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Reasons for Honda’s protected market before 2010:

1. The company enjoyed protected market in the niches that


it occupied. Some of the bestselling cars have been Honda
city, Accord , Civic, CRV.

2. The company sold the fine crafted cars that attracted its
fans to willingly pay higher prices as compared to other
competing products in the corresponding segments.

3. The company’s faith in the quality


4.

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