Lauren Hyer

Period 3
Marketing 1030
25 March 2019
Part 3

Lupus is a chronic, complex and prevalent autoimmune disease. According to the Lupus
Foundation of America, approximately 1.5 million people in the U.S. have lupus. 1
person in every group of 250 people may develop lupus, although it can occur in both
men and women, 90% of people diagnosed with the disease are women. Despite all of
this, Lupus is one of America’s least recognized major diseases.

In-order to raise awareness about Lupus and the Lupus Foundation in Utah, we
distributed flyers at local community boards to achieve the primary goal of raising
awareness, and utilized hashtags and different social media to achieve our secondary
goal of engaging the Lupus community with the Lupus Foundation.

Reflection:
Throughout this learning, marketing process I have been affected by learning
how to market a non- profit organization. Going into this project I knew I had to market
what Lupis was, but I didn’t know exactly how to market something like this. While
completing this project, I have learned that while marketing, there doesn’t need to be a
product, it can be a foundation that you are trying to build up, or you could be raising
awareness.

The project did meet the standards and outcomes that are listed in the Marketing
1030 syllabus, because during this process we were able to learn how to help a non-
profit organization by marketing for awareness. While helping with the Lupis project I
have been able to think about how it has changed my academic, professional, and
personal goals. It changes my academic goals because it has taught me how to market
as well as informed me about Lupus. It has also affected my professional goals because
it could potentially help me with my future career.

My thoughts on this project haven’t really changed from week 4 because I was
kind of familiar with this project before I started. I know that marketing can affect the
community by spreading the word on Lupus as well as other non-profit organizations. It
informs the community about what could be going on with the people in their
community.