Académique Documents
Professionnel Documents
Culture Documents
PREFACE 1-2
INTRODUCTION 3 - 12
Consumer Behavior 3
Consumer Satisfaction & Dissatisfaction 6
Consumer Complaint Behavior 8
COMPANY PROFILE 14 - 40
About LGEIL 14
Manufacturing Plants 17
Code of Ethics 19
H R Principles 21
Company Structure 22
Vision 24
Corporate Culture 27
Corporate Identity 28
Brand Identity 30
Online Shopping 33
Customer Service 35
Awards & Honors 37
Social Responsibility 40
Strategic Alliances 43
Air Conditioners 45
Audios / Videos / Home Theatres 58
Dish Washers 61
GSM 62
IT Products 66
Microwave Ovens 72
Refrigerators 80
Televisions 90
Vacuum Cleaners 105
Washing Machines 107
LIMITATIONS 140
APPENDIX
Websites Homepages
Questionnaires
BIBLIOGRAPHY