1.

COMPANY INFORMATION PRESENT TENSE

Name of the company Mayer SAS
Mayer’s name Production and Marketing
Company’s activity Commercialize a therapeutic product for
personal use.
2. COMPANY HISTORY PRESENT TENSE
History of the company in detail Advertising Mayer SAS; founded in November 2017,
has been traditionally done? the result of an entrepreneurship project
and with its own resources, in the course
of the market study has been developed to
identify the niches of the market. carrying
out Marketing processes in chain
Supermarket, shopping centers through
tastings and product exhibition in stand of
markets which have great affluence of
people.

What kind of advertising and what issues were Exhibitions in chain markets, POP
addressed? advertising, spoken and written. there
were economic problems, because of the
cost of the guidelines in radio and press,
the competition has advertising on
television which makes it a problem for
Mayer SAS because they do not have
enough resources to get to schedule on
television, which makes it a problem for
the company.

Therapeutic glasses, is a product for

personal use for people who suffer a high
What are the characteristics of your product or level of stress and visual fatigue, through
service? this prototype is looking for a way to
relax the user by stimulating light in their
eyes.

It is in a challenging position, because it is

second in the market by 80% and 20% is
What is the current position of your product in leader, first, fighting for first place with
the market? the competition that has been in the
market for years.
  PRESENT TENSE

Mermelas Tropimix is a product in

presentation of 250 grams, packaged in a
bottle that after consumption is for glass
for the kitchen of the homes, its yellow
color comes from the combination of
passion fruit and pineapple, its flavor is
pleasant because it is only endued with
the sugar of the fruit.

Cardboard box 50 by 30 centimeters by

10 high, contains 1 therapeutic glass
wrapped in bubble plastic.

It seeks to improve eye fatigue of long

working hours and stress caused by
routine activities

Mayer Glases Terapeutic has 4 years in

the market, started as a strange product
that occupies 60% in the canned market, 4
years later it is a product that occupies
70% and 30% occupies the first place in
large markets.

3. SWOT MATRIX (STRENGTHS, PRESENT TENSE

WEAKNESSES, OPPORTUNITIES
AND THREATS)

Weaknesses (they are internal to the company)

• Product fragility
• Not having enough STOCK in a
wholesale order.
• They should be used in a quiet place.
Opportunities (they are external, what the sale
opportunities are)
• Region with high product demand due to
the high stress that people handle every
day.
Strengths (they are internal )

• Innovative design at a low cost

• Spare parts and accessories of the
product
• Help avoid sleepiness at work.

Threats (they are external ) • The client does not give an adequate and
specific use to the product
4. BUDGET PRESENT TENSE

It’s the money assigned to the project. The money assigned to the project is $
210,000,000, own contributions and bank
financing.

5. CONSUMER/TARGET PRESENT TENSE

AUDIENCE

Describe the profiles

The impact that will be obtained will be
 Social profile favorable and it is expected to be
sustainable for the society since what we
want to do is to improve the tranquility of
the people through an innovative,
economic and high-use product to de-
stress after hard work

 Economic profile
Regarding the economic impact, we can
analyze that there may be a decrease in
income for our company because at this
time the level of unemployment in
Barrancabermeja is very high, which
would generate a significant negative
impact in terms of sales of the eyewear
industry.
  Environmental profile It is believed that it will not affect our
product at all, it is a design which requires
very minimal energy, it is resistant which
will not be damaged very easily, it should
not come into contact with humidity, as
for the care of our planet we can assure
that It is a product which will not generate
serious impacts on the environment since
they are materials which are not going to
be replaced quickly, otherwise they will
have a good duration.
6. COMPETITION/POSITIONING PRESENT TENSE

Describe the type of competition your product

or service has:

 Direct Ray Ban

Oakley
Arnette
Gafas Gamer

 Main Competition