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Notre-Dame de Paris
The program, accredited by the International Association for THE EMBA’S MISSION
Collegiate Business Education (IACBE), offers degree candi-
dates a challenging curriculum taught by a highly qualified
• To develop management and team-building skills.
and professional faculty. It can be completed in one or two
years, depending on your previous coursework and profes- • To learn to identify and use human resources efficiently.
sional experience.
• To understand competition in a global business environment.
It focuses on legal and commercial aspects of the European • To know competitive advantages and respond competitively.
Union, but it also allows students to choose among four majors,
• To anticipate managerial and organizational changes.
three of which are traditionally the most demanded in the world:
Global Marketing Management, International Finance and • To understand customer needs and expectations.
Tourism & Hospitality Management. The other is Luxury Brand
• To work and manage efficiently and effectively across different cultures.
Management: this Major benefits from its unique environment:
Paris, the world capital for fashion, where the most prestigious
The aim of the EMBA program is to produce business leaders who are not
firms have set up their headquarters.
just profit oriented but knowledgeable in their area of expertise and sen-
sitive to ethical concerns to ensure effective and efficient management.
All the faculty members in the EMBA program put an emphasis
upon crucial topics such as Corporate Governance and Sustai-
The Pre-requisites allow those students without a business background
nable Development. All these features explain the great success
to acquire knowledge necessary to succeed in the EMBA program. All
our EMBA program has earned from students coming from all
students, who are not working executives, may also complete a student
over the world.
internship in management, either three months full-time or six months
part-time. Students are strongly advised to complete the internship at
the end of their course work, although it is possible to do so during the
semester with the Dean’s approval. PGSM Network provides students
with services to help them find a placement both in France and abroad.
MBA:Mise en page 1 15/06/10 09:25 Page3
SPECIALIZATION PROGRAM
• Luxury Brand Management • Tourism & Hospitality Management
The Luxury Brand Management Specialization trains students to manage The Tourism & Hospitality Management Specialization is designed to pre-
leading brands, which are well established on the market with an inter- pare students for rewarding careers in this exciting and expanding field.
national reputation. Students learn how to create product value and pres- The nature of work in this field, however, demands a high level of compe-
tige in a quickly changing environment, and courses focus on areas tence. This MBA provides the framework for achieving this competence.
unique to luxury products, such as creativity and intellectual property The study program exposes students to all aspects of the successful run-
rights, among others. ning of hospitality and tourist businesses. The program covers areas such
as marketing, human resources, and various operational areas in this field.
Branding Across Borders • Creating & Developing Luxury Brands • Luxury
This MBA is a blend of the excellence of the European hospitality tradition
& Brand Management • Consumer Behavior • Luxury Advertising • Luxury
with the most innovative American management techniques.
Products Development • Customer Relations Management • Negotiation
& Decision Making The Hospitality & Tourism Industry • Hospitality Marketing • Distribution
Systems in the Tourism & Hospitality Industry • Management & Strategy
in the Tourism Industry • Cultural & Sustainable Tourism • Human Resource
• Global Marketing Management
Management for the Hospitality Management • Yield Management • Cases
The Global Marketing Management Specialization is designed to help stu- studies in the Hospitality Management & Industry leaders conferences •
dents integrate their knowledge of marketing, developed in the prior two Hospitality Management
modules, into an applied strategy for the company as a whole. Courses
offer students the opportunity to think creatively and solve concrete pro-
• International Finance
blems that confront marketing specialists today.
The International Finance Specialization enables students to examine and
Brand Management • Luxury Advertising • Consumer Behavior • Marketing
analyze the financial strategy of a firm, both internally and externally. Stu-
Research • Customer Relations Management • International Marketing •
dents explore capital budgeting, working-capital management, long-term
Negotiation & Decision Making • Marketing Plans
financing, as well as the constraints imposed by the international market.
Financial Derivates • Financial Modeling & Risk Analysis • Investments &
Portfolio Management • Private Equity & Venture Capital • International
Finance • Mergers & Acquisitions • Corporate Finance • Real Estate Finance
MBA:Mise en page 1 15/06/10 09:25 Page4
Paris
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