Aligning Your Archetype

The Innocent Organization

Converting Employees to Brand Ambassadors

• Culture: Straight-arrow
• Promise: Goodness
• Strength: Job Security Weakness: Dependence
• Values: Loyalty Taboo: Rock the Boat
• Leadership Style: Parental Shadow: Controlling

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Aligning Your Archetype
The Regular Organisation

Converting Employees to Brand Ambassadors

• Culture: Down to earth
• Promise: Belong
• Strength: Surviving Weakness: Levelling
• Values: Equality Taboo: Being special
• Leadership Style: Democratic Shadow: Victim

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Aligning Your Archetype
The Explorer Organization

Converting Employees to Brand Ambassadors

• Culture: Adventurous
• Promise: Freedom
• Strength: Autonomy Weakness: Lack of Coordination
• Values: Independence Taboo: Conformity
• Leadership Style: Pioneering Shadow: Antisocial

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Aligning Your Archetype
The Hero Organisation

Converting Employees to Brand Ambassadors

• Culture: Have a Clear Opponent
• Promise: Major Breakthrough
Innovation
• Strength: Courage Weakness: Arrogance
• Values: Achieving Goals Taboo: Weakness
• Leadership Style: Coach Shadow: Ruthlessness
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Aligning Your Archetype
The Outlaw Organisation

Converting Employees to Brand Ambassadors

• Culture: Question the Status Quo
• Promise: Pioneer
• Strength: Divergent Thinking Weakness: Ethics
• Values: Non-traditional Taboo: Conformity
• Leadership Style: Revolutionary Shadow: Criminal

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Aligning Your Archetype
The Creator Organisation

Converting Employees to Brand Ambassadors

• Culture: Creative
• Promise: Self Expression
• Strength: Innovation Weakness: Routine
• Values: Integrity Taboo: Mediocrity
• Leadership Style: Visionary Shadow: Perfectionist

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Aligning Your Archetype
The Ruler Organisation

Converting Employees to Brand Ambassadors

• Culture: Power / Structure
• Promise: High Status
• Strength: Structure Weakness: Flexibility
• Values: Power Taboo: Irresponsibility
• Leadership Style: Political Shadow: Tyranny

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Aligning Your Archetype
The Magician Organisation

Converting Employees to Brand Ambassadors

• Culture: Spiritual
• Promise: Transformative
• Strength: Vision Weakness: Connecting
with ordinary people
• Values: Evolved Consciousness Taboo: Shallowness
• Leadership Style: Charismatic Shadow: Manipulative
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Aligning Your Archetype
The Lover Organisation

Converting Employees to Brand Ambassadors

• Culture: Intimate & Elegant
• Promise: Find Love
• Strength: Community Weakness: Avoid Conflict
• Values: Closeness Taboo: Stoic Withdrawal
• Leadership Style: Facilitative Shadow: Free flowing Eros

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Aligning Your Archetype
The Caregiver Organisation

Converting Employees to Brand Ambassadors

• Culture: Nurturing / Family
• Promise: Care about one another
• Strength: Service Weakness: Accountability
• Values: Caring Taboo: Selfishness
• Leadership Style: Crusading Shadow: Controlling

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Aligning Your Archetype
The Sage Organisation

Converting Employees to Brand Ambassadors

• Culture: Learning
• Promise: Think
• Strength: Analysis , Planning Weakness: Slow to act
• Values: Learning Taboo: Naivete
• Leadership Style: Collegial Shadow: Enforcing Dogma

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Aligning Your Archetype
The Jester Organisation

Converting Employees to Brand Ambassadors

• Culture: Learning
• Promise: Think
• Strength: Analysis , Planning Weakness: Slow to act
• Values: Learning Taboo: Naivete
• Leadership Style: Collegial Shadow: Enforcing Dogma

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