About OPPO

OPPO is a camera phone brand enjoyed by young people around the world.

For the last 10 years, OPPO has been focusing on manufacturing camera phones, while innovating mobile
photography technology breakthroughs. OPPO started the era of selfie beautification, and was the first
brand to launch smartphones with 5MP and 16MP front cameras. OPPO was also the first brand to
introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
OPPO's Selfie Expert F series launched in 2016 drove a selfie trend in the smartphone industry.

In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today,
OPPO provides excellent smartphone photography experience to over 100 million young people around
the world.

The History of OPPO

OPPO Electronics Corporation is simply known as OPPO and is of Chinese origins. It is associated with
consumer electronics industry and deals with mobile phones. OPPO is a subsidiary of its parent company
BBK Electronics. It was founded in the year 2001 by its founder Chen Mingyong but was registered in
the year 2004 with brand name OPPO. OPPO is one of the leading global names in the mobile-phone
industry. It deals in designing, manufacturing and marketing of smartphones. At its onset, it was a
technology and electronics organization with its focus on MP3 players but in the year 2008, it diversified
its portfolio and stepped in a segment of smartphones. It was able to create new and better opportunities
for itself by including Blu-ray players, smartphones and other electronic devices in its kit.

Start MP3 & MP4

2001
OPPO is Globally Registered 2004
OPPO Launched in China
 2005
OPPO's First MP3 Player 2006
First MP4 Player

Feature Phone Smartphone

2008 2011
OPPO Enters Mobile Phone Market First Smartphone: Find Me

2012 2013

Finder- the world’s slimmest phone just 6.65mm, Find 5, N1-world first rotating camera
Find 3In 2012, OPPO became the first phone maker with flash light o touch panel world first
to incorporate the "Beautify" function in their products smartphone with rear touch back panel o click
with the launch of two revolutionary smartphones ,a Bluetooth remote camera trigger and a
the U701 Ulike and U705T Ulike 2. Device locater Color OS Launched In
December 2013, the OPPO Find 5 was the
. world’s first smartphone with hardware
HDR video recording. It was also the first to
allow high-speed recording at 120/90 frames
. per second 480p and 720p respectively
 2014
R1, Find 7-remarkable 5.5”quad HD screen world first smart phone that can take 50 MP photos
VOOC rapid charge the world’s fastest and safest charging technology, N1mini
Full Transition to 4G
N3With the 2014 launch of the OPPO N3, relying on subpar front-facing cameras for selfies
became a thing of the past. The motorized rotation also allowed for stunning panoramic photos,
R5

2015
R7 Series, ColorOS 2.1

2016
F-series launched with F1 and ColorOS 3 in India
OPPO Electronics Corp. (commonly referred to as OPPO, stylized as OPPO) is a Chinese
Dongguan, Guangdong. Its major product lines
mobile manufacturer based in
include smartphones, Blu-ray players and other electronic devices. It was
established in 2001 and registered globally in 2004; the company has registered the OPPO
brand name in many parts of the world.
OPPO Global Business

OPPO is relentless in the pursuit of the latest technology, the highest hardware quality standards and in
delivering the best user experience possible. We design, manufacture, and promote our own products to
assure customers of reliable and the highest end products possible from beginning to end.
Since its founding in 2004, OPPO has consistently strived to deliver users this ideology across the globe.
Having successfully entered into the mobile phone market in 2008, OPPO began looking at expansion
into international markets in 2010 and opened its first overseas business in April of 2010 in Thailand.
Today, OPPO is present in 21 markets worldwide.
From the start, OPPO’s products have pushed boundaries. As OPPO continues to expand into new
markets, the goal of making our products more accessible around the globe without compromising
product service and quality has never been clearer. OPPO China, OPPO Myanmar, OPPO Philippines,
OPPO Malaysia, OPPO Vietnam, OPPO Thailand, OPPO India, OPPO Sri Lanka, OPPO Pakistan, OPPO
Bangladesh and other are the regional divisions of OPPO, each designing products for their own
according to their regional needs.

Culture and Philosophy

At OPPO, we believe that true innovation is all about changing, renewing or creating more effective
products that make life simpler. A core part of OPPO’s company culture lies in its commitment to
working with its fans to develop and deliver the best products possible, through openness to customer
feedback. OPPO's brand philosophy is summed up in the phrase “The art of technology”. It conveys our
business principles of honesty, integrity and ethics. OPPO is consistent in its determination to not only do
things right, but also to do the right thing in any given situation.
OPPO is wholeheartedly inspired by its customers. OPPO co-develops products with customers based on
their feedback on both the hardware and software user experience. OPPO has adopted a strategy of rapid
release for smartphone development, releasing firmware updates as well as expanding its reach and
service across the globe.
OPPO is continually striving to impress and capture young hearts with elegant trendsetting design,
excellent user experience, customer-centered product development, quality service, and most importantly
an attitude of the relentless pursuit for perfection.

Vision - To Become a Healthier, Long Term Enterprise

Mission - To allow extra ordinary people to enjoy perfect technology

Cores Values - Benfen, User Oriented, Striving for perfection, Result Oriented

BENFEN

By distancing ourselves from external pressure and temptation retaining a common mentality
Returning to the source of the matter and holding firm to the correct and rational path that we should
follow.
Benfen requires making demand upon ourselves, not upon others; when issues emerge we will be
The first to accept responsibility
Benfen means we are value cooperation -- -- - we do not take advantages of others
Benfen means more than just integrity. Even in the absence of promises the right things will naturally
always be done

USER ORIENTED
The product design and the service provided are from the perspective of the user, while at the same time
refraining from making products that users seemingly like making deep inroads into the market front line
and clearly discerning users' requirements and needs. Simply focused, with the attention on
satisfying the central requirements and needs of target users achieving consumer value is everything
STRIVING FOR PERFECTION
OPPO is one of the leading global names in the mobile-phone industry. It deals in designing,
manufacturing and marketing of smartphone. At its onset, it was a technology and electronics
organization with its focus on MP3 players but in the year 2008, it diversified its portfolio and stepped in
a segment of smartphones. It was able to create new and better opportunities for itself by including Blu-
ray players, smartphones and other electronic devices in its kit.

RESULT ORIENTED
Achieving results is everything. To achieve results it is necessary to adhere to shared values. Thinking of
the end as the beginning; behavior is driven by results and is responsible for results. Not seeking excuses,
breaking through the limits of objective conditions, integrating resources in order to achieve results.
Paying attention to team results; personal values are only reflected through team success.

5 steps to successful sales

Prologue Opening (Greeting introduce product, Attract customers)
Ask & Understand Needs
Fulfill needs (FABE)
Solve Problems
Close sales

R&D and Manufacturing

With a uniquely independent R&D capacity, OPPO designs, develops, manufactures, markets and sells its
products with full control over the entire supply chain. This ranges from the factories to the hands of
customers and while only using the highest quality components available. This ensures OPPO can design
with the end product in mind and ensure that only the best possible quality products reach the customers.
The company operates to the highest quality assurance standards from rigorous design reviews through to
scientific solution verification.
A key part of OPPO’s strategy is to establish long term alliances with the most influential and wide
reaching international partners, such as Qualcomm to ensure that OPPO has the latest and best hardware
available

Major players of mobiles and their market shares

As per the latest report by IDC, it is found that a whopping 51.4% of Indian smartphone market share in
Q1 2017 is occupied by Chinese vendors which recorded 142.6% growth compared to last year at the
same period, and 16.9% increase compared to the previous quarter – Q4 2016. None of the Indian-based
mobile vendors has shown any significant increase in market share this quarter too. There was a marginal
drop from 40.5% [in Q1 2016] to 13.5% in Q1 2017, and the same fall might continue next quarter too.
This quarter, over 27 million smartphones were shipped which is 14.8% increase compared to the Q1
2016, and there was a 4.7% growth compared to the previous quarter – Q4 2016. The growth indicates
that the Indian smartphone market has recovered from the demonetization which had a significant impact
in Q4 2016. Though there was a sharp increase in overall smartphone shipments, it’s completely
dominated by Chinese mobile vendors, and just like last quarter, almost all the top positions were
occupied by Chinese suppliers.

As per the latest report by IDC, it is found that a whopping 51.4% of Indian smartphone market share in
Q1 2017 is occupied by Chinese vendors which recorded 142.6% growth compared to last year at the
same period, and 16.9% increase compared to the previous quarter – Q4 2016. Just like as mentioned
in my earlier article, none of the Indian-based mobile vendors has shown any significant increase in
market share this quarter too. There was a marginal drop from 40.5% [in Q1 2016] to 13.5% in Q1 2017,
and the same fall might continue next quarter too.

This quarter, over 27 million smartphones were shipped which is 14.8% increase compared to the Q1
2016, and there was a 4.7% growth compared to the previous quarter – Q4 2016. The growth indicates
that the Indian smartphone market has recovered from the demonetization which had a significant impact
in Q4 2016. Though there was a sharp increase in overall smartphone shipments, it’s completely
dominated by Chinese mobile vendors, and just like last quarter, almost all the top positions were
occupied by Chinese suppliers.

1Samsung:

As usual, the South Korean Electronics giant is still in the lead, and it recorded a market share of 28.1%.
There was a whopping 21.7% of increase compared to same quarter in the last year. As already told in the
trends, Samsung Galaxy J2 is the second highest shipped smartphone this quarter. Other Samsung
smartphones like C9, A-series [2017 editions], etc. have contributed to the overall shipments which made
Samsung wear the crown again.

2Xiaomi:

The new iteration in the Redmi Note series – the Redmi Note 4 made Xiaomi have the second position.
When compared to the last quarter, there was a marginal increase of over 39.8%. The other smartphones
like Redmi 4A, 3S, etc. have driven millions of sales which helped Xiaomi occupy a market share of
14.2%

3Vivo:

Out of nowhere, Vivo climbed to the 3rd position in the list of top 5 smartphone vendors in India – Q1
2017. Even last year, it showed a growth of 29.9% [as compared to Q3 2016] and this quarter it’s around
44.2% compared to Q1 2016. As already explained in the trends, Vivo was one among the companies
which led to the Selfie-centric smartphones. Almost all the smartphones launched by Vivo has over a
13MP camera, 5.5′ inch screen and is priced more than $150. All these smartphones sales made Vivo
occupy 10.5% of smartphone market share in India.

The growth will still continue as the brand is concentrating more on offline stores with its aggressive
marketing technique. I did write an article on how it’s defaming the brand, but the company is getting
profits, as at the end all they care about is YOY growth and smartphone shipments. So, I want the
consumer to decide how far the Vivo can go!

4Lenovo (including Motorola):

Thanks to the Vivo, Lenovo has fallen to the 4th position this quarter. Though there was a drop in
position, the company has a recorded a healthy growth in overall shipments. The new Moto G4 & G5
series have a real impact on the smartphone shipments from Lenovo. It recorded a 9.5% market share
which is 33.7% higher compared to same quarter in the last year.

5OPPO:

As Vivo has moved to the 3rd position, Oppo has fallen to the final position. But, compared to last
quarter, Vivo has occupied a significant market share in India. The smartphone sales grew by 14%
compared to last quarter and are more than double compared to Q1 2016. This growth was due to the
offline stores and thanks to its aggressive marketing like Vivo, the camera phone firm has occupied
9.3% which is very near to Lenovo market share.

Indian consumers are evolving but in a wrong way! They’re falling for misguided advertisements and the
recent OnePlus ad is an example. Even Oppo & Vivo are known for misleading advertisements, but it’s
the Indian consumers who need to understand that having a camera-based phone will never meet the
performance you’ve been looking for.

As already explained in the previous article, the rise of Chinese-mobile brands has come to a saturation,
and they’ll continue to dominate as long as Indian mobile brands fail to produce a smartphone with
better specifications for a reasonable price-tag. Till then, you can expect Oppo & Vivo continue to
dominate the offline with their aggressive marketing while Xiaomi continues to dominate the online sales

Marketing strategies of OPPO

Build the brand standard

Consistence to be kept on the appearance and feeling create the unique OPPO visual language

 Build the core element of brand, which could be flexible adapt to various overseas store type

 Create the visual language that representing OPPO retail environment

Improve the product experience

Provide an enjoyable product interaction experience

 Enhance the interaction between customer and product so as to improve the product experience

 Promote customer’s cognition of product through visual sensation

Boost the sales

Create a good shopping environment through spatial design so as to increase the desire to purchase

 Create good shopping environment to increase the desire to purchase

 Fully conduct the products demonstration to boost the sales

Revealed: OPPO RS.2200 crore marketing strategy to overtake Samsung in India this year
In India's mobile-phone advertising sweepstakes, the Chinese seem set to beat their prime rivals based
across the East China Sea: OPPO BSE -4.88 %, whose billboards lend color to the Delhi Metro's beige
interiors, would spend about Rs 2,200 crore on marketing this year, dwarfing spends by the Koreans and
the Japanese.

A back-of-the-envelope calculation shows that the war chest of the two brands, one of which lends its
name to India's most watched sporting event, would exceed the marketing budget of Samsung, LG,
Videocon BSE 4.75 %, and Sony. The proposed spend is part of a strategy that involves expansion of
their sales network by 25% through non-conventional stores, such as cellphone recharge and repair
outlets, and consumer electronic stores.

The tactic of the Chinese duo is aimed at overtaking market leader Samsung in the next one year in the Rs
6,000-20,000 smartphone segment, which accounts for 78% of the market.

Three senior industry executives said these two smartphone makers have also approached several smaller
cellphone stores, asking them to reduce their focus on Samsung smartphones, promising to compensate
the potential loss of business. "OPPO is focusing on volume sales, paying retailers upfront for prominent
sign ages and branding for the next 1-2 years and even offering 5-10% more margins to retailers and shop
floor sales promoters," said a senior executive with a leading cellphone retail chain.
Outdoor advertising firm Laqshya Media chief executive officer Atul Shrivastava said OPPO are taking
up all outdoor advertising space that is available in the market. Extremely aggressive on the outdoor sites
of prestigious brands like Apple and Maruti," he said.
According to estimates, the two companies are spending more than Rs 20 crore each on outdoor media in
large cities and are also expanding the advertisement thrust to smaller towns and rural markets. They are
now approaching shops or spots that do not even deal with cellphones.

Hong Kong based market tracker Counterpoint Research says Samsung leads the Rs 10,000-20,000 price
segment, with 23% share as of January-March, with OPPO and Vivo closely behind at 20% and 18%,
respectively. In the sub-Rs 10,000 segment, Samsung leads with 28% share, followed by Xiaomi (14%),
Micromax (10%) and Vivo (8%). Counterpoint Research analyst Karn chauhan said OPPO is ramping up
their distribution presence driven by strong push from their aggressive marketing campaigns.

"Ramping up not just the offline presence but their service network and bringing new features in the
product portfolio will be the key to beating Samsung in India," he said. OPPO has also decided to exit the
sub-Rs 10,000 segment to focus on the Rs 10,000-20,000 bracket, while Vivo will focus on Rs 7,000-
15,000 segments.

While hitherto both were focused only on offline sales, they have now also started selling from
ecommerce marketplaces such as Amazon and Flipkart, industry executives’ said. While Vivo did not
respond to an email, an OPPO spokesperson confirmed the online plans and expansion of the service
center network from 180 centers to 550. The OPPO spokesperson, however, denied any plans of offering
money to retailers to reduce Samsung sales and also did not confirm the marketing budget.

Methods of marketing adopted by OPPO mobiles

 1. By branding in market

Where?

 At Market

 Entry & Exit

 Cross road or T-Point

What?

 OOH

 ACP/Big ACP

How?

 Acquire More Quantity, Bigger Size.

 Replace/Obstruct competitors.

 Create New Location

 At Shops

 outside Shop

 ACP &ACP paneling

 Ceiling box

 Side sign board

 One way vision

 Arch gate

 Inside Shop

 Special Zone

 Glass counter/light box/Back wall

 Ceiling Box

 In-shop Branding

2. By advertising in newspaper, T.Vs, radios etc.

3. By sponsoring the different events and doing promotional activities:

OPPO sponsor many different events organized by different colleges and different committees. OPPO
also do many promotional activities outside the shops where there will be massive crowd. This
promotional activities is done with the help there promotional material like Ollie dolls, arch gates, etc.
as shown in the pic given below
Growth chart of OPPO mobiles in Punjab on the basis of
estimated sales in the previous years

As shown in the bar diagram given above it is shown that OPPO is growing consistently from the past
years as in the year 2013 the OPPO sold 1500 pcs. Only in Ludhiana and there is growth seen in the
every year. The very important thing which is observed that in the year 2016 to 2017 there is 100%
growth seen this all happen after the launch of OPPO F series.
Milestones and Recent Achievements

OPPO Mid-range, Photo-focused F Series:

Philippines, January 5, 2016 — cementing its status as a premier brand for outstanding smartphone
photography, OPPO announced plans to introduce a new product series that will make photography its
central focus. The F series is rooted in a growing global demand for premium-quality mobile photography
experiences, and in research that has indicated strong consumer recognition that "OPPO shoots great
photos." The F series is a core product series for OPPO in 2016.

According to Sky Li, OPPO vice president and managing director of international mobile business, the F
series inherit the excellent camera performance and exquisite design tradition that have earned accolades
for OPPO’s flagship series. This series bring devices with impressive specs, eye-catching style, and
amazing prices that will have consumers doing double takes on the excellent specs and build quality.

"We are very excited to introduce the F series, which will allow an even wider range of users from all
around the world to experience OPPO’s outstanding photography technology," said Li.

Meanwhile, OPPO will keep innovating its unique flagship devices to satisfy the continued demand for
devices on the vanguard of technology.

At an event in Shanghai on June 13, OPPO Vice President Alen Wu shared some stunning news: Since
the March 17 launch of the new F1 Plus (called the R9 in China), the device has averaged one sale every
1.1 seconds, reaching a total of 7 million units so far.

Due in part to the success of OPPO’s new photography-centric F series, the company has become the
number-4 smartphone maker in the world by market share, as of the first quarter of 2016.

Wu acknowledged some of the reasons that are often cited for OPPO’s success, including a commitment
to fostering strong, fair relationships with distributors, and also the company’s knack for creating
effective promotional campaigns. But, he said, the root of OPPO’s strength is something more
fundamental.

“For OPPO, the engine of our growth has always been our focus on the product,” said Wu, who serves as
Marketing Director of OPPO’s Mainland China Mobile Business. “We listen to users, and bring them
meticulously designed, top-quality products that they’ll truly love. That’s what’s brought us this far and
what will continue to drive us going forward.”

F1Plus Soars on Quality and Innovation

Wu went on to detail a few examples of OPPO’s commitments to both groundbreaking product design
and industry-leading quality, which have propelled the F1 Plus’ success. On the design front, OPPO’s
VOOC Flash Charge technology has been one of its most celebrated advances, and Wu announced that,
by the end of June, global users of VOOC-enabled devices will reach 30 million.
 VOOC’s industry-leading charging speeds are well-known, but an equally important advantage lies in the
fact that it can achieve these speeds while preserving the longevity of the battery.

Industry standards stipulate that, after 500 charge cycles, a battery should still have 80% of its original
capacity. The F1 Plus maintains this capacity through a full 900 cycles, Wu explained, making it 1.8
times stronger than the industry standard, on top of providing breakneck charging speeds.

Meanwhile, Wu explained that OPPO spares no effort or expense in the expansive testing regime that its
products undergo before reaching market. From the arrival of components at the factory to the final
production stage, OPPO devices like the F1 Plus undergo 390 quality assurance tests, including four full
trial production runs.

Wu said that among these tests are ones that are exclusive to OPPO, specially designed to take into
account every last detail of the end user experience. As an example, he shared OPPO’s unique procedure
for testing one small but essential aspect of the F1 Plus: the micro-USB charging port.

The VOOC Flash Charge micro-USB charging port undergoes rigorous testing.

OPPO realized that, with some competitor phones, users can inadvertently damage the inside of the
charging port by inserting the charging cable at odd angles or exerting unusual pressure. Although it’s an
unlikely occurrence, the consequences to the user can be critical.

To ensure that OPPO devices never experience this type of damage, they undergo a strict test: A charging
cable is inserted into the port and then jerked in four directions, up, down, left and right, using 3
kilograms of pressure. A charging port is only allowed to advance to the production stage if it can
undergo this harsh treatment a full 5,000 times without losing any functionality.

Wu cited this exceptional attention to detail, as well as an open engagement with OPPO users around the
world, as the forces that will continue to guide the company going forward.

Shenzhen, May 30, 2016 – Celebrating the one-year anniversary of its ongoing partnership with FC
Barcelona, OPPO has announced the new F1 Plus FC Barcelona Edition. Featuring a head-turning blue-
and-red color scheme, an 18K gold-plated club insignia, an FCB-themed UI and an exclusive case
sporting laser-printed signatures from five top Barça players, the phone will be available in select markets
in mid-June.

F1 Plus FC Barcelona Edition

“The F1 Plus is all about snappiness, style and speed, so there’s no better partner for it than the
phenomenal FC Barcelona,” said Sky Li, OPPO Vice President and Managing Director of International
Mobile Business. “We’re proud to bring users one of our most eye-catching devices ever, while paying
tribute to the world’s greatest football club.”
Like Barça’s powerhouse athletes, the F1Plus FC Barcelona Edition pushes the limits at every
opportunity. The 5.5-inch phone weighs in at only 145 grams, and sports bezels so thin they’ll have users
reaching for their glasses.

But its prowess isn’t just screen-deep. The F1 Plus also features 64 GB of storage, a lightning-fast
fingerprint sensor, OPPO’s industry-leading low-voltage VOOC Flash Charge technology, and a superb
photography experience that’s topped off by a 16-MP front camera.

Unlike the standard version of the F1 Plus, the new FC Barcelona edition has an all-black front. On the
rear, it blazes with a deep Barça blue crossed by two red stripes, as well as an 18K gold-plated FC
Barcelona club seal.

The F1Plus FC Barcelona Edition also comes with an exclusive blue protective case, laser-printed with
the signatures of Lionel Messi, Neymar, Luis Suárez, Ivan Rakitić and Andrés Iniesta.

The protective case features laser-printed signatures from five top Barça players.

The F1Plus FC Barcelona Edition is set to arrive in China, Singapore and Indonesia, as well as other
select markets, in mid-June. Exact pricing will vary by market.

OPPO cheers for Team India with the ‘Black Version’ of OPPO F3
& Experts Coming Together, OPPO’s Master Stroke with Team
India
- The brand will be auctioning OPPO F3 Black BCCI Edition

- A new TVC celebrating OPPO’s collaboration with cricket and Team India

New Delhi, May 31, 2017- The camera phone brand OPPO, today launched a new version of the OPPO
F3 - a new Black look priced at Rs 19,990 for the mid-range market. The recently launched OPPO F3 is
the second in line dual front camera Selfie Expert after the F3 Plus. The F3 features a dual front camera -
a 16-megapixel Selfie camera for individual selfies and a wide-angle lens for the group selfie.

To cheer for upcoming Champions Trophy, the brand has also offered the black version which comes
with a BCCI Logo, highlighting the OPPO and BCCI partnership. OPPO is the official sponsor of Team
India, and by this association with BCCI the brand is looking forward to strengthening its relationship
with the audiences especially the youth. The OPPO F3 BCCI Limited Edition will be auctioned one day
before the India vs. Pakistan match, as a sign of its commitment to support Cricket in India and help
young and upcoming cricketing talent in the country to grow.
On the launch of the black version of OPPO F3, Mr. Will Yang, Brand Director, OPPO India said, “The
color ‘Black’ is synonymous with style and suave. With a stylish edge to the new OPPO F3, we aim to
give consumers a chance to make a style statement. With this auction, we aim to contribute towards the
growth of the sport in India. We are proud and honored to have this opportunity and be associated with
the most loved sport in India.”

Celebrating its love for cricket and its association with BCCI, OPPO has released a new TVC cheering
for team India. The TVC showcases OPPO and Team India’s passion for perfection. The TVC will be
going live on air from June 1st, 2017.
Besides dual selfie camera, the OPPO F3 is also equipped with a 13 MP rear camera that has a 1/3-inch
sensor and PDAF technology. The F3 is equipped with an octa-core processor, 4 GB RAM, and 64 GB
ROM backed by the ColorOS 3.0, assuring a seamless and snappy performance. The embedded triple-slot
card tray allows two nano-SIM cards and a micro SD card to work simultaneously. The F3 gets a higher
energy density 3200mAh battery which gives longer endurance. In the real use simulation test, it lasted
for more than 15 hours.
 From Left to Right: Sky Li-Global VP & President of OPPO India, Rahul Johri- CEO BCCI,
Diana Edulji - BCCI

OPPO, the world’s leading camera phone brand is the proud new Official Team Sponsor of the Indian
National Cricket Team, as declared by the Board of Control for Cricket in India (BCCI). The partnership
with BCCI will start from 01st April 2017 and will run for a period of five years.

This is a new step of OPPO in the field of cricket after becoming the official Global Partners of the
International Cricket Council for 4 years from 2016 onwards.

Speaking on the partnership, Mr. Rahul Johri, CEO, BCCI said “On behalf of the BCCI, I would like
to congratulate OPPO Mobiles India Pvt. Ltd., on winning the rights and welcome them to the BCCI
family. OPPO Mobiles and the BCCI share a common vision and I am confident that we will work
together to further grow Indian cricket.”

The team sponsorship rights include the right to be called the official team sponsor, and to display a
commercial logo on the National Men's, Women's, Under-19 and India A teams' kits.

Mr. Sky Li, Global VP & President of OPPO India said, “Cricket in India is not just a sport, but also
a way of life and culture, especially amongst the youth. The Indian National Cricket Team is the essence
of cricket in India and the team’s spirit of marching forward and pursuing newer heights is highly
consistent with OPPO’s pursuit of products with unmatched photography experience.”

Sky added. “The Indian national team receives high reputation and influence among young people. By
partnering with the team, OPPO will not only further enhance its connection with the young consumers,
but also engage with the country’s youth in its endeavor of providing them with the outstanding selfie-led
photography experience.”

OPPO leads the smartphone photography developments in the industry. It started the trend of selfie
beautification, first launched the motorized rotating camera phone N3, screen flash and other photography
feature. In 2015, in line with its deep insight of young people’s behavior, OPPO first launched selfie
focused smartphones——Selfie Expert F series in India. And its first batch products F1, F1 Plus and F1s
received warm welcome and the brand leads the selfie trend in the country. Now the brand’s share in the
offline market reached 11.7 percent and is ranked No.2 in the market, as of Jan 2017, as reported by
research firm GFK.

OPPO is a young and dynamic company and has already established itself as one of the world’s leading
smartphone brand with a base of more than 100 million young customers using OPPO mobile phones
globally and the brand has become the most welcomed camera phone brand across the young Indians.

OPPO Unveils World’s First “5x Dual-Camera Zoom” For Smartphones at

MWC 2017
OPPO, a leader in mobile photography, today gave Mobile World Congress (MWC) 2017 audiences the
first exclusive glimpse of the groundbreaking “5x Dual Camera Zoom” technology, the world’s first
periscope-style dual-camera technology for smartphones.

The technology offers 5x lossless zoom capability on a smartphone, a breakthrough innovation that sets
the bar higher when compared to the 2x zoom functions available in the market today. Users will also
enjoy an image stabilization capability like never before while keeping the device thin and sleek.

OPPO worked for almost a year to develop the revolutionary periscope-styled dual-camera technology.
Currently, more than 50 patents have been filed for this technology.

Mr. Sky Li, VP, OPPO, MD of International Mobile Business & President of OPPO India, said,
“The ‘5x Dual Camera Zoom’ has opened up yet another realm of possibility in terms of smartphone
photography, and is a reflection of our dedication to delivering on what our customers want and need to
take beautiful and clear pictures”.

The Innovation behind the “5x Dual-Camera Zoom”

World's first periscope-style dual camera technology

The “5x Dual Camera Zoom” technology was inspired by the idea of a periscope on a submarine. The
dual camera utilizes wide-angle and telephoto lenses, and the housing for the telephoto lens uses an
innovative periscope-style structure. By shifting the angle of the telephoto lens by 90 degrees, the lens
will have the space it needs for a deep zoom. A periscope-style prism then directs the path of the light
entering the camera by 90 degrees, and sends the image through the telephoto lens when the user zooms
in on a subject or object.

The technology has completely re-designed the current standards of dual-camera solutions that can only
achieve a 2x zoom – a feature that still disappoints many of today’s demanding mobile users. OPPO
strived to achieve a 5x zoom capability that will allow users to fully capture landscapes, portraits and
close-ups -- all the typical scenarios that are commonly captured in a digital camera.

5x Lossless Zoom and yet Keeping the Smartphone Slim

This new dual-camera setup helps to keep a smartphone thin. The 3x optical zoom, matched with a
proprietary image fusion technology for digital zoom, give users the industry’s first-ever lossless 5x dual
camera zoom. Thanks to the periscope-style construction, the 5x dual camera module is now only 5.7mm
thick, which is even 10 percent thinner than a typical 2x optical zoom lens in a smartphone.

State-of-the-art Optical Image Stabilization (OIS) Solution

Groundbreaking OIS Technology

Typically, when the zoom factor increases in capturing an image, even the slightest vibrations can have a
dramatic effect on the clarity of the image. The other breakthrough of this “5x Dual Camera Zoom” is the
Optical Image Stabilization (OIS) solution. Different from other manufacturers who use optical image
stabilization on the wide-angle lens, OPPO took a new approach and applied OIS directly to the telephoto
lens.

Through the OIS technology, both the prism and telephoto lens intelligently sense vibrations and
compensate in real time. The all-new OIS solution can improve the performance of previous generations
by 40 percent, and the prism mechanism dynamically adjusts its angle at precise increments of 0.0025o.
This technology ensures that images are clear and stable even at full 5x zoom.

Link to the OPPO 5x Dual Camera Zoom technology

https://drive.google.com/file/d/0B0ehQ6TP3Mneckg1dW9
video-

WZlpJOWc/view
Leading The Smartphone Industry’s Trends

“We are definitely putting a stake in the ground in terms of technological breakthroughs for mobile
photography. The dual cameras with wide-angled and telephoto lens, together with the periscope-style
construction, our image fusion technology and the Optical Image Stabilization, edges mobile photography
even closer to what digital cameras are capable of doing. Our 5x Dual-Camera Zoom will again set yet
another technological standard that others will emulate,” Sky Li added. Ever since entering the
smartphone market, OPPO has had a singular focus on being a leader in mobile photography. OPPO
aimed at solving the core demand of every user’s photography needs – to capture beautiful and clear
pictures.

One of the first breakthroughs was in 2012, when OPPO started the trend of beautification of selfie
pictures. OPPO pioneered the concept of pre-installed beautification feature in smartphone cameras.
Today, the beautification feature has become a standard configuration on almost every Android phone.
OPPO also leads the selfie-imaging photography segment. In 2016, OPPO announced the ‘Selfie Expert’
F-series, with the flagship F1 Plus model the first device ever to packa 16-megapixel front camera. In the
same year, OPPO worked with Sony to co-develop the customized 1/2.8-inch IMX398 sensor with a big
f/1.7 aperture for its R9s model.

OPPO Performing Strongly

OPPO is now the No. 1 smartphone brand in China with 16.8 percent market share, and the world’s fourth
best-selling smartphone brand, according to IDC.OPPO has rapidly expanded globally, totaling 28 global
markets, to date.

In Southeast Asia, OPPO has risen to No. 2 in the region in a very short time period, according to
IDC. In India, OPPO’s share in the offline market reached 10.9 percent, ranking No.2 in the
market, as of December 2016, as reported by research firm GFK.

OPPO Honored by IDG as the Top Global Smartphone Brand and Top Connected
Devices Brand for 2016-2017
OPPO, the ever-evolving global smartphone brand, has won two top honors from International Data
Group (IDG) at a ceremony hosted on Jan. 6 as part of the annual Consumer Electronics Show (CES) at
Las Vegas.

In an announcement from Patrick Kenealy, Managing Director of IDG Ventures USA, OPPO was
recognized as the Global Top Smart Phones Brand and Global Top Smart Connected Devices Brand for
2016-2017. Kenealy’s remarks acknowledged the growing success and technological leadership of a
group of rising smartphone brands, including OPPO that made great strides in their global expansions
during 2016.

He credited these brands with “constantly accelerating transformation and upgrading and striving for
innovation” and noted that the award ceremony’s honorees were chosen through a process that evaluated
brands in terms of technology, design, interaction and user experience.
 OPPO’s Technology Planning Director Luma Lu accepted the award at the ceremony held on in
Las Vegas on Jan. 6

Speaking on receiving the honor, Will Yang, Brand Director, OPPO India said, “OPPO is delighted to
have been recognized at CES for our innovative technologies. This award motivates us to work hard and
commit ourselves in bringing out the best camera phones for our consumers. We believe 2017 will be a
better year in terms of performance and we will be striving hard to work towards the same.”

The “Global Top Brands” ceremony is organized by US-based International Data Group (IDG) and is
fully supported by research agency International Data Corporation (IDC). This year marked the 11th time
IDG has held the event, which aims to bolster the development of the consumer electronics industry
through celebrating top global brands that have distinguished themselves with innovative technologies
and a commitment to user satisfaction.

OPPO joins hands with Kochi Metro, the first biggest ongoing project in
Kerala

The Camera Phone brand OPPO has tied up with Kochi Metro. In an innovative marketing campaign, the
brand has chosen Edpally and MG Road. These stations have been renamed as Edapally OPPO station
& MG Road OPPO station. The metro stations were inaugurated by Honorable Prime Minister Shri
Narendra Modi on 17th June, 2017.

This is the first time OPPO has bagged the (semi) naming right of a metro station and is one of the first
biggest ongoing projects in Kerala. Both Edapally OPPO station & MG Road OPPO station will be
designed and revamped keeping in line with OPPO’s brand strategy. The two metro stations will have
exclusive logos of OPPO.

Speaking on this deal, Mr. Will Yang, Brand Director, OPPO India said, “India is a priority market
for us and we are pleased to sign this deal with the Kerala Metro authority. To be associated with such a
big project is a great opportunity for us. Obtaining the semi-naming rights is a modern concept in India
for branding purpose. This is a step forward in entering niche markets and creating awareness about our
brand. Since we have always catered to the youths demands, our presence in Edpally and MG Road will
definitely create a positive impact.”

Both the metro stations are famous spots where people like to spend their evenings after work and visit
on the weekend with their families. MG Road station is the hot spot for the youth as well as the young
professionals. Whereas, people from different parts of Kerala visit Lulu Mall frequently for which people
get off at the Edapally metro station.

OPPO’s aim is to leverage this activity to create its presence and enter niche markets. It is a great
opportunity for OPPO to be connected to such places to promote their brand as we have always associated
with the youth.

With the stations being renamed, the brand will be able to communicate with a large number of
commuters as metro is a common public transport and the commuters are constantly in sync with our
brand.

OPPO Joins GSMA, Seeks Innovation through Cooperation

as Part of Global Trade Group
The ever-evolving global smartphone brand OPPO announced that it has joined GSMA, the trade
association representing the interests of the worldwide mobile communications industry.

Founded in 2004, OPPO is a global camera phone manufacturer dedicated to providing

pioneering products with exquisite attention to detail in both performance and design. After
entering the mobile phone market in 2008, OPPO quickly expanded its mobile business to 28
countries and was the fourth-ranked global smartphone manufacturer in 2016 by the IDC.

As a newly-minted member of the GSMA, OPPO will participate in a variety of working groups and
programs dedicated to the advancement of mobile technology. Furthermore, OPPO will have more
opportunity to keep up with latest trends and technologies of global telecommunication industry. Through
this partnership, OPPO strives to promote its global development and to seek innovation across various
mobile platforms.

About GSMA
The GSMA unites nearly 800 operators with almost 300 companies in the broader mobile ecosystem,
including handset and device makers, software companies, equipment providers and internet companies,
as well as organizations in adjacent industry sectors. The GSMA also produces industry-leading events
such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and
the Mobile 360 Series of conferences. For more information, please visit the GSMA corporate website at
www.gsma.com.
Product range of the company

OPPO has given many midrange mobiles to the Indian mobile market from rupee 50000-30000
only. The product or models which OPPO launched in Indian market are the following:

1201 16G
A11W(JOY3)
A33F(NEO7)
A35(F1)
A35F(F1 GOLDEN ICC
EDITION)
A51W(MIRROR5)
F1S
F1S 64GB
N-1 16GB
N5111(N1MINI)
N5206(N3)
R1001(JOY)
R1011(JOYPLUS)
R2001(YOYO)
R3001(MIRROR3)
R7 KF(R7 LITE)
R7 PLUSF
R8106(R5)
R827(FIND5MINI)
R829(R1)
R831(NEO)
R831K(NEO3)
X9006(FIND7A)
X9076(FIND7)

All the above are the model name of OPPO mobiles were launched in India but the current status of these
mobile phones is that they are no more present in the Indian market

The mobiles which are present or we can say available in the market are:
 OPPO A37 (price:9990)

Operating System: ColorOS 3.0, based on Android 5.1

GPU: Adreno A306
RAM: 2GB
Storage: 16GB (Expandable up to 128GB)
Battery Typical Capacity: 2630 mAh (Non-removable)
Processor: MSM 8916 Quad-core 1.2GHz
Display Size: 5.0 inches
Type: IPS TFT
Resolution: HD (1280 by 720 pixels)
Colors: 16 million colors
Touchscreen: Multi-touch, Capacitive Screen, Gorilla Glass 4
Support for Gloved and Wet Touch Input
Camera : Rear Sensor 8-megapixel, Front Sensor 5-megapixel
Flash: LED Flash
Aperture Rear: f/2.2
Front: f/2.4
Connectivity Frequencies: GSM: Band 2/3/5/8 WCDMA: Band 1/5/8 FDD-LTE: Band 1/3/5 TD-LTE: Bands
40
SIM Card Type: Dual Nano-SIM Cards
GPS: Supported
Bluetooth: 4.0
Wi-Fi: 2.4GHz 802.11 b/g/n
OTG: Supported

OPPO A57 (price:14990)

Operating System: ColorOS 3.0, based on Android 6.0

GPU: Adreno 505
RAM: 3GB
Storage: 32GB (Expandable up to 256GB)
Battery Typical Capacity: 2900 mAh (Non-removable)
Processor: Qualcomm MSM8940 Octa-core
Display Size: 5.2 inches
Type: IPS TFT
Resolution: HD (1280 by 720 pixels)
Colors: 16 million colors
Touchscreen: Multi-touch, Capacitive Screen, Gorilla Glass 4
Support for Gloved and Wet Touch Input
Camera Rear Sensor:13-megapixel,Front Sensor: 16-megapixel
Flash: LED Flash
Aperture Rear: f/2.2
Front: f/2.0
Connectivity Frequencies GSM: 850/900/1800/1900MHz
WCDMA: 850/900/1900/2100MHz
FDD-LTE: Bands 1/3/5/7/8
TD-LTE: Bands 38/39/40/41
SIM Card Type: Dual Nano-SIM Cards
GPS: Supported
Bluetooth: 4.1
Wi-Fi: 2.4GHz 802.11 b/g/n
OTG: Supported
OPPO F1-PLUS (price:22500)

Operating System: ColorOS 3.0, based on Android 5.1

GPU: Mali T860
RAM: 4GB
Storage: 64GB (Expandable up to 128GB)
Battery Typical Capacity: 2850 mAh (Non-removable)
Processor: MediaTek MT6755 Octa-core
Display Size: 5.5 inches
Type: AMOLED
Resolution: Full HD (1920 by 1080 pixels)
Colors: 16 million colors
Touchscreen: Multi-touch, Capacitive Screen, Gorilla Glass 4
Support for Gloved and Wet Touch Input
Camera Rear Sensor: 13-megapixel, Front Sensor: 16-megapixel
Flash: LED Flash and Soft Light
Aperture: Rear: f/2.2
Front: f/2.0
Other Features 720p/ 1080p videos
Connectivity Frequencies: GSM: 850/900/1800/1900MHz
WCDMA: 850/900/1900/2100MHz
FDD-LTE: Band 1/3/5/7/8/
TD-LTE: Bands 38/40/41
SIM Card Type Dual Nano-SIM Cards
Or Nano-SIM Card and microSD Card
GPS Supported
Bluetooth 4.0
Wi-Fi 2.4/5GHz 802.11 a/b/g/n
OTG Supported
NFC No

OPPO F3 (price: 19990)

Operating System: ColorOS 3.0, based on Android 6.0

RAM: 4GB
Storage: 64GB (Expandable up to 128GB)
Battery Typical: 3200mAh (Non-removable)
Processor: MT6750T
Display Size: 5.5 inches
Type: IPS TFT
Resolution: Full HD (1920 by 1080 pixels)
Colors: 16 million colors
Camera: Rear Sensor 13-megapixel
Flash: LED Flash
Aperture: Rear: f/2.2
Front: f/2.0
Connectivity Frequencies: GSM: 850/900/1800/1900MHz WCDMA: 850/900/2100MHz LTE Bands:
1/3/5/7/8/38/39/40/41
SIM Card Type: Dual Nano-SIM Cards
GPS: Supported
Bluetooth: 4.0
Wi-Fi: 2.4/5GHz 802.11 a/b/g/n
OTG: Supported
 OPPO F3 Plus (price:31990)

Operating System: ColorOS 3.0, based on Android 6.0

GPU: Adreno 510
RAM: 4GB
Battery Typical Capacity: 4000 mAh (Non-removable)
Processor: Qualcomm MSM8976 Pro Octa-core
Display Size: 6.0 inches
Type: IPS TFT
Resolution: Full HD (1920 by 1080 pixels)
Colors: 16 million colors
Touchscreen: Multi-touch, Capacitive Screen, Gorilla Glass 5
Support for Gloved and Wet Touch Input
Camera: Rear Sensor 16-megapixel
Flash: Dual Tone LED Flash
Aperture: Rear: f/1.7
Front: f/2.0
Connectivity Frequencies: GSM: 850/900/1800/1900MHz
WCDMA: 850/900/1700/1900/2100MHz
FDD-LTE: Bands 1/2/3/4/5/7/8/20/28/
TD-LTE: Bands 38/39/40/41
SIM Card Type Dual Nano-SIM Cards
Or Nano-SIM Card and microSD Card
GPS Supported
Bluetooth 4.1
Wi-Fi 2.4/5GHz 802.11 a/b/g/n/ac
Project: 1
Market
branding first
audit of F3
 RESEARCH METHODOLOGY

MARKETING RESEARCH is the systematic design, collection, and analysis of the data and reporting
of information and findings relevant to a specific marketing situation facing the company.

RESEARCH TECHNIQUE it is imperative to decide upon and document a research methodology well
in advance to carry out the research in a most effective and systematic way. This section describes the
research methodology adopted to serve the objectives of the study in an effective manner. Descriptive
research technique is being used for this project.

In the study:

1. Sample size & Location:

91 mobile shops were audited at Ludhiana

2. Sampling Technique:
The technique used for selecting a sample from population is simple random sampling. Random
sampling is the purest form of probability sampling. Each member of the population has an equal and
known chance of being selected.

3. Method and Collection of data:

Primary Data: - In this visited to mobile shops personally and contacted and the data was collected by
auditing
 Instructions for the market audit
1. Posters: check whether the latest posters of OPPO f3 is properly placed inside the shop or not, if
it is properly placed then report it YES, if it is not properly placed then provide that posters in that
shop and if not able to provide the posters then report it as NO

2. Leaflets: second instruction is to check whether leaflet is provided to the shop and it is properly
placed, if leaflet provided to that shop but no properly placed according to the guideline of the
company then it should be properly placed and report it YES. If there is no leaflet in the shop than
report it NO

3. A4 table card: check whether the A4 table card is in the shop or not if there is no A4
table card then report it as NO, if A4 table card is their in the shop then report it

4. Cut out standee: Check the cut out standee is presented in the shop. If there is no cut out standee
in the shop then mark it as NO in the audit report and if the cut out standee is their then mark it
YES in the audit report

5. Main push image: if there is no main push image in the shop then write NO in the audit report. If
the main push image is there in the shop than mark YES in the audit report

6. Counter door card: check whether the counter door card is properly placed in the shop or not and
report it YES or NO according to the situation

7. Price tag: check whether the price tag of all the models are there in the glass counter and properly
placed or not and report it YES or NO according to that.

8. Recommend card: check during the audit whether the recommend card is the present and properly
placed according to the instructions given to the OSR if yes then mark it as YES in the audit
report and if not then mark as NO in the audit report

9. Old image: As this is the audit of new model of OPPO F3 then it is the rule to replace the entire
old model images with the new model images like F3. During the time of audit it is the duty of
auditor to check and to ensure that there should no old image of any old model in the market and
report it according to that

10. F3 dummy: Auditor has to check whether there the F3 dummy is available to the OSR’s or not
and mark it YES or NO in their audit report according to that

11. Demo: demo means to check the knowledge of the promoter/OSR whether they have proper
knowledge of the mobile according to the training provide to them. if the auditor is satisfy with
the knowledge of the promoter then he will mark YES in his audit report and if he is not satisfy
with the demo of the promoter then he will mark it as NO in his audit report
 Audit report

Main Counter Old

No A4 table Cut-out price Recommend F3
Shop Name Poster Leaflets push door Imag Demo
. card standee tag Card dummy
image card e

Mobile Planet-By Singlas

1 Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

Pooja Electronics

2 No No No No No No No No No No No
Multi Booking & Mobile Store

3 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes
Ludhiana Furnishers

4 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes
Juggy Gadget World

5 No No No Yes Yes Yes Yes Yes No Yes Yes

Bansal Sons Electronic

6 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes
Kim Computer Gallery

7 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes
Vohra Brothers

8 Yes Yes Yes Yes Yes Yes Yes Yes No No Yes

Sham Teleshop

9 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes
Asian Communication

10 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes
New Khurana Radios

11 No No No Yes No No No No No No Yes
Everest Mobile Hut

12 No No No Yes No No No No No No No
Mittal Electronics-Ldh

13 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes
Dua Electronics

14 Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes

15 Adnavce Teleshop Yes Yes No Yes Yes Yes Yes Yes No Yes No

16 Asian Comm Yes Yes Yes No Yes Yes Yes Yes No Yes No

17 Sharman Studio Yes Yes Yes Yes Yes Yes Yes Yes No Yes No
18 Fonez u Yes Yes No Yes Yes Yes Yes Yes No Yes No

19 Mobile Hub Yes Yes No Yes No No No No No Yes No

20 Las Vegas Yes Yes No No No No No No No Yes No

21 Thakur Gift Centre Yes Yes No No Yes Yes Yes Yes No Yes Yes

22 GK mobile World Yes Yes No No Yes Yes Yes Yes No Yes Yes

23 Mobile Planet Yes No No Yes No No No No No Yes No

24 Sanjeevni Comm Yes Yes No No Yes Yes No Yes No No No

25 RamaTarders Yes No No Yes No No No No No No No

26 The Las Vegas Yes Yes No No Yes Yes No Yes No No No

27 Raheja Electro Yes No No Yes No No No No No Yes Yes

28 Bedi Trading Agency Yes Yes No No Yes Yes Yes Yes No Yes No

29 Paras Teleshop Yes Yes No No Yes Yes Yes Yes No No No

30 KC Computer Yes Yes Yes Yes Yes Yes Yes Yes No Yes No

31 Trouble Shooter Yes No No No No No No No No Yes Yes

32 New Khurana Radios Yes Yes No Yes Yes Yes Yes Yes No Yes No

33 Khurana Radio Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

34 Khurana Electroworld Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

35 Jolly Communication Yes Yes No No Yes Yes Yes Yes No Yes No

36 Sahib Electronic Yes Yes No No Yes Yes Yes Yes No Yes No

37 Thapar Downloadling Point Yes Yes No Yes Yes Yes Yes Yes No Yes No
38 Cell care Point No No No No No No No No No Yes No

39 Mobile Creation Yes Yes No No Yes Yes Yes Yes No Yes No

40 Kataria Mobile Gallery No No Yes No Yes Yes Yes Yes No Yes Yes

41 NK Gallery Yes Yes No Yes Yes Yes Yes Yes No Yes Yes

42 Ahuja Electronic Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

43 Bharti Electronic No Yes Yes Yes Yes Yes Yes Yes No Yes Yes

44 Rama Electronic No Yes No No Yes Yes Yes Yes No Yes No

45 Cheeka Electronic No No No Yes Yes Yes Yes Yes No No Yes

46 Gupta Music Café Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes

47 Sapna Electronic No Yes No No Yes Yes Yes Yes No Yes Yes

48 Shakti Electronic No No No Yes No No No No No Yes Yes

49 Raj Electronic No No No No No No No No No Yes No

50 Janta Electronic Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

51 The Accesiories Point Yes No No No No No No No No No No

52 Innovation Yes Yes Yes No Yes Yes Yes Yes No Yes No

53 B.S Teleshop No Yes Yes No No No No No No Yes Yes

54 Cell Hut Yes No No No No No No No No Yes Yes

55 Kumar Telcom Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

56 Himlaya Telecom Yes No No No No No No No No Yes No

57 Shaan Electronic Yes Yes Yes No Yes Yes Yes Yes No Yes No
58 Sachdeva Watch Yes No No No No No No No No No No

59 Khurana Teleshop Yes Yes Yes No Yes Yes Yes Yes No Yes No

60 Avi Computers No Yes Yes No Yes Yes Yes Yes No Yes No

61 S.K Teleshop Yes Yes Yes No Yes Yes No Yes No Yes Yes

62 Preet Electronic Yes Yes No No Yes Yes Yes Yes No Yes Yes

63 Bedi Telecom Yes Yes Yes Yes Yes Yes Yes Yes No Yes No

64 Modern Mobile No Yes Yes No Yes Yes No Yes No Yes Yes

65 Kharbanda Electronic No Yes Yes No Yes Yes Yes Yes No Yes Yes

66 BHR Traders No Yes No No Yes Yes No Yes No Yes No

67 Balaji Electronic Yes Yes No No Yes Yes No Yes No Yes No

68 Sajan Telecom Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes

69 Jot Mobile No Yes No No Yes Yes No Yes No Yes Yes

70 Anmol Marketing No Yes No No Yes Yes No Yes No Yes No

71 M.S Infotech Yes Yes No No Yes Yes Yes Yes No Yes No

72 Novelty air conditioner No Yes No No Yes Yes Yes Yes No Yes No

73 Aaina electronics Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

74 Prince electronics Yes Yes Yes Yes Yes Yes Yes Yes No Yes No

75 Bama infotech No Yes Yes No Yes Yes Yes Yes No Yes Yes

76 Sky link mobile care No Yes No No Yes Yes Yes Yes No Yes No

77 Mannat communication Yes No No No No No No No No Yes No

78 JMD gadget world No Yes No No No No No No No Yes No

79 Krishana telecom Yes Yes Yes No Yes Yes Yes Yes No Yes No

80 The mobile shop Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes

81 Rohit electronics No Yes Yes No Yes Yes Yes Yes No Yes Yes

82 Hello G Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

83 Raja Communication Yes No No No No No No No No Yes No

84 Sidana Electronic Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

85 Shivam Mobile Zone Yes Yes Yes No Yes Yes Yes Yes No Yes No

86 Mobile People Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes

87 S.K Mobile Yes Yes No Yes No No No No No Yes No

88 Unique Telecom Yes No No No Yes Yes Yes Yes No Yes No

89 Batra Gadets World Yes Yes Yes No Yes Yes Yes Yes No Yes No

90 Pal Furniture Yes Yes Yes No Yes Yes Yes Yes No Yes Yes

91 The Mobile shop Yes Yes Yes No Yes Yes Yes Yes No Yes Yes
Data interpretation

120%

100%

80%

60%

no
yes
40%

20%

0%

Observations
It is observed from the above bar diagram that at the time of OPPO F3 first market audit there were only
74% shops where the OPPO latest F3 posters was present. Leaflet was at 78% shops. A4 table cards
were present at only 48% shops. Only 36% out of total 91 audited are having cut out standees which was
not good. 77% of shops are having main push images it is a good percentage. 77% of shops are having
counter door cards. Price tags were not found in every shop only 68% of shops were having price tag,
price tags should be at every shop. 77% of shops were having recommend cards. Not even at single shop
any old image found which is very good. 88% shops were having F3 dummy every shop should have
dummy set. Only 50% of promoters /OSR’s were passed in giving demo during audit which is not a good
percentage.
Warehouse management and the process in which
work is done in the warehouse of marketing and
branding department.
OPPO India warehouse is known as the India’s best warehouse

There are three type of groups in which the whole work is divided and these groups are:

1. Receiving Group
2. Dispatch Group
3. Account group

The main focus on warehouse by OPPO Company

1. Receiving group: The receiving is done by the receiving group of warehouse, the process
of receiving material is as follow:
I. Stage 1: Material arrived at warehouse/material sent by supplier
When the truck arrives at the gate of warehouse the security guard will do the gate entry first
with a stamp and also write the date and get all the documents from the delivery boy check all
the documents carefully and then send the entire document inside the warehouse to the concern
person

II. Stage 2: Document check and verification and unloading the material
 Warehouse head will check all the necessary documents which include proper check of
transporter name, vehicle number, company address, packing list, BOE number with
proper address, way bill with proper truck number and date if any, check the gate
keeper’s stamp, signature, pallet quantity according to packing list and commercial
invoice. If any document is missing than unloading is not allowed and it should be
immediately informed to the concern person and wait for approval. If each and every
documents are proper then

 Start the Unloading process

 Check the seal number

 Check the every pallet ,damage box ,open box

 If found any damage / open box take the picture and count the quantity same time
according to packing list box number.
  It should be carefully run forklift with safety and unloading the material

III. Stage 3: Physical quantity and Damage check

When the goods unloaded in the warehouse the concern person will start checking each and
every pallets and boxes according to the packing list any excess or shortage found (if any) it
should be informed to the leader immediately If we have guard for counting the box ,he will
check and maintained the record all the box. Pallets are moved by fork lifts or pallet movers.
Require maintenance and cleaning. All operations done by trained drivers. Once material moved
to warehouse the raw material will be kept at sorting area. Keep the raw material and packing
material in separate areas. If we receive any damage stock we do marking. Damage material is
stored separate. Inform to concern department about this. We check the box and found inside all
material is ok so we should mark material as Green.

We check the box and found inside all material damage so we should mark material as red.

IV. Stage 4: Labeling

The fourth stage is labeling in which the every material is labeled with the sticker of different
color a different color is for every month receiving which help to differentiate the material in
which month that comes in warehouse the following photograph shows the different colors to be
labeled every month
 V. Stage 5: Warehouse storage
Store the material in proper manner and set according to the order in which the material has been
received

2. Dispatching group: The whole dispatching process is done by the dispatch group of
warehouse according to the orders came from the Head Office.

Primary documents required and work done for dispatching material

Generate dispatch document i.e. DC/Invoice/BTM. Physical item code and quantity must
tally with document item code. Attach road permit, only if applicable.

Secondary documents required for dispatching material

 BTM/DC

 Transporter Bilty

 Way bill or road Permit

 Packing list

 Seal number

 Date

 Consigner and consignee address

 Vehicle Number
  Tin Number

 Number Of Pallet

 Part code

First of all the material list will send to the warehouse from head office After that the system list
will be compared with the physical quantity Then dispatch the material, and update the

BIN Card.
.

In the end of every month the closing stock is compared with the BIN card and it should be
matched.

The format for maintaining the record closing stock is given below:
3. Account group:
 All the receiving local vendor and Export material Documents must be save
 All the dispatched documents (BTM, Invoice and STI )must be save
 All the vendor return and in documents must be save

4. Audit: An audit include three type of audit that are:

(a) Physical audit: In OPPO warehouse auditor check physical inventory every day by using
the format given to the auditor. The format which is given to the auditor for the physical
audit as given below:
 (b) Account audit: For the account audit an auditor is sent to the warehouse from head
office in which he will ensure the correctness of the logistic business, authenticity,
timeliness by doing proper account verification, complete check of stock arrived material
list, dispatch material list, and check the remaining stock in the warehouse and this audit
is done in the end of every month.
(c) Site audit: Site audit is done on the weekly basis by the warehouse coordinator

Site audit include:

 6S check: 1. Sort: Separate what is needed in work area and eliminate the unneeded
items.
2. Set-in-order: Organize the remaining needed items.
3. Shine: keep neat and clean environment.
4. Safety: Create a safe place to work.
5. Standardize: Standardize the sorting, inspection, cleaning and safety practices
6. Sustain: Make 6S a way of life
 EHS check: EHS check refers to the environment, health and safety check in the
warehouse
 Security check: 1-Lighting
2- Alarms – including fire, intrusion, tamper
3- Physical barriers – including fences, tire strips, gates
4- Access points – including doors, gates, windows, docks, elevators and stairwells
5- Guards
6- CCTV
 7 –FIFO
8 –Material Stacking
9-Cleaning
Damage policy of company if any damage good is found

from june1, 2017 to june12, 2017 I gone to warehouse of marketing and branding department of OPPO
mobiles (NR) private ltd. I involve in the work every group of warehouse i. e receiving group, dispatch
group and account group and also done all the three type of audit (physical audit, account audit and site
audit) on june9, 2017 my supervisor sir assigned a new task to me, to rearrange all the goods of
warehouse within 4 days before june13, 2017