ACKNOWLEGDEMENT

I am sincerely thankful to Mrs Meenakshi Kaushik (project faculty guide), under

whose guidance. i have successfully completed this project and the time spent with
her has been a great learning experience. i think his constant encouragement, warm
responses and filling every gap with valuables ideas has made this project
successful. she made it possible for me to pull all my theoretical knowledge to
work out on the topic: “Sales and promotion in maruti and suzuki

a mammoth project of this nature calls for intellectual nourishment,professional

help and encouragement from many people. i am highly thankful to all of them for
their help and encouragement. i wish to acknowledge my great debt to all of them
whose ideas and contribution influenced me to complete the project work.

.
 TABLE OF CONTENT

CHAPTER Topic Page No

1 INTRODUCTION 1-13

1.1 OBJECTIVE OF STUDY 14

1.2 REVIEW OF LITERATURE 15-25

1.3 RESEARCH METHODOLOGY 26-27

1.4 LIMITATION OF STUDY 28

2 PROFILE OF ORGANISATION 29-35

3 ANALYSIS AND INTERPRETATION OF 36-47

DATA

4 FINDINGS, SUGGESTION AND 48-51

CONCLUSION

BIBLOGRAPHY

ANNEXURES

QUESTIONAIRE
 Bibliography

 Darmon, R.; Laroche, M. (1991), Advertising in Canada – a Managerial Approach,

McGraw-HillRyerson Limited, ISBN 0-256-13412-X, Toronto

 Kotler, Ph.; Turner, R. (1998), Marketing Management – Analysis, Planning,

Implementation, andControl, Prentice Hall, ISBN 0-13-603432-2, Ontario

 Westphalen, M-H. (2004), Communicator – le guide de la communication d'entreprise,

Dunod,ISBN 2-10- 005358-2, Paris

 Batra, R., J. G. Myers, D. Aaker. 1996. AdvertisingManagement. New Jersey: Prentice

Hall Inc.

 Cadbury Nigeria Plc. 1999. Annual ReportsCadbury Nigeria Plc. 1998/99: Fact File

 Cannon, Tom. 1999. Basic Marketing: Principles andPractice. London: Cassel

Publishing House.

 Davies, Mark. 2010. Understanding Marketing. HertfordshireEurope: Prentice Hall..

 Gorn, G.J. 1982. “The Effects of Music in Advertisingon Choice Behaviour. A Classical
ConditioningApproach”. Journal of Marketing, (AmericanMarketing Association Chicago
U.S.A), 46: 94-101.

 Kotler, P. 1988. Marketing Management: AnalysisPlanning and Control. New Jersey:

Prentice Hall,Eaglewood Cliff.
 APPENDICES

QUESTIONNAIRE

Q1. Do you have a Car?

Yes

No

Q2. Specify the one?

Maruti Suzuki

Tata Motors

Hyundai

Others

Q3. Are you planning to buy a car?

Yes

No
Q4. Who motivate you to buy the car?

Your Family

Peer Group

Society

Status

Friend

Others

Q5. Are you taking your friend reference before taking purchasing decision about
car?

Yes

No

Q6. Have you seen any advertisement of Maruti Suzuki?

Yes

No

Q7. Do you think that advertisement is good for brand image?

Yes
No

Q8. What do you feel about advertisement of Maruti Suzuki?

Good

Better

Worse

No Comments

Q9. Does advertising pattern used by Maruti Suzuki impact your repurchasing
decision?

Yes

No

Q10. Does the use advertising induce you to purchase the product?

Yes

No