CHAPTER-1

INTRODUTION
1.1 Introduction
An issue which usually generates a great deal of attention from most managers,
administrators and those involved in Human Resources Management is the issue of how to
successfully motivate employee. While it is true that aspects like staff recruitment, controlling,
managing, leading, and many more are of great importance to the success of an organization,
Employee Motivation is generally considered a core element in running a successful business.
 CHAPTER-1

INTRODUTION
1.1 Introduction
An issue which usually generates a great deal of attention from most managers,
administrators and those involved in Human Resources Management is the issue of how to
successfully motivate employee. While it is true that aspects like staff recruitment, controlling,
managing, leading, and many more are of great importance to the success of an organization,
Employee Motivation is generally considered a core element in running a successful business.

In the organizational setting the word “Motivation” is used to describe the drive that impels
an individual to work. A truly motivated person is one who “wants” to work .Both employees and
employers are interested in understanding motivation if employees know what strengthens and
what weakens their motivation, they can often perform more effectively to find more satisfaction in
their job. Employers want to know what motivates their employees so that they can get them to
work harder. The concept of motivation implies that people choose the path of action they follow.
When behavioral scientists use the word motivation, they think of its something steaming from
within the person technically, the term motivation has its origin in the Latin word “mover” which
means “to move”. Thus the word motivation stands for movement. If a manager truly understands
his subordinate’s motivation, he can channel their “inner state” towards command goals, i.e., goals,
shared by both the individual and the organization. It is a well known fact that human beings have
great potential but they do not use it fully, when motivation is absent. Motivation factor are those
which make people give more than a fair day’s work and that is usually only about sixty- five
percent of a person’s capacity .Obviously , every manager should be releasing hundred percent of
an individual’s to maximize performance for achieving organizational goals and at the same to
enable the individual to develop his potential and gain satisfaction. Thus every manager should
have both interest and concern about how to enable people to perform task willingly and to the best
of their ability. At one time, employees were considered just another input into the production of
goods and services. What perhaps changed this way of thinking about employees was research,
referred to as the Hawthorne Studies, conducted by Elton Mayo from1924 to 1932 This study
In the organizational setting the word “Motivation” is used to describe the drive that impels an
individual to work. A truly motivated person is one who “wants” to work .Both employees and
employers are interested in understanding motivation if employees know what strengthens and
what weakens their motivation, they can often perform more effectively to find more satisfaction in
their job. Employers want to know what motivates their employees so that they can get them to
work harder. The concept of motivation implies that people choose the path of action they follow.
When behavioral scientists use the word motivation, they think of its something steaming from
within the person technically, the term motivation has its origin in the Latin word “mover” which
means “to move”. Thus the word motivation stands for movement. If a manager truly understands
his subordinate’s motivation, he can channel their “inner state” towards command goals, i.e., goals,
shared by both the individual and the organization. It is a well known fact that human beings have
great potential but they do not use it fully, when motivation is absent. Motivation factor are those
which make people give more than a fair day’s work and that is usually only about sixty- five
percent of a person’s capacity .Obviously , every manager should be releasing hundred percent of
an individual’s to maximize performance for achieving organizational goals and at the same to
enable the individual to develop his potential and gain satisfaction. Thus every manager should
have both interest and concern about how to enable people to perform task willingly and to the best
of their ability. At one time, employees were considered just another input into the production of
goods and services. What perhaps changed this way of thinking about employees was research,
referred to as the Hawthorne Studies, conducted by Elton Mayo from1924 to 1932 This study
found employees are not motivated solely by money and employee behavior is linked to their
attitudes.

The Hawthorne Studies began the human relations approach to management, whereby the
needs and motivation of employees become the primary focus of managers.

1.1.2 Definition of Motivation


Motivation is a process that starts with a physiological or psychological deficiency

or need that activates behavior or a drive that aimed at a goal or an incentive
 
"The only way to get people to like working hard is to motivate them. Today, people
must understand why they're working hard. Every individual in an organization is

motivated by something different." - Rick Pitino

“Employee motivation is a reflection of the level of energy, commitment, and

creativity that a company's workers bring to their jobs.”

"Psychological forces that determine the direction of a person's behavior in an
organization, a person's level of effort and a person's level of persistence."- G. Jones

and J. George from the book "Contemporary Management."

Basics about Motivation

1. Motivating employees starts with motivating yourself it’s amazing how, if
you hate your job, it seems like everyone else does, too. If you are very stressed out, it seems like
everyone else is, too. Enthusiasm is contagious. If you're enthusiastic about your job, it's much
easier for others to be, too. Also, if you’re doing a good job of taking care of yourself and your
own job, you'll have much clearer perspective on how others are doing in theirs. A great place to
start learning about motivation is to start understanding your own motivations. The key to helping
to motivate your employees is to understand what motivates them. So what motivates you?
Consider, for example, time with family, recognition, a job well done, service, learning, etc. How
your job is configured to support your own motivations? What can you do to better motivate
yourself?
2. Always work to align goals of the organization with goals of employees as
mentioned above, employees can be all fired up about their work and be working very hard.
However, if the results of their work don't contribute to the goals of the organization, then the
organization is not any better off than if the employees were sittingon their hands -- maybe worse
off! Therefore, it's critical that managers and supervisors know what they want from their
employees. These preferences should be worded in terms of goals for the organization. Identifying
the goals for the organization is usually done during strategic planning. Whatever steps you take to
support the motivation of your employees (various steps are suggested below), ensure that
employees have strong input to identifying their goals and that these goals are aligned with goals
of the organization. (Goals should be worded to be “SMARTER".
3. Key to supporting the motivation of your employees understands what
motivates each of them each person is motivated by different things. Whatever steps you take to
support the motivation of your employees, they should first include finding out what it is that
really motivates each of your employees. You can find this out by asking them, listening to them
and observing them.
4. Recognize that supporting employee motivation is a process, not at ask
Organizations change all the time, as do people. Indeed, it is an ongoing process to sustain an
environment where each employee can strongly motivate themselves. If you look at sustaining
employee motivation as an ongoing process, then you'll be much more fulfilled and motivated
yourself.
1.1.3 Importance of Motivation
Motivation is a very important for an organization because of the following benefits it provides:-

 Puts human resources into action

Every concern requires physical, financial and human resources to accomplish the goals. It
is through motivation that the human resources can be utilized by making full use of it. This can be
done by building willingness in employees to work. This will help the enterprise in securing best
possible utilization of resources.

 
Improves level of efficiency of employees

The level of a subordinate or a employee does not only depend upon his qualifications and
abilities. For getting best of his work performance, the gap between ability and willingness has to
be filled which helps in improving the level of performance of subordinates. This will result into-


Increase in productivity,

Reducing cost of operations, and

Improving overall efficiency.

Leads to achievement of organizational goals

The goals of an enterprise can be achieved only when the following factors take place :-
 
There is best possible utilization of resources,

There is a co-operative work environment

The employees are goal-directed and they act in a purposive manner,

Goals can be achieved if co-ordination and co-operation takes place simultaneously
which can be effectively done through motivation.

 
Builds friendly relationship

Motivation is an important factor which brings employees satisfaction. This can be done by
keeping into mind and framing an incentive plan for the benefit of the employees. This could
initiate the following things:

 Monetary and non-monetary incentives,

 Promotion opportunities for employees,
 Disincentives for inefficient employees.

In order to build a cordial, friendly atmosphere in a concern, the above steps should be taken by a
manager. This would help in:


Effective co-operation which brings stability,

Industrial dispute and unrest in employees will reduce,

The employees will be adaptable to the changes and there will be no resistance to the
change,

This will help in providing a smooth and sound concern in which individual interests will
coincide with the organizational interests,

This will result in profit maximization through increased productivity.

 
Leads to stability of work force
Stability of workforce is very important from the point of view of reputation and goodwill of a
concern. The employees can remain loyal to the enterprise only when they have a feeling of
participation in the management. The skills and efficiency of employees will always be of
advantage to employees as well as employees. This will lead to a good public image in the market
which will attract competent and qualified people into a concern. As it is said, “Old is gold” which
suffices with the role of motivation here, the older the people, more the experience and their
adjustment into a concern which can be of benefit to the enterprise.

1.1.4 What motivates employees?

Every person has a different reason for going to work. These reasons are as individual as whichever
person you may ask. But all of the reasons for working share a common thread. We all obtain
something from work we need.

There is much discussion about the value of extrinsic motivation (monetary and other material
rewards) versus intrinsic motivation where people re driven by what’s inside them. not by the
trappings of success.

Whereas I recognize how critical extrinsic motivation is–we all need to be rewarded fairly for the
job that we do-in my experience the most effective factors relating to employee motivation are
related to intrinsic motivation:

1. Empowerment: Feeling trusted and empowered is a tremendous motivator.

2. Growth: Feeling that they are growing and developing personally
3. Inclusion: ‘To belong’ is a fundamental need, whether as a member of a
family, peer group, network, team or company. It’s human nature to want tube
on the inside, not the outside.
4. Purpose: Today people care more about what happens tomorrow, and want to
contribute to ensuring the future of our children, and the health of our communities
and planet.
5. Trust: the fabric that holds it all together and makes it real.

Framework of motivation

The framework comprises six steps:-

 1. Motivation process begins with the individual’s needs. Needs are tilt deprivations
which the individual experiences at a given time and act as energizers. These
needs may be psychological (e.g., the needs recognition), physiological (e.g., the
needs for water, air or foods) or social (e.g., the needs for friendship).
1) Motivation is goal directed.

2) A goal is a specific result that the individual wants to achieve. An

employee’s goal are often driving forces and accomplishing those goals can
significantly reduce needs.

3) Promotions and raises are two of the ways that organizations seek to
maintain desirable behaviour. They are signals to employees that their needs
for advancement and recognition and their behaviours are appropriate.
4) Once the employee have received either rewards or punishments.

5) They reassess their needs.

The Role of Motivation:

Why do we need motivated employees?
The answer is survival. Motivated employees are needed in our rapidly changing workplaces.
Motivated employees help organizations survive. Motivated employees are more productive. To be
effective, managers need to understand what motivates employees within the context of the roles
they perform. Of all the functions a manager performs, motivating employees is arguably the most
complex. This is due, in part, to the fact that what motivates employee’s changes constantly. For
example, research suggests that as

employees' income increases, money becomes less of a motivator (Kovach, 1987). Also, as
employees get older, interesting work becomes more of a motivator.

1.1.5 Types of Motivation

There are many types of motivation.
Motivational techniques have been experienced by every person from birth. We learn behaviour
through motivation. We live our whole lives because of motivation. The question that remains
however is this: What motivation should a person have? This is important because our motivation
decides our behaviour. Some types of motivation are more effective than others. However, the
perfect motivation for you can only be decided by one person: YOU .

Why do people do what they do? Why do we go on every day, living our lives and trying to find
justification for our existence? Some people think that they can find purpose in the things that
motivate them. Others just see the motivation and react automatically.

There is no one thing that motivates people to perform certain actions. People are different, so it
follows that their motivations have to be different. Here are

some types of motivation :

Achievement –
This is the motivation of a person to attain goals. The longing for achievement is inherent in every
man, but not all persons look to achievement as their motivation. They are motivated by a goal. In
order to attain that goal, they are willing to go as far as possible. The complexity of the goal is
determined by a person's perception.

To us, the terms "simple" and "complex" are purely relative. What one person thinks is an easy
goal to accomplish may seem to be impossible to another person. However, if your motivation is
achievement, you will find that your goals will grow increasingly complex as time goes by .

Socialization –

Some people consider socialization to be their main motivation for actions. This is especially
evident in the situation of peer pressure. Some people are willing to do anything to be treated as an
equal within a group structure. The idea of being accepted among a group of people is their
motivation for doing certain things.

Incentive motivation –

This motivation involves rewards. People who believe that they will receive rewards for doing
something are motivated to do everything they can to reach certain goal. While achievement
motivation is focused on the goal itself, incentive motivation is driven by the fact that the goal will
give people benefits. Incentive motivation is used in companies through bonuses and other types of
compensation for additional work.
By offering incentives, companies hope to raise productivity and motivate their employees to work
harder .

Fear motivation –
When incentives do not work, people often turn to fear and punishment as the next tools. Fear
motivation involves pointing out various consequences if someone does not follow a set of
prescribed behaviour. This is often seen in companies as working hand- in- hand with incentive
motivation. Workers are often faced with a reward and punishment system, wherein they are given
incentives if they accomplish a certain goal, but they are given punishments when they disobey
certain policies.

Change motivation-

Sometimes people do things just to bring about changes within their immediate environment.
Change motivation is often the cause of true progress. People just become tired of how things are
and thus, think of ways to improve it.

Natural Motivations-

Motivation is the most common type of motivation and happens the most often. It is the motivation
people get when naturally motivated.

1.1.6 Factors for Lack of Motivation in the Workplace

A drop in staff motivation can become contagious if the cause is not identified and addressed.
Management needs to be conscious of employee motivation, and that means being able to identify
the factors that cause a lack of motivation in the workplace. Become familiar with the factors that
can degrade staff motivation and design plans to combat these productivity killers.

Rumors

The important thing to remember about rumors is that they are not always wrong. Some rumors
have basis in fact, but that does not make them good for employee morale. An employee that hears
a rumor that she may be laid off experiences an instant drop in motivation. To deal with the
problem of rumors in the workplace, it is important for management to share important
information with the staff in a timely manner. This helps employees to feel confident that
management will address rumors and encourages staff members to wait on information from the
company before acting on a rumor.

Inadequate Job Skill

Employees are motivated to succeed at jobs for which they feel prepared and properly trained.
Before moving an employee into a position of greater responsibility or before allowing any
changes to an employee's job duties, be certain that employee has had the training needed to get
started. Putting an employee in a position where she feels she has inadequate job skills will erode
the employee's confidence and stifle any motivation to succeed.

Goal Flaws

Employees are not motivated by the notion that their hard work will make company owners and
executives rich, the more internalized a company's goals sound, the less motivated employees are
to fulfil those goals. The company needs to focus on the customer and give employees a chance to
feel as though it has done something substantial to help the customer. For example, develop a
referral program that encourages customers that have recently purchased products to recommend
other people that your sales professionals can call on. The company and sales staff benefit from the
increase in business, but the sales staff also gets to see the appreciation of past clients in the form
of potential new business.

Overwork

Employees that are overworked are likely to lose motivation regardless of how much overtime pay
they are receiving. If you know a period is coming where extra hours will need to be worked,
develop a schedule in advance and give your employees ample warning so they can make
preparations in their personal life. Make sure the staff schedule still allows employees to spend
time with their families and get away from the stress of working too much.
COMPANY PROFILE AND
INDUSTRY PROFILE

Why Alcance?

 We assure you of the confidentiality of patient information, as we use secure

servers, encryption, and third party certification while downloading files.


 The skilled manpower pool at Alcance consists of language specialists, equipped

with domain expertise in medical terms and English language, and exceptional
listening and typing skills.

 Our transcriptional work on secure networks and best-of-breed infrastructure to
provide fast, secure, and proficient transcriptions everyday.


 Our team are subject to rigorous quality processes and will incorporate the
minutest details and specifications of our clients into the transcription cycle and
deliver within the stipulated TAT.


 Our turnaround time is less than 24 hours. With Alcance as your strategic business
partner, send us your voice file to be transcribed this evening, and rest assured you
can print them out tomorrow morning!

About Company:

Geography has become history. Your clients may find comparable products in other
states, or even in other continents. The cost of running global businesses have
skyrocketed and become prohibitive. If you can find affordable, dependable
outsourcing services, you can focus on critical path tasks to work on your business,
rather than in it. That’s where we come in!

True to its name, Alcance, meaning ‘reach’, is your trusted strategic business partner
expanding your scope across multiple geographies, maximising your business value,
through focused process and cost optimisation solutions. With a ‘one-team’ mentality,
we collaborate seamlessly with your teams, to delight your customers and improve
your competitive differentiation in the market.
We stand on our toes to serve, we run the extra mile, and we add the finishing touch.

Vision: To be recognized as a leader in quality and value and as a critical component of

corporate strategy, to be loved by our clients and staff, and to be showered in
accolades and bonus checks.

Mission: To be a world-class supplier of IT products and services that help our clients
make gobs of money

Mobile Solutions:

Mobility has become central to drive content and services to the consumers and
business users. It goes beyond mobile apps. Alcance can help you build world-class
mobile solutions for a variety of software platforms and device types.

Regardless of the platforms (iOS, Android, Windows) and native or browser based
application solutions, Alcance applies its proven development methodology to each
phase of the solution, ensuring successful deployment, responsive web design and end
user adoption.
 Mobile Solution Development:

 Mobile Strategy


 User Experience Design (UX)



 Design and develop Mobile Application



 Deployment

Mobile Solution Testing:

Testing of mobile solutions needs separate attention due to the following factors:

 Mobile applications are made for multiple devices, networks and targeted at highly
diverse user segments


 Complex applications need to liaise with multiple data sources



 User experience demands are increasing



The service spectrum covers test design, system testing, regression testing, test
automation and compliance measurement across iOS, Android, Windows Phone
platforms. Alcance also provides mobile application testing consultancy as a
service. Alcance also provides a centralized testing and test automation
infrastructure on cloud for testing mobile applications.

Connectivity Solutions:
 Internet of Things has opened up an exciting array of possibilities for individuals
and enterprises a like. Smart phones that help us stay connected with work and
home at all times, wearable medical devices that help monitor our health in a non-
intrusive manner and home automation systems and smart sensors that can
practically change the way we live, lot is at the heart of all these experiences

There is a greater need fr comprehensive testing solutions for connectivity

technologies (Wi-Fi, Bluetooth, ZigBee). With new standards data intensive
applications, reliability and consistency is crucial to a wireless network. Alcance’s
distinctive and well-engineered testing solutions help make your Wi-Fi solutions
‘excellent’.

Alcance technologies connectivity testing expertise is an ideal complement to the

effort of Equipment Manufacturer, solutions provider’s testing teams.

Connectivity Areas:

 Wi-Fi

 Bluetooth

 Zigbee

 Ethernet
Verification and Validation Services:
  Performance Testing

 Interoperability Testing

 Field/OTA Testing

 Protocol conformance testing

 Reliability testing

 Test Automation

Health Care Services:

Burgeoning costs of healthcare, technology advancements, rise of quality- and
performance-based reimbursement models, complex physician-hospital-patient
dynamics are forcing the healthcare industry to recast business and care delivery
processes.

Alcance offers end-to-end BPO solutions for healthcare providers and payers by
implementing customised strategies to improve efficiency and attain cost control.
Our innovative model seamlessly integrates front and back office services, and
delivers measurable improvements for the healthcare industry. The full scope of
services includes:

 Pre-service

 Transcription

  Bill preparation


 Receivables management


 Payment posting


 Debt analysis


 Claims administration


 Member and provider services



 Clinical support


 Overpayment recovery


 Fraud detection and investigation



Banking Services:
Delighting customers at every touch point!
Global banking and financial services industries are facing unprecedented volatility
today. Downsized workforces struggle to meet daunting requirements of slashed costs
and increased operational excellence. Alcance’s next-generation process management
services helps banks combat the uncertainty of the future by using innovative
operations that span critical business functions, to control costs and invigorate growth.

Some of our offerings includes:

New customer acquisition services include telemarketing activities, application

processing, underwriting, customer or merchant credit evaluation and verification,
credit approval, document processing, account opening and customer care and on-
boarding.
Account servicing processes for credit cards or consumer loans. These include
payment processing systems and services, customer service or call centre support
operations (voice, digital, email and mail services), product renewals, and loan
disbursement; document management services such as printing and mailing of
statements, networked printing and storage solutions, collections, recoveries
processing, default management, risk management and foreclosure. Consumer and
commercial lending post origination transaction processing services, such as check
processing, clearance and settlement services, remittance, and records management

Back office transaction process management for loans or credit card portfolios,
interface for customer data and custom development

Engineering Design Services

Designing dreams. Designing the future.
Alcance has a highly focussed and specialist engineering design solutions division
committed to develop and deliver innovative engineering designs at lower costs, in
ever-reducing development time, in a dynamic and competitive market.

We complement client’s business processes by creating high-value added design

solutions at economic costs affording measurable advantages of time, cost, and
innovation to our clients. A multi-faceted team of skilled engineers with in depth
experience in design, engineering analysis, and cutting-edge product development
offer services in CAD/CAM, Modelling, Analysis, and Product Data Management,
operating as per EN ISO 9001:2000 certified processes.

We believe in forging strategic partnerships with our clients and delivering innovation
and excellence in every interaction, upholding the values of integrity and commitment.

Medical Transcription Process

Delivering exceptional quality, extraordinary service, and high data security!
Alcance provides transcription and information management services to hospitals,
integrated health care facilities, medical clinics and physicians, delivering customer
delight, high accuracy and fastest turnaround time.
A
s

b
u
s
y

m
e
d
i
c
a
l