SUMMER TRAINING REPORT

ON
“CONSUMER BEHAVIOUR FOR STOCK MARKET WITH SPECIAL
REFERENCE TO ADITYA BIRLA GROUP”
AT
ADITYA BIRLA GROUP

Submitted in the partial fulfillment of the requirement of

Bachelor of business administration course of
University (2015-2018)

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 ACKNOWLEDGEMENT

I take this opportunity to express my heartiest gratitude to” College name”for permitting me to undertake
this summer training program and supporting me during this training and otherwise also.

I would like to thanks Mr. Shubham Pandey for his kind support because of whom I was able to
complete my research project on time.

I would like to thank professor name who not only played the role of my philosopher and guide but also
mentored me at every stage of my project work. I would like to extend my hearty thanks to entire faculty
members of BBA department for their constant cooperation and support to take decision during the course
of my summer training. I would also like to thank my parents for their support and blessing without which
this project could not have been completed. Indeed I shall remain ever grateful to them.

I am also thankful to college library and computer laboratory management staff for their constant support.

name

Roll No.

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 CERTIFICATE

I hereby certify that this project report entitled “CONSUMER BEHAVIOUR ON STOCK MARKET

WITH SPECIAL REFERENCE TO ADITYA BIRLA GROUP” is based on an original project study

conducted by name under my guidance. This has not formed basis for the award of any degree/diploma of

this institution or any other University.

(Professor)
Place: New Delhi

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 TABLE OF CONTENTS

CHAPTERS CONTENTS PAGE NO.

Cover Page
Acknowledgement
Certificate of the company from the company
supervisor/boss
Table of contents/Index
List of tables, charts and figures
CHAPTER 1 INTRODUCTION AND NATURE OF JOB ASSIGNED 1
CHAPTER 2 INDUSTRY OVERVIEW 4
2.1 Past, present and future trends 5
2.2 Major players and their respective market share 6
CHAPTER 3 COMPANY PROFILE 7
3.1 History 8
3.2 Vision, Mission and objectives of the company 9
3.3 Organizational structure / management hierarchy 13
3.4 Products and services offered 14
3.5 Future plans 16

CHAPTER 4 JOB DESCRIPTION 17

4.1 Job description statement 18
4.2 Detailed job profile 18
4.3 Area assigned 18
4.4 Target assigned 19
4.5 Day to Day On job experience 19

CHAPTER 5 FINDINGS ABOUT THE COMPANY AMD ANALYSIS 21

5.1 Major findings 22
5.2 Future growth prospects

CHAPTER6 DIFFICULTIES FACED AND MAJOR LIMITATIONS 29

CHAPTER 7 CONCLUSION AND SUGGESTIONS 31
QUESTIONNAIRE 33
BIBLIOGRAPHY 37

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 TO WHOMSOEVER IT MAY CONCERN

This is to certify that name S/0 Father name a student of BBA course of college name,has Undergone
Project Training in ‘’Financial Products “ at our organization from 17-june-2017 to 4-aug-2017.

Throught his training period ,he has worked with sincerity and dedication .His performance during training
period was found to be satisfactory.

We wish Him every success in life and career

Authorized Signatory

Richa Sharma

Head-Human Resources

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CHAPTER-1
INTRODUCTION AND NATURE OF JOB ASSIGNED

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INTRODUCTION

Introducing a user friendly online trading platform that gives you a faster and more convenient trading
experience. You can now trade in equity, derivatives and commodities at a click of a button and get access
to improved market watch functionalities, intraday research dashboard with quick login.

Benefit from features such as:

 Multi Segment market Watch

 Enhanced order entry by way of Basket order, after market order cover order and spread order
 360 Degree stock view
 Smart Portfolio to view investments across asset classes
 Facility to transfer funds from around 40 Banks

Why Trade with Aditya Birla Money?

Aditya Birla Money offers a host of benefits to ensure a hassle free trading experience that
are as follows:-
 You get a Demat and trading account and the convenience of linking multiple bank accounts.
Along with this, you avail of instant trading limits on online funds transfer.

 You can trade however you’re most comfortable; online, on phone or through a dealer.

 At Aditya Birla Money, we offer the lowest transaction and maintenance costs on demat accounts,
along with highly competitive brokerage charges.

 Aditya Birla Money keeps you informed; receive research reports (covering over 200 stocks a
month), money morning, intra-day calls, and much more. For those who are always on the move,
we have options that allow you to receive all recommendations straight to your mobile phone!

 Gets access to Market Tracker, a unique, real-time market information platform with built in
decision making support tools that empower you to make the most informed investment decisions.
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  Call and trade support; you can place your orders 24/7 by calling the centralised trading desk
 About Aditya Birla Money
Aditya Birla Money is a Corporate Member of National Stock Exchange (NSE), The Stock Exchange,
Mumbai and Depository Participant of National Securities Depository Limited & Central Depository
Services (India) Limited. The company has pan India presence with over 800 offices across the county
and a clientele of over 180000 happy customers.

This handbook is given to all our clients to ensure that they understand the intricacies of trading in stock
market, through us. All the clients are required to go through this handbook, byelaws, rules and
regulations of NSE, BSE and NSDL which are made available at all our branches and the agreement
which the clients have executed with us. If any of the conditions found here is different in meaning or in
contradicting the agreement, then the ones stated in agreement will prevail.

At times while trading you might face a few trade related issues. To resolve the same you may contact the
branch to which you are attached or you may contact Head Office as per the details specified earlier
between 09.00 hrs and 18.00 hrs

Services offered by Aditya Birla Money-Branch/Internet

 Buying and selling of shares both on NSE and BSE

 Derivatives Trading
 Margin trading
 Depository services with NSDL
 Internet trading with the following facilities
a. Research: Historical financials for 5,000 companies, Give yourself the advantage of making
informed decisions
b. Streaming Quotes: Streaming Stock And Derivatives Quotes
c. Charting: Charting allows users to view Intra-day and End of the Day prices to perform
Technical Analysis.
d. Portfolio: A comprehensive Portfolio Management Console that allows creation of multiple
accounts
e. News: Updated Corporate News to predict the market movements based on external factors
f. IPO: To conduct in depth analysis of new issues
 Decision Support Systems (DSS).
 On-line Technical Tools
 Information on listed companies
 Intra-day market information

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JOB ASSIGNED:
Student’s work profile (role and responsibilities) :
I worked there with ADITYA BIRLA MONEY LTD. with a profile of sales trainee. This profile offers
me to understand the need of customer and provide them the best deal possible with maximization of the
profit, both for the company as well as for the customer.

The most important aspect for the role of trainee is trust. So far fulfilment of the targets one needs to:

 Capitalize on the old and loyal clientage which can be building slowly by advising people in the
best possible way.

 Generating new leads through various activities.

Generation of leads:
Since I was new in the field so I had to start from scratch and generate new leads to sustain in the market.

Cold calling is one of the trusted ways of getting to the customers without meeting them. Although the
rate of conversion remained very less, for cold calling the quality and accent remains a very important
criterion. This activity gives me mixed result. I often got success and generated many leads through it but
it also landed me in awkward position where the customer were in different mood and made us hear
words for which a marketer should be always prepared to hear. Corporate calls always remained more
difficult to crack with respect to retail sector.

The corporate were the most difficult and most temping to get the business from. It took me one one day
to crack Hi-tech Gears. At ADITYA BIRLA MONEY LTD. after getting the product knowledge in the
first week at the branch I was also allotted distributor to work with. In the initial phase I was accompanied
by more experienced staff. After I became known to the market and procedure I started attending calls
alone only.

After the third week my performance also improved and I was able to get close to the targets, though it
looked difficult to achieve in the beginning. To get awareness of the every product I attended diversified
calls. This helped me to implement cross selling to get better results.

Description of live experience:

I was supposed to use the database provided by the company to make cold calls or by directly meeting
people to get new leads.

While making cold calls, we need to have:

 Good Communication Skills (Voice quality is clear and articulate)

 Persistent and able to bounce back from rejection
 Good organizational skills.
 Ability to project a telephone personality (Enthusiasm, friendliness)
 Flexibility: can adapt to different types of clients and new situations.
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 CHAPTER-2
INDUSTRY OVERVIEW

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2.1 PAST, PRESENT AND FUTURE TRENDS

 Aditya Birla Money is a single brand offering the combined products and services of Aditya Birla
Money Limited and Aditya Birla Money Mart Limited (formerly Apollo Sindhoori Capital
Investments Limited and Birla Sun Life Distribution Company Limited respectively).

 Aditya Birla Money Limited is a broking and distribution player, offering Equity and Derivative
trading through NSE and BSE and Currency derivative on MCX-SX. It is registered as Depository
Participant with both NSDL and CDSL and also provides commodity trading on MCX and
NCDEX through its subsidiary company.

 Aditya Birla Money also provides a range of other products from Aditya Birla Money Mart
Limited like company deposits, mutual funds, insurance, structured products, alternate
investments and has a premier wealth management service arm to cater to HNI customers.

 These offerings are delivered through a strong Pan India distribution network of over 850 owned
and sub broker branches, a robust online and offline model with a strong technology backbone to a
large customer base in excess of 4,00,000.

About Aditya Birla Financial Services Group

 Aditya Birla Financial Services Group is a broad based and integrated player in the financial
services space with a strong presence across verticals viz., life insurance, asset management, retail
broking, distribution and wealth management, Non Banking Finance, insurance broking &
advisory services and private equity.

 ABFSG is rapidly growing in line with its vision to be a leader and role model in the Indian
financial services sector.

 The seven companies representing Aditya Birla Financial Services Group are Birla Sun Life
Insurance Company Limited, Birla Sun Life Asset Management Company Limited, Aditya Birla
Money Limited, Aditya Birla Money Mart Limited, Aditya Birla Finance Limited, Birla Insurance
Advisory & Broking Services Limited and Aditya Birla Capital Advisors Private Limited.

 The consolidated revenues from these businesses crossed US$1 billion mark in 2008-09.

 Today ABFSG collectively enjoys trust of over 4 million customers, manages assets over US$16
billion and prides itself for having a talent pool of over 15,000 committed employees.
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 ABFSG has its wings spread across more than 500 cities in India through over 1500 branches and
over 2 lakh channel partners.

 ABFSG is a part of Aditya Birla Nuvo Limited (ABNL), a US$3 billion conglomerate having
leadership position across its manufacturing as well as services sector businesses. ABNL is a part
of the Aditya Birla Group, a US$29 billion Indian business house operating in 25 countries across
the globe.

2.2 MAJOR PLAYER & THEIR RESPECTIVE MARKET SHARE

 SHAREHOLDING PATTERN-ADITYA BIRLA MONEY LTD.

Holder’s Name No. Of Shares % Share Holding

Promoters 41550000 75%
General Public 8979622 16.21%
Other Companies 4427503 7.99%
Foreign NRI 261453 0.47%
Others 181422 0.33%

 EQUITY MODEL PORTFOLIO

SECTOR WEIGHTAGE
Auto & auto ancillaries 8%
Banking & Finance 24%
Capital Goods & Engineering 9%
FMCG 13%
Metals & Mining 4%
Energy 10%
Pharma & Healthcare 10%

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Technology 12%
Telecom 4%
Others 6%

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 CHAPTER-3
COMPANY PROFILE

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 HISTORY
Aditya Birla Money Ltd, formerly known as Apollo Sindhoori Capital Investment Ltd is a leading player
in broking space. The company is principally engaged in the business of stock broking and related
activities. They have one subsidiary company, namely Apollo Sindhoori Commodities Trading Ltd. The
company offers services such as, trading facility in equity segment on and derivative segment on NSE &
BSE through a single screen; trading facility in commodity segment, including bullion, oils, gaur seed etc
through their subsidiary; depository Participant services of NSDL and CDSL at major locations; Online
bidding for IPO and distribution of mutual fund. The company is headquartered in Chennai. They are
having a strong distribution network of over 221 own and 687 franchisee branches, a large customer base
in excess of 175,000 and a scalable business model based on a strong technology backbone and a wide
product mix.

Aditya Birla Money Ltd, a part of Aditya Birla financial Services Group was incorporated in the year
1995 as Apollo Sindhoori Capital Investment Ltd. Earlier, the company was promoted by Prathap C
Reddy, Chairman of Apollo Hospitals Group. They spent their initial time in establishing and
consolidating their presence throughout South India. Until 2001, they established their presence in 13
locations throughout the South India. Within four years, they established their presence in over 350
locations all over the country. During the year 2004-05, the company added 106 new offices all over the
country. Their subsidiary Apollo Sindhoori Commodities Trading Ltd started their expansion through the
branches of the company and during the year, the subsidiary was operating from 100 locations. In the year
2005-06, the company added 120 new offices and the client base rose to 77,000 from around 45,000 of
previous year. In year 2006-07, they added 71 sub-broker offices and 51 branches and the number of
customers has gone up by 22780.

During the year 2007-08, the company added 237 offices and the client base stands at over 159,000
recording an impressive growth of 49% from around 107,000 of previous year. During the period, the
number of offices has correspondingly gone up from 561 to 798 and the number of own branches growing
from 168 to 197. The company's subsidiary, Apollo Sindhoori Commodities Trading Ltd introduced
Systematic Gold Saving Scheme for purchase of gold by investors through Commodity Exchange. The
scheme was initially launched in Tamilnadu and latter the scheme was launched all over India. During
the year 2008-09, the company added 43 new branches including 18 offices placed in the premises of
Birla Sun Life Distribution Ltd. The active sub-broker offices rose from 539 to 580 during the year. In
August 28, 2008, the company entered into Share Purchase Agreement with Aditya Birla Nuvo Ltd for
sale of 56% equity shares of the company. Pursuant to this agreement, Aditya Birla Nuvo Ltd made an
open offer for purchase of 20% equity shares of the company, which was completed on February 24,
2009. As a result, the company became a subsidiary of Aditya Birla Nuvo Ltd with effect from March 6,
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2009. The company changed their name from Apollo Sindhoori Capital Investments Ltd to Aditya Birla
Money Ltd with effect from August 3, 2009.

3.2 VISION, MISSION AND OBJECTIVE

VISION

 To be a leader and role model in financial services

sector with a broad based and integrated business.

MISSION

 To deliver superior value to our customer, shareholder, employees and

society at large.

OBJECTIVE OF THE STUDY

To help the researcher in knowing out the various kinds of services provided by Aditya
Birla Money Ltd.

 To study the different products of Aditya Birla Money Ltd.

 To maintain the database regarding various.
 To give an in depth knowledge about security, Derivatives; Future & Option,
capital market; primary and secondary, NSE and BSE.
 To study how to determine various Pricing Strategies involved in online
trading.
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  To study the software NEST used by the company for trading.

3.3.1 ORGANISATIONAL STRUCTURE

“People are our most valuable assets”, the popular adage comes to life at Aditya Birla Money. We’re
young, vibrant, and one of the leaders in our field – the ideal platform for building a solid career. We’re
proud to say our employees are passionate about constantly striving to push Aditya Birla Money to the
top. We provide opportunity to align your strongest capability to the best suited role, and a work
environment that will allow you to express yourself and grow to the fullest, and professionally.

Work Culture
 We strongly encourage any dialogue and ideals that will both enhance and ease the work
culture; at Aditya Birla Money, the bottom line is: when you have fun at work, work
becomes fun!

 We strongly believe in meritocracy and there are opportunities galore for the young and
restless.

 This coupled with the strong core values of Integrity, Commitment, Passion, and
Seamlessness & Speed enable us to take from strength to strength.

3.3.2 MANAGEMENT HIERARCHY

NAME DESIGNATION
G Vijayaraghvan Director

Manoj Kedia Director

Manoj Kumar Gandhi Chief Financial Officer

P Sudhir Rao Director

Pankaj Razdan Director

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 Ravishankar Gopalan Chief Operating Officer

S Balaji Company Secretary & Compliance

Officer
S Balaji Secretary

Saurabh Shukla Chief Sales Officer

Sudhakar Ramasubramanian CEO

Sudhakar Ramasubramanian Managing Director

3.4 PRODUCTS OFFERED BY ADITYA BIRLA MONEY

LTD.

1. EQUITY

The key to higher returns

 The total capital worth of any company is divided into equal units of small
denominations. Each denomination is called a share, and holders of these shares
have voting rights within the company. The ownership interest of these
shareholders is commonly referred to as equity.
 Many still view equity investments as a somewhat higher risk avenue. However, if
closely observed it has still been considered as one of the best sources of getting
maximum returns.
 The basic premise of equity investments lies in timing the market i.e. being
constantly in touch with the market. Thus, if you are planning to give maximum

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 importance to market timing and have the ability to hedge risk by making informed
decisions, then equity market is the answer for you.

Why Invest in Equity?

 Earn high returns
 Best hedge against inflation
 Creates wealth over long term
 Diversifies portfolio
You can trade in equity through a broker and through several convenient options
like a branch, call and trade or even an online broking account.

2. COMMODITY

Enrich your portfolio with commodities

 Commodities are raw products that can be bought, sold, and traded.
 It can be an agricultural commodity like wheat, soybeans, rapeseed, cotton, etc or
precious metals like gold, silver and so on.
 Commodities are traded on Multi Commodity Exchange (MCX) and National
Commodity Derivative Exchange (NCDEX).
 Despite the fact that the prices of commodities are unpredictable, they are much
preferred by the investors who want to earn high returns from the price fluctuations.
Of course there are also commodities like Gold, which is a reliable and safe
investment.
 Hence, Commodities are increasingly becoming one of the most popular areas of
investment for diversifying portfolios and improving overall rate of returns. If you
are looking towards making a balanced portfolio, commodities could be your
vehicle to earn desired returns.

Why Invest in Commodity?

 Earns high returns
 Diversifies portfolio
 Commodities like gold is safe for long term investment
 Improves overall investment returns
3. DERIVATIVES

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 What are Derivatives?
 A derivative is a financial instrument - or more simply, an agreement between two
people or two parties - that has a value determined by the price of something else
(called the underlying).
 It is a financial contract with a value linked to the expected future price movements
of the asset it is linked to - such as a share or a currency. There are many kinds of
derivatives, with the most notable being swaps, futures, and options.

Forms of Derivatives:

a. FUTURES
 In futures trading, you take buy/sell positions in index or stock(s) contracts having
a longer contract period of up to 3 months.
 Trading in FUTURES is simple! If, during the course of the contract life, the price
moves in your favour (i.e. rises in case you have a buy position or falls in case you
have a sell position), you make a profit.
 Presently only selected stocks, which meet the criteria on liquidity and volume,
have been enabled for futures trading.

b. OPTIONS
 An option is a contract, which gives the buyer the right to buy or sell shares at a
specific price, on or before a specific date.
 For this, the buyer has to pay to the seller some money, which is called premium.
 There is no obligation on the buyer to complete the transaction if the price is not
favourable to him.
 To take the buy/sell position on index/stock options, you have to place certain % of
order value as margin. With options trading, you can leverage on your trading limit
by taking buy/sell positions much more than what you could have taken in cash
segment.

4. IPO
 An initial public offering (IPO) is the financial mechanism by which a private
company offers stock to the general public for the first time and officially becomes
a publicly traded company.

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  IPOs are exciting investment opportunities, and are often exclusive events; the
majority of the stock usually goes to institutions and well-connected individual
investors.
 Historically, initial public offerings have performed extremely well in the after
market (when the new stock trades freely on the stock market for the first time), and
therefore are much sought-after investment opportunities.

Why invest in IPO:

 An IPO has the potential to make you a good return in a short period of time. It is
standard practice for IPOs to be priced below “fair market value”, so the stock rises
in value immediately upon issue, clearing a healthy profit for initial shareholders.

5. CURRENCY

TRADING IN CURRENCY DERIVATIVES

 The increased volatility in Foreign exchange rates had made a risk management
tool in currency the need of the hour. To mitigate the currency risk and with the
intention to provide a liquid and transparent market, SEBI and RBI have allowed
screen based trading in currency futures for the first time in India in August 2008.

 The leading domestic Currency exchanges are National Stock Exchange (NSE),
MCX Stock Exchange (MCX-SX) and United Stock Exchange (USE). Volumes in
Currency Exchanges have consistently increased over the past two years. The
combined daily average volume has increased from Rs.16,000 crs in Aug 2008 (in
NSE) to 43,000 crs (NSE, MCXSX and USE ) in October 2010, showing a 3 fold
increase.
Currency Futures
In simple, currency futures are

 Standard contracts of a specified quantity

 To exchange one currency for another

 At a specified date in the future called settlement date

 At a price that is fixed on the purchase date.

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6. MUTUAL FUNDS
 A Mutual Fund is a trust that pools together the savings of a number of investors
who share a common financial goal. The fund manager invests this pool of money
in securities, ranging from shares, debentures to money market instruments or in a
mixture of equity and debt, depending upon the objective of the scheme.

 Thus a Mutual Fund is the most suitable investment for the common man as it
offers an opportunity to invest in a diversified, professionally managed basket of
securities at a relatively low cost.

Why Invest in Mutual Funds?

 Professional Management
Fund managers are professionals who track the market on an ongoing basis. With
their mix of professional qualification and market knowledge, they are better
placed than the average investor to understand the markets.

 Diversification and Lowered Risks

Since a mutual fund is a trust that pools the savings of a number of investors
sharing a common financial goal, the associated risks are greatly reduced. This is
also because a fund will invest your money in different types of instruments like
shares and bonds. Hence, loss in one sphere will not greatly affect your overall
investment status.

 Low Costs
When compared to direct investments in the capital market, mutual funds cost less.
This is due to savings in brokerage costs, Demat costs, depository costs, etc.

 Liquidity
Investments in mutual funds are quite liquid and hence can be redeemed at the Net
Assets Value (NAV)–related price on any working day.

 Transparency
All that you invest in a scheme is made known to you and you are periodically
informed about all the updates and changes taking place

 Flexibility
Mutual funds offer flexibility in their options and schemes to match individual
needs. Also, with features like regular withdrawal plans and systematic investment
plans, you can withdraw or invest funds according to your needs and convenience.

 Choice of Schemes

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 Mutual funds offer a vast variety of well-designed schemes and options that you
can choose from depending on your risk appetite.

 Tax Benefits
In India, these funds become even more attractive because of the tax advantage,
indexation benefits, long term capital gains tax, tax free dividends and much more.

7. PROPERTY SERVICE

RESIDENTIAL & COMMERCIAL SERVICES

 The large database of builders, development projects and available real estate helps
you identify the perfect address for your home.

 Their comprehensive search can instantly access property information right from
your neighbourhood to anywhere across the country.

 Aditya Birla Money help you identify the best space available, negotiate the best
price, and advise you on payment schedules, so that you always get the best
property deals with Aditya Birla Money Property Services.

Why Invest in this?

 Find precise, up to date information on all properties in our portfolio.
 Unbiased advice to evaluate competing offers for best fit-to-need solution.
 Assistance in Price negotiation, site visits and transaction paperwork.
 Regular e-mails on new properties available in the city of your interest.
 24x7 access to property information on web.

8. INSURANCE
 Human life is subject to various kinds of risks. A life insurance policy insures
against risks of death and disability due to natural and accidental causes.

 Insurance products provides a definite amount of money to the dependants of the

insured person in case he dies during his active income earning period or becomes
disabled on account of an accident causing reduction or complete loss in his
earnings. Thus, buying an insurance policy is a wise move for every individual.

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  Insurance can also be a form of savings in the long run if you choose the option of
regular contribution in the policy. One can tie the entire plan with a pension plan or
contribute to a pension that is funded by a life insurance company. There are many
facets of a life insurance policy; like there are products that offer protection
coupled with savings.

Why choose Life Insurance?

 Customised life insurance solutions to suit your preferences

 Transparency at every transaction, and you are periodically updated on the latest
happening

 Flexibility of choices with features like systematic investment and regular

withdrawal plans

 Attractive tax advantage through varied scheme options to choose

 Varied well-designed schemes to cater to individual needs

9. ALTERNATIVE INVESTMENT
 Most investors choose common investment options which reduce their earnings
and capital growth. The alternate route for investments from the traditional asset
class, like the name suggests are Alternative investments.
 All investments which are not of the type of equities, bonds and stocks are
categorized under this asset class.
 Alternative investments are favoured mainly because their returns have a low
correlation with those of standard asset classes The sustained risk adjusted returns
of alternative investments, have made them increasingly important and provide a
well balanced and diversification to the portfolio.

Why choose Alternative Investments?

 Professionally managed by people with knowledge and expertise to
understand market situations

 Transparency at every level with regular updates on changing status

 Varied choice of schemes designed to suit individual needs

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  Easy liquidity is ensured through varied features

 Wide range of tenures

 Diversity and lower risks

 Good profit generating opportunities

10. FIXED DEPOSITS

A safe way to grow your money

A Fixed Deposit will deposit a certain amount of money with a financial institution for a
fixed term at a predetermined rate. You are given the option of receiving interest income
on a monthly, quarterly, biannually and annually, at interest rates higher than banks.

Why opt for Fixed Deposits?

 If your risk appetite is low, fixed deposits are perfect for you. Since most of the
instruments are rated, fixed deposits have a very high safety level.

 Attractive returns at interest rates higher than banks.

 You get a stable and fixed source of income.

 Interest rates are even higher for senior citizens.

 High liquidity; most of these issuers offer 75% of the investment amount as loan
@ 2% over the interest rate on the deposit, as well as a pre-mature withdrawal.

 You have the potential to earn compounding interest on your money by reinvesting
the principal amount along with the interest earned.

 Flexible tenure – there are various tenures ranging from 1 to 7 years.

 You can receive interest frequently; most issuers will offer monthly, quarterly, bi
annual and annual cumulative deposits.

 The operational process is extremely simple; there is no PAN requirement with

fixed deposits.

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  You get direct ECS credit facility for interest payments or advance interest
warrants for the year issued by most companies.

 No TDS for interest payments upto Rs. 5000/- per financial year.

11. GENERAL INSURANCE

General Insurance gives you financial protection against any uncertain financial event.
You can insure your house and belongings against fire and theft, your vehicle against theft
and damage from accidents, or injury to yourself or loved ones for hospitalisation, illness,
and surgery. Liabilities to others arising out of the law can also be insured (and is
compulsory in some cases like motor third party insurance).

Types of General Insurance

 Motor Insurance: Motor Insurance is a wide comprehensive cover designed to
provide protection to you & your car. Protection from loss of car or damage to the
car – giving a secured driving.

 Medical & Health Insurance: Medical & Health Insurance is an insurance policy
which is designed to cover the cost of private medical treatment, which can be very
expensive, especially with hospitalisation and surgery

 Home Insurance: Home Insurance policy provides a cover to the structure and
contents of your home from all unforeseen natural & man-made catastrophes.

 Travel Insurance: Travel Insurance / Overseas Medi-claim policy is a basic

requirement when one travels abroad, either its for business, sight-seeing, shopping
or pleasure.

 Personal Accident: Personal Accident insurance is an annual policy which

provides compensation in the event of injuries, disability or death caused solely by
violent, accidental, external and visible events.

12. DEPOSITORY PARTICIPANT

 A Depository refers to “An organization that facilitates holding of securities in the
electronic form and enables DPs to provide services to investors relating to
transaction in securities”.

26 | P a g e
  A Depository Participant (DP) can be a financial organization like banks, brokers,
financial institutions, custodians, etc., acting as an agent of the Depository to make
its services available to the investors.

 There are two depositories in India, namely NSDL and CDSL.

Why open a DP account

 Safe & Convenient
It is a Safe and Convenient way of holding securities (equity and debt instruments
both).
 Lower Charges
Transactions involving physical securities are costlier than those involving
dematerialised securities (just like the transactions through a bank teller are costlier
than ATM transactions). Therefore, charges applicable to an investor are lesser for
each transaction.
 Quick Transfer
Securities can be transferred at an instruction immediately.
 Increased liquidity
Securities can be sold at any time during the trading hours (between 9 AM to 3:30
PM on all working days), and payment can be received in a very short period of
time.
 Elimination of Risks
Risks like forgery, thefts, bad delivery, delays in transfer etc, associated with
physical certificates, are eliminated.
 Convenience
Any change in address or bank account details can be electronically intimated to all
companies in which investor holds any securities, without having to inform each of
them separately.
 Auto Credit
Shares arising out of bonus, split, consolidation, merger etc. are automatically
credited into the demat account of the investor. Shares allotted in public issues are
directly credited into demat account of the applicants in quick time.

27 | P a g e
 CHAPTER-4
JOB DESCRIPTION

28 | P a g e
 4.1 JOB DESCRIPTION STATEMENT
Aditya Birla Money offered me a job as a customer dealer executive. The Role & Responsibility which
are given to me is to put the trade and understand the customer Behaviour towards the stock market. They
also give me the collecting data for prospecting the new customers.

4.2 DETAILED JOB PROFILE

 Interface with the customer for his/ her trading and execution needs.

 To execute orders on the registered Stock Exchanges on behalf of the company’s customers while
ensuring ease of transaction and adherence to policy guidelines.

 Maintaining a good rapport with the customer.

 Receive and place orders in the trading system ensuring adherence to customer authentication
norms.

 Attend to customer queries and complaints in a professional manner and in accordance with the
policy on complaint management.

 Generate revenue from customers through constant interaction and information dissemination of
the markets and house views.

 Promoting in house research calls to increase volume & frequency.

 Cross promoting of third party products to existing clientele.

 After the closing of the Equity market doing cold calling for prospecting the new customer.

4.3 TARGET ASSIGNED

 Call at least 100 prospective customers per day.
 Call active customer for margins.
 Call customers who have not traded for more than 2 weeks.
 Call newly mapped clients within 24 hrs.
 Call customers to share research calls/inputs.

29 | P a g e
 4.4 DAY TO DAY ON JOB EXPERIENCE

 Report to work at 8:15 am.

 Attend Research call.
 Daily Pre-work for research.
 To call regular client during the day and transact regular business- give an hourly update.
 To call client who have stopped trading for more than 2 weeks and reactive them.
 To call newly mapped client within 24 hours.
 Going outside at least for 2 client meetings for new acquisition, retention, and activation.
 Update open position to daily traders & take orders to be placed when market opens.

Description of live experience:

In this training period I was supposed to use the database provided by the company to make cold calls or
by directly meeting people to get new leads. While making cold calls, we need to have Good
Communication Skills (Voice quality is clear and articulate), Persistent and able to bounce back from
rejection, Good organizational skills, Ability to project a telephone personality (Enthusiasm, friendliness),
and adapt to different types of clients and new situations.

There was also many problem have to face in the training period like Customer dissatisfied with the
services, bad Past experience of customer, People do not want invest in share market due to risk of loss,
Lack of knowledge of share market and less awareness about demat account.

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 CHAPTER‐5
FINDING ABOUT THE COMPANY AND ANALYSIS

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 TABLE NO‐5.1
Categorization of sample according to their monthly income

S.No. Monthly income No. of Percentage

Respondents
1 <15000 36 36
2 15000‐25000 44 44

3 25000‐40000 18 18

4 40000> 12 12
Total 100 100

Chart No‐5.1.1
Categorization of sample according to their monthly income

Less than 15000 from 15000-25000 from 25000-40000 more than 40000

36%
44%

8%
12%

INFERENCE
From the above table it is inferred that, 36% of the respondents belong to the monthly income group of
less than Rs.15000, 44% of the respondents belong to the monthly income group of Rs.150000‐25000,
32 | P a g e
12% of the respondents belong to the monthly income group of Rs.25000 –40000 , 8% of the respondents
belong to the monthly income group of more than 40000 .
TABLE‐5.2

Categorization of sample according to their Age Groups.

S.No. Age No. of Percentage

Respondents
1 18‐30 48 48

2 31‐45 33 33

3 45‐60 19 19

4 60< 0 0

Total 100 100

Chart No‐5.2.1

Categorization of sample according to their Age Group

18-30
31-45
45-60
60<

INFERENCE

33 | P a g e
From the above table it is inferred that, 48% of the respondents are in the age group of 18‐30 years
followed by 33% of the respondents who are in the age group of 31‐45 years followed by 19% of the
respondents who are in the age group of 45‐60 years followed by 0% of the respondents who are in the
age group of above age 6

Table No‐5.3
No of Respondents Trading in a Stock Exchange

S.No. Year No. of Percentage

Respondents

1 1> 24 24

2 1‐5 40 40

3 5‐10 20 20

4 10< 16 16

Total 100 100

Chart No‐5.3.1
No. of Respondents Trading in a Stock Exchange

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 1>
from1-5
from10-5
10<

INFERENCE
From the above table it is inferred that less than 1year 24% of Respondents are trading stock exchange
,40% of Respondents are trading exchange between 1‐5years,20% of Respondents are trading stock
exchange between 5‐10years,and 24% of Respondents are trading stock exchange more than of 10 years.

Table No‐5.4
Trading in Stock exchange through Different sources

Serial sources No. Of respondent Percentage

no.
1 On line 18 18

2 Off-line 50 50

3 both 32 32

100 100

Chart No‐5.4.1
35 | P a g e
 Trading in Stock exchange through Different sources

on line off line both

18%
32%

50%

INFERENCE

In the survey 50% people works off line, 18% online and 32% uses both. This factor is affected by many thing like
their working experience. This is also affected by the occupation of the investor. If a investor’s occupation is a service then he
can only trade offline. Those investor who do not know how to operate computers or they are not having Internet connection
and Computer at there home and office are bound to trade off line.

Table No‐5.5

Correlation between Age Group and Trading Habits

Serial no. Age groups Trading habits Percentage

1 18‐30 46 46

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 2 31‐45 34 34

3 45‐60 20 20

4 60< 0 0

TOTAL 100 100

Chart No‐5.5.1

Correlation between Age Group and Trading Habits

50
45
6
40
35
30 21 7

25
20 16
6
15
4
10 19
5 11 10
0 0
18-30 31-45 45-60 60<

online ofline both

INFERENCE

37 | P a g e
This is to understand investor’s behaviour regarding his age group.

♦In the above diagram it is understood that there is 18% online traders from which 19% belongs between
18‐30 age group, 11% from 31–45 and 10% from 45‐60 age group.

♦In 50% of offline traders 21% are from 18‐30, 16% are from 31‐45, and 4% from 45‐60.

♦And in 32% of both traders, who trade like both online and offline, 6% are from 18‐30, 7% from 31‐45
and 6% from 45‐60

So it can be understood the relationship between the trading habit and age group of the investor.

Table‐5.6

Mode of Trade Respondents prefer

Serial no. Mode of trade No.of respondents Percentage

1 Delivery 20 20
2 F&O 11 11
3 IPO 33 33
4 Intraday 36 36
TOTAL 100 100

Chart No‐5.6.1

Mode of Trade Respondents prefer

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 Delivery, 20

Intraday, 36

F&O, 11

IPO, 33

INFERENCE
From the survey conducted by the researcher it is clear that 36% of the investors trade in Intraday, 20%
trade in Delivery, 11% trade in Future & Option and 33% investors trade in IPO. These trading habits can
be affected by their age group and monthly income. Young traders take risk and try to gain higher returns.
And experienced traders take minimum risk and get good returns. A investor’s monthly income is high
can take more risk then any other. So this is the reason that only rich traders trade in Future and Option.
Investor related to govt. jobs likes to trade in IPO’s because of safety and good return.

Table No‐5.7
Advised to Respondents to trade in particular script/stock
Serial no. Advised to respondents No. of respondents Percentage
1 Self 59 59
2 Broker 20 20
3 Friends 18 18
4 Others 3 3
TOTAL 100 100

Table No‐5.7.1

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 Advised to Respondents to trade in particular script/stock

Others, 3

Friends, 18

Broker, 20 Self, 59

INFERENCE
With this question the researcher tries to understand the person who is behind the decision of investment
taking by the investor. In the survey Investor who are having trading experience from 1‐5 ,5‐ 10 and more
then 10 years is 76% which means most of the investors are having good knowledge of share market and
here 59% of investor saying that they take their decision self. 20% investor said that they consult to
broker, 18% consults to their friends and relatives, 3% consult to others. Investors come in this part are
generally those who has a less knowledge of share market.

Table No‐5.8

No. of Respondents having Demat account through Brokering Companies

Brokering
Serial no. Companies No. of Percentage
Respondents

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 1 Anand Rathi 12 12

2 Religare 45 45

3 Angle Broking 14 14

4 India Bulls 9 9

5 Any other 20 20

TOTAL 100 100

Chart No‐5.8.1

No. of Respondents having Demat account through Brokering Companies

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 Anand Rathi
Any Other

Indiabulls

Angel Broking Religare

INFERENCE

Above chart explain that in which brokerage house investor having their account. As the researcher
surveyed various brokerage houses in which some are local brokers.

Table No‐5.9

No. of Respondents Preferred in opening Demat account in different modes

Serial no. Kind of modes No. of respondents Percentage

1 Brokerage 33 33
2 AMC 12 12
3 Credit policy 27 27
4 Any other 28 28
Total 100 100

Chart No‐5.9.1

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 No. of Respondents Preferred in opening Demat account in different modes

28% 33%

Brokerage
AMC
Credit Policy
12%
27% Any other

INFERENCE
The researcher try to find out that which facility investor want when he is going to open a demat account.
The higher % of investor gives preference to the brokerage. Then credit policy and then any other. In any
other option there are many things like cutting charges, hiding charges, slip charges etc. only 12%
investors give preference to the AMC charges. In some brokerages houses annual maintenance charges is
very high.

Table No‐6.0

Aware level of facilities provided in Demat account by the Aditya Birla Money

No. of
Awareness
S.No. Percentage
level
Respondents

1 Yes 64 64

43 | P a g e
 2 No 36 36

Total 100 100

Chart No‐6.0

Aware level of facilities provided in Demat account by the Aditya Birla Money

Yes
No

INFERENCE

The researcher tries to find out the awareness among investors regarding the facilities provided by
the Aditya Birla Money. In the results the majority of investors are aware from the facilities provided by
the Aditya Birla Money

44 | P a g e
 Table No‐6.2

No. of Respondents preferred to open Demat account in Aditya Birla Money

Bases No. of Respondent Percentage

No need 41 41 Chart
High charges 11 11 No‐
6.2.1
Credit policy 25 25
Not suited 10 10
No. Already open 13 13 of
TOTAL 100 100
Respondents preferred to open Demat account in Aditya Birla Money

Sales

No need
High charges
Credit policy
Not suited
Already open

INFERENCE

The researcher found that 41% of investor said they do not have any need. 25% investor said that Aditya

45 | P a g e
Birla money is not providing the credit policy which they are availing. Some investor trade in low volume
said prepaid system is not suited to them. And offline traders said that if they do trading in low volume the
charges will be high.

Table No‐6.3

No. of Respondents Satisfied with service provided by Aditya Birla Money

Options No. of respondents Percentage
Very satisfied 35 35
Satisfied 40 40
Not satisfied 25 25
Total 100 100

Chart No‐6.3.1

No. of Respondents Satisfied with service provided by Aditya Birla Money

Not satisfied

Very satisfied

Satisfied

46 | P a g e
INFERENCE
Researcher found that only 35% of the respondents were highly Satisfied , 40% satisfied
with services of Aditya Birla money. Only 25%of the respondents are not satisfied with
services.

Table6.4
No of respondents view about charges taken by Aditya Birla Money

Options No. of respondents Percentage

High 48 48
Average 40 40
Low 12 12
Total 100 100

Chart no.6.4.1
No of respondents view about charges taken by Aditya Birla Money

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 60

50

40

30

20

10

0
High Average Low

INFERENCE

Research er found that 48%of the respondents say that charges taken by company are very
high. Only12% say that charges are low.

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 Table 6.5

Respondents view about Information provided by Aditya Birla Money about current
situation of stock market

Options No. of respondents Percentage

Very satisfied 58 58
Satisfied 30 30
Not satisfied 12 12
Total 100 100

Chart 6.5.1

Respondents view about Information provided by Aditya Birla Money about current
situation of stock market

Series 1

60

50

40

30

20

10

0
Very satsfied Satisfied Not satisfied

INFERE NCE

49 | P a g e
More than 58% f the respondents are satisfied with information provided by the

Aditya Birla money about current stock market situation only 12% are not satisfied

By Aditya Birla money.

Table 6.6

Awareness about Aditya Birla money in respondents

Options No. of respondents Percentage

Through broker 20 40
Through media 40 40
Through friends 20 20
Total 100 100

Chart 6.6.1
Awareness about Aditya Birla money in respondents

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 Through broker
Through media
Through friends

INFER ENCE
Most of the respondent got awareness through media and friend. Only 20%
knew through broker.

51 | P a g e
 CHAPTER 6
DIFFICULTIES FACED AND MAJOR LIMITATION

52 | P a g e
DIFFICULTIES FACED DURING THE TRAINING PERIOD

 While telecalling sometimes the clients do not give positive response, may be because they are
really busy or may be not interested in the demat accounts and mutual funds.
 While cold calling when we met the owners of big shops. They said that if they had spare money
they will invest it in their shops and not in the share market. They don`t want to take risk.
 Aditya Birla Money takes no charges for opening Demat accounts but there is an initial deposit of
Rs.50,000/-. It is just a margin money which has to be kept with Aditya Birla Money till the
account opens. So, the customer want that margin amount should be less.
 Some of the clients want to open Demat free without any margin money, which should not be
come in company rule & regulation.
 Many of the clients want that they should be charge less brokerage by 1 paisa per crore but the
company can’t give such type of facility.

LIMITATIONS:
 Due to bad market conditions people are becoming more and more pessimistic about investing in the
share market. After the Reliance IPO, SENSEX fell tremendously from 21000 to 15000.
 In this crash many people lost their money amounting from 2 Lakhs to 4-5 crore or even more. So
when we approach them they tell us how much they used to trade in shares and how much money
they have lost in the share market. They even tell us that we are doing our training (SIP) at very
wrong time.
 There are some negative rumours in the market about Aditya Birla Money ltd. some people have
very bad experience with Aditya Birla Money in terms of services and charges. This may not be the
fault of the company but of some of the marketing executives who don`t disclose all the details about
charges and products and once the demat account has been opened they don`t pay any attention to
their old clients and thus fail to give proper services to the clients.
 Aditya Birla Money takes no charges for opening Demat accounts but there is an initial deposit of
Rs.50,000/-. It is just a margin money which has to be kept with Aditya Birla Money till the account
opens.
 As soon as the account opens this money can be kept as it is in the demat account or it can be
completely used for buying shares or it can be partially used and the rest of the amount can be
withdrawn. But clients fail to understand this.
 They think that these are the charges they start suspecting it. So it’s very difficult to convince them
to deposit that much amount and open a demat account.

 Lack of awareness of capital market:

Since the area is not known before it takes lot of time in convincing people to start investing in shares
primarily in IPO’s.

 Some people are comfortable with traditional system:

53 | P a g e
As people are doing trading from their respective brokers, they are quite comfortable to trade via physical
form of paper.

 Lack of Techno Savvy people and poor internet penetration:

Since most of the people are quite experienced and also they are not techno savvy. Also Internet
penetration is poor in India.

 Some respondents are unwilling to talk:

Some respondents either do not have time or willing does not respond, as they are quite annoyed with the
phone call.

 Inaccurate Leads:
Sometimes leads are provided which had error in it, which varies from only 5-digit phone number to
wrong phone number

 Misleading concepts:
Some people think that as all the shares are in electronic form and they don’t have any physical proof.
Sometimes this leads to a great misconception of the entire process.

54 | P a g e
 CHAPTER 7
CONCLUSION AND SUGGESTION

55 | P a g e
CONCLUSION:
On the basis of the study it is found that Aditya Birla Money Ltd is better services provider than the other
stockbrokers because of their timely research and personalized advice on what stocks to buy and sell.
Aditya Birla Money Ltd. provides the facility of Trade tiger as well as relationship manager facility for
encouragement and protect the interest of the investors. It also provides the information through the
internet and mobile alerts that what IPO’s are coming in the market and it also provides its research on the
future prospect of the IPO.

Study also concludes that people are not much aware of Equity market and while it’s going to be biggest
market in India.

 The company should also organize seminars and similar activities to enhance the
knowledge of prospective and existing customers, so that they feel more comfortable
while investing in the stock market.

 Things have changed for the better with the Aditya Birla Money Ltd. going on-line
coupled with endeavour to stream line the whole trading system, things have changed
dramatically over the last 3 to 4 years. New and advanced technologies have breached
geographical and cultural barriers, and have brought the countrywide market to
doorstep. BROKER’S have suddenly been thrown to intense competition from their
counter parts across the country.

 In the present scenario and to compete the BROKER’S would require sound
infrastructure and trading as per international standards. The concepts of business
have changed and today this has become service to client or to provide the best
possible service to client or to engage into new business from the regional center to
the metro centres and to impart liquidity introduction of on-line trading is necessary.

 The introduction of on-line trading would influence in the investors resulting in an

increase in the business of the exchange. It has helped the brokers handling a vast
amount of transactions and this can be an efficient trading, delivering, settlement
system with adequate protection to investors. The trading of Aditya Birla Money Ltd.
of the first day was Rs. 1.8 crores.

 Due to invention of online trading there has been greater benefit to the investors as
they could sell / buy shares as and when required and that to with online trading, it
will inspire confidence in investors resulting in increase business of the exchange.

 The BROKER’S has a greater scope than compared to the earlier times because of
invention of online trading.

 The concept of business has changed today this is a service oriental industry hence the
survival would require them to provide the best possible service to the client

56 | P a g e
 The longer trading time had helped the investors as well as the broker to take much
interest in the trading of the securities as they had extra time to take in the security
market.

 The existing system can be further improved by introduction of stop loss facility that
will help to reduce investor’s losses

 Also there is need for an exchange to setup standing committee into breakdown of
online trading.
The Indian stock market witnesses both the good as well as the bad time. Most of the
people keep them away from bad times that lead to low liquidity in the markets. But for
the rest who want to remain in the markets without losing much of their capital and take
leverage of the market movements in both north and south directions, Derivatives
Instruments are the tools to be with. By studying and applying various Derivative
Instruments like Futures, Forwards and Option strategies, I came to a conclusion that
these instruments are the best ones to turn the bad time into a good one i.e. to earn profits
in any market direction.

SUGGESTIONS:

MORE BRANCHES:

Need to open more branches to be a topper in market because it has a low distribution
network.
LESS TIME:

They should try to make some arrangements to reduce account opening time by verifying
documents at branch it selves.
LINK-BANK A/Cs:
Linked as many accounts as client wants to its online account.
NEW BANKS IN THE KITTY:
Need to tie up with major banks like Allahabad Bank, Bank of Baroda etc.
CUSTOMER SATISFACTION:

The company should focus on the customer satisfaction not on just taking money from
their pocket.
CONTROLLED BRANCHES:
The company would have to make some arrangements to control the branches and make
standardized procedures for all of them for their better control and performance appraisal.

57 | P a g e
 Commitment should be equalized for every person.
 Provide the facility of free demonstrations for all.
 Improvement in the opening of De-mat & contract notice procedure is required.
 There should be a limited number of clients under the relationship manger. So that he
can handle new as well as old customer properly.
 Some promotional activities are required for the awareness of the customer.
 People at young age should be encouraged to invest in stock market.
 Seminars should be held for providing information to prospective and present
customers.
 I suggest the exchange authorities to take steps to educate Investors about their rights
and duties. I suggest to the exchange authorities to increase the investors’
confidences.
 I suggest the exchange authorities to be vigilant to curb wide fluctuations of prices.
 The speculative pressures are responsible for the wide changes in the price, not
attracting the genuine investors to the greater extent towards the market.
 Genuine investors are not at all interested in the speculative gain as their investment is
based on the future profits, therefore the authorities of the exchange should be more
vigilant in imposing to curb the speculative of securities.
 Necessary steps should be taken by the exchange to deal with the situations arising
due to break down in online trading.

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ANNEXEURES

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 QUESTIONNAIRE

NAME:
…………………………………………………………………………………………….

AGE: ……………… …SEX: …………..OCCUPATION: ………………………….....

CONTACT NO.: ……………………………………………………………………………

Q1. Monthly Income?

a) <15000 b) 15000-25000 c) 25000-40000 d) above 40000

Q2. You are trading in stock exchange since?

a) less than 1 year b) from 1 to 5 year

c) from 5 to 10 years d) more than 10 years

Q3. How do you trade in stock exchange?

a) Online b) offline

Q4. Which mode of trade do you prefer?

a) IPO’s b) intraday trading

c) pick up deliveries d) Future & option

Q5. Who advised you to trade in particular script/stock?

a) Self b) Broker

c) Friends d) Others

Q6. Where do you have Demat account?

a) Anand Rathi b) Religare

c) Angle Broking d) Moti lal

60 | P a g e
 e) India bulls f) any other

Q7. While opening a new Demat account which thing affect you most?

a) Brokerage b) Annual maintenance charges

c) Credit policy d) Any others

Q8. Are you aware about the facilities provided in demat account by the Aditya Birla Money Ltd.?

a) Yes b) No

Q9. Service provided by Aditya Birla Money?

a) Very satisfied b) satisfied c) Not satisfied

Q10. Charges taken by Aditya Birla money?

a) High b) Average c) Low

Q11. To what extent you are satisfied with the information provided by Aditya Birla Money?

a) Very satisfied b) satisfied c) Not satisfied

Q12. Please rate the following in terms of Broking service?

a) India Infoline b) india bulls c) Aditya Birla Money

Q13. How was your experience with Aditya Birla Money?

a) Very good b) Good c) Bad d) Average

Q14. How did you know about Aditya Birla Money?

a) Through broker b) Through media c) Through friend

Q15. Are you getting monthly statement from Aditya Birla Money time to time?

a) Yes b) No

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 BIBLIOGRAPHY
Books:
 Intelligent Stock Market investing by N.J Yasaswy
 Indian Securities Market by Tadashi Endo
 The Big Picture: Reflections on our economic times by T.T Ram Mohan
 Derivatives: valuation and risk management by David .A. Dubofsky & Thomas W Miller
 Financial engineering: complete guide to financial innovation by Vipul .K. Bansal
 ABML brochures

NEWSPAPERS:-
 The economic times
 Business standard
 Times of India
 Financial express
 Business lines, etc.

WEBSITES:-
 www.economictimes.com
 www.moneycontrol.com
 www.bseindia.com
 www.nseindia.com
 www.sebi.gov.in
 www. Wikipedia.com
 www.adityabirlamoney.com

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