PINOYTEE

FILIPINO CULTURE CLOTHING BRAND

Breakdown of Topics

Important Talking Points

Executive Summary
Objectives
Vision & Mission
Description of the business
Target Market
Market Strategy
5 Social Teachings:
- Human Rights
- Human Dignity
- Common Good
- Solidarity
- Preferential Option for the Poor
Executive Summary PinoyTee is a streetwear brand whose goal is to spark nationalistic
pride within the Filipino people and to promote freedom of self-
expression through fashion.

Our company sells embroidered shirts that are designed with

illustrations inspired by the Filipino culture. The brand aims to provide
cheaper alternatives to the youth who want to keep up-to-date with the
latest fashion trends. The shirts will be manufactured by Van Gil
Garments with original embroidery designs created by the team.

The team behind PinoyTee consists of 2 students of TE103 in De La

Salle College of Saint Benilde. Headed by Jana Cabral and Aiyana De
Guzman the young entrepreneurs will be donating a portion of their
sales to Unicef Philippines. Unicef is a charity all over the world that
help young children who doesn’t get the support they need and help
them have a better childhood. These small donations may help these
young children's lives forever.
Objectives

To promote Filipino culture by the

clothes that’s made
Encourage each one another to do
any small acts of kindness and how
it can change people’s lives
To be able to donate all the earning
to charity
 Mission
PinoyTee’s mission is to cater high-quality
fashionable clothes to the youth at
midline/affordable prices. Also, the team
would like to make an impact on the current
fashion scene by incorporating the Filipino
culture into the streetwear trend and to
show the world that Pinoys knows how to be
united and compassion to one another.

Vision
PinoyTee will produce clothing pieces that
will embody Philippine culture.
Description of the Business

PinoyTee is a clothing brand originated in the

Philippines and inspired by the deep-rooted
cultural heritage of the Filipino people. We
named our business PinoyTee because
“Pinoy” is a term that refers to the Filipinos
and it sparks nationalism within the
customers, which is what we want to use in
order to promote freedom of self-expression
through fashion.
 Design Samples

Traditional Sorbetes Cart Gumamela

 72.50%
Women buy what they see online

55.25%
People give makeup as gifts
Target Market

PinoyTee is an affordable streetwear brand

that produces quality clothing for
individuals who wish to follow the current
fashion trends without spending an
excessive amount of money. This product
would be ideal for students or the youth, in
general, aiming to keep up with today’s
trends.
Marketing Strategy

The business primary mode of sales will be

through social media network like
Instagram. The company will be heavily
advertising their products through their one
major social media site in the hopes of
sparking a numerous following for their
business and in return, earning revenue.
5 Social Teachings

Human Rights

Our business sells shirts that gives spark to nationalism within the
customers and to promote freedom of self expression through fashion.
5 Social Teachings

Human Dignity

Buying PinoyTee's products will give our consumers a sense of fulfillment knowing
that their purchase will make an impact on the lives of the homeless children
5 Social Teachings

Common Good

Our consumers that are willing to purchase our products have the contribution to donate for
charity.
5 Social Teachings

Solidarity & Preferential for

the Poor

Our consumers who are willing to purchase our products have the contribution to
donate for charity and most of our sales will be donated to Unicef Philippines which
is a charity that supports young homeless children to give them what they need.
 Our Partnership
Jana Angelica Cabral Maria Aiyana De Guzman
Founder Co-Founder