CASE OF FREEDOM

#1406 Callejon, Suarez Ville, Maybunga, Pasig City

09308206739

I. EXECUTIVE SUMMARY

Introduction

Case of Freedom has been a successful customizer of case in the Maybunga,

Pasig City for almost . However, recently (COF) Case of Freedom has seen a drop

in its customers due to the emerging of cases in Pasig City. In order to successfully

compete with this new threat, Case of Freedom’s objectives are to create its own

case of cellphones or other mobile gadgets and to create unique cases and also to

offer superior types of cases than its new competitors.

The Company

Case of Freedom was newly established in 2014 by these persons which

they are Mr. Corrales, Mr. Averilla, Mr. Tabora, , Ms. Fajilagutan and Ms. Jayson

and over the years has become a well known customizer of cases in Maybunga,

Pasig City. A months ago Case of Freedom sold a number of units.

The Products

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II. MANAGEMENT AND ORGANIZATION

II. 1 Company Name: Case of Freedom. You Imagine, We customize

Logo:

Address: #1406 Callejon, Suarez Ville, Maybunga, Pasig City

II. 2 Vision Statement

To establish a successfully stores within the next ten years and to provide

five hundred branches in year 2040 nationwide.

Mission Statement

To provide an attractive yet suitable quality of products and services to our

customers that would generate sufficient income and improve the lives of our

employees. To sustain a good and reliable stores and to become globally

competitive.

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II. 3 Key Personnel: Manager Jhun Rey Corrales

II. 4 Workforce and Key Personnel:

II. 5 Organizational Chart:

Ownership: Sole Proprietorship

Capitalization: 10, 000 pesos

Compensation and Incentives: Minimum wage based on daily rate as

provided by law

External Management Support: Parents and Entrepreneurship teacher

will be tapped as Advisory Council.

II. 5 Qualification and Responsibilities:

Manager Jhun Rey Corrales

Responsibilities:

Initiate various concepts towards the enterprise. Also the manager

is responsible to conduct appointments of who will be the workforces and key

personnel in enterprise or business itself. Moreover, the manager also responsible

for seeking the suppliers of its products/enterprise, and most specifically the

financial backers to maintain sustainable assets.

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Qualifications:

 The manager must know how to handle things carefully.

 He needs to establish a good linkages towards his/her employees

 Managers should possess his/her being functional (e.g. managing

skills and )

 The manager should also know and how to manage the necessities

of his enterprise and know how to handle the time.

 Manager should also need to lessen his/her being provocative to

avoid some circumstances that might affect the enterprise in a

negative manner.

 Manager also has an ability to cope his stress easily, by seeking help

to a respective person that can help his being productive.

 Manager must have a characteristic of being open of some ideas

upon his employees or his staff.

 One of the most important qualifications of being a manager is he

need to attain being strategic person, it has something to do on how

he will cope on the prevailing problems inside on his enterprise and

also it has something to do on how he will distribute his

products/services through his staff or operator.

 Also being a manager needs to attain his being competent towards

his competitors, we all know that business has a competitors,

manager should address this problem

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  A manager needs to attain good interpersonal attitude to avoid

prevailing issues.

 Must good on handling his/her intrapersonal aspect on his life.

 A manager should also have accountability characteristics.

 Must have the what we so called a “Heart Flame” where in he/she

has a passion and desire to continue operating his business. “Heart

Flame” for

 A manager need to have what we so called “Gut Game” in way of

using his being intuitive in some matters.

 Manager must also embody the confidence to handle problems.

 Manager shall have good ethics

 Lastly a manager should also attain what we so called “Risk Taker”

always look for opportunity no matter what will happen to his/her

enterprise.

Assistant Manager Kim Adrian Averilla

Responsibilities

Qualifications

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III. PRODUCT/ SERVICE PLAN

III. 1 Purpose of the Product/Service

In 21st century, gadgets and technologies play a tremendous part in the

lives of everyone. Innovation in technology improves the lives of each individual

because of its efficiency and effectiveness to the economy and industry. Cellular

and smart phones as part of this innovative technology it enhances the medium of

communication between and among people. Hence, we the case of freedom will

showcase our ideas of our business with the purpose of customizing phone cases

of our valuable customers.

The purpose of our product is to make a phone more pleasing in the eyes

of everyone through designing and customizing their phone cases to the style that

they want. Also, our purpose is to give everyone a chance to make phone a

splendid and fascinating one.

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III. 2 Product Unique Features

Our product is a combination of the creative minds of our workers and

customers wherein the goal of business is to customize the phone case that will

appeal to their style. Imagination, as the foundation of Case of Freedom wherein

we will help our costumer to bring out in real life the case that they want at the

same time it will make them blissful yet they can have it in very affordable price.

We will make our costumer choose in variation of designs and kind of phone

cases wherein they will have the chance to freely decide their phone cases.

III. 3 Materials and sources of supply

MATERIALS SOURCE

Phone Cases (Jelly, Shockproof, Wholesale store in Divisoria

Leather, Cleared, w/ cover) 168 Mall in Divisoria

Beads and Pins Wholesale store in Divosoria

168 Mall in Divisoria

All Purpose Glue Hardware store in Divisoria

Bookstore in Kapasigan

Specialty Paper or Specialty Board Wholesale store in Divosoria

Bookstore in Kapasigan

Table Light 168 Mall in Divisoria

Scissors and Tools Hardware store in San Joaquin

Wholesale store in Divosoria

Glitter Pen (s) 168 Mall in Divisoria

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 Wholesale store in Divosoria
Colored Pen (s) 168 Mall in Divisoria
Wholesale store in Divosoria
Gel Pen 999 Mall in Divisoria
Wholesale store in Divosoria
Beads 168 Mall in Divisoria

Wholesale store in Divosoria

Glitters 168 Mall in Divisoria

Wholesale store in Divosoria

Table Lamp 999 Mall in Divisoria
Wholesale store in Divosoria
Tweezers 168 Mall in Divisoria
Glue Gun Wholesale store in Divosoria
999 Mall in Divisoria
Oil Purpose Glue Wholesale store in Divosoria
168 Mall in Divisoria

III. 4 Equipment

III. 5 Location of the Business

We all agreed that we will be home based business wherein we are located

at #1406 Callejon, Suarez Ville, Maybunga, Pasig City. The location of our business

is convenient and near from the landmarks in Pasig.

III. 6 Product/Service Process and Controls

III. 7 Distribution Logistics

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 For the past years, costumer perception about buying products changes

tremendously. Buyers nowadays are more likely to search first for online reviews,

ask for some people and look for its specifications before they consider buying the

product online or in the physical store. In our case, we’ve decided that we will sell

online and in person. We agreed that selling online is convenient to the side of the

customer. A large number of people can avail your product even if its across the

cities and international.

We can also deliver it even though our costumers are miles away from us

by means of delivery station and fast track. Online shopping in recent time is one

of the popular medium in business. It can help our valuable costumer to save their

time and effort in purchasing product. Moreover, one on one asking is also one of

our distribution logistics wherein we decided that it help us to describe our product

to our costumer and answer their queries before buying the product. Also, we build

some kind of personal connection between our costumers that is great help for us

to know if they are satisfied in our product.

III. 8 Layout of the Store

III. 9 Regulatory and other compliance issues

The Case of Freedom will be then registered as a single proprietor

enterprise at the Office of the Department of Trade and Industry. A Barangay

clearance will

IV. MARKET PLAN

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 IV. 1 Market Analysis

Market Analysis which includes demand and supply vis-à-vis competitors.

Historical Total Supply: Previous 5 years phone cases TOTAL

Data Demand sold by the competitors per year SUPPLY

A B C D F

YEAR 1 20,869 1,000 3,000 10,000 4,000 6,000 8,000

YEAR 2 15,243 2,063 7,067 6,992 4,223 4,678 5,243

YEAR 3 12,223 8,899 6,549 3,227 8,998 9,811 4,224

YEAR 4 16,750 6,679 9,449 3,725 7,891 6,741 5,126

YEAR 5 9,896 2,998 4,210 8,111 7,124 5,332 6,898

Above table shows that there is an increasing demand for the customized

phone’s case among the high school, college students and also from workers in Pasig

City, Metro Manila. However the existing five big competitors are not able to meet

the demand of the customers that results to a big gap. This means that there is a

big unmet of the market in the customize phone case.

IV. 2 Marketing and Sales Strategy

Marketing Strategy

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 The marketing strategy will aim to introduce our product which case that

will emphasize the chance to gain more customers and to increase the business

profit of entrepreneur. Our product will encourage those people who have fashion

on designing their mobile phones. We will Introduce this through the use of.

Social Media- Through this communication tools that is vital in our society.

We’ll use social media. Our Facebook page will serve as a communicator to gather

customer’s order to purchase our product. We have Social Media Accounts such as

Facebook, Twitter will serve as a channel on how we will promote this kind of

service as a channel on how we will promote this kind of service to the customers

and it’ll make our business more successful.

FLYERS- This will be serve as a key to know our product to our dear

customers. It will inform the buyers that we offer different types of cases that they

want. And this kind of marketing strategy will inform customers that we are willing

to make different kinds of design. The flyers will promote not just the product not

also the name of business. Through this kind of marketing strategy the customers

is easy to choose what they want or has the chance to emphasize the design of

their chance. Moreover flyers also can be serve as the assistant of our promotion

in product, because flyers are accessible so that the more it is accessible, the more

customer we will gather, the higher the promotion we will put on our product itself.

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 Sales Strategy

The sales strategy of our business will emphasize that the production and

delivery system of the “Case of Freedom” is accessible and the quality of the

service that we will offer will surely make the customers satisfied. The sales effort

and the Service offered of our business are, first is the sales effort which aims to

make of its own website that can be useful and operational for a long period of

time. Next, the service offered wherein the entrepreneurs shall possess the skills

and characteristics of interacting and build relationship to the customers.

Case of freedom will depend also in two factors to gain customers and

increase the volume of sales. First, is the quality of the product and service that

will be offer to the customer. The design and it’s own features of customize cases

these two factors can help our enterprise and our product more purchasable, Along

with these we can gain customers through entailing some free and promos of our

product, in order to gain more customers we will ,be needing the strategy.

IV. 3 Labeling and Packaging

Start Up Cost Summary

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EXPENSES COST 20 PHONE CASES YEAR 1

Phone Case (s) 400 18,000 96,000

Pentel Pen 40 400 12,000

Glitter Pen (s) 200 400 6,000

Colored Pen (s) 200 200 7,200

Gel Pen 200 400 7,200

Beads 60 300 9,600

Glitters 50 250 7,200

Table Lamp 150 300 9,600

Tweezers 10 30 720

Glue Gun 150 300 3,600

Oil Purpose Glue 60 180 2,160

DIY Artifacts 200 400 7,200

Utility 500 500 5,000

Labor Cost 400 400 4,800

Permits and Licenses 1,500 1,500 1,500

Total 5,015 16,140 176,180

IV. 4 Product/Service Characteristics or Features

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 Our product which is designing of case has its own features that make it

one stop ahead to the different competitors. We will use its advantage to achieve

market penetration and to satisfy the customers’ preference.

 Different type of case - Customers will be offered a variety of different

cases wherein they have the chance to choose what style and designs they

want for their mobile phones.

 Different types of design - The customers will have the chance to choose

in different designs that was been offered by the entrepreneurs.

 Affordability types of designs – Millennial nowadays are nowadays are

now dependent on their mobile phones due to its significance to the

communication so, we as a entrepreneur create this product that is

inexpensive yet quality phone cases to the customers. It is favorable for

them because they can avail it and accessible it to buy.

IV. 5 Pricing Policy

Pricing Policy

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Our company entitled “Case of Freedom” will adopt the different prices in regards

to the size, color, materials, complexity of designs policy. As such, the following

prices listed below will be adopted.

KINDS OF CASES PRICE (PESO)

 Jelly case with designs 110

 Cleared case with beads design 120

 Shock Proof case with DIY designs 130

 Leather case with designs 130

 360 case with designs 130

IV. 6 Sales Projection

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V. FINANCIAL PLAN

V.1 Start-up Cost Requirements

V.2 5 Year profit/ Loss statement

ANNEX A

Resume

ANNEX B

DTI Requirements

ANNEX C

SEC Requirements

ANNEX D

Business permit and requirements

DOCUMENTATION

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