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“Fostering Ram Support”

Foster Care Support Awareness Campaign

G. Scott, C. Lamb, K. Hubbard


About Us:

“Fostering Ram Support”

Student Organization

Subdivision of Fostering Ram Success

Advisor: Dr. Flores- Vice President for SAEM


Introduction

● Life, Liberty, and the Pursuit of Happiness

● Personal Experience

● Interest in Community Growth and Involvement


Problem:
Lack of support for current foster homes in the Tom Green area, leading to a lack

of foster homes in San Angelo as a result of the following three major obstacles:

1. The challenge of gaining buy-in and support from the local community.

2. The absence of interest and concern for foster care/families from the public.

3. The lack of local audience awareness campaigns to recruit potential foster

parents.
Sources:
● Ellison, T., Personal Interview, November 2018, Region 9 CPS Aftercare Specialist

● Evaluation of the Project “Expansion of Foster Care Model in Bulgaria.”Open Society Publishing

House, 2012, Evaluation of the Project “Expansion of Foster Care Model in

Bulgaria,”www.unicef.org/evaldatabase/files/Evaluation_Foster_care_in_Bulgaria_with_Append

ixes.pdf.

● Jones, J. G., & Simons, H. W. (2017). Persuasion In Society. Florence: Taylor and Francis.
Theoretical Treatment:

Persuasion by Degree BVA Theory


● Response Shaping ● Beliefs
● Response Reinforcing ● Values
● Response Changing ● Attitude
Audience Analysis
Primary Audience: ASU Juniors, Seniors, Graduate Students

Secondary Audience:

● Other ASU Students


● ASU Staff
● ASU Faculty
● The Local Community
Audience Analysis by the Numbers:

26 Juniors
10 Seniors
+4 Grad Students
__________________________________________________________________________

40 Students
Audience Analysis Cont.- Survey

20% Believe there are enough foster homes in the San Angelo area.

65% Would like to find a way to help local foster families.

45% Would be interested in more information about foster care.

80% Would like to help foster families, but not be a foster parent.
Campaign Goals:

● Inform (About Foster Families’ Needs)

● Involve (ASU Students and the Community)

● Persuade (Call ASU Students to Action)


Campaign Strategy

● Provide a more informed platform

● Offer a unique take on how to help

● Present an easily achievable call-to-action


Strengths Weaknesses
● Guidance from Fostering ● Tough/busy audience
Ram Success ● Some volunteering
● Access to FRS Resources opportunities might have
● Call to Action requirements (i.e. back-
● Partnering w/ Local ground checks, etc.)
Agencies
● Change of Attitude
Future Consequences
● Healthier conversation about the foster care program.

● More community involvement.

● Enabling foster families to become more successful.


Ways to Make an Impact
● Clothing/School Supplies/Bedding Donations
● Fundraising for Camp/Sports Fees
● Become Part of Support Team
● Attend a Free Training
● Provide Meals
● House Cleaning
● Respite Care
● Encouragement
Call To Action:
Fostering Hope Austin: https://www.fosteringhopeaustin.org

Fostering Ram Success: (325) 942- 2061

fosteringrams@angelo.edu

https://www.angelo.edu/content/profiles/7292-fostering-ram-success/Templat
es/profiles-office-directory

Rainbow Room: rainbowroomconchovalley@gmail.com

https://www.facebook.com/pg/GCVCommunityPartners1999/about/?ref=page
_internal
Questions?

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