Scribd Logo
Importer

Bienvenue sur Scribd !

  • Mónica Yadira Navarrete Vera Subject: Consumer Behavior Professor: Santa Ibarra Rios GRUPO: 2RX32

    Transféré par

    Monica Vera
    15 vues3 pages
    The document is a conceptual map about consumer behavior created by Mónica Yadira Navarrete Vera for their consumer behavior class. The map shows the main factors that influence consumer behavior, including activities of internal and external purchase origin, economic, psychological, cultural, situational, and lifestyle factors. It also lists some specific influences like advertising, perception, customs, knowledge, and social groups. The bibliography cites a PDF about basic principles of marketing.

    Description originale:

    Mapa conceptual bilingue

    Titre original

    Actividad 4 Sesion 1

    Copyright

    © © All Rights Reserved

    Formats disponibles

    DOC, PDF, TXT ou lisez en ligne sur Scribd

    Avez-vous trouvé ce document utile ?

    Ce contenu est-il inapproprié ?

    Signaler ce document
    The document is a conceptual map about consumer behavior created by Mónica Yadira Navarrete Vera for their consumer behavior class. The map shows the main factors that influence consumer behavior, including activities of internal and external purchase origin, economic, psychological, cultural, situational, and lifestyle factors. It also lists some specific influences like advertising, perception, customs, knowledge, and social groups. The bibliography cites a PDF about basic principles of marketing.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    15 vues3 pages

    Mónica Yadira Navarrete Vera Subject: Consumer Behavior Professor: Santa Ibarra Rios GRUPO: 2RX32

    Transféré par

    Monica Vera
    The document is a conceptual map about consumer behavior created by Mónica Yadira Navarrete Vera for their consumer behavior class. The map shows the main factors that influence consumer behavior, including activities of internal and external purchase origin, economic, psychological, cultural, situational, and lifestyle factors. It also lists some specific influences like advertising, perception, customs, knowledge, and social groups. The bibliography cites a PDF about basic principles of marketing.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOC, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 3

    MÓNICA YADIRA NAVARRETE VERA

    SUBJECT: CONSUMER BEHAVIOR


    PROFESSOR: SANTA IBARRA RIOS
    GRUPO: 2RX32

    CONCEPTUAL MAP: CONSUMER BEHAVIOR


    CONSUMER BEVAVIOR

    Factors indicating
    Consumer activities
    consumer behavior

    Activities of the Activities of the Economic factors


    purchase (external purchase (internal Cost, Benefit, Relation
    origin) origin)

    Owners of the Motive


    Psychological
    individual factors
    Advertising Perception
    message

    Perception Custom
    Cultural Factors

    Knowledge
    Recognition of the product Personality
    other person or social Situational Factors
    group
    BIBLIOGRAPHY Lifestyle

    Comercial factors
    https://www.aulapolivirtual.ipn.mx/pluginfile.php/145979/mod_assign/intro/PDFs/Basic_Principles_of_Marketing.pdf

    Vous aimerez peut-être aussi