Académique Documents
Professionnel Documents
Culture Documents
ROLLNO 1823043
SUBJECT SYNOPSIS
TOPIC :
INTRODUCTION
India is the second largest manufacturer of two wheelers in the world. It stands next only to
Japan and Chine in terms of the number of two wheelers produced and sold respectively.
India is one of the very few countries manufacturing three wheelers in the worlds. It is the
world’s largest manufacturer and seller of three wheeler. The two wheelers market has had a
perceptible shift from a buyer's market to a seller market with a variety of choices.
Players will have to complete on various fronts via pricing, technology product design,
productivity, after sale service, marketing and distribution. In the short term, market shares of
individual manufacturers are going to be sensitive to capacity, product acceptance, pricing
and competitive pressures from other manufacturers.
All the three segments, motor cycles, scooters and mopeds have witnessed capacity additions
in the last one year and it will continue in the upcoming period as an when Honda opens a
local subsidiary.
Scope
Customer preference :-
Performance
As performance vice for Honda active 8BHP@7500RPM
Fuel efficiency :-
bike produce this is on road bike oil services after 2500km comfort for all driving grip very
good
Popularity :- there are a lot of things to take into account when riding a motorcycle in all
condition between all the family and used by all the family members
motivational factors :- customers satisfaction is the overall impassion of customer about the
product and received from the supplier there is a great importance of customer manufacturer
objective :- to identify the customers satisfaction level toward the performance of bike
to identify the factor which influence consumer decision making process
to know the level of loyalty of the consumer
to identify possible area of improvement in bike
to identify the competitive positive of various brand of two wheeler in customer mind
to know the present level of cooperate and brand images
to study about the factors influences the purchased decision of the customer
Research Methodology :-
The data collected from represent area location in (MUMBAI) from the consumer Honda user the stud
(Honda active
Honda shine
Honda car
Honda hornet )
regarding Honda active Honda shine car variety in the market that has been analysis in the represented
location Mumbai that leads to consumer reference toward Honda
location:- nearby all the showroom of Honda company and the Honda compared to other bikes for
example TVS HERO APRILLA SUZUKI and other bike company two wheeler
secondary data :- collected through various publications reports newspaper website annual magazines