Name: Meghna Ashok Chhabria

Email id: 123.meghna@gmail.com

Submission Date: 04-12-2016

Question State your hypothesis and objectives clearly. (Word limit: 100
words)

Hypothesis:
1. People prefer a change in furniture when they relocate
2. People are willing to rent furniture online if/when:
 Cleanliness and quality are assured
 It is cost effective to do so
Response  They relocate every few years
3. People are comfortable renting most types of furniture
online

Objectives:
1. What are the problems people face in relocation w.r.t
furniture?
2. For what purpose would people rent furniture online?
3. In what scenario will people consider renting furniture
online?
4. What would stop them from renting online?
5. What type of furniture are they comfortable with renting
online?

Identify and explain the method to find the population size,

assuming the target audience as people between the ages of 24
Question and 35 living in Mumbai, Delhi and Bangalore. (Word limit: 100
words)

Total population in all 3 cities: 51600809 (Source:

http://www.indiaonlinepages.com)
Per Census 2011, 28.9% were in the age group 18-35, which
means as of 2017, 28.9% (14912634) are in the age group 24-
 41(assuming birth rate = death rate),

Response Assuming equal division of 24 yr olds, 25 yr olds, etc.,

Number of 24-35 yr olds = [14912634/(41-24+1)] * (35-24+1)

= 22368951

Calculate the sample size taking the confidence interval as 95%,

Question the margin of error as 10%, and the response rate as 10%.

Response 970

Prepare a questionnaire suiting your objectives using Google

Question Forms. Check the box which allows only one entry per user.
Submit the link to the survey.

Response https://goo.gl/forms/wz40oQHiqVuh1lbq1

Conduct the survey among the target audience. [List down the
Question different channels you have used to reach your target audience.
(Word limit: 50)]

Channels used:
1. WhatsApp
Response 2. Facebook groups – College Alumni group and furniture
rentals groups

Analyse the data collected, submit the insights inferred from the
data, and give proper reasons for these insights. Based on these
Question insights, explain how you can validate the hypothesis you
framed in the beginning.

Insights:

1. 64% people said they either bought new furniture or used

furniture when they relocated
 This validates our 1st hypothesis
Response 2. When relocating : 70% people said shipping cost was too
high, 67% said selling/buying furniture is a tedious
process
3. 90% people said Price, Cleanliness and quality are very
important factors while renting online
4. 97% people said they'd rent online if they relocate within
4 years and if it costs them less than selling and buying
furniture
2, 3, 4 above validate our 2nd hypothesis
5. Except sofa, 66% people said they’d rent anything and
most people said reliability and cleanliness is what would
stop them from renting.
This validates are 3rd hypothesis