way by avoiding limited music and APP form of listening and discovering options for our listeners that they didn’t even know they had”
• For example - “I ran into this
problem when I was skating with my friend Downtown. He and I used to use different apps for different music and we used to try to sync up the music so it plays simultaneously on both devices. Then it hit me.”
• *The Party Music App was born
Some of the music you like isn’t on your platform
• Sometimes the songs are too new to be released on some
platforms • The artist you like isn’t popular enough to make the cut for your platform
Going from one app to the other depending on
Your Problem how you feel like listening to music. • Spotify/Pandora- looking up specific songs is difficult, cant listen to specific song only station of song, UI difficult to navigate • Apple Music- Mainstream music only, high profile artist only
Bought a separate speaker device specifically to
amplify Music • One extra loud speaker so everyone can listen. Your Solution
• All Artists and songs will be
available, larger well known artists will be verified • Music quality • Original “Party Mode” • No need to spend extra money on external speakers • Less hassle looking after and maintaining it Streaming Audio - US - October 2018 Market Size • Streaming revenue growing exponentially • From 2014-17, US revenue from streaming audio has more than tripled, according to the RIAA (Recording Industry Association of America). • Total US streaming revenue, 2014-17 • Recording Industry. (n.d.). Retrieved from http://academic.mintel.com/display/921398/
Source: Recording Industry
Association of America/Mintel Your Customer’s Current Alternatives • A competitor graph or table helps you highlight dimensions that differentiate you from specific competitors. YOU MUST CITE A LIBRARY DATA RESOURCE USED TO FIND AND CHARACTERIZE YOUR COMPETITION (e.g., Hoovers, IBIS WORLD) Our Party Music App help(s) those that love music who want one centralized music app with the option of a social setting by avoiding the hassle of deciding between the cons of multiple music apps and combining all liked Conclusion – features in one place paired with “Party Mode”, unlike other music apps like pandora that limit their customers also without this party feature. Your Creative Value Proposition I plan on having a radio/station feature and maybe “party Mode” for media not just music.