FINAL PROJECT OF

MANAGEMENT
COURSE TITLE:
PRINCIPLES OF
MANAGEMENT
SUBMITTED TO : SIR JUNAID
TARIQ
SUBMITTED BY :
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 MUHAMMAD
HAMZA
MOHAMMAD ALI
HASAAN ANSARI
DATE OF SUBMISSION : 21-11-16

ARTISTIC MILLINERS

INTRODUCTION :

HISTORY:
Established in 1949, Artistic Milliners is a vertical denim
manufacturing company with a strong focus on women
empowerment, innovation & sustainability. Since 1949,the
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company has expanded to become a fully vertically integrated
textile setup with the aim of providing high-end customers with
premium quality denim fabrics and garments.
Operating on the area of 165,922 sq m and employing 7,650
people. Artistic Milliner has the ability to cater to specific client
needs with package deals such as product development at source
, design support ,shorter lead times ,on time deliveries and
warehousing facilities.
Our latest undertaking is the new state of the art denim mill AM-
5 which will take our production capacity to 3 million meters.

MISSION :
“To sustain our reputation as one of the top manufacturers
in the world by striving for excellence in each function of our
business.”

CORE VALUES :
Quality

Innovation

Speed

Sustainability

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 MANAGERS :
“An individual who is in charge of a certain group of tasks, or a
certain subset of a company. A manager often has a staff of
people who report to him or her.”

CLASSIFICATIONS OF MANAGERS :
FIRST LINE MANAGERS :
“First line managers are focus on controlling and
directing. They serve as role models for the employees
they supervise. And it is also known as low level
managers.”

MIDDLE LEVEL MANAGERS:

“Individual who manage the work of first line managers”

TOP LEVEL MANAGERS :

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 “Individual who are responsible for making
organization-wide decision and establishing plans and
goals that affect the entire organization”

INTRODUCTION OF OUR MANAGER :

NAME : MUHAMMAD ZUBAIR ASHRAF
EXPERIENCE : 7 years in “ARTISTIC MILLINER”
JOB DESCRIPTION : Controlling stitching and cutting department as
“GENERAL MANAGER”
QUALIFICATION : B.E In Textile from “SFDAC”.
M.S in design marketing and merchandising.

LEVEL: Senior General Manager.

MANAGEMENT ACCORDING TO OUR MANAGER:

“According to our manager management is to lead labor in
right direction and solve their issues.”

MANAGERS WORKING UNDER :

Production Manager : Shahid Ali
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Quality Manager : Mohan

Management techniques:
Management techniques are not short-term tricks used to
motivate employees, but rather effective methods of managing
that help to develop a productive workplace. There is no
single management technique that works in all situations, which
is why it is important to become familiar with more than one.

Do they use Management Techniques ?

Yes they use technical management they have depart of
Industrial Engineering which is used to regulate all the
techniques like exhibition and they check the cost and
production of that product.

EXTERNAL FACTORS :
Outside influences that can impact a business. Various external
factors can impact the ability of a business or investment to
achieve its strategic goals and objectives. These external factors
might include competition; social, legal and technological
changes, and the economic and political environment.

External factor has two components .

1. Macro Environment.

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 2. Competitive Environment

MACRO ENVIRONMENT :
“Amacro environment is the condition that exists in the economy as a
whole, rather than in a particular sector or region. In general,
the macro environment includes trends in gross domestic product
(GDP), inflation, employment, spending, and monetary and fiscal
policy”

● Macro environment that effect Artistic :

Macro environment not effect them on normal conditions but if

there is any uncertain situation like political strike that effects
them very much.
The types of Macro environment that effects are :
1. Laws And Politics .
2. Economy .

COMPETATIVE ENVIRONMENT :
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 “ A competitive environment is the dynamic external system in
which a business competes and functions. The more sellers of a
similar product or service, the
more competitive the environment in which you compete.”

● Competitive environment that effect Artistic :

Competitive environment effects them but they make an eye
on their competitors to have edge on them .
Types of competitive environment that effects are :
1. Competitors
2. Substitutes
CULTURE AND INTERNAL ENVIRONMENT:
Culture is a system of shared assumptions values and beliefs
and how people behave in organization.
Effect of culture in artistic:
Internal culture is very good all staff members helps each other
and coordinate with each other.

Types of culture:
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 ● Group Culture
● Hierarchal Culture
● Rational Culture
● Adhocracy Culture

Mission Statement and Goal of Artistic:

“To sustained our reputation as one of the Top manufacturers
in the world by striving for excellence in each function of our
business”

What are the characteristics they have faced in decision

making?

Decision making:
The action or process of making important decisions.

According To Manager :
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Decision making is not quite easy they have been faced conflicts
between other managers so the thing what we doo is that taking
idea of every manger and then performed every decision
practically so the final decision is based on the result.
Stages Of Decision Making:

Are they follow these steps?

Yes they do follow these steps but not remember the actual
name of these steps but the are following every step in
implementation of any decision .
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As manager gave us an example of machine in which they
follow all these steps.

1. IDENTIFY AND DIAGNOSE THE PROBLEM :

In their stitching unit one of the machine is not working
properly and getting older so they diagnose that what we have
to do.

2. GENERATING ALTERNATIVE SOLUTION :

They have diagnosed that we have two options that we can
repair that machine or on the other hand buy a new one.

3. EVALUATING ALTERNATIVE :
So they evaluate that if we fix the problem or repair that
machine but the life of the machine is consumed and in future
the machine will again having problems so they have select that
to buy a new one.

4. MAKING THE CHOICE:

So they looked on their other options that which company’s
machine is better for our future.

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 5. IMPLEMENTING THE DECISION :
They implement their decision what they choose in the
previous step.

6. EVALUATING THE DECISION :

After taking the decision the result is very beneficial according
to the manager.

PLANNING :
In organizations, planning is a management process, concerned
with defining goals for company's future direction and determining
on the missions and resources to achieve those targets. To meet
the goals, managers may develop plans such as a
business plan or a marketing plan.

According to manager :
Planning is to achieve our goal that we had made before . He
said that all of of our managers sit together to plan something.

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Actual steps of Planning are:

In actual they perform all these steps but not remembering

the name.

LEVEL OF PLANNING :
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 ● STRATEGIC PLANNING.
● TACTICAL PLANNING.
● OPERATIONAL PLANNING.

STRATEGIC PLANNING :
Involves making decision about organization long term
goals and strategies .Senior Executives are responsible
for this planning.
THEIR STRATEGY :
Their long term strategy is to have their name in the best
textile industry in the word and to be the best denim
industry.
TACTICAL PLANNING :
Transfer broad strategies and goals to different relevant
department like marketing, HRM and accounts.Middle
Level Managers look after this planning.Example is
designing, testing or sampling of a product.

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 OPERTIONAL PLANNING :
Identifying specific procedures and processes required
at lower level of organization. Production runs, delivery
and operations comes in this planning.
INTERACTION BETWEEN THEM :
According to the manager they are all connected with
each other he himself daily round for inspection that
how they all are working. He said that first operational
reports to the tactical manager if there is any need then
tactical Convey their message to the strategic managers
Who is Top level manager?
STEPS OF STRATEGIC MANAGEMENT
There are six steps of management:
● Establishment of mission, vision, and goals:
Mission is an organization’s basic purpose and scope of
operations. It describes what organization does, for
whom it does, its basic products or services. The CEO
and board of Directors establish the mission and vision
of the company. Strategic vision is the long-term
direction and strategic intent of a company
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 Mission Statement of Artistic:
“To sustained our reputation as one of the Top
manufacturers in the world by striving for excellence
in each function of our business”
● Analysis of External Opportunities and Threats
Successful strategic management depends on an accurate
and thorough evaluation of the environment. Begins with
an examination of the industry. Stakeholders are
examined next. Stakeholders include buyer, suppliers,
competitors, agencies, labor union. Managers should also
examine other forces in the environment, such as
macroeconomic conditions and technological factors. One
critical task is forecasting future trends.

EXPLANATION :
In artistic They have many external opportunities but they
are attempting any other opportunities because they want
to stay on the same business “ DENIM PENTS “ and they

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don’t have as such threats because they are giant and have
a great marketing credibility .

●
● Internal analysis : strength and weaknesses :
Successful strategic management depends on an
accurate and thorough evaluation of the environment
.Begins with an examination of the
industry.Stakeholders are examined next.
Stakeholders include buyer, suppliers, competitors,
agencies, labor union.Managers should also examine
other forces in the environment, such as
macroeconomic conditions and technological factors.

EXPLANATION :
In Artistic their internal strength is there machines that are
fully modified and off latest technology which in not only
comparable with Pakistani textile industry but with the
textile in the World .They don’t have any such
weaknesses.

• SWOT Analysis and Strategy Formulation

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 By completing steps 2 and 3 managers will be able
to analyze the company’s strengths, weaknesses,
opportunities and threats (SWOT).Once the SWOT
has been completed management will be able to
begin to formulate a strategy .

EXPLANATION :
In Artistic After the analysis of strengths, weaknesses,
opportunities and threats all of the managers sit together
to fix these problems and to formulate their solutions .

IMPLEMENTATION :
Organizations are adopting a more comprehensive view
of implementation.The organizational structure,
technology, employees and all supporting the
strategy.Managers at all levels of the organization are
being involved with the implementation process.

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EXPLANATION :
In Artistic after formulate the solution of their problem
they implement them with great mind.

• Strategic Control :
A system designed to support managers in
evaluating the organization’s progress regarding its
strategy and, when discrepancies exist, taking
corrective action.The organization must develop
performance indicators, an information system, and
specific mechanisms to monitor progress.Normally
includes a budget.

EXPLANATION :
In Artistic after implementation they start controlling
their strategies and absorb that how the strategy is
working.
Entrepreneurship:

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Entrepreneurs are people that notice opportunities and
take the initiative to mobilize resources to make new
goods and services.
According to manager
Entrepreneur is those who complete their work more
efficiently and ready to bear all the risks and stays on the
decisions they made.
Intrapreneurship :
They also notice opportunities and take initiative
to mobilize resources, however they work in large companies
and contribute to the innovation of the firm.
• Product Champions: people who take ownership of a
product from concept to market.
• Skunkworks: a group of intrapreneurs kept separate
from the rest of the organization. Team to produce a
new product.
• New Venture Division: allows a division to act as its
own smaller company.
• Bootlegging: Informal work on projects, other than
those officially assigned.

Artistic Millioners mostly use boot legging as works are

delegated sometime as unofficial projects.

Leading:
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 “The management function that involves the
manager’s efforts to stimulate high performance by employees.”

Sources of power:
Power is the ability to influence the behavior of others with or
without resistance by using a variety of tactics to push or prompt
action. Leaders have a number of sources of power, including
legitimate power, referent power, expert power, reward power and
coercive power.

The type of power used by “ARTISTIC MILLINERS” :

Legitimate Power usually involves formal authority delegated

to the holder of the relevant position. The front level managers use this
power to deal with the non-managerial staff.

Referent Power is based on the personality

and interpersonal skills of the power holder. The manager mostly deals
the people with soft tones and polite behavior though heading towards
completing any task.

Reward Power is evident when a leader can give, or take away,

a reward. E.g. a leader can influence a follower’s behavior by awarding
a bonus, or taking away perks. A commission after the certain limit of
production is awarded in the procurement department of AM.

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Type of traditional leadership approaches used there .

Leader Traits Approach:

A perspective that attempts to determine that great leaders share.
The characteristics are:
● Drive: Set of characteristics that reflect high level of effort.
● Leadership motivation: Rewarding and explaining.
● Integrity: Correspondence between actions and words.
● Self Confidence: Believing in himself and working efficiently.
● Knowledge Of The Business: Aware with each and
every aspect of organizational work.

“In ARTISTIC, it can be easily concluded that leaders are using

all the set of characteristics mentioned above because that is
mandatory to achieve any particular goals effectively.”

Leader Behaviors Approach: A leadership perspective

that attempts to identify what good leaders do. Certain
behaviors are
Autocratic:
A form of leadership which leader makes his own decision then
announce in group
Democratic:
A form of leadership in which leader solicits inputs from
subordinated
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Laissez-faire: A form of leadership style in which leaders
allow group members to make the decisions.

ARTISTIC MILLINER USES :

Artistic is using democratic and autocratic leadership styles this
is what depends on the situation and decision, if the decision is
relating to the operations and operational staff then it will be
autocratic. However, at a high/middle level it would be
democratic which will further increase the effectiveness of the
decision by group coordination.
As identified recently they invested for the auto trimmers
machines those decisions were done in groups in which
suggestions were warmly welcomed.

Situational Approach:
According to another concept that is Situational Approach which again
means that the leadership approaches are different and are according
to the situation. Sometimes Artistic managers are more task-motivated
leaders (emphasis on task), this technique is mostly use with the front-
line managers or day to day tasks such as overall increase in production
of DENIM by 2%. Or often they are relationship motivated leaders
(emphasis on interpersonal relations), this is mainly used when a limited
target is given to the employees such as increase in sales.

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MOTIVATION TO STICK TO JOB IN AM :

Extrinsic Reward:
Given by the boss or the company.
● Top level managers are rewarded (such as car and
accommodations).
Intrinsic Reward:
A worker drives directly from performing a job.
● Workers achieving targets that are assigned to achieve the
rewards (a commission after a limited number of production)
Job Rotation:
Changing from one task to another to alleviate boredom
● A worker once shifted to polyfing to sorting area
Job Enlargement:
Giving people additional tasks at the same time to alleviate boredom.
● Supervisors are giving to look after two departments at same
time.
Job Enrichment:
Changing a task to make it inherently more rewarding and motivating.
Job Enrichment is followed by two factors:
Hygiene factors – Working conditions, pay and supervision
Motivators – Additional responsibilities, opportunity for growth
and recognition and feeling of achievement.
Department managers often delegate their task to their subordinates
such as finance manager delegate a task of costing for the new order to
his subordinate.
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How they communicate :

Communication:
Communication refers to the transmission of information and
meaning from one party to another through the use of shared
symbols.
One Way:
A process in which information flows in only one direction –
from the sender to receiver with no feedback.
Two Way:
A process in which information flows in two directions – the
receiver provides the feedback, and the sender is receptive to
the feedback.

In ARTISTIC it depends on the levels of communication and

what exactly the message is.
If a message is related to the non-managerial staff it will be one
way (example, there will be no holiday tomorrow).
If a message is related to the top/middle level managers it will
be two way (example, are the calculations correctly being used
for the costing?)
COMMUNICATION MEDIUM USED IN ARTISTIC :
Electronic Media:
Through Emails and internet.
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Oral:
Face to face discussions, telephones, presentations and speeches.

Written: Emails, memos, letters, reports, computer files and other

written documents

Communication Pitfalls that face:

Although communications seems to be very easy but loads of error can
occur which can further lead to misleading decisions. The pitfalls are
1. Words can be misused.
2. Decimal points entered wrong places.
3. Faces left our.
4. Ambiguous phrases.
5. Message may get lost on a cluttered desk.
6. Small words which cannot be seen clearly.
7. If a person doesn’t listen.
8. Reads quickly.
9. Different perceptions and attitudes.
10. Taken personally or wrong.
11. Ignoring
12. Wrong medium used for at wrong time

Improving Communication Skills:

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 ● Presentation and persuasion skills: Leaders have to
be persuasive to get people on the board and enhancing their
skills to present that each and every word is clear and understood.
● Writing Skills:
Focuses on grammar, punctuation, spelling and sentence formation.

● Language:
Easily understood language

● Non-Verbal Skills:
Not just the word but the body language must support the matter as
actions speaks louder and words.
Receiving Skills: Reading, Observing and listening skills must be
improve to make the communication more effective.

Organization use three of the medium to communicate depending

upon the message, the departments themselves can communicate
through emails, telephones (extensions).
Presentations and speeches are used for the new projects (Auto-
trimmer machines).
To communicate with the front-line managers written medium are
widely used to give any information or awareness about something.
The managers at organization make sure that no bad abusive
language is use and deal non-managerial staff with politeness but
sometimes they have to use some abuse to absorb some work and
be only strict where necessary only. However, proper medium for
the proper organization must be used.

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Controlling: The management function of monitoring performance
and making needed changes. It is however implemented on all the
stage.

CONTROL CYCLE USED IN “AR” :

Control cycle:
1. Setting performance standards
2. Measuring performance
3. Comparing performance against the standards and determining
deviations
4. Taking action to correct problems and reinforce successes.

Controlling is a very necessary step and implemented in all the areas

and every step of organization.
MANAGERS are very happy with their controlling because the
result they are having is very appreciable.

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