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BRANCH : MBA
Time : 3 Hours
Max Marks : 70
Q.CODE : MGT-201
Answer Question No.1 which is compulsory and any five from the rest.
287 287 The figures in the right hand margin indicate marks.
287 287 287 287 287 287
Q2 Suppose you are the State Marketing Head of a paint manufacturing (10)
company and want to penetrate the rural market. Suggest a distribution
strategy to accomplish the said objective.
Q3 Enumerate the prime reasons for channel conflict. Suggest a few (10)
techniques for managing relationships in the channel.
Q4 Discuss product life cycle , enumerating how the dynamics of marketing (10)
mix changes with the different stages of PLC.
287 Q6
287 A firm has
287 to consider287many factors in
287 setting its pricing
287 policy. Describe
287 (10) 287
the procedure for setting the price of a product or service