Q3.

Discuss how consumer insights increase in market penetration, building brand equity, contribute to
sustainability and increase the organization's bottom line?

Ans.- Consumer Insights played a major role to increase market penetration, brand equity to
sustainability and increase in the organization's bottom line.

 By knowing the customers PepsiCo coupd adapt to different countries.

 Buying behaviour is highly determined by the income and scial practices, so Pepsi started to
package according to it.
 It could also leverage the culture of a particular country, the festivals.
 People have preferences of diffrrent packaging, so they have adapted accordingly which made
them popular.
 The consumption pattern of people determines the content of Pepsi they consume. So it will
help the Pepsi to float the bottles or cans, and the quantiry accordingly.

4. Debate the usefulness of music and sports brand platforms. How does Pepsi differ from its nearest
competitor in activating these platforms and how does packaging play a role?

Ans.- Music and Sports plays an important part of cultural and entertainment participation of people.

 It helped PepsiCo to gain attention of the people.

 Sustained presentation with these platforms made people recall and associate themselves
whenever such activities happened.
 It was a good platform to promote the prduct.
 Embossing the logo also helped to attract the customer.
 Sponsoring the music show helped people to recognise the brand.
 Steafily they can leverage the positioning to start they own trend and show.