Eddy Cue

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Eddy Cue
Born October 23, 1964 (age 54)
Miami, Florida[1]
Residence Los Altos, California
Alma mater Duke University
Occupation Senior Vice President
Internet software and services
Employer Apple Inc.
Salary $1,000,000 [2]
Net worth $37,473,100[3]
Board member of Ferrari N.V.,[4] FanSnap [5]
Children Adam, Spencer [6]
Website www.apple.com/pr/bios/eddy-cue.html

Eddy Cue (born Eduardo H. Cue; October 23, 1964[7][5]) is Apple's senior vice
president of Internet Software and Services, reporting to CEO Tim Cook. Cue
oversees Apple's numerous content stores including the iTunes Store, the iBooks
Store, and Apple Music, as well as Apple Pay, Siri (until 2017), Maps, iAd, iCloud
services, and Apple�s productivity and creativity apps.[8] Cue testified in the
antitrust case against Apple for conspiring on eBook pricing.[9]
Contents

1 Business career
1.1 Early career (1990s)
1.2 Today (2011�present)
2 Personal life
2.1 Duke University
2.2 NBA Finals
3 See also
4 References

Business career
Early career (1990s)

Cue joined Apple in 1989, and was instrumental in creating the Apple online store
in 1998, the iTunes Store in 2003 and the App Store in 2008. In his early years at
Apple, he was a manager of software engineering and customer support teams. In
1999, he convinced Apple to work with Akamai Technologies Inc. on new streaming
functions for its QuickTime video software. He also played a key role in developing
Apple's iLife suite of applications, namely iBooks, the iAd advertising service,
and Apple's App Store of more than 700,000 applications.[10] Cue is widely known at
Apple for turning around its failed products, such as the MobileMe data syncing
service as well as iCloud in 2011, which now has more than a quarter billion users.
Likewise, Cue is famous for advising Jobs to consider creating a smaller version of
the iPad based on his own experience with the product.[11] While Jobs was
originally against the idea, Tim Cook eventually agreed with the concept upon
becoming CEO after Jobs' death.
Today (2011�present)

As senior vice president of Internet Software and Services, Cue has addressed
Apple's mobile maps, iCloud, and iMessage outages. Additionally, Cue took command
of Apple's voice-activated assistant Siri. However, this service was delegated to
Craig Federighi, Apple's senior vice president of software engineering and
subsequently to John Gianandrea Apple's new senior vice president of AI/ML.[12]
Cue's responsibilities as leader of iTunes has included attending to the rise of
streaming services, supported by Apple's competition with Spotify and recent
acquisition of Shazam (company).[13] In response to the rise of video streaming
services such as Netflix, Amazon, and HBO, Cue has led Apple's new effort to create
its own original content. In 2017, it was announced that Apple had set aside nearly
$1 billion to produce original video content to compete with HBO, Amazon, and
Netflix.[14] With a base salary of $1,000,000, $1,790,000 in bonuses and
incentives, and $20,000,083 in stock, Cue earned over $22.8 million in total
compensation during the 2016 fiscal year for his leadership and performance.[2]
Personal life

The son of a Cuban mother and a Spanish father, Cue resides with his wife Paula
(met at Duke University[15]) in Los Altos, California, and tries hard to maintain a
low profile.[16][10] Cue is an avid fan of rock music, with Bruce Springsteen as
one of his favorite artists.[10] Cue was recognized by cancer research center City
of Hope with their 2014 Spirit of Life Award, honoring an individual whose work has
fundamentally impacted the music, film and entertainment industry.[17]
Duke University

Cue earned a bachelor's degrees in computer science and economics at Duke

University.[18][19][20] Cue is an avid Duke basketball fan, and both of his sons
Adam and Spencer studied Computer Science at Duke University as well.[6] Cue's
recent involvement with Duke has included encouraging undergraduate women to study
computer science and electrical engineering as part of the Duke Technology (DTech)
Scholar program launched in 2016.[21] Additionally, Cue joined Duke Men's
Basketball Coach Mike Krzysweski in founding PowerForward, a mobile video network
which targets the B2B market offering subscriptions to video content and case
studies aimed to help corporations foster leadership and build teams.[22]
NBA Finals

Cue is also a longtime Golden State Warriors fan. At Game 1 of the 2017 NBA Finals,
Cue was involved in a controversy where he was seen gesturing to Rihanna to sit
down as she was bowing to LeBron James on the courtside.[23] After the incident,
Cue publicly denied feuding with Rihanna in a tweet the morning after: "Nothing but
love for Rihanna (and KD, too!) As usual I was excited about our lead and actually
talking to Marissa, 8 seats to my right."[24]
See also

Angela Ahrendts
Jony Ive
Craig Federighi
Dan Riccio
Tim Cook
Steve Jobs
Katherine L. Adams

References

"HITS Daily Double : Rumor Mill - Eddy Cue profile in WSJ". hitsdailydouble.com.
Retrieved December 18, 2017.
Salary.com, Site built by:. "Compensation Information for Eddy Cue , Senior Vice
President, Internet Software and Services of APPLE INC - Salary.com". Salary.com.
Retrieved December 18, 2017.
"Apple's Eddy Cue Sells More Than $37 Million Worth of Stock". macrumors.com.
Retrieved December 18, 2017.
"Eddy Cue of Ferrari NV Board of Directors". insiders.morningstar.com. Retrieved
December 18, 2017.
"Stocks". Bloomberg.com. Retrieved December 18, 2017.
"Apple's Eddy Cue Spotted Celebrating Miami Heat's NBA Championship Win".
macrumors.com. Retrieved December 18, 2017.
"EDUARDO CUE - MOUNTAIN VIEW - BUSINESSMAN". www.checkcompany.co.uk. Retrieved
December 18, 2017.
"Apple Leadership - Eddy Cue". Apple. Retrieved December 18, 2017.
Gustin, Sam. "Apple Found Guilty in E-Book Price Fixing Conspiracy Trial".
Retrieved December 18, 2017 � via business.time.com.