NAME :- GUNA ESAKKIAPPAN

CLASS TYBMS MARKETING

ROLLNO 1823043

SUBJECT SYNOPSIS

TOPIC :

A STUDY ON CONSUMERS PERCEPTION TOWARD HONDA TWO WHEELER

INTRODUCTION

 India is the second largest manufacturer of two wheelers in the world. It stands next only to
Japan and Chine in terms of the number of two wheelers produced and sold respectively.
India is one of the very few countries manufacturing three wheelers in the worlds. It is the
world’s largest manufacturer and seller of three wheeler. The two wheelers market has had a
perceptible shift from a buyer's market to a seller market with a variety of choices.

 Players will have to complete on various fronts via pricing, technology product design,
productivity, after sale service, marketing and distribution. In the short term, market shares of
individual manufacturers are going to be sensitive to capacity, product acceptance, pricing
and competitive pressures from other manufacturers.

 All the three segments, motor cycles, scooters and mopeds have witnessed capacity additions
in the last one year and it will continue in the upcoming period as an when Honda opens a

local subsidiary.

Scope

 Customer preference :-
 Performance
As performance vice for Honda active 8BHP@7500RPM

Good ground clearance front 90/90-12 (rear -90/100-10l

 Fuel efficiency :-

declared fuel economy km per liter 55.6kpl

Honda Active 4G: 52.5kpl

Honda Aviator :51.3kpl

 Drive road condition

150cc Diamond frame design very good and beating smooth and top speed 135kmph this

bike produce this is on road bike oil services after 2500km comfort for all driving grip very

good
 Popularity :- there are a lot of things to take into account when riding a motorcycle in all
condition between all the family and used by all the family members

 Demographic efficiency:-is proposed and data envelopment analysis is introduced as a method

for deterring which countries are demographic efficient power was bumped up to 8bhp that
help the Honda active to improve more sale in local area

 motivational factors :- customers satisfaction is the overall impassion of customer about the
product and received from the supplier there is a great importance of customer manufacturer

since 1959 Honda active mostly satisfied women users.

 objective :- to identify the customers satisfaction level toward the performance of bike
 to identify the factor which influence consumer decision making process
 to know the level of loyalty of the consumer
 to identify possible area of improvement in bike

 to identify the competitive positive of various brand of two wheeler in customer mind
 to know the present level of cooperate and brand images

 to study about the factors influences the purchased decision of the customer

Research Methodology :-
The data collected from represent area location in (MUMBAI) from the consumer Honda user the stud

mainly covers the perception of consumer or two wheeler special reference

(Honda active

Honda shine

Honda car

Honda hornet )

primary data :- primary data collected through questionnaire

regarding Honda active Honda shine car variety in the market that has been analysis in the represented
location Mumbai that leads to consumer reference toward Honda

location:- nearby all the showroom of Honda company and the Honda compared to other bikes for
example TVS HERO APRILLA SUZUKI and other bike company two wheeler

secondary data :- collected through various publications reports newspaper website annual magazines