TO STUDY CONSUMER BUYING BEHAVIOR TOWARDS

PURCHASE OF NEW TYRES

Submitted in partial fulfillment for the award of

MASTER OF BUSINESS ADMINISTRATION (MBA)
(BATCH 2017-2019)

Under Supervision of SUBMITTED BY:

Dr. Samarth Singh Ishtpal Singh
Associate Professor MBA
Enrolment No: 41215103917

Management Education And Research Institute

Affiliated To Guru Gobind Singh Indraprastha University

(Affiliated to Guru Gobind Singh Indraprastha University)

New Delhi-110085

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 DECLARATION

I, Ishtpal Singh, Enrollment No -41215103917, MBA 4th semester, hereby, declare that the
project report ‘TO STUDY CONSUMER BUYING TOWARDS PURCHASE OF NEW
TYRES ’ assigned to me for the partial fulfillment of MBA degree from Management education
and research institute affiliated to Guru Gobind Singh Indraprastha University is my original
work and the information provided is authentic and true to the best of my knowledge. This
project work has not been submitted by anyone to any other institution or university for the
award of Master of Business Administration (MBA) or any other degree.

ISHTPAL SINGH

Enrollment No: 41215103917

MBA 4th semester

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 ACKNOWLEDGEMENT

A successful project can never be prepared by the single efforts of the person to whom project is
assigned. But it also demands the help and guardianship of some conversant person who helped
the undersigned actively or passively in the completion of successful project.

With immense pleasure I would like to express my sincere thanks and gratitude to Dr. Samarth
singhfor Assistance Professor and project guide for their valuable guidance, suggestions and
sympathetic and encouraging attitude at very stage.

I shall be failing in my duties if I do not express my gratitude to other faculty members and
friends for their useful help at various stages.

ISHTPAL SINGH

Enrollment No: 30880303914

MBA 4th semester

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 TABLE OF CONTENT
TOPIC PAGE NO
CHAPTER-1 INTRODUCTION
2
1.1 CONSUMER BEHAVIOR

1.2
NEED FOR THE STUDY 10

1.3
OBJECTIVE OF THE STUDY 11

1.4
SCOPE FOR THE STUDY 12

CHAPTER-2 LITERATURE REVIEW

2.1
REVIEWS BY AUTHORS 14

2.2
BUYING DECISION PROCESS 17

CHAPTER-3 RESEARCH METHODOLOGY

3.1
RESEARCH DESIGN 20

3.2
SOURCES OF DATA & DATA COLLECTION 20

3.3
SAMPLING METHOD 21

3.4
SAMPLING AREA & SAMPLE SIZE 21

3.5
STATISTICAL TOOLS 21

3.6
DATA COLLECTION INSTRUMENTS 25

3.7
PRESENTATION TOOLS 26

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CHAPTER-4 DATA ANALYSIS

4.1
DATA ANALYSIS AND INTERPRETATION 27

CHAPTER-5 CONCLUSIONS

5.1
CONCLUSION 32

5.2
SUGGESTION & RECOMMENDATIONS 33

5.3
LIMITATIONS OF THE STUDY 34

BIBLIOGRAPHY

ANNEXURES