particles will be
recycled from second step.

Step 6: Packaging

The finished product will be packed in bags of 50 kilograms each.

Note:
The processing time that is taken from the starting step to finishing step is
about 25 minutes.

Area of operation:

Sri Someshwara fertilizers private limited does not have any branches and
it is incorporated by giving the same address given above.

The products which are produced in the factory are suitable only for the
crops which are grown in Karnataka, so therefore the distribution is done only
within the state.

The distribution made can be divided into

1. North Karnataka.
2. South Karnataka.

1. North Karnataka
 Hubli
 Davanagere
 Bellari
 Chithradurga
 Raichur
2. South Karnataka
 Mysore
 Chamrajnagar
 Hassan
 Chikmagaluru
 Madikeri
 South canara
 Shivmogga
 Tumkur
 Mandya

Infrastructure Facilities:-
Competitors Information:-
SWOT Analysis:-

Strengths:
o Diversified item scope of the industry covering all sections.
o The depth of circulation.
o Low and mid value of the item.
o The organization primary concentration is to give 100% consumer
satisfaction.
o Strong financial strength.
o The industry devotes considerable time and effort to promoting awareness
regarding good farming techniques and methods among the growing
community.
o Good storage facility
o Majority of the workers are from near places
Weakness:

o Lack of infrastructure facilities such as canteen and infrastructure facilities

to the employees.
o Lack of technology up gradation
o No market outside Karnataka.
o The industry is location in un-recognized place.

Opportunities:

o Increased support price of crops like paddy, sugarcane tends the farmer to
grow those crops which result in increase of sales.
o Having a good financial position the industry can start production of the
new product line.
o Rise in purchasing power of consumer.
o Only fertilizer industry to be located in the Mandya district helps to get the
whole market within its hands.
o The awareness created by government for the use fertilizers.

Threats:
o Competition from other brand.
o Rise in price of raw materials.
o Improving manufacturing capacity required more capital
o It the monsoon rain occurs as much as required to the crops then the plants
do not need the fertilizers.
 o The policy changes that will be made regarding to fertilizers.
o Shortages of natural gas in the country can limit the opportunities for the
company in future.
o Customs duties and governmental policies

Future Growth and Prospects:-

Financial Statement:-