UrbanClap

What is UrbanClap?
UrbanClap is a platform to make our urban lives more
fulfilling to solve our needs in a clap. Hence the name,
UrbanClap.

It enables users to find any service professional like a

plumber, a wedding photographer, a yoga teacher, or an
interior designer. They want to be the go-to platform
helping customers complete the projects that are
important to their urban lives – everything from designing
their homes to capturing key moments, learning arts, filing
taxes, and getting healthier etc.
 Business Model
The working of urbanclap is based on two simple models:

For standardized, blue collared services like electricians or home

cleaning, where you just want the job done, you can directly book and
pay for the service on their app
For white collared services, which are the larger part of the business,
like photographers, interior designers or yoga instructors, UrbanClap
makes the effort to understand exactly what you need, and helps you hire
the right professional, in your budget, most suited to meet that need. This
is done through an automated match-making algorithm, which the team
is investing heavily to continue perfecting.
Not just that...
In order to have certainty about the professionals that they hire, as in
if the people they are hiring are legitimate, they have a system of
background check and police verification.
For the purpose of such work they are smart enough to have hired a
retired Superintendent Of Police which again helps in creation of a
job opportunity.
 Marketing Techniques
The most important factor of marketing technique for
companies like Urbanclap is Word Of Mouth. So the most part
of promotion involves people talking about it. Other than that
they use social media for their promotion by the mode of
advertisement.

At first, they divided the target market into different segments

say students , working people for example,
For most of the students group there used to be a link in the
top right corner of their facebook screens with cooked food
images saying ‘Missing Home Cooked Food’ which created a
curiosity among the people living away from their houses and
the fuss having been created they acquired a large share of
market in most of the student areas!
Initially, when this Delhi based company began spreading its market area
in Mumbai, they chose one girl to carry out this little technique.

On the 1st day they sent her a chocolate without any name or address.
On the 2nd day they sent her a cake with the mere name of the cake
shop
On the 3rd day they sent her a bouquet
And then on the 4th day they sent her an e-mail telling her that it was
them sending her all those things.

With this what happened was that in the span of those 4 days, the girl
called every person including her relatives, friends and colleagues being
disturbed with who it was that had been sending her all those items.
So when these guys came clean they had already acquired an entire
circle of 1 person which in itself happened to be a great achievement
and a brilliant idea of marketing.
Then they came up with the advertisements of special occasions like
mother’s day, different festivals, etc.
Similarly when they designed their project for Pune, they made
advertisements in a way that it looked like moving to Pune is the
simplest thing that can be done but there’s something left to do and they
came up with what you should do before doing that.
The bottom-line of there strategy even according to its co-founders is
that everything a person can possibly think of having to do or get it
done be it because of the weather, or because of the traffic, or
pollution all it is required for them is to can clap their hands and urban
clap will be there to fix that.
 Market Coverage
So far they have covered different cities like Delhi, Bangalore,
Mumbai, Chennai and Hyderabad. It is expected that the aim is to
cover most part of the country.
 How Exactly it Works
1. As the first step they keep it simple and precise for the
customers to understand their services and facilities and how
they are to be accessed.
2. They filter the choices and narrow it down to the choices picked
up by their customers and keep in mind the importance of
transparency and the level of the transparency their customers are
looking for in order to gain their trust.
3.After they have chosen their suitable professionals, they let their
customers chat with the professionals through them to assure that
they have chosen what they want and avoid misconceptions.
4. After having assured that their customer is satisfied and ready they
promise their best to the customer.

And provide them with

this option
 Benefits and Usefulness
1. Wide range of choices
2. Budget fits the choices

3. Trusted professionals

4. Healthy Customer Relations

5. Guaranteed Service

6. Ideal for last moment requirements

7. Direct Interaction between the professionals and customers

8. The services are mostly provided at the residence, office or chosen
venue of the consumer.

9. It is helping consumers locate multiple professional services for

fitness, beauty, coaching classes, etc.

10. Service is available on android app as well as through website.

11. Its core team of 25 members is doubling every month.

12. It has over 10,000 customers on their platforms and connections

worth 5crores of business value.

13. Moderated market place since the vendors are verified

14. All requirements are processed according to personal choices

15. No spam
 Briefing
UrbanClap is an online platform for customers to scout for the best
professionals in the service industry- be it architects, wedding
photographers, yoga teachers, educational counsellors or lawyers.

Simply put, it connects online users with offline businesses.

Their vision is to use technology and smart processes to structure the
highly unorganized services market in India and emerging markets.
UrbanClap aspires to make hiring a service professional as easy and
straightforward as ecommerce companies have made buying products.
That’s all on our part..!

For being a wonderful audience!!