1.

Macro environment (PESTL Analysis)

+Political Factor: Tax policies for foreign investors. Government encouragemet for
foreign enterprise.
+Economical: high inflation, , positive economic reforms, increased GDP’s growth
+Social:Homestay market is growing increasingly . Young people tend to travel and stay
in homestay more. The young also want to rent house and live indenpently more.
+Technological: Vietnam has entered the technology market, developing technology
applications that are focused. Increasing use of Internet,smartphone and social network.
+Legal: Legal procedures and laws related to startup businesses. Licensing regulations
related to the industry.

2.Competitors:
+POS:
_ Startup with a model that connects people who are in need of renting rooms and houses
with people who have rooms for rent through phone applications.
_ Payment with credit cards, intermediaries will charge for both renters and owners.
+POD
_ Luxstay is a Vietnamese startup founded in 2016 to provide users with real estate
related services and homeowners with vacant apartments to rent and make money more
easily and help renters quickly find suitable accommodation.
- Luxstay is a model of connecting renters and homeowners limited in Vietnam's
provinces.
3.
Opportunity:
+ Tourism in Vietnam is developing.
+ Homestay is a trend in the world.
+ The market for connecting and sharing accommodation via applications on the Internet
has few big competitors.
+ Vietnam real estate market is booming in apartments, houses and houses purchased for
investment and leasing.
+ Vietnam currently does not have a business big enough to lead the market. The forms
of renting houses and homestay rentals are small and scattered. Luxstay was established
with the opportunity to build a new industry which is suitable with its pioneering goal
and become the number one as set out.
Threat:
+ Since opening a new market, both in terms of technology and services, this startup has
to race against time and train employees to understand and adapt quickly to the industry..
+ Although there is no official activity in Vietnam, potential competitor Airbnb have
attracted many homeowners to participate, with about 35,000 apartments, the growth rate
of up to 150% per year.
+ Procedures, laws in Vietnam make it difficult for Starup businesses.
+ The biggest challenge with the Luxstay model is bulding resources and potential large
enough to promote the market, creating a sustainable business ecosystem for partners and
being able to compete with international competitors.