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  • Iluminare Zara/ Zara Analiza Swot Slide

    Transféré par

    Irina Popa
    98 vues2 pages
    Bright lighting is used in Zara stores to highlight the vivid colors, fabrics, and designs of merchandise. Zara strategically places spot lighting on the walls, which are high-traffic areas for customers. The right wall is considered the highest sales area as most customers turn right upon entering, so Zara displays its best-selling women's items there. The minimalist store design focuses customers' attention on the clothing by keeping the walls bare and using simple wooden or black hangers.

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    zara store

    Titre original

    Zara Store

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    Bright lighting is used in Zara stores to highlight the vivid colors, fabrics, and designs of merchandise. Zara strategically places spot lighting on the walls, which are high-traffic areas for customers. The right wall is considered the highest sales area as most customers turn right upon entering, so Zara displays its best-selling women's items there. The minimalist store design focuses customers' attention on the clothing by keeping the walls bare and using simple wooden or black hangers.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    98 vues2 pages

    Iluminare Zara/ Zara Analiza Swot Slide

    Transféré par

    Irina Popa
    Bright lighting is used in Zara stores to highlight the vivid colors, fabrics, and designs of merchandise. Zara strategically places spot lighting on the walls, which are high-traffic areas for customers. The right wall is considered the highest sales area as most customers turn right upon entering, so Zara displays its best-selling women's items there. The minimalist store design focuses customers' attention on the clothing by keeping the walls bare and using simple wooden or black hangers.

    Droits d'auteur :

    © All Rights Reserved
    Téléchargez comme DOCX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 2

    https://www.erco.

    com/projects/retail/zara-via-del-corso-5173/en_us/ iluminare zara\

     https://www.slideshare.net/MohannadIbrahimi/zara-store-design zara analiza swot slide

     The colour scheme draws customers to pick up more items because the items compliment
    each other well. Also from the fully dressed mannequins, customers are given more
    inspiration from the way that the merchandise is displayed. Zara sets a cool mood, keeping
    a certain image by using only wooden or black hangers, as well as placing large mirrors
    around the stores and they usually reach from the ceiling to the floor.
     The store is very minimal and when you walk in you will notice the bear walls so the clothes
    take centre stage ensuring that the customers aren’t distracted when looking through the
    latest collections. With yearly sales growing approx 10 million dollars and new stores
    opening annually, it is clear Zara is extremely successful, which is from there excellent
    retailing strategies, offering the latest trends every week.

    Bright lighting is used in Zara to highlight all of the vivid colours, fabrics and designs used on the
    merchandise. Zara strategically places spot lighting aimed at the walls as they are one of the most
    valuable areas of Zara, as the right side wall is usually considered the highest sales area as
    customers tend to turn to the right when entering the shop. So Zara places its best selling
    merchandise-Zara women in that area.

    https://arealwardrobe.wordpress.com/2014/09/06/zara-shop-report/

    https://www.theseus.fi/bitstream/handle/10024/135127/Gorbunova_Anna..pdf?sequence=1&isAllowed=y
    chestionar rus

    https://ru.scribd.com/doc/264426829/Analiza-Design-Zara

    https://www.academia.edu/24183087/Strategic_Management-_case_study_ZARA

    https://www.retailcustomerexperience.com/articles/the-psychology-of-color-at-retail/ albul e tristate in


    grecia

    http://vivascent.com.ua/magaziny yara aromamk

    https://www.indianretailer.com/article/technology/in-store/How-Inditex-the-maker-of-Zara-Massimo-
    Dutti-is-improving-shopping-experience.a6163/

    http://aromavent.ru/aromatizatory/aroma-kartridzh/massimo.html

    https://essay.utwente.nl/70439/1/Joustra_MA_BMS.pdf zara nu foloseste miros

    https://www.slideshare.net/hdiprateek/zara-case-study-pestle-swot-analysis-70891754

    https://teespy.com/blog/get-sensual-using-sensory-marketing-attract-customers/

    https://tulip.com/articles/retail-is-transforming-evolving-and-its-all-being-showcased-in-the-modern-brick-
    and-mortar-stores/
    https://toughnickel.com/industries/Business-Operations-of-Clothing-Retailer-Zara sustenabilitate
    siintegrarea verticala

    https://books.google.ro/books?id=a_F2yzdi-
    AIC&pg=PA344&lpg=PA344&dq=zara+multi+sensory&source=bl&ots=7B-
    tQAS6uO&sig=ACfU3U1vrmm9UGM8AZK2SFRtq_mnxJPHIA&hl=ru&sa=X&ved=2ahUKEwjtxsjM04LhAhWHm
    bQKHZp7CHM4ChDoATAHegQIABAB#v=onepage&q=zara%20multi%20sensory&f=false

    https://prezi.com/p/imykszy4nkke/zara/ swot 2016 si porter

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