SKN Sinhgad Institute of Technology &

Science
Sales Analysis and Forecasting in shopping marts
A Project By Kartik Sharma

Amit Kumar
Dravid Kumar
Anup Singh

Under The guidance of Prof.K S

Abstract
The enormous number of Shopping Marts in the market today has lead to the need of
having an analysis tools which helps to determine whether the organization is meeting
its desired sales goals.The goal is to analyze the database transactions of Shopping
Marts using various data mining techniques and algorithms such as affinity analysis,
logistic regression and linear regression.Idea is to develop a system which takes input
,the database transactions of sold products, segments the data obtained, analyzes the
graphs and extracts the market trends and product sales patterns.The system
optimizes this data on the basis of market requirements thereby improving sales and
merchandise planning in a way that to increase the overall productivity and profits of
the organization.
 Contents
1. Introduction

2. Objective

3. Problem Statement

4. Literature Survey

5. Existing System

6. SRS

7. Proposed System

8. Design

9. Application and Advantages

10. Conclusion

11. Future Scope

12. References
Introduction
With the growing economy, the shopping trends have also been increased ,therefore
shop owners face new tough challenges to perform better in market.
Hence, shop owners and businessmen need to analyze their sales data and forecast
future sales & ideas in order to raise their sales graph and profit percentages.
In this way they can avoid going out of stock on their most selling product, can provide
discounts on various products at right time , avoid losses in investments.
The regular and new customers can be handled much easily and profitably.
 Objective

> Sales Analysis and Prediction

> Product Stocks and Discount prediction

>High Value Customer recognition and discount offers

>New Customer recognition and discount offers

>Basket analysis for products

>Security and Optimization

Problem Statement

To develop a system that can be used to forecast the sales of a local shopping mart
and can predict the stocks & discounts on products, in a most optimized and secured
way.
 Literature Survey
Survey Paper
Analysis and Optimization of Online Sales of Products
The Research of Data Mining Based Sales Forecast
Simulation based Forecast of Supermarket Sales
Sales Prediction with Social Media Analysis
Application Research on Marketing Data Analysis using
Data Mining technology”
Author
Dr. Zainab Pirani Computer Eng. Dept., MHSSCOE Mumbai,
INDIA.
Yu-shui Geng Modern Education Technology Center Shandong
Institute of Light Industry Jinan, China gys@sdili.edu.cn
Clemens Schwenke, Johannes Ziegenbalg, Klaus Kabitzsch
Dresden University of Technology, Chair for Technical Information
Systems D-01062 Dresden, Germany
Hyung-il Ahn IBM Research - Almaden San Jose, USA e-mail:
hiahn@us.ibm.com
Xiaoyan Wang (Yin xing Hospitality Management College of CUIT;
Chengdu 611743,China) wxy2016cps@163.com
Survey
The e-commerce market is fastest growing economy ,therefore a software is needed to predict future sales ,forecast future
stocks and discounts.
Based on available data mining tools and prediction algorithms more accurate forecast model is needed to process large amount
of data .
Analysis and forecasting of the sales of products is extraordinary important for managers of supermarkets. In special, the
forecasting of special bargain offers is of interest. The analysis includes building of probabilistic models based on clustering and
time series analysis, as well as simulation, which is used to forecast time series of product sales.
Social media (e.g., news forums, product review sites, blogs, twitter and facebook) may serve as a proxy of people’s opinions
such as their past experiences and current expectations about products or services. Thus, incorporating new key factors from
the analysis of related social media content can allow companies to add a new layer to their existing predictive models and boost
the prediction accuracy. The combination of social media prediction with existing analytical forcasting models is likely to be better
than either of the two in isolation due to the fact that each model focuses on just one aspect of the environment which is critical to
determining future outcomes.
this paper introduces it to comprehensive analysis of power enterprise marketing data. Its purpose is to scientifically illustrate
association law between power selling behavior of power enterprise and various selling power environment so as to provide
auxiliary support information for power marketingdecision, reduce marketing cost and improve marketing efficiency.
Existing System(s)

Mindtree
● High reporting capability provides a complete view of customers.
● Planning, preparing and tracking customer interactions using manager module.
Micro Strategy
● Create superior data visualizations .
● The data from multiple sources is combined.
● Feasible advanced analytics are used for trend analysis and financial analysis.
Tableau
● An excellent user interface
● It integrates well with big data platforms; including Hadoop it also offers support
for Google BigQuery API– a boon for organizations that want highly detailed
analytics.
SRS
Hardware Requirements
● 2.1 Ghz, 80 GB HDD
● GPU - 2GB ram
● 4GB ram
● PC ( atleast one )

Software Requirements
● O.S. - Windows / Linux
● IDE - Atom
● Programming language - Python , Javascript, HTML/CSS.
● Dataset (CSV file)
Proposed System ( package diagram )
 Design
Activity Diagram
Use case Diagram
Class Diagram
 Conclusion

Due to tremendous growth of shopping mart it has become increasingly necessary for organizations to utilize
automated tools to find the desired information resources, and to track and analyze the sales transaction.
Patterns of the type of products that are sold frequently can be found out using data mining of sales
data.Thus by observing the vast increase in shopping mart there was a need to make use of various data
mining algorithms to optimize the sales of our ecommerce website. By performing analysis on database of the
products we will update the stocks of our inventory by using algorithms like Market Basket Analysis. This
algorithm helps to produce patterns product sales. Then we will categorize the products as fast-selling and
less-selling products using algorithms like logistic and linear regression. Accordingly we will update stocks of
fast-selling products.
Future Scope

In Future, the application can be used for deriving a proper sales strategy in order to
attain maximum profits.

The most spending customers can be separated from regular ones,thus attractive
schemes and discounts can be provided more efficiently.

The application can also be used to determine the trends of product in market
,therefore the seller can sell right products at right time.
 References
[1] Dr. Zainab Pirani, Anuja Marewar, Zainab Bhavnagarwala, Madhuri Kamble.”Analysis and
Optimization of online sale of products” international Conference on innovation in information in
information ,Embedded and Communication system(ICIIECS) 2017

[2] Xiaoyan Wang “Application Research on Marketing Data Analysis using Data Mining
technology” 2016 International Conference on Smart Grid and Electrical Automation

[3] Hyung-il Ahn, W. Scott Spangler” Sales Prediction with Social Media Analysis” 2014 SRII
Global Conference

[4] Clemens Schwenke, JohannesZiegenbalg,Klaus Kabitzsch, Volodymyr Vasyutynskyy“

Simulation based Forecast of Supermarket Sales” 2012 IEEE

[5] M.D. Anto Praveena, Dr. B. Bharathi “A Survey Paper on Big Data Analytics”
INTERNATIONAL CONFERENCE ON INFORMATION, COMMUNICATION & EMBEDDED
SYSTEMS (ICICES 2017)

[6] Yu-shui Geng, Xin-wu Du “ The Research Of Data Mining Based Sales Forecast” 2010 IEEE