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Name Company Email Lead Created Date
Channel Attribution Last Click Status Revenue Amount
Closed Date
Want to Automate All Your Marketing Data in Minutes?
Improvado.io can help. March
Schedule a Demo. Campaigns Leads CAC Cost Opps
Direct
Direct Calendly
Organic Organic
Quora
Referral Site
Youtube
Linkedin - Earned
Earned Social Facebook - Earned
Webinar
Event
Gated Content
Content Marketing Blog
Public Relations Public Relations
Affiliate Marketing Affiliate
Agency / Partnership
Referral Program Friends & Family
Adwords
GDN- -Remarketing
GDN Prospecting
GSP - Prospecting
Paid Search GSP - Remarketing
Facebook - Paid
Facebook - Remarketing
Paid Social Linkedin - Paid
Sponsorships Capterra

Unpaid 0 $0 $0 0
Paid 0 #DIV/0! $0 0
Blended Total 0 $0 $0 0
% Growth MOM
March April May
Cls/Won Revenue Leads CAC Cost Opps Cls/Won Revenue Leads CAC

0 $0 0 $0 $0 0 0 $0 0 #DIV/0!
0 $0 0 #DIV/0! $0 0 0 $0 0 #DIV/0!
0 $0 0 $0 $0 0 0 $0 0 $0
### #DIV/0! #DIV/0! ### #DIV/0! #DIV/0! #DIV/0! #DIV/0!
 May June
Cost Opps Cls/Won Revenue Leads CAC Cost Opps Cls/Won

$0 0 0 $0 0 #DIV/0! $0 0 0
$0 0 0 $0 0 #DIV/0! $0 0 0
$0 0 0 $0 0 $0 $0 0 0
#DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Revenue

$0
$0
$0
Want to Automate All Your Marketing Data in Minutes?
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Schedule a Demo.
Trailing 3 months Channel Spend Leads
Direct
Direct Calendly
Organic Organic
Quora
Referral Site
Youtube
Linkedin - Earned
Earned Social Facebook - Earned
Webinar
Event
Gated Content
Content Marketing Blog
Public Relations Public Relations
Affiliate Marketing Affiliate
Agency / Partnership
Referral Program Friends & Family
Adwords
GDN - Prospecting
GDN - Remarketing
GSP - Prospecting
Paid Search GSP - Remarketing
Facebook - Paid
Facebook - Remarketing
Paid Social Linkedin - Paid
Sponsorships Capterra

Unpaid Leads 0 0
Paid Leads 0 0
Blended Total 0 0
Lead Opportunity Lead--> Opportunity Won
(CPL) Opportunities (CPO) % Won (CPW)

#DIV/0! 0 #DIV/0! #DIV/0! 0 #DIV/0!

#DIV/0! 0 #DIV/0! #DIV/0! 0 #DIV/0!
#DIV/0! 0 #DIV/0! #DIV/0! 0 #DIV/0!
Opportunity--> Opportunity Gross ROAS $ Opportunity
Won % Revenue Revenue Net Revenue (Gross) ROAS $ (Net) Size

#DIV/0! $0 $0 0 #DIV/0! #DIV/0! #DIV/0!

#DIV/0! $0 $0 0 #DIV/0! #DIV/0! #DIV/0!
#DIV/0! $0 $0 0 #DIV/0! #DIV/0! #DIV/0!
Average Won
Deal Size Allowable Allowable 1 Year LTV
CPL CPO

#DIV/0! #DIV/0! #DIV/0! #DIV/0!

#DIV/0! #DIV/0! #DIV/0! #DIV/0!
#DIV/0! #DIV/0! #DIV/0! #DIV/0!
Want to Automate All Your Marketing Data in MinAssumptions
Improvado.io can help. Average Won Deal Size $150,000
Schedule a Demo. Lead to Opp % 39%
Opp to Won % 13%
CPL $75

2018 January February

Monthly Revenue Quota $50,000 $95,000
Marketing Budget needed to hit Quota $493 $937
Leads Goal 7 12
Opportunities Goal 3 5
Closed Won Goal 0 1
 here are falsified numbers in the
as an example. yellow fields.

March April May June July

$125,000 $105,000 $135,000 $165,000 $165,000
$1,233 $1,036 $1,331 $1,627 $1,627
16 14 18 22 22
6 5 7 8 8
1 1 1 1 1
August September October November December Total (2018)
$200,000 $240,000 $200,000 $240,000 $280,000 $2,000,000
$1,972 $2,367 $1,972 $2,367 $2,761 $19,724
26 32 26 32 37 263
10 12 10 12 14 103
1 2 1 2 2 13
Want to Automate All Your Marketing Data in Minutes?
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Date updated

Cost
Channels MTD
Direct
Direct Calendly
Organic Organic
Quora
Referral Site
Youtube
Linkedin - Earned
Earned Social Facebook - Earned
Webinar
Event
Gated Content
Content Marketing Blog
Public Relations Public Relations
Affiliate Marketing Affiliate
Agency / Partnership
Referral Program Friends & Family
Adwords
GDN - Prospecting
GDN - Remarketing
GSP - Prospecting
Paid Search GSP - Remarketing
Facebook - Paid
Facebook - Remarketing
Paid Social Linkedin - Paid
Sponsorships Capterra

Unpaid Leads
Paid Leads
Blended Total
 Cost Leads
Pacing Projected % to goal MTD Pacing Projected % to goal
 CPL Allowable
MTD Pacing Projected Delta Allowable CPL Delta (Pacing to Allowable)
Want to Automate All Your Marketing Data in Minutes?
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Schedule a Demo.
Feb wk 1 Feb wk 2 Feb wk 3
Channel 2/1-2/7 2/8-2/14 2/1-2/8
Cost
Acquisitions
Direct CAC
Cost
Acquisitions
Calendly CAC
Cost
Acquisitions
Organic CAC
Cost
Acquisitions
Youtube CAC
Cost
Acquisitions
Webinar CAC
Cost
Acquisitions
Blog CAC
Cost
Acquisitions
Agency / Partnership CAC
Cost
Acquisitions
Adwords CAC
Cost
Acquisitions
GDN - Prospecting CAC
Cost
Acquisitions
GSP - Remarketing CAC
Cost
Acquisitions
GDN - Prospecting CAC
Cost

GSP - Remarketing
 Acquisitions
GSP - Remarketing CAC
Cost
Acquisitions
Facebook - Remarketing CAC
Cost
Acquisitions
Linkedin - Paid CAC
Cost
Acquisitions
Capterra CAC
Feb wk 4 Mar wk 5 Mar wk 6 Mar wk 7 Mar wk 8
2/8-2/15 2/1-2/8 2/8-2/15 2/1-2/9 2/8-2/16
Want to Automate All Your Marketing Data in Minutes?
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Monthly Summary Stats
Cost CPL Leads Opportunities
February $0 $0 0
March $0 $0 0
April $0 $0 0
May $0 $0 0
TOTAL $0 #DIV/0! $0 0

Conversion
Lead --> Opp Rate & Growth
Won StatsOpportunity
Conversion
Conversion Rate Rate Growth Rate Lead Growth Rate
February #DIV/0! #DIV/0!
March #DIV/0! #DIV/0! #DIV/0! #DIV/0!
April #DIV/0! #DIV/0! #DIV/0! #DIV/0!
May #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Total #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Closed Won Revenue

Direct
Organic

0 $0

Earned Social

Content Marketing
Public Relations
Affiliate Marketing

Referral Program

Paid Search

Paid Social
Sponsorships
Total Revenue Earned
Average Won Deal Size
 Performance By Channel
Channel Leads Opportunities Cls/Won Revenue
Direct 0 0 0 0
Calendly 0 $0 0 0
Organic 0 0 0 0
Quora 0 $0 $0 0
Referral Site #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Youtube 0 0 0 0
Linkedin - Earned 0 $0 $0 0
Facebook - Earned 0 $0 $0 0
Webinar 0 #DIV/0! $0 0
Event 0 0 0 0
Gated Content 0 $0 $0 0
Blog 0 $0 $0 0
Public Relations 0 $0 $0 0
Affiliate 0 0 0 0
Agency / Partnership 0 0 0 0
Friends & Family 0 0 0 0
Adwords 0 $0 $0 0
GDN - Prospecting 0 $0 $0 0
GDN - Remarketing 0 $0 $0 0
GSP - Prospecting 0 #DIV/0! $0 0
GSP - Remarketing 0 0 0 0
Facebook - Paid 0 0 0 0
Facebook - Remarketing 0 0 0 0
Linkedin - Paid 0 0 0 0
Capterra 0 0 0 0
#DIV/0! 0 0 0 0
#DIV/0!
 1
0.9
Performance By Channel
0.8
Channel
0.7
Direct
0.6 Calendly
0.5 Organic
0.4 Quora
Opportunities

Referral Site
0.3
Youtube
0.2
Linkedin - Earned
0.1 Facebook - Earned
0 Webinar
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Performance By Channel
Channel
Direct
Calendly
Organic
Quora
Referral Site
Youtube
Linkedin - Earned
Facebook - Earned
Webinar
Event
Gated Content
Blog
Public Relations
Affiliate
Agency / Partnership
Friends & Family

Column M
Column N
Column N