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  • Bus 07 Lean Start Up

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    bnecka
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    The document discusses the Lean Startup methodology. It describes how the Lean Startup approach involves continuously testing hypotheses about a product with customers to gather feedback and iterate quickly. Entrepreneurs are encouraged to build minimal viable products and run experiments to learn which features customers value most before investing heavily in development. The document provides an overview of Lean Startup principles and practices like build-measure-learn cycles and A/B testing, and recommends books and resources for learning more about this approach to starting a business with less risk.

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    The Lean Startup PPT

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    The document discusses the Lean Startup methodology. It describes how the Lean Startup approach involves continuously testing hypotheses about a product with customers to gather feedback and iterate quickly. Entrepreneurs are encouraged to build minimal viable products and run experiments to learn which features customers value most before investing heavily in development. The document provides an overview of Lean Startup principles and practices like build-measure-learn cycles and A/B testing, and recommends books and resources for learning more about this approach to starting a business with less risk.

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    © All Rights Reserved
    Signaler comme contenu inapproprié
    49 vues47 pages

    Bus 07 Lean Start Up

    Transféré par

    bnecka
    The document discusses the Lean Startup methodology. It describes how the Lean Startup approach involves continuously testing hypotheses about a product with customers to gather feedback and iterate quickly. Entrepreneurs are encouraged to build minimal viable products and run experiments to learn which features customers value most before investing heavily in development. The document provides an overview of Lean Startup principles and practices like build-measure-learn cycles and A/B testing, and recommends books and resources for learning more about this approach to starting a business with less risk.

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    © All Rights Reserved
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    sur 47

    THE

    Lean Startup

    Jeremy Lightsmith
    @lightsmith
    1. A Story
    2. What is Lean Startup?
    3. Who’s Doing This?
    4. Where Do I Start?

    Jeremy Lightsmith @lightsmith


    A Story

    Jeremy Lightsmith @lightsmith


    Jeremy Lightsmith @lightsmith
    Jeremy Lightsmith @lightsmith
    Jeremy Lightsmith @lightsmith
    Jeremy Lightsmith @lightsmith
    What assumptions,
    if proven false,
    will cause us to fail?

    Janice Fraser
    luxr.co
    Jeremy Lightsmith @lightsmith
    1. Parents in Ballard need more private
    preschools.

    2. We will be able to license this building.

    3. Families in Ballard can afford the tuition


    that we need in order to break even.

    4. Ballard parents will trust us with their


    children even though we just opened.
    Jeremy Lightsmith @lightsmith
    What is Lean Startup?

    Jeremy Lightsmith @lightsmith


    http://www.wired.com/magazine/2011/08/st_qareis/
    Jeremy Lightsmith @lightsmith
    “A startup is a human institution
    designed to create a new product
    or service under conditions of
    extreme uncertainty.”

    Eric Ries

    Jeremy Lightsmith @lightsmith


    Entrepreneurs are
    Everywhere

    Jeremy Lightsmith @lightsmith


    we need to find a CUSTOMER
    with a PROBLEM
    for which we have a SOLUTION
    that they WANT and will pay for

    Jeremy Lightsmith @lightsmith


    it’s about

    Learning!
    Jeremy Lightsmith @lightsmith
    it’s about

    a t e d
    V a l id
    Learning!
    Jeremy Lightsmith @lightsmith
    LEARN BUILD

    MEASURE
    Jeremy Lightsmith @lightsmith
    Jeremy Lightsmith @lightsmith
    Who’s Doing This?

    Jeremy Lightsmith @lightsmith


    Jeremy Lightsmith @lightsmith
    http://www.youtube.com/watch?v=szr0ezLyQHY
    Jeremy Lightsmith @lightsmith
    What makes a good
    hypothesis?

    Jeremy Lightsmith @lightsmith


    tiny experiments

    Jeremy Lightsmith @lightsmith


    from “The Entrepreneur’s Guide to Customer Development”

    Jeremy Lightsmith @lightsmith


    Jeremy Lightsmith @lightsmith
    Jeremy Lightsmith @lightsmith
    Jeremy Lightsmith @lightsmith
    Jeremy Lightsmith @lightsmith
    A/B Testing

    Jeremy Lightsmith @lightsmith


    Pop quiz, hotshot...

    Jeremy Lightsmith @lightsmith


    #1
    A:

    or

    B:

    Jeremy Lightsmith @lightsmith


    #2

    A: I’m on Twitter!

    B:You should follow me on twitter here.

    Jeremy Lightsmith @lightsmith


    #3 A:

    VS.

    B:

    Jeremy Lightsmith @lightsmith


    #4
    A: B:

    Jeremy Lightsmith @lightsmith


    #5
    A: B:

    or

    Jeremy Lightsmith @lightsmith


    But wait, there’s more...

    • Innovation Accounting
    • Cohort Analysis
    • Actionable Metrics vs Vanity Metrics
    • Engines of Growth
    • ...

    Jeremy Lightsmith @lightsmith


    Jeremy Lightsmith @lightsmith
    https://www.facebook.com/notes/facebook-engineering/ship-early-and-ship-twice-as-often/10150985860363920

    Jeremy Lightsmith @lightsmith


    Where Do I Start?

    Jeremy Lightsmith @lightsmith


    learn from OTHERS...

    Jeremy Lightsmith @lightsmith


    learn from DOING...

    Jeremy Lightsmith @lightsmith


    What assumptions,
    if proven false,
    will cause us to fail?

    Janice Fraser
    luxr.co
    Jeremy Lightsmith @lightsmith
    Questions?

    Jeremy Lightsmith @lightsmith


    Books
    The Lean Startup: How Today’s Entrepreneurs Use Continuous
    Innovation to Create Radically Successful Businesses - Eric Reis

    The Startup Owner’s Manual: The Step-by-Step Guide for Building a


    Great Company - Steve Blank + Bob Dorf

    The Entrepreneur’s Guide to Customer Development: A cheet sheet


    to The Four Steps to the Epiphany - Cooper + Vlaskovits

    Continuous Delivery: Reliable Software Releases through Build, Test,


    and Deployment Automation - Jez Humble + Dave Farley

    Business Model Generation: A Handbook for Visionaries, Game


    Changers, and Challengers - Osterwalder + Piqneur

    Jeremy Lightsmith @lightsmith


    Events

    Lean Startup Seattle Meetup


    http://www.meetup.com/Lean-Startup-Seattle/

    Lean Startup Conference - December 9-11, 2013


    http://leanstartup.co/

    Lean Startup Machine - June 29-July 1, 2013


    http://leanstartupmachine.com/events/seattle/

    Jeremy Lightsmith @lightsmith


    Other Resources
    Startup Lessons Learned (Eric Ries’s blog)
    http://www.startuplessonslearned.com/

    Why the Lean Startup Changes Everything - Steve Blank


    http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/

    Nordstrom Innovation Lab


    http://nordstrominnovationlab.com/

    Creating a Culture of Experimentation - Scott Cook, Intuit (+ others)


    http://2012.leanstartup.co/video

    Pushing Twice Daily (Facebook’s Release Process)


    http://java.dzone.com/articles/pushing-twice-daily-our

    Jeremy Lightsmith @lightsmith


    About me
    I spend most of my time & energy building
    highly performant software development
    teams.
    As a seasoned agile coach, trainer &
    facilitator, I work hard to create environments
    where teams can discover how they work
    best. I have a deep understanding of agile, and
    am constantly looking for better ways to
    share knowledge and collaborate.
    Find me at http://jeremylightsmith.com/
    or @lightsmith on twitter.

    Jeremy Lightsmith @lightsmith

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