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Criteria for Marketing Plan

Maximum Rating: 150 Points

Poor Satisfactory Excellent

Mission
Poor Satisfactory Excellent
10 pts.

Has no mission statement for company
and/or product or statement is not
distinctive. (5)
Mission statement for company and/or
product is brief, memorable, and
distinctive. but it lacks clarity or does not
indicate the primary focus of the business
and its benefit to the target audience. (7)
Mission statement is brief, memorable,
and distinctive. The purpose of the
business and/or product is clearly stated
and it indicates the primary focus of the
business and its benefit to the target
audiencet. (10)

Marketing Objectives
Poor Satisfactory Excellent
15 pts.

Marketing objectives are missing or those Linkage of marketing objectives to The marketing objectives are clearly
that are identified are not quantified or business is not clearly stated. Some of the stated and appropriately quantified. (15)
are inappropriate. (5) objectives and goals are unclear and/or
not appropriately quantified. (10)

Product/Service Description
Poor Satisfactory Excellent
10 pts.

Service and/or product description is Service and/or product description is Service and/or product description is
missing. (5) stated, but somewhat unclear. (10) clearly stated and appropriate. Creative
use of visuals in presentation. (15)

Pricing Strategy
Poor Satisfactory Excellent
10 pts.

Pricing strategy is missing or weak. Pricing strategy is clear. Most of the Pricing strategy or strategies for
Tactics are unclear and hard to tactics are clearly identified, but some managing price are thoroughly and clearly
detail on tactics is missing, or hard to identified and reasoned. Sufficient detail
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understand. (5) understand. (10) about tactics is provided. (15)

Group Process
Poor Satisfactory Excellent
15 pts.

Poor coordination/preparation. Easy to Good coordination/preparation. All Outstanding coordination/preparation. All

distinguish contributors from members actively participate and appear members actively participate and appear
non-contributors among group members. comfortable with the subject matter. very comfortable with the subject matter.
(5) (10) Engages audience with outstanding
diction/grammar. (15)