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The document discusses various copywriting techniques for focusing people's attention and influencing their thoughts or actions, such as targeting specific identities, asking single-chute questions, priming nostalgia and moral values, and exploiting cognitive biases like the focusing illusion and satisficing. It also provides examples of how to apply these techniques in scripts, questions, statements, and other communications.
The document discusses various copywriting techniques for focusing people's attention and influencing their thoughts or actions, such as targeting specific identities, asking single-chute questions, priming nostalgia and moral values, and exploiting cognitive biases like the focusing illusion and satisficing. It also provides examples of how to apply these techniques in scripts, questions, statements, and other communications.
The document discusses various copywriting techniques for focusing people's attention and influencing their thoughts or actions, such as targeting specific identities, asking single-chute questions, priming nostalgia and moral values, and exploiting cognitive biases like the focusing illusion and satisficing. It also provides examples of how to apply these techniques in scripts, questions, statements, and other communications.
Target Chuting ¡ Target Chuting: Focusing people’s attention on a target thought, memory, emotion, identity signifier, or word before asking for an answer or action. Triggering an identity in them that is helpful to you. (Kenneth Burke calls a similar process identification).
¡ Positive Test Strategy: When deciding whether a possibility
is correct, people typically look for hits rather than misses, for confirmations rather than gaps, it’s easier to register the presence of something rather than the absence.
¡ Single-Chute Questions: Questions that focus your
attention and, thus, answers on one way of answering or another. (remember are ethnographic interviewing techniques?) ¡ How happy are you with the English Major? ¡ How dissatisfied are you with the English Major? ¡ Cult recruiters ask negative single chute questions then take advantage of that insecurity! Are you unhappy? Nostalgia Priming + God Memories ¡ Starting mediations by having participants think back to pre-conflict selves and ideal others. ¡ Nostalgia is an approach-oriented emotion; in psychological tests “Nostalgia led to higher levels of openness, which in turn contributed to creativity” (Van Tilburg, et al. “The Mnemonic Muse” ). ¡ How do you ideally view yourself? Moral Foundations Theory Jonathan Haidt 1. Care: cherishing and protecting others; opposite of harm “Show you love your country 2. Fairness or proportionality: rendering by joining the fight to protect justice according to shared rules; the purity of America’s natural opposite of cheating environment. . . . you will be honoring all of Creation. 3. Loyalty or ingroup: standing with your Demonstrate your respect by group, family, nation; opposite of betrayal following the examples of your religious and political leaders 4. Authority or respect: submitting to who defend America’s natural tradition and legitimate authority; opposite of subversion environment.” —Wolsko, et al. “Red, White, 5. Sanctity or purity: abhorrence for disgusting things, foods, actions; and Green” opposite of degradation The Focusing Illusion ¡ The Focusing Illusion: Whatever we pay attention to in a particular moment we deem important. ¡ Survival tactic: pay attention to danger. To resources in front of us. ¡ Whispering important information. Clapping beats in speeches. PowerPoint slides with single words.
¡ Agenda Setting Theory: The press’s ability to set the agenda.
To get us to pay attention to things. (If not persuading us to feel a certain way.) ¡ Whatever is in the news must be important: No such thing as bad press. ¡ Pictures of clouds made people value comfort of furniture over it’s high price.
¡ Things that distract focus: Too many bullets, noises, pictures on
walls of classrooms, lead to worse outcomes/lower memories.
¡ Satisficing + Call to Action: Placing the ability to act as close
to the focusing message as possible. Sign up for an email, vote now, go now, do this now.
¡ Debiasing: Distracting focus. Consider the opposite. What
would it be like if we were wrong? Write Me a Script to Get People to Attend an English Club Meeting Ask Me a Question that Provokes Me To Hire You in a Job Interview or Follow Up Letter What Should I say in an email to convince our two graduate candidates to come to OU? As a group write a statement, email, etc. related to your final project using these techniques. Now write a list or rules for future statements.
Dark Psychology: Master the Advanced Secrets of Psychological Warfare, Covert Persuasion, Dark NLP, Stealth Mind Control, Dark Cognitive Behavioral Therapy, Maximum Manipulation, and Human Psychology: Dark Psychology Series Book, #3
Summary: "The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure" by Greg Lukianoff | Discussion Prompts
Summary of Greg Lukianoff 's Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure: Discussion Prompts