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Ashley Wallinger 
2707 S. Hansen Dr. 
Gilbert, AZ 85295 
(719) 232-3567 
ashlwallinger@gmail.com 
Portfolio Site: 
Talented social media specialist and digital marketing copywriter with
ashleylwallinger.wordpress.com 
experience creating unique content for clients across a range of verticals.
Accomplished in editing, social media management and meeting tight
deadlines. 

EXPERIENCE  SKILLS 
 
Skilled copywriter and editor
Scottsdale Unified School District, ​Scottsdale, AZ — S
​ ocial 
Media Specialist  Social media expert
DECEMBER 2018 - PRESENT  SEO best practices
● Wrote high volume of creative and informative copy for 30+ school Marketing communications
and district-level social media accounts (Facebook, Twitter, expertise
Instagram, LinkedIn, Nextdoor) to drive enrollment and boost
Exceptional attention to detail
audience engagement with the district.
Strong time management
● Created and edited graphics for social media post using
Photoshop and Canva. Adobe Creative Suite and

● Monitored analytics using Facebook Business Manager and Wordpress experience

SocialPilot to obtain maximum reach and prove effectiveness of  


social media strategies.
● Worked with communications team to plan and execute paid and  

organic social media campaigns. 

G/O Digital, ​Phoenix, AZ — ​Digital Marketing Copywriter 


MAY 2018 - NOVEMBER 2018 
● Wrote professional and engaging long and short form blog,
infographic and social media copy (Facebook, Instagram, Twitter)
for digital marketing clients across a wide range of verticals
(health and wellness, education, financial, legal, retail, services,
technology).
● Edited and rewrote existing client blog content content to adhere
to brand standards and improve clarity and search engine
optimization.
● Collaborated with design, social media, account management and
SEO teams to develop content calendars, ensuring consistency
with brand marketing and message strategies.
● Monitored social media metrics and key performance indicators
(KPIs) through Facebook Business Manager, Google Analytics,
Hootsuite and SOCi to boost audience engagement and improve
reach.
● Created and edited graphics (photos, videos, infographics) for
posts using Adobe Creative Suite and Canva.

KGUN9-TV, ​Tucson, AZ — C
​ ontent Producer 
JANUARY 2016 - JANUARY 2018 
● Wrote clever, informative and concise content for digital, social
media and TV broadcast under a tight daily deadline.
● Edited all content for factual information, grammatical correctness
and clarity.
● Managed social media platforms by posting new content,
responding to Facebook messages and tracking analytics to
improve audience engagement.
● Edited video content using Adobe Premiere Pro and Final Cut
Pro.
● Collaborated with producers, anchors, reporters, production crew
and managers to create content and communicate live changes to
the newscast as they occurred.

KJRH-TV, ​Tulsa, OK​ —


​ ​Content Producer 
APRIL 2014 - JANUARY 2016 
● Wrote detailed and informative copy for digital, social media and
broadcast under daily deadline.
● Edited written content for factual accuracy, grammatical
correctness and clarity.
● Posted new content to social media and track analytics.
● Collaborated with producers, anchors, reporters, production crew
and managers to create content and communicate live changes to
the newscast as they occurred.
● Edited video content using Adobe Premiere Pro and Final Cut
Pro.

EDUCATION 

Colorado State University, ​Ft. Collins, CO — B


​ achelor of Arts, 
Journalism 
AUGUST 2010 - DECEMBER 2013