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T able of Contents

PREFACE 1-2

INTRODUCTION 3 - 12

Consumer Behavior 3
Consumer Satisfaction & Dissatisfaction 6
Consumer Complaint Behavior 8

COMPANY PROFILE 14 - 40

About LGEIL 14
Manufacturing Plants 17
Code of Ethics 19
H R Principles 21
Company Structure 22
Vision 24
Corporate Culture 27
Corporate Identity 28
Brand Identity 30
Online Shopping 33
Customer Service 35
Awards & Honors 37
Social Responsibility 40
Strategic Alliances 43

PRODUCTS PROFILE 44 -114

Air Conditioners 45
Audios / Videos / Home Theatres 58
Dish Washers 61
GSM 62
IT Products 66
Microwave Ovens 72
Refrigerators 80
Televisions 90
Vacuum Cleaners 105
Washing Machines 107

RESEARCH METHODOLOGY 115 - 119

Research Design 115


Data Collection Methods 116
Execution of Survey Work 118
Analysis & Interpretations 119

FINDINGS 120 - 137

RECOMMENDATIONS 138 - 139

LIMITATIONS 140

SWOT ANALYSIS 141 - 143

APPENDIX
Websites Homepages
Questionnaires

BIBLIOGRAPHY

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