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S Y M P O S I U M
by Martin Lindstrom
A revolution
No-one has been able to The research results are Martin Lindstrom is one of
unlock what happens in mindblowing. For the first
these four seconds – until time ever, Lindstrom has
branding’s most original thinkers –
now. proven how it is possible to his insights surprise even the most
predict the success of a savvy marketer.
With the support of 20 brand – without asking the
leading scientists, Martin consumer ‘s opinion. But Robert A. Eckert, CEO & Chairman Mattel Inc.
Lindstrom and his global this is far from the full
”
team has spent four years story…
researching what Lindstrom
calls our ‘buyology’.
Truth and Lies
About Why We Buy
H ow much do we know
about why we buy? What
and products. His startling
results shatter much of
Why do rational people act irrationally?
Written like a fast-paced detective novel,
Buyology unveils what neuromarketers know
truly influences our decisions what we have long believed about our decision-making so we can buy
in today’s message-cluttered about what seduces our and sell more insightfully.
world? An eye-grabbing interest and drives us to
advertisement? A catchy buy. Among the questions Dr. Mehmet C. Oz, The Oprah Show
slogan? An infectious jingle? he explores:
Or do our buying decisions
take place below the surface, Does sex actually sell? To
so deep within our what extent do people in
subconscious minds, we’re skimpy clothing and
barely aware of them? suggestive poses persuade
us to buy products?
In Buyology, Lindstrom
presents the astonishing Despite government bans,
findings from his does subliminal advertising
groundbreaking, four-year, still surround us – in bars,
$7million neuromarketing on highway billboards, and
study, a cutting-edge on supermarket shelves?
experiment that peered inside
the brains of 2,000 volunteers Can ‘cool’ brands, like
from around the world as iPod, trigger our mating
they encountered various instincts?
logos, commercials, brands
$7 million
groundbreaking
A riveting read. Challenging,
research program exciting, provocative, clever, and,
even more importantly, useful!
Can other senses – smell, What are the top ten
touch, and sound – be so Andrew Robertson, CEO BBDO Worldwide
mistakes that companies
powerful as to physically are making, resulting in
arouse us when we see a billions of dollars wasted
product? every year?
knowledge sharing… Religion has been part of human culture for as long as
humans have formed communities. Brands have been
Marketing, Meet Neuroscience with us for mere hundreds of years. There’s plenty that
The Buyology Symposium sessions the world of branding can learn from the world of
religion. Lindstrom has uncovered parallels and lessons
that have astounded the most hardcore scientific teams.
Smash Your Brand 2.0
Discoveries that shocked the scientists What did the scientists discover when drawing
parallels between religion and powerful brands?
Lindstrom broke the branding rules in 2005 with his Secure a fascinating knowledge about the power of
revolutionary Smash Your Brand methodology. Now religion as a branding tool.
he’s rewriting the marketing handbook again. Learn how to adopt elements from the world of
religion into the way you build and market your brand.
Buyology’s results have proven what has been
theorized by some, practised by few, and documented
by none. As wide-ranging as it is deep, Buyology’s
findings will build unprecedently powerful brands. RevolYOUtion
You no longer own your brand – your customers do!
Smash Your Brand 2.0 brings Lindstrom’s unique
methodology into union with Buyology’s fascinating Forget about owning your brand. The consumer has already
findings as Lindstrom shares his arresting insights into stolen it from you. YouTube, MySpace and FaceBook attract
what happens in consumer brains when we use sound more attention than any TV commercial is ever able to
and smell to build brands. generate. Lindstrom explores desire in the brain of Generation
Tomorrow. Lindstrom draws on his extraordinary findings to
reveal how neuromarketing can help tomorrow’s marketers.
So long logo! Learn what’s next.
Discover how to optimize your brand, based on the
latest neuroscience. Learn how to run marketing campaigns, paid for by your
What are you already doing right? And what do you customers.
need to improve urgently? Discover the next Big Thing: micro branding.
Where are the pitfalls and the opportunities in Understand what to do when the consumer runs your brand.
smashing your brand? Prepare your brand for Generation Tomorrow.
A riveting show
”
branding revolution in 50
years. It will solve the members rate his on-stage
problem of decreasing performance as excellent.
returns on ever-increasing 21% rate it as very good.
advertising expenditure. It And 3% hail it as good.
will turn every concept
you've learned about Lindstrom’s style is punchy
branding inside out and and irreverent. Short, sharp ,
upside down. memorable messages
engage the imagination and
CEOs of McDonald's, Mattel reinforce an riveting learning
and Disney have applauded experience.
it. Philip Kotler has declared
that the book contains Buyology is fiery, provocative
"mandatory knowledge for and even shocking. Anyone
every marketer". Seth who wants a competitive
Godin has stated that he’s edge can't afford to miss the The audience loved Lindstrom – he
in awe about the size of the book or the symposium. is one of the best speakers we’ve
project and the Their messages will
consequences this will have optimize the value of any ever had!
on advertising. marketer's budget in the Scarlett Van Der Meulen, General Manager
most visionary way. No NCR Worldwide
A poll of 12,437 people in wonder Tom Peters
56 countries, conducted by concluded: “It is a wonderful
research institute, Millward book, an original to be sure.
Brown, showed that an More important, it is a
necessary book!"
The world’s biggest
marketing symposium
M artin Lindstrom, is
the CEO and Chairman of
the LINDSTROM
company and the
and has appeared on
CBS’ ‘60 Minutes’, ABC’s
‘Today Show’ and BBC’s
‘Panorama’. A contributor
Seth Godin
Author of Permission Marketing and Purple Cow
”
Chairman of BUYOLOGY to the ‘Harvard Business
INC. As one of the world’s Review’ and ‘Advertising
most respected marketing Age’, Lindstrom’s
gurus, he advises top columns are featured
executives of leading regularly in journals
global companies around the world.
including the McDonald’s
Corporation, Nestlé, His previous book,
American Express, BRAND sense, was
Microsoft, The Walt acclaimed by the ‘Wall
Disney Company and Street Journal’ as one of
GlaxoSmithKline. the ten best marketing
books ever published.
Lindstrom has been His books on branding
featured in the pages of have been translated into
the ‘Wall Street Journal’, twenty-five languages,
the ‘Financial Times’, and he speaks to a
‘USA TODAY’, ‘Fortune’, global audience of close
‘Fast Company’, and the to a million people every
‘Washington Post’, year.
Contact
Web
MartinLindstrom.com
Email
info@MartinLindstrom.com