BACKGROUND

We could say that CRAVING FOOD started back in 1997. Everyday we will set a fresh
and delicious burger for our customer.thare are many variety burger that can make
your day. Craving Burger serve a unique and delicious burger that can stratify your
taste. CRAVING FOOD is the most popular fast food hamburger in Sabah.
CRAVING FOOD commenced operations in Sabah in 1997 with the opening of its first
restaurant at Lorong Plaza Lot 97, Kota Kinabalu, Sabah where customers across the
state can enjoy the great and healthy flame-grilled taste of Craving Food products.
From day one, we believed that the best salesman is our customer. Treat that person
right, he’ll walk out of the door and sell for you. We wanted people to know that we
put all our money into the food. We don’t spend our money on decor or on
advertisements. Our buns are baked from scratch in our own bakery daily. It’s the
only way to get that perfect combination of crisp crust and melt in your mouth, fresh
from the oven taste. We grind our own beef patties daily and hand pack them just so
they retain their freshness and juiciness. In fact, our patties are still beautifully pink
right before they hit the griddle. The words "Delicious truly delicious", our commitment
to premium ingredients, signature recipes, and family-friendly dining experiences is
what has defined our brand for more than 22 successful years. The Beef Burger is the
most favourite burger. First off a hot broiler in 1997, the burger, boasting a quarter
pound of flame-grilled beef, ripe tomatoes, crisp lettuce, creamy mayo, ketchup,
onions and crunchy pickles on a toasted sesame seed bun, has become an iconic
burger for the ages and boasts generations of fans. Not only the beef burger, we also
provide many types flavour of burgers.
The Mission
The Craving Food will serve you with an amazing taste of burger that will make you
enjoy it. We also deliver value for our customer’s money, that is, food, service, and
overall restaurant experience that meets or exceeds their expectations. To have every
customer who comes through our door greeted or acknowledged within 20 seconds,
and thanked at least once for allowing us to serve, and to leave impressed.

The Vision
To become the top burger restaurant in service, to have the best staff, and to serve
the best amazing burger to all our customer. We provide fresh and healty in a unique
environment with friendly to customers through effective teamwork and
communication