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PRADEEP RAJU A
820915631037
of
Thanjavur-
A PROJECT REPORT
Submitted to the
June 2017
BONAFIDE CERTIFICATE
Certified that this project report titled “The Impact of Place Branding on Satisfaction In
Spiritual Tourism and Hospitality” is the Bonafide work of Mr./Ms…Pradeep raju ,who carried
out the research under my supervision. Certified further, that to the best of my knowledge the work
reported herein does not form a part of any other project report or dissertation on the basis of which a
degree or award was conferred on an earlier occasion to this or any other candidate.
Place:
Date:
DECLARATION
I, Pradeep Raju A hereby declare that the Project entitled “THE IMPACT OF PLACE
for the award of the Degree of Master of Business Administration of Anna University,
Chennai is a record of original and independent research work done by me during the year
2016-2017 under the supervision and guidance of Dr.R.Thiru Murugan, Gnanam School of
Business, Thanjavur and it has not formed the basis for the award of any Degree / Diploma /
Only due to the blessings of “GOD” and “OUR PARENTS”, I have been successful to
handle this study. It is a pleasure to recognize the many individuals who helped me in all
phases of this study. Without their help, I would not have finished this study, or even started
it. Achievement of a goal is not a one person’s job. It is obtained by guidance & co-operation
of others.
I take this opportunity to express my sincere gratitude to all the faculty members of
Department of Management, Gnanam School of Business, Sengipatti at Thanjavur whose
advice and supervision had helped in the completion of the study report.
Place:
Date:
TABLE OF CONTENTS
SI NO CONTENTS PAGE NO
1. CHAPTER1
1.1 Introduction
1.2 Industry Profile
1.2.1 Overview of he global trends
in tourism and Hospitality
1.2.2 Emerging trends
1.3 Objectives of the study
1.4 Scope of the study
1.5 Statement of Problem
2. CHAPTER 2
2.1 Introduction
2.2 Literature Matrix
2.3 Literature Review
3. CHAPTER 3
3.1 Introduction
3.2 Research Design
3.3 Quantitative Approach
3.4 Population and Sampling Plan
3.5 Sample Design
3.5.1 Sampling Frame
3.6 Sampling Technique
3.6.1 Conventional Sampling
3.7 Data collection
3.7.1 Data Collection Period
3.7.2 Pilot Study
3.7.3 Data Source
3.8 Research Instrument
3.9 Frame Work of Questionnaire
3.10 Scale Measurement of Variable
3.11 Source of Questionnaire
4. CHAPTER 4
4.0 Diagrammatic Representation
4.1 Data collection
4.2 Data Analysis
4.3.1 Gender
4.3.2 Age
4.3.3 Education
4.3.4 Occupation
4.3.5 Income
4.3.6 Martial Status
4.3.7 No of Visit
4.3.8 Factors Influence
4.3.9 Information
4.3.10 Rank correlation
4.3.11 Correlation
4.3.12 ANOVA
4.3.13 Multiple Regression Analysis
5. CHAPTER 5
5.0 Result
5.1 Findings
5.3 Hypothesis Testing’s
5.4 Suggestion
5.5 Conclusion
Bibliography
Appendix
TABLE NO: LIST OF TABLE TITLE PAGE NO
1 Gender
2 Age
3 Education
4 Occupation
5 Income
6 Marital Status
7 Visit
8 Factors
9 Information
11 Correlation
12 ANOVA
13 Multiple Regressions
14 Hypothesis Statement
LIST OF FIGURES
2 Segmentation of tourists
4 Gender
5 Age
6 Education
7 Occupation
8 Income
9 Marital Status
10 Visit
11 Factors
12 Information