24/07/2018 E-business - - Unit 12 - Week 11

reviewer1@nptel.iitm.ac.in ▼

Courses » E-business Announcements Course Ask a Question Progress Mentor

Unit 12 - Week 11

Course
outline Week 11 Assignment
The due date for submitting this assignment has passed. Due on 2017-10-11, 23:59 IST.
How to access
the portal Submitted assignment

Week 1 1) Neighborhood formation is one of the phases of --- 1 point

User-user based collaborative filtering

Week 2
Item-Item based collaborative filtering
Week 3 Both User-User and Item-Item based collaborative filtering
None of the above
Week 4
No, the answer is incorrect.
Week 5 Score: 0
Accepted Answers:
Week 6 Both User-User and Item-Item based collaborative filtering
Week 7 2) The purpose of Latent Semantic Indexing technique is to: 1 point

Week 8
Reduce original n x m preference matrix to a lower dimension n x d matrix
where d<m
Week 9 Increase original n x m preference matrix to a higher dimension n x d
matrix where d>m
Week 10 Keep the original n x m preference matrix same, only change the indexing.
None of the above
Week 11
No, the answer is incorrect.
Lecture 54: Score: 0
Collaborative
Filtering Based Accepted Answers:
Recommender Reduce original n x m preference matrix to a lower dimension n x d matrix where
System
d<m
Lecture 55:
3) Which one of the following is not a similarity measure? 1 point
Association and
Demographics
Based Cosine similarity
Recommender Spearman rank correlation
System
Pearson correlation coefficient
Lecture 56: Singular Value Decomposition
Dynamic Pricing
No, the answer is incorrect.
Lecture 57:
Score: 0
Introduction to
Auction Accepted Answers:

Week 11:
Singular Value Decomposition
Lecture Material
4) Item-item based collaborative filtering is preferred in commercial 1 point
Quiz : Week 11 applications, because
Assignment
It has very low computational complexity
https://onlinecourses.nptel.ac.in/noc17_mg22/unit?unit=117&assessment=129 1/3
24/07/2018 E-business - - Unit 12 - Week 11

Week 11 Most computationally complex steps are performed offline

Assignment
Item features do not change frequently
Solution
Rating matrix is very stable
Week 12
No, the answer is incorrect.
Score: 0
Accepted Answers:
Most computationally complex steps are performed offline
5) Which one of the following model can used to find “interesting 1 point
relationships” among items?
Association Rule mining model
Demographics based model
Content based model
Collaborative filtering based model
No, the answer is incorrect.
Score: 0
Accepted Answers:
Association Rule mining model
6) Which of the following is not the approach of association rule mining? 1 point

Apriori algo
Frequency pattern growth
Similarity measure
Vertical data format approach
No, the answer is incorrect.
Score: 0
Accepted Answers:
Similarity measure
7) Website personalization can help to achieve which of the following 1 point
objective
Increase site usability
Converting users to buyers
Re-engaging customer
All of the above
No, the answer is incorrect.
Score: 0
Accepted Answers:
All of the above
8) Dynamic pricing through “Seasonal discount” is an example of ---- 1 point

Price differentiation
Price reduction
Temporal price dispersion
Spatial price dispersion
No, the answer is incorrect.
Score: 0
Accepted Answers:
Temporal price dispersion
9) Which of the following condition is suitable to make the dynamic pricing 1 point
successful?
Reselling at a higher price should be prohibited.
Customer must be heterogeneous in their willingness to pay.

https://onlinecourses.nptel.ac.in/noc17_mg22/unit?unit=117&assessment=129 2/3
24/07/2018 E-business - - Unit 12 - Week 11

Customer should feel fairness in dynamic pricing.

All of the above
No, the answer is incorrect.
Score: 0
Accepted Answers:
All of the above
10)“Second degree differentiation” happens when ----------------- 1 point

A given product is sold at different price for different individuals.

A given product is sold at different unit price for different quantities but the
rule is same for each individual
A given product is sold at different price for different group of people.
None of the above
No, the answer is incorrect.
Score: 0
Accepted Answers:
A given product is sold at different unit price for different quantities but the rule is
same for each individual
11)Auction with multiple buyer and multiple seller is called 1 point

Combinatorial auction
Double auction
Reverse auction
Multi-unit auction
No, the answer is incorrect.
Score: 0
Accepted Answers:
Double auction

Previous Page End

© 2014 NPTEL - Privacy & Terms - Honor Code - FAQs -

A project of In association with

Funded by

Powered by

https://onlinecourses.nptel.ac.in/noc17_mg22/unit?unit=117&assessment=129 3/3