Académique Documents
Professionnel Documents
Culture Documents
WKU Colors
Logo Signatures
• Only use official WKU Logos downloaded from The WKU Element
this web site. Download this logo
Delete all previous or provisional versions of the new WKU logo and
replace them with logos from the official site.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
Who should use this logo?
If you serve the academic mission No WKU logo (current, past or athletic) Unacceptable Usage
of WKU whether through teaching, should be used by any non-university
administration, student recruitment, entity to imply a relationship with the
institutional advancement or providing university without the university’s
support services, then you should use express permission.
the new WKU logo and no other logos.
If your unit is entirely funded by WKU University social, fraternal, advocacy,
it should use the WKU logo exclusively. hobby and religious organizations may
Such units may display their name in a not use any current, past or athletic
logo signature (see page 8.) WKU logos, or any part thereof, to
promote themselves.
WKU Athletics and the WKU
Foundation support WKU in a University academic, performing,
different way and have different logos. and intramural athletic organizations
may use the new WKU logo or a
If your unit has an independent logo signature to represent WKU in
relationship to the community, competition or conference with chapters
represents a regional or national from other universities.
organization, has different funding than
WKU, or is housed on a WKU campus Department of Religious
for convenience, then your unit should English Campus Ministry
develop an independent logo without
borrowing from the WKU logo. William E. Bivin
Forensic Team No part of the
Such units may display both their own WKU logo
logo and the new WKU logo. To keep Women’s should be
both logos distinct, units may use the Rugby used as part of
WKU Logo in a square (see page 9). another logo.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
Size Specifications of the New WKU Logo
1.05”
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Clear Space
Minimum clear space around the WKU Logo will be equal to distance x, except at the bottom where it will be distance y.
No type or graphic elements are allowed inside this clear space.
x x y
x x y x x x
x
x
x x y x
y y
y
Unacceptable Usage
Don’t allow type to touch or Don’t allow decoration to Don’t allow a line to touch or Don’t allow a type to intrude
cross the logo. Don’t use the touch or intrude into the intrude into the logo’s clear into the logo’s clear space.
logo as a background for type. logo’s clear space. space.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Colors*
WKU Red The WKU, the new Cupola, and the Unacceptable Usage
Pantone 186
©
optional square element of the new
CMYK: 0 100 75 4 WKU logo may use any of the WKU
WEB: C60C30 colors.
*Color specifications are taken from the Don’t use color graduations in
PANTONE® color bridge™ coated, 1st Edition. either the new Cupola or WKU
They will not match exactly color specifications elements.
in programs such as Adobe Illustrator® or
Photoshop®. Variations in specifications for the
same color are acceptible. Use your best judgement.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Suggested Typefaces
For institutional publications and signage, the Myriad, Palatino and Trajan type families are suggested. These type families are
available in basic regular, italic, bold, and bold italic forms, but also in additional weights and condensed forms. These fonts are
available at Linotype.com and other type font sales Web sites.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
Logo Signatures
For visual unity and improved When there are two or three lines, they With the Cupola WKU logos
institutional recognition, university should fit between the top and bottom Use the same type arrangements with
units, departments, colleges, schools of the “W”. the long and tall Cupola WKU logo
and satellite campuses should use WKU variations.
logo “signatures” instead of distinct unit Department of
logos. English
Glasgow
A logo signature consists of the new Office of
Diversity
WKU logo in one of its three forms, and Programs Gordon Ford
the unit name in Myriad or Palatino College of Business
font, or both. The distance from the logo to the unit
name should be the same as the logo Office of
With the WKU Element only Diversity
clear space (page 4). Programs
The unit name may be presented in
one to three lines, depending on the The unit name may centered under the
length. The largest type should be no WKU element in type no taller than
larger than half the height of the “W” the distance shown, or aligned-left
(excluding descenders). Potter College
under the logo using the same type of Arts & Letters
Elizabethtown / Fort Knox
arrangement that was used to the
In the case of one line, the line should right of the WKU element.
align with the top, center, or bottom of
the “W”.
Parking & Transportation
Glasgow
Glasgow
Student Disability Services
Glasgow
Custom logo signatures can be
Elizabethtown
Fort Knox created for your unit by the Office
Elizabethtown of University Publications.
Fort Knox
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
The new WKU Logo in a Square
Unacceptable Usage
Tall Version, One Color
Don’t put the
long version
of the WKU
Logo with
Cupola in a
square.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
Restricted and Obsolete Logos
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Stationery & Business Cards
University stationery and business cards It is a violation of WKU’s
copyright for a printer to
will be purchased exclusively through reproduce the WKU Logo
the Printing Services Web site. unless they are under
A Leading American University with International Reach
contract by Western
College or Extended Campus Kentucky University.
The Liberty Group will be WKU's
source for all of our stationery. They
have the approved layouts for letterhead
stationery and envelopes, business cards
(horizontal and vertical versions), and Unit Name
Name, Ph.D.
Title
Title
Unit Name
Unit Name Name, Ph.D.
Western Kentucky University Title
1906 College Heights Blvd. #0000
Bowling Green, KY 42101-0000 Unit Name | Western Kentucky University
1906 College Heights Blvd. #0000, Bowling Green, KY 42101-000
phone: 270-745-0000 phone: 270-745-0000 fax: 270-745-0000 e-mail: first.last@wku.edu
270-745-0000 web: http://www.wku.edu
fax: 270-745-0000 Building & room #
e-mail: first.last@wku.edu
web: http://www.wku.edu A Leading American University with International Reach
Office Address
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Standard Program Brochure
College Banner Colors
Academic departments who have this standard brochure
may supplement it with any kind of support print material
they feel necessary as long as it displays the WKU Logo Program Name Undergraduate Program Name U
Program Name U
Program Name U
Program Name U
Program Name G
Program Name U
Contact Vision Statement College Name Quote Gordon Ford College of Business
Information pms 188
KRS 57.375
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
Logo Signatures
Logo Signatures need not be limited to these examples.
Contact the Office of University Publications for custom
logo signatures for your unit.
Elizabethtown / Fort Knox
College of Education
and Behavioral Sciences Academic Advising and
http://edtech.wku.edu Retention Center
Gordon Ford
College of Business
Glasgow
Elizabethtown
Fort Knox
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
WKU Publications
Designs for WKU publications need not be limited to these
examples. Contact the Office of University Publications for
professional assistance with your print publicity.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
WKU Vehicles
Use of WKU logos on vehicles need not be limited to
these suggestions. Consideration should be given to
the color of the vehicle, and whether the vehicle will
be seen parked or in motion most often.
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)
WKU Logo Examples
WKU Signage
WKU directional signage should be uniform but may Display
signage in
not look like these hypothetical examples. WKU display
the Western
signage may be more flexible. Room,
Visitors’
Center in the
Kentucky
Museum
Logo Basics Who should use this logo? Size Specifications Clear Space Colors Typefaces Logo Signatures Logo in a Square
Restricted and Obsolete Logos Stationery & Business Cards Standard Brochure Examples(Logo Signatures, Publications, Vehicles, Signage)