INTRODUCTION

An organization is a planned, coordinated and purposeful action of human beings to achieve

specific goals through division of labour and hierarchy of authority. An organization
study involves the study of the structure and functioning of its departments.
Organization study implies a comprehensive and systematic approach adopted by a trainee in
order to get him familiar with the working of an organization as a whole. In an organization
study each and every department in an organization is observed and analysed in detail. The
study gives equal importance to every departments of an organization. The study also gives
the management trainee an opportunity to interact with the people working in the
organization to internalize their good qualities. It is very important from a trainee’s point of
view to know how a problem is being tackled by the people working in an organization.

Today’s world is a corporate world and it requires a lot of management activities to achieve
success, for this purpose in this competing corporate world of multinationals and industries,
industrial revolution has brought with it group production and group consumption activities.
It may be a manufacturing industry or any other type of industry. Experience and
specialization, has become a must to compete with others become very much essential for all
the companies. Lecturers teach the students; this learning will make an individual
knowledgeable in theory of the various functions of a company. But a person comes out from
class room and visits various industries, in this situation he can learn more from them. In such
a situation real experience in the practical functioning and operations of a company can be of
very much use to the students of management studies.

Organization is a social unit which is deliberately constructed and reconstructed to seek

specific goals .An organization comes into existence when there are a number of persons in
communication and relationship to each other and are willing to contribute towards a
common goal. The evolution of organization dates back to the early stages of human
civilization when two or more persons began to cooperate and combine together for fulfilling
their basic needs of food, clothing, shelter and protection of life. Thus, an organization is born
when people combine their efforts for some common purpose. It is a universal truth that an
individual is unable to fulfil his needs and desire alone because he lacks strength, ability and
resources. So he seeks the cooperation of other people who share goals with him.

1
 NEED FOR THE STUDY

Organization is one of the inevitable part of business & management .There

for study of organizational structure, management process, functions etc. are very
significant as far as present day trend is concerned. Food industry and business is fast
growing one. The study is very important for knowing the following.
 To have an idea about the products.
 To have an idea about the organizational structure of the company.
 To have an idea about the departmental functions of the company.
 To have an idea about the financial position of the company.
 To know the mission and vision of the company.
 To have an idea about the use of improved Technology.
 To have an idea about Coordination and Cooperation among workers.

SCOPE OF THE STUDY

The Organisational Study at Eastern Condiments aims at getting accustomed to the
business environment of Eastern for a period of one month.The study will be conducted
to understand the structure,function and process of various departments and their
interdependence.

OBJECTIVES OF THE STUDY

 To understand the functioning of Eastern Condiments Pvt. Ltd.
 To study about the structure of the organisation.
 To gain knowledge about the operational activities undertaken by different
departments.
 To analyse the strengths, weaknesses, opportunities and threats of the organisation.
 To give suggestions based on the findings.
RESEARCH METHODOLOGY

The Required data for the study was collected through monitoring and interrogation. The
study is made by personally visiting the company Eastern Condiments Pvt. Ltd Adimali. The
datas were collected through various methods. The main methods adopted are:

Observation: Most of the data’s were collected by observing the general surrounding, the
functional process and interactions with employees in the organization. Work site and plants
were visited, where the actual process of production and activities of various departments
were seen and understood

2
DATA COLLECTION
Primary data and Secondary data are used
Primary data: Primary data were collected through discussion with the manager, various
department heads, officers and employees.
Secondary data: Secondary data’s for the study was collected from internal annual reports,
website, and office records, newspapers, magazines etc.

LIMITATIONS OF THE STUDY

The information provided by the company is assumed to be authentic. The survey is

conducted on limited respondents. The findings need not be conclusive but only indicative.
The time span of this study was very limited to collect all the information.

INDUSTRY PROFILE

India is the world second largest producer of food next to china, and has the potential of
being the biggest with the food and agricultural sector. With India's food production to double
in the next decade, there is an opportunity for large investment in food and food technologies,

3
skills and equipments, especially in areas of canning. Dairy and food processing, specially
processing, packing, frozen food/refrigeration and thermo processing Fruit and vegetables,
fisheries, milk and milk products, meat and poultry, packaged/convenience foods, alcoholic
beverages and soft drinks sectors of the food processing industry. Health food and health food
supplements are other rapidly rising segments of their industry which gaining vast popularity
amongst the health conscious.

The transition from an area of food scarcity to surplus serves as a witness to tremendous
progress made in this industry .Being one of the largest and most dynamic markets in India,
food has seen rapid growth in most of its segments Increased per capita income and high
corporate interest in the organized retail market creates a platform for the Indian food
industry to leap forward .All participants in this sector, especially looking at market entry and
investment in India, will benefit from this briefing. A highlight of the briefing includes a
political, industry profile, growth drivers and growth opportunities. With the overwhelming
success of the green and white revolution, India is now fervently poised for the food
revolution that will ensure agricultural diversification and large investments in food
processing. The entries of multinationals, aggressive rise of commodity branding and low
cost of technology are changing the economics of the Indian food industry. The rise
aggressive regional players making forays into categories where entry barriers are low and a
boom in India FMCG market and the rising need for these products are the key reasons for
their growth in food business.

Indian agriculture is in the throes of a paradigm shift, thanks to the structural changes in the
Indian economy. With the country achieving self-sufficiency in grains production, emphasis
has changed from subsistence farming to commercialization, opening up vast opportunities
for value-addition, packaging and exports, with strikingly high level of technological
involvement.

The holistic concept of food security, however, has two dimensions availability of food and
access to food. While the farmer has been achieved, the same is not the case with latter.
Despite bumper a crop, distribution of food grains continues to be faulty almost 30% of the
food produced in the country is wasted. In such a scenario, it is important for us to reorient
our historical agricultural framework-from managing shortage to promoting efficiencies and
value addition. Moreover, there is a need to increase the range of food available to improve

4
overall nutrition. The benefits in term of health, vitality and productivity are obvious and
cannot be under estimated.

The Indian food market is approximately Rs.250000Crore ($69.4 billion),of which value
added food products comprise Rs.80000crore ($22.2 billion).Despite food production in the
country is expected to double by the 2020, not much attention has been given to the growth of
their vital industry, with no standards publication highlighting the importance of this sector.

With food production expected to double by 2020. Large investments are already going into
food and food processing technologies, skill and equipment.

India is one of the world's major food producers but accounts for less than 1.5 %of
international food trade .This indicates vast scope for both investors and exporters .Food
exports in 1998 stood at US $4.8 billion where as the world total was US $438 billion .The
Indian food industry's sales turnover is Rs.140, 000Crore (1crore=10 million) annually as at
the start of the year 2000.

MAJOR CHALLENGES FOR THE INDIAN FOOD INDUSTRY

 Low price elasticity for processed food products. Need for distribution network and
cold chain. Backward-forward integration from farm to consumers.

5
  Development of marketing channels.
 Develop the linkage between industries, government institutions.
 Taxation in line with other nations.
 Streaming of food laws.
 Changes in consumer pattern or increase in income are always accompanied by
available change in food market.

For instance, the proportionate expenditure on staples (grams, cereals, pulses) declined from
45% to 44% in rural India while the figures settled of 32% of the total expenditure on food in
urban India. India is one of the world's major food producers but accounts less than 1.5% of
abundant supply of food, the food processing industry is still nascent, only 2% of fruits spices
and Vegetables and 15% milk produced and processed.

The Confederation of Indian Industry (CII) has estimated that the food processing sector
needs Crores of investment in ten years and generates employment of 9 million. The question
of providing financial assistance under the plan scheme for bringing about modernization in
the grain rice/pulses/flour milling sector has been reviewed. The government has formulated
and implemented several plan schemes to provide financial assistance for setting up and
modernization of food processing unit, creation of infrastructure, support for research
development and human resource development. It was felt that priority should be given to
processing and enhancing shelf life of perishable item so as to reduce wastage and encourage
value addition in that sector. Considering that rice/pulses/flour are consumed in the processed
form only and primarily processing in these sectors adds little to shelf life, wastage control
and value addition, it has been decided to discontinue assistance to this sector from financial
year 2004-2004. Priority will be given to fruit and vegetables, diary, meat, poultry, fish,
bakery, confectionary and consumer goods. In order to boost the food processing industry, the
centre has permitted under the income tax Act available deduction of 100% of profit for five
years and 50% of profit in the next five years in case new agro processing industries set up to
package and preserve fruits and vegetables. Ministry of Indian food processing industries, set
up in July 1988, is the main and central agency of the government responsible for developing
available strong and vibrant food processing sector with available view to create increased
job opportunities in rural areas, enable the farmer to reap benefit from modern technology,
create surplus for exports and stimulating demand for processed food. Ministry of food
processing industries is also providing financial assistance to all food processing industries.

6
In order to boost the food sector, the government is working on agri-zones and the concept of
mega food parks. Such mega food park will come across the country in various cities to
attract FIN in the food processing sector. The government approved 105 proposals from
foreign industries to set up and food processing industries in India. The ministry has released
available total assistance of Rs.104.22crores to implement food park scheme. It has so far
approved 50 food parks for assistance across the country. The centre also plans Rs.100crores
subsidies for mega food processing parks. India is the land of spices producing all varieties
worth over Rs.3500crores amounting to 25%-30% of world production, which is processed
for value addition and exports. No Indian meal is considered complete without tangy and
datable flavors of Indian spices, locally known as "masalas". Indian spices are famous the
world over for their gastronomic value, are also known to possess high medicinal values.

SPICES AN OVERVIEW
Spices are defined as "a strongly flavoured or aromatic substance of vegetable origin,
obtained from tropical plants, commonly used as a condiment". In ancient times, spices were
as precious as gold; and as significant as medicines, preservatives and perfumes. India - the
land of spices plays a significant role in the global spices market. No country in the world
produces as many kinds of spices as India with quality spices come from Kerala, an Indian
state. At present, India produces around 2.75 million tons of different spices valued at
approximately 4.2 billion US $, and holds the premier position in the world spices market.
Because of the varying climates in India - from tropical to sub-tropical, almost all spices are
grown in this country. In almost all of the 28 states and seven union territories of India, at
least one spice is grown in abundance.

Spice, aromatic vegetable product used as a flavouring or condiment, normally refers to the
derivatives from certain herbs like Seeds, Leaves, Bark, roots etc. They are used mainly for
enhancing taste of the food. In addition to it, spices have some commercial uses too .For e.g.,
as ingredients of medicines, perfumes, incense, and soaps.
The spice trade is a commercial activity of ancient origin which involves the merchandising
of spices, incense, herbs, drugs and opium. Civilizations of Asia were involved in spice trade
from the ancient times. India has traditionally been known for its spice and culinary herb
production.

SPICE INDUSTRY OVERVIEW

7
Spice industry has been witnessing phenomenal growth rates both in the international and
domestic sector. The growth in this sector can be attributed to the change in the lifestyle
patterns of the consumers all over the world. The shift in the consumption trend toward
natural products has also contributed to the increased global demand of spices and culinary
herbs. Spice and derivatives market is booming because these products find applications in a
number of industries including pharmaceutical, medicine, beverages, food processing,
personal hygiene products to name a few Developing countries especially in the Asian
continent are the major producers of variety of spices. A large percentage of international and
domestic trade takes place in the dried form. India, Indonesia, China are few of the prime
producers of a variety of high quality spices and also significant contributors to the global
spice trade.
India is one of the prime producers and suppliers of raw herbs to USA, UAE etc. This is a
labour intensive industry; therefore producers must have a sound knowledge of the methods
and processes involved in the production of herbs and spices.USA is the major importer
followed by China, Vietnam, the UAE, Malaysia, Saudi Arabia, the UK, Germany, Singapore
and Sri Lanka. Exports to the US stood at around US$ 340.3 million followed by China at
US$ 324.57 million in 2012-13.

GLOBAL INDUSTRY OVERVIEW

The global spice and culinary herb industry comprises of many plants having diverse end
uses including culinary, medicinal etc. The industry also consists of spice derivatives like
essential oils, oleoresin, spice oils etc. According to international trade estimates about 85%
of spices and culinary herbs are traded in dried form. These spices are cleaned and used in a
crude form without any further processing. The world production and processing centers of
spices and culinary herbs remain concentrated in Europe and in a number of Asian countries.
Canada is fast emerging as one of the leading players in the international spice and herb
industry. There are certain countries acting as leading producers and traders of some
particular spices and culinary herbs. For example, India is popularly known for being a
source of cloves, Indonesia has supplied the global market with cinnamon and nutmeg and
China is the leading producer of ginger.
INDIAN SPICES OVERVIEW
India has traditionally been known for its spice and culinary herb production. It is one of the
largest spice producing and consuming country. Its strategic location, climatic conditions,

8
advanced production processes and availability of cheap labour makes it advantageous for the
producers to ensure large scale production in quality herbs and spices. India is one of the
major exporters of spices among the competitors of the spice industry.

INDIA'S SHARE IN THE GLOBAL SPICE MARKET

Spice derivatives can be categorized into spice oil, oleoresins and essential oils. The demand
for spice derivatives is also increasing due to the hygiene, standardization and consistency
factor. India contributes nearly 70% to the world spice derivative market. It exports largely to
the US, UAEetc. Indian southern states including Kerala, Karnataka and Tamil Nadu provide
concentrated oils and oleoresins for use in perfumery, pharmaceuticals, foods processing and
industrial chemical industry. The Indian spice industry is booming with a substantial increase
in exports over the past few years. India accounts for nearly 45% and 30% in terms of volume
and value in the world spice trade.

India is known as the home of spices and boasts of a long history of trading with the ancient
civilizations of Rome and China. Today, Indian spices are the most sought-after globally,
given their exquisite aroma, texture and taste. India has the largest domestic market for spices
in the world. India is the world's largest producer and exporter of spices of the 109 varieties
listed by the International Organization for Standardization (ISO), as the country produces
and exports about 75 varieties of spices.India primarily exports pepper, Chili, turmeric,
ginger, cardamom, coriander, cumin, fennel, fenugreek, celery, nutmeg and mace garlic,
tamarind and vanilla. Processed spices such as spice oils and oleoresins, mint products, curry
powder, spice powders, blends and seasonings are also exported.

CURRENT SCENARIO

In order to make available sufficient quantity of quality spices for export, the Government is
implementing programmes for post-harvest improvement and organic cultivation of spices .It
undertakes export promotion activities for all 52 spices which include marketing as well as
removing hindrance and barricades to export. The Indian spice industry is booming with a
substantial increase in exports over the past few years. India accounts for nearly 45% and
30% in terms of volume and value in the world spice trade. The booming global spice market
also poses good opportunities for the Indian spice industry to provide quality spices at

9
competitive prices. India faces stiff competition from China, Malaysia and Pakistan in terms
of pricing of the products. Manufacturers should therefore ensure consistency in supply,
product quality, pricing and marketing strategy to increase the share in exports.

Producers are incorporating latest methods and technologies to ensure higher quality of spices
and herbs. India is one of the prime exporters of pepper, chillies’, turmeric, seed spices and
spice derivatives to the rest of the world. USA, EU, Japan and Srilanka import these Indian
spices in large volumes.

Spice derivatives can be categorized into spice oil, oleoresins and essential oils. The demand
for spice derivatives is also increasing due to the hygiene, standardization and consistency
factor. India contributes nearly 70% to the world spice derivative market. It exports largely to
the US, EU etc. Indian southern states including Kerala, Karnataka and Tamil Nadu provide
concentrated oils and oleoresins for use in perfumery, pharmaceuticals, foods processing and
industrial chemical industry.

Government Initiative Indian Government is providing financial assistance to farmers,

growers and spice producers and has also taken certain steps to ensure the availability of
better quality spices, more hygienically processed spices in order to boost exports. Indian
spice board also provides financial and technical assistance to farmers.

India produces 2.5 million tons to 3 million tons of spices annually. India produces spices of
different categories worth around US$ 3 billion. In terms of volume and value, India
accounted for 46 % and 23 % in value of global spice trade. (Source: Spices Board India)
India accounts for 25-30% of world’s pepper production, 35 % of ginger and about 90% of
turmeric production.

At present India produces around 2.5 million tons of different spice valued at approximately
3 million US dollar, and hold the premier position in the world. Because of the varying
climate suitable for the spice cultivation almost all spices are grown in this country. In almost
all the 28 states and six union territories of India, at least one spice is grown in abundance.
No country in the world produces as much variety of spices as India.

During 2013-14, spices and spice products valued at US$ 2,267.67 million has been exported
from the country as against US$ 2,212.13 million in 2012-13, which is an increase of 3 per
cent.

10
During the period April-September 2014, India exported spices worth US$ 1,152.08 million
as compared to US$ 1,073.85 in the same period in 2013.In the same period; cardamom
registered a growth in value of 68 per cent from the exports. Other spices with notable growth
include coriander, cumin, pepper and curry powders with rates of 52 per cent, 35 per cent, 30
per cent and 29 per cent respectively.

The Spices Board of India works towards the development and worldwide promotion of
Indian spices. It provides quality control and certification, registers exporters, documents
trade information and provides inputs to the Central Government on policy matters. It
participates in major international fairs and food exhibitions to promote Indian spices, apart
from organizing various domestic events.

INDUSTRY ANALYSIS

COMPETITORS INFORMATION
Even though the company holds about 70-72% of the market shares in the market. It faces
competition from different companies, but they try to maintain their market value. Eastern
condiments treat the competitors as an opportunity for future growth. It mainly faces
completion from Kitchen Treasures,DoubleHorse, Melam, Kaula,Nirapara,Priyom, Brahmins
and Ruchi.

COMPANY PROFILE
EASTERN CONDIMENTS PVT LTD
11
MISSION
Unleashing potential and enabling tomorrow’s entrepreneurs.

VISION
Expand exclusive distributor network in India to over 5000 that is renowned for selling our
premium food products by 2020.

HISTORY OF THE COMPANY

The Eastern Group of Companies founded by Late Mr M.E. MEERAN, and it was
established in 1969.Mr.M.E MEERAN started his business activities with a wholesale
provision goods shop at Adimali and first name of the company was “Eastern Trading
Company”.In1975 Eastern agency started in Adimali town.
The “Eastern Condiments Pvt. Ltd started in 1991 with a dream, making good products
available to the common man at the right prices., is a pioneer in the state to produce packaged
curry powders, Masala powders, spices and coffee powder. Eastern Condiments Pvt Ltd.
manufactures spices and masalas. It sells South Indian powders, such as Rasam, Sambar,
curry, pickle powder, and other spice powders through its shops. And it was a growing
company in India and also it was a largest manufacturer condiment and it is one of the
leading brands among the South India. The company sell its products in Kerala and outside
Kerala. In the early stages the company exports its products Saudi Arabia and Arab Emirates
and now the company exports its products in various parts of the world like Middle East,
U.K, U.S.A, Australia, Germany, Canada etc.
Eastern Condiments Pvt. Ltd. is a well-established name and Kerala’s largest manufacturer
and market leaders with a market share of 70-72% in Kerala and one of the leading brands in
south India. A name that will hold its own for years to come as the worthwhile manufacturer,
distributers and exporters of the quality network and the blended spice powders and spices. .

GROWTH OF THE COMPANY

Mr. MEERAN the founder of Eastern Group started his career as a businessman with a whole
sale provision store at Adimali in 1969, named Eastern Trading Company. He could establish
a good sales network in Idukki district and the business man in him felt the niche for spices

12
powders, at a time household were sparingly using such powders in their daily cooking. As
years passed he started an agency business in 1975 named Eastern Agencies at Adimali where
its whole sale shop was located. He had taken products from in and out of the state and
worked as an agency for trading. The unit shown scope for better prospectus and the present
popular Eastern Condiments was established in 1991.
The story of Eastern curry powders began in a small mountain township called Adimali,
where the best spices from all over India are sourced and powered under most stringent
conditions and packed in consumer packs. The purity and freshness of Eastern curry powder
made ‘Eastern’ a house hold name in India and abroad. The Company export it products to
various countries like Middle East, U.K, U.S.A, Australia, Canada, and Germany. Today,
Eastern has grown into favourite in Indian homes across the world.
Today, Eastern Condiments Pvt. Ltd. is a well-established name as Kerala’s largest
manufacturer of condiments and one of the leading brand among the south India. An
expertise and experience collated over a period of 25 years has borne fruit. Nationwide
branches, two well-equipped factories situated in the Eastern high range of South India and
over two million satisfied household all over stand as solid evidence of its exceptional repute.
A name that will hold its own for years to come as the worthwhile manufacturers, distributors
and exporters of the quality natural and blended spices powders and spices.

MANAGEMENT
The group is managed by a team of professional and family members. LateMr. M.E. Meeran
is the founder of Eastern group. Mr. NAVAS MEERAN is the chairman and the managing
director is Mr.Firoz Meeran. In addition to that Mr. M.E Muhammed, Mr. S.M. Muhammad
holds the Board of directors. For administration there is corporate office at Ernakulum.
The company started functioning only with few workers. Now it is grown to more than 2900
employees, they are working with one heart and soul for the achievement of the goals of the
organization. The company started functioning only with 25 employees. Now it is grown to
more than 2900 employees, they are working with one heart and soul for the achievement of
the goals of the organization. Mrs.Nabeesa Meeran play a key role behind the success of the
Eastern Group; she has been the principal of the Eastern Public School Adimali.

ABOUT ADIMALI PLANT

13
Eastern Condiments Pvt Ltd was established as a fully-fledged operating company in 1991.In
Adimali the company have two plants they are Main company plant and a masala powder
division plant near to Adimali town. In Adimali main plant, plant packing of Chilly, Turmeric
& Coriander (CTC), Production of rice powders, production of pickles both vegetarian and
non-vegetarian, Packing of seed etc. is taking place. In masala powder division plant various
masalas like Meat masala, Chicken masala, Chana masala, Garam masala, Sambar powder,
Rasam powder etc is taking place. The production of CTC powder (Chilly, Turmeric &
coriander) is taking place at Eastern Condiments Theniunit, and it is brought to the main
factory for packing and marketing. Mainly the Adimali unit is focusing Kerala marketing.
Through Adimali plant the finished goods are marketed in Kerala by van sales. The van along
with sales man and sales executives approach the dealers. The clearance of stock in van is
made from the depots of Eastern which is spread around Kerala.Eastern have 10 Depots
spreading across different places mainly Thrissur, Kozhikode, Thiruvananthapuram,
Kottayam, Kannur, Manjeri, Meenmagal, Okkal.

DETAILS OF EXTENT OF TECHNOLOGY ADOPTION IN EASTERN

The company has a good IT team for implementing the ERP (Enterprise Resource Planning)
which was started in the year 2001 and was centralized in the year 2005. ERP enables fast
transactions and systematic in all its functions. ERP also helps in generating MIS reports
which help in decision making. The package used in ORACLE and the present system
software’s they are using is windows 7.Intranet in provided among the various offices at
Thenni, Adimali, Chennai, Bangalore, Hyderabad and Ernakulam. The network main server
is situated at Ernakulam and all the different divisions have their own domain to connect to
the main server. The Eastern Condiment Pvt Ltd is a fully computerized company. Licensed
software’s are used in Eastern.

TECHNOLOGICAL SUPPORT SYSTEMS

EASTERN CONDIMENTS adopted two kinds of technological support systems for the
running of the business. They are ERP and Oracle Forms, ERP which integrate the

14
information about all the units owned by the eastern Group and Oracle Forms support the
day-to-day operations of every individual unit.

ENTERPRISE RESOURCE PLANNING

Eastern condiments Pvt ltd operates the 3-tier web-enabled ERP system developed by eastern
condiments in association with Oracle India. The ERP system connecting all the units situated
in India and other foreign merchandising hubs in India and United States.

ORACLE FORMS

Oracle Forms is a software product for creating screens that interact with an Oracle database.
It has an IDE including an object navigator, property sheet and code editor that uses PL/SQL.
It has developed to run server-side in character mode terminal sessions. It was ported to other
platforms including Windows, to function in a client-server environment.

The further information regarding the software platforms and its versions and also which all
are the organisations are providing technical supports to eastern condiments are not available
for the public and students. The information is confidential to organisation.

QUALITY CERTIFICATIONS AND ACCREDITATIONS

Eastern has got several quality certifications and accreditations including the HACCP (Hazard
Analysis and Critical Control Point) and ISO 22000.

ISO: 22000: 2005 – In India Eastern was the first company to get ISO 22000 certification
issued by Food Cert BV Netherlands and accredited by RVA, it was the first body in the
world for food safety accreditation.
HACCP- This was the certificate issued by food cert BV Netherlands accredited by RVA the
first body in the world for food safety accreditation.

ROLE OF ISO 22000 IN EASTERN CONDIMENTS PVT LTD

15
Eastern is the first company in India and second in Asia to get the ISO 22000 certification
issued by Food Cert BV Netherlands and accredited by RvA, the first body in the world for
food safety accreditation. Eastern got ISO 22000 for food safety in September 2005.
The organization shall ensure the following basic requirements for the implementation of ISO
22000.
 The food safety hazards that may be reasonable expected to occur in relation to product
within the scope of the system are identified evaluated and controlled in such a manner
that the product of the organization do not directly or indirectly harm the consumers
 Communicate appropriate information through the food chain regarding the safety issues
related to its products
 Communicate information concerning development, implementation and updating of food
safety
 Evaluate periodically and update
The ISO gave only the basic documents of the pre – requisite programs and the company
has to work out in its own way for implementing ISO.

IMPLEMENTATION OF ISO 22000 IN EASTERN CONDIMENTS

The certification upholds the steps taken by the company to install the latest
infrastructure in every stage of manufacturing as well as logistics. The certificate for food
safety systems is issued by the Food Cert BV Netherland.

EASTERN GROUP OF COMPANIES

Eastern Group of Companies is a group of companies with diverse interests and a

world leader in Indian spices. Eastern has ventured into various areas like tyre re-treads,
mattresses, garments, packaged foods, mineral water and public school and has many more
projects in its dream. The detailed description of each company is given below;

 KING RICHARD SHIRTS

 EASTERN CURRY POWDER
 SUNIDRA MATTRESSES
 EASTERN NEWTON PUBLIC SCHOOL
 EASTERN AQUA MINERALS
 EASTERN TREADS LIMTED

16
 Eastern Curry
Sunidra
powder
Mattresses
King Richard Shirts

EASTERN GROUP OF COMPANIES

Eastern Eastern Eastern Aqua

Treads Ltd Newton Public minerals
School

Figure 1

EASTERN CURRY POWDERS

The company has provided their consumers with consistently high quality powders
and blends. Eastern Condiments operates from two modern factories situated in the Western
Ghats of South India

 Natural Spice Powders

 Eastern turmeric Powders
 Eastern Chilli Powder
 Eastern Coriander powder
 Eastern Black Pepper Powder
 Eastern Curry Powder

SUNIDRA MATTRESSES

17
Sunidra mattresses Pvt Ltd. was set up in 1999 to manufacture rubberized coir mattresses
with a state of the art factory in Thodupuzha. The popular brand of rubberized coir mattress
manufactured by Sunidra Mattresses Pvt.Ltd.is slowly growing and it is to be a market leader
in the country. Sunidra has own the ISO 9001-2000 certificate.

Sunidra is made of rubberized coir sheets that are produced from 100% natural latex without
any added waste. These rubberized coir sheets are air permeable and have natural breathing
qualities, it does not cause any allergies and also recyclable.

EASTERN AQUA MINERALS

Eastern Aqua Mineral, a recently launched company was set up in the year
2002.Eastern Aqua Mineral entered the area of packaged drinking water with the state of
plant located at Ernakulum district. Eastern packaged drinking water of highest purity
standard, high quality with control, 1286 testing facilities and quality product with
international standards. It is available in convenient sizes. Eastern packed drinking water is
also priced attractively in keeping with Eastern’s view of bringing high quality products to
the common man at the right price.

EASTERN NEWTON PUBLIC SCHOOL

The Eastern group entered the area of education with the getting up of the Eastern
Public School. Mrs.NabeezaMeeran has been the Principal of Eastern Public School. This
school ensures a high quality education from kindergarten to primary levels with C.B.S.E
syllabus providing all the residential facility residing at the heart of Idukki District.

EASTERN TREADS LTD

Eastern Treads Ltd is a public company engaged in the manufacturing of quality

procured tread, cushion, bonding gum and black vulcanizing cement. Its branches all over
India have been showing consistent high performance and growth. The factory has annual
turnover of 12 crore and it is located at Oonnukal, Kothamangalam. The company has a

18
processing capacity of 12 tonnes of cold rubber per day with nationwide market network.
This company is in the service industry for re-treading tyres and the service plant is located at
Vazhakulam. The company services by re-treading of used tyres on an average basis of 1500
tyres per month.

KING RICHARD SHIRTS

King Richard, a brand of men's wear from Eastern Clothing Company was set up in
1999. This brand was targeted at middle class. King Richard Includes all the trends of colour
combinations and designs of fashion shirts and trousers with a view to meet the aspiration of
working class with a quality ready wear at responsible price in the international styles. This
factory has the production capacity of 15,000 shirts per month. Top quality fabrics are used in
the manufacture of King Richard brand shirts (utilizing 100% of cotton from India and
European brands like Bergamo, Brisbane, Italian fabric etc.).

EASTEA

In recent time the company launched a new product ‘East Tea’ from its product line.
“Taste and Strength in every sip”, Eastea - Premium blended tea, from Eastern has just
entered the market with its signature promise of taste and strength.

CSR OF THE COMPANY

Eastern Condiments Pvt Ltd, the major food products manufacturer is on the way
of powering the nation’s growth with heart to heart touch of humanity. As a responsible
corporate citizen, Eastern has been addressing the issue of community development in the
neighbouring areas of its stations through CSR. The activities are;

 EASTERN NEWTON SCHOOL

The Eastern group entered the area of education with the setting up of the Eastern
Public School at Adimali, Idukkidist; Kerala. Eastern Public School ensures high quality
education from kindergarten to primary levels with C.B.S.E syllabus providing all the
residential facilities and highly trained faculties to the thousands of families residing the hills
of Idukki district Kerala.

19
  WOMEN EMPOWERMENT
Eastern Condiments gives preference for women as their workers. Around 80% of workers
are women. Most of the women workers are living local in areas

 LOVE PLASTIC
A project to reduce, reuse and recycle plastic wastes. It protects environment and economy.
Plastic bags and bottles are fully recyclable. Educating and encouraging customers to recycle
them is the responsible way to decrease litter and when compared to alternatives to conserve
resources and energy.

 EFFLUENT TREATMENT
Anaerobic and aerobic effluent treatment plants are installed at all major spice and grinding
locations.

 ORGAN DONATION

AWARDS RECOGNITION AND CERTIFICATIONS

The eastern group has won many prestigious awards for its outstanding performance by
Spices Board India for 17 consecutive years from 1997-98 to 2015-2016.Recently Eastern
group has won the best exporter of spices from spices board of India. KERALA STATE
pollution control board award 3rd prize. EASTERN has won First prize in energy
conservation from the ENERGY COSERVATION BOARD OF KERALA.

 Mr. M .E. Meeran, former Chairman of Eastern Group was awarded as the “Best
Business Man of the year” by Business Deepika (leading business journal in Kerala) in
2007-2008. He is also the award winner of “Best Entrepreneur of the year” by
Mangalam Publications.
 The company has also won the FACT MKK NAIR MEMORIAL PRODUCTIVITY
award for the year 1995-1996.
 The company has got ISO 22000 and the HACCP certification in 2007. Eastern is the
first company in India to get ISO 22000 certificate. Certificate issued by Food Cert BV
Netherlands, accredited by RvA the first body in the world for food safety accreditation.
 Eastern is an ISO 9001 certified company in 2003.
 Company gets NABL accreditation for their lab.
 Spice board approval & export
 Best exporter award of spices board (continuous for 17 years)

20
PRODUCT PROFILE

In our national economy, spices play a very virtual role and our country India is
considered to be the home of spices. The freshness and the purity of Indian spices and spice
powders have made it a favourite in India and all over the world. Spices are used as
flavouring agents in many countries. They improve the flavour and acceptability of cooked
food and make them more delicious. Eastern Condiments Pvt. Ltd. has varieties of spices,
curry powders and pickles in its product mix. The purity and freshness of Eastern curry
powders has helped to enter the customers mind and the products will become a leading
brand in Kerala.
Eastern curry powders popularly known as ‘Strong Masala‘are processed using the unique
flavour-lock technique. The best quality spices are powdered under stringent temperature
control, using micro pulverisers ensuring that the precious volatile oils that give the flavour to
the spice are preserved. Eastern curry powders are so pure and fresh so that, use just half as
much as any other for excellent taste.
Eastern curry powders export to various countries like Middle East, U.K, U.S.A, Australia
and Germany, Canada. Eastern has grown into a favourite in Indian home across the world.
Excellent quality and right pricing has become the winning formulae of the Eastern Group.
Spices play a very vital role in our national economy.

EASTERN PRODUCTS
Eastern Condiments Pvt. Ltd. has different varieties of spices, curry powders, blended curry
powders-Masala, instant pickle powders and pickles. The company’s pickle market is mainly
concentrated in exporting. The product is follows:

Spice Powders Blended Spice Eastern Beverages Eastern Rice

Powders Pickles BASED

PRODUCTS

(for breakfast)

21
Eastern Garam Masala Mango Adimalikappi Puttupodi

Turmeric (coffee)

Powders

Eastern Chilly Sambar Ginger chukkukappi Idlipodi

Power Powders

Eastern Rasam Lemon Eastea (tea) Dosapodi

coriander
Powders
powder

Eastern Black Kulambu Gooseberry Eastern Pathiripodi

Pepper Powder Masala packaged

drinking water

Eastern Ginger Pickle powders Mixed veg Appampodi

Powder

Eastern Pavbhaji Fish Chambaputtupodi

Kashmiri

Chilly

Big jeera Channa masala Prawns Payasam mix

powder

Methi powder Tandoori Garlic

Masala

Green gram Chicken Tender

Mango
Masala

Special powder Chicken fry

Masala

Fish masala

Meat masala

22
 Biriyani
masala

Kebab masala

Egg curry

Masala

Chat masala

Table 1

ORGANISATION STRUCTURE

23
Figure: 2

24
FUNCTIONAL DEPARTMENTS

 Purchase Department
 Quality control Department
 Production Planning and Control Department
 Production Department
 Engineering Department
 Human Resource and Administration Department
 Finance Department
 Marketing Department
 Information Technology Department
 Export Department
 Taxation Department

PURCHASEDEPARTMENT

The purchasing department will be responsible for providing the materials,

components and equipment required to keep the production process running smoothly. A vital
aspect of this role is ensuring stocks arrive on time and to the right quality. Performance of a
manufacturing firm always depends on the efficiency of its purchase department. The various
raw materials needed for the production is purchased by this department. If the materials are
purchased at right time at the right quality from the right suppliers it results in production of
materials as per the request of inventory control section.Mainly eastern is purchasing the
products from the reputed vendors and the import goods or raw materials from countries like
Srilanka and other states of Kerala such as Gujarat, Tamilnadu, and Karnataka. In the
purchasing department about 40 employees are working.

OBJECTIVES OF PURCHASE DEPARTMENT

 To provide uninterrupted flow of materials and service for company operations
 To procure materials economically at a cost consistent with the quality and service
required. However, generally all purchases may be attempted at the lowest cost.
 To find reliable alternative source of supply
 To buy at the most economic order quantities
 To buy the best value, a combination of right quality at the best price with the best
supplier service
 To maintain good relations with vendors
 To promote source development
 To develop and maintain good buyer-seller relationship.

FUNCTIONS OF PURCHASE DEPARTMENT

25
The main functions of the Purchase Department are defined as follows:
 Procurement of stores through indigenous and foreign sources as required in
accordance with the rules in force.
 Checking of requisitions/purchase indents.
 Selection of suppliers for issue of enquiries.
 Issuing enquiries/tenders and obtaining quotations.
 Issue of Purchase Orders.
 Follow-up of purchase orders for delivery in due time
 Verification and passing of suppliers’ bills to see that payments are made promptly.
 Correspondence and dealing with suppliers, carriers etc., regarding shortages, rejections
etc., reported by the Stores Department.
 Maintenance of purchase records.
 Maintenance of progressive expenditure statement, sub-head wise.
 Maintenance of vendor performance records/data.
 Arrangement for Insurance Surveys, as and when necessary.
 Clearance of foreign consignments.
PURPOSE AND SCOPE OF PURCHASE DEPARTMENT
To lie down a procedure for purchase and to evaluate suppliers rate and develop them
so as to select suppliers on the basis of the ability to meet the quality requirements.
The scope involves;
 Purchase of raw materials , items such as dry chillies, coriander, turmeric, cumin,
fenugreek, fennel, rice, fruits and vegetables, preservatives, salt etc and outsourced etc,
purchased at Ernakulum, Adimali, and Theni
 Registration of potential suppliers
 Evaluation of existing suppliers
PURCHASING PROCEDURE
 Evaluation of existing suppliers for raw materials
This is the first step in the purchasing procedure.The evaluation of the suppliers is
mainly done on the basis of rating them. There are mainly three types of rating methods
they are;

 Quality rating
 Supply rating
 Delivery rating

QUALITY RATING

26
 Quality rating is done on the basis of the quality of the raw materials before purchasing
it. The raw materials are tested by the quality control department and make sure that the raw
materials are of best quality and non-hazardous.

SUPPLY RATING
The supply rating checks the supplier’s ability to supply the raw materials at right
time. The rating is done on the basis of a quality technique; the maximum mark given is 15,
which is given to the supplier who supplies the raw materials on or before the prescribed
time. The total mark is calculated on 70 and it is given to the accepted suppliers.

DELIVERY RATING
This is calculated on the basis of the correct time of the delivery of the materials
 Registration assessment of potential suppliers
 Purchasing order
 Purchasing
 Verification of the purchases products

DIVISION OF PURCHASE
In Eastern the purchase can be done in five small divisions. The purchase department is
divided into small groups because of convenience. The five divisions in purchase department
are given below.

 Packing division
Product mainly deals with purchase of packing materials. Packing materials are
purchased from Leets, Reliance, and Omni.

 Raw material division

The raw materials for the production are purchased by this department. The raw
materials are purchased from Theni, Tamil Nadu, Guntur, and AndraPradesh.

 Mechanical purchase division

It is focused on purchasing of machinery items and their parts. Machineries are
purchased from Ernakulum and some are imported from foreign countries.

27
 Electrical purchase division
It is deals with purchasing of electrical components

 Automotive purchase division

The automobile equipment’s are purchased from TVS, Automobile Eicher etc.

STRUCTURE OF PURCHASE DEPARTMENT

Managing Director

FH Procurement

Asst. Manager

Senior Officers

28

Officers
Figure 3
Structure of purchase department

Source: Company records

QUALITY CONTROL DEPARTMENT

Functions of this department are to ensure that the quality objectives of the firm. Quality is
periodically measured and compared against product quality requirement. A major purpose of
this department is to ensure that the quality policies of the firm one are conformity with the
objectives of this department. Company had a well-equipped laboratory with all facilities
which costs Rs. 4 crore. Before packing each sample of products is tested in the lab and
packed only if they get the good quality certification from the lab. And if any products are
returned by the customers will be tested and find out the reason for rejection.

In three states quality is assured

 Raw material form

Quality is checked when raw materials are purchased from suppliers

 Semi-finished form
Check whether specifications of company are meeting

 Finished form

29
 Here mainly check the packing labels If there are n bags randomly bags are checked.
Under quality control department there is research and development department. They
make recipe changes and makes new products. Lechma masala is a new product for UP.

OBJECTIVES OF QUALITY CONTROL DEPARTMENT

To bring down the total Alfa toxin level of chilly and chilly based products
 To determine the moisture level in the products
 To establish testing facilities to pesticide residue
 To maintain the quality according to the customer requirements
 To maintain the quality in accordance with the ISO 22000

DUTIES OF QUALITY CONTROL DEPARTMENT

 To ensure that the assurance budget are not exceed
 In charge of quality assurance department
 In charge of day to day quality check
 To retain ISO certification by undergoing audit periodically
 Develop and implement quality policy, update it periodically and get
them approved by the board.

 The company follows stringent hygiene measures which are applied

after regular laboratory testing. The Indian Spices House certification has recognized
the company’s obsession with quality and hygiene. The quality is ensured through 3
segments, microbiology, chemical test and instrumentation.

STRUCTURE OF QUALITY CONTROL DEPARTMENT

MANAGING DIRECTOR

FH TECHNICAL

MANAGER TECHNICAL
30
 ASST.MANAGER

SR.MICRO SR.OFFICER SR.OFFICER

 TECHNICAL
BIOLOGIST IP& C

MICRO OFFICER OFFICER

BIOLOGIST
Figure 4
Structure of quality department

Source: Company records

PRODUCTION PLANNING AND CONTROL DEPARTMENT

Production planning and control department is the intermediary between production and
marketing departments. Production planning and control is the department which plans
everything regarding production. It finds out what is to be produced, when, what quality and
it even informs the purchase department about what raw materials to be purchased for
production. The main function of this department is to meet the requirements of the demand.
PPC regulates stock inflow and out flow with the help of ORACLE software so the
amount stock will be readily available.They make plans according to the data provided by the
marketing department. Based on this, they give instruction to purchase department and the
production department. Production is according to the requirement and will depend on the
seasonal demand.
The monthly production of Eastern is 240000 tons. In a single shift 70 tones are being
produced in the PPC department 6 employees are working. This is based on monthly demand.

31
Every sales executive gives the order from retailers. Based on the above facts the PPC
department gives the instruction to both production and purchase.

OBJECTIVES OF PPC DEPARTMENT

 Increase profitability of the company

 Quality control
 Maximize output with minimum input
 Minimize cost
 Coordination between men and machines
 Establish routes and schedule of work
 Ensure operations are run efficiently and as planned
 Optimize the use of resource, material, machines etc.

PROCEDURE
They make plans according to the data provided by the marketing department for the coming
period. Based on this they give instructions to purchase department and production
department. They plan for 3 months later it divided on monthly basis and finally supervisions
in production scheduling on weekly basis. Production is according to the basis of the
requirements and will depend on seasonal demand. The total number of employees in this
department is 25.

STRUCURE OF PPC DEPARTMENT

MANAGING DIRECTOR

FH MANUFACTURING

MANAGER PPC

ASSISTANT MANAGER PPC

SENIOR OFFICER PPC

32
 OFFICER PPC

Figure 5
Structure of PPC department

Source: Company records

PRODUCTION DEPARTMENT

Production is a process of converting input in to output. Technically speaking, a production is

concerned with step by step process of raw material into finished goods. For a manufacturing
concern like Eastern, production department plays very important role.
OBJECTIVES
1. Design of the product
2. Design of the production system
3. To ensure production according to the plan and requirement.
FUNCTIONS OF PRODUCTION DEPARTMENTS

 Product selection and design

 Process selection
 Production planning
 Quality control
 Inventory control
 Plant layout and material handling
 Cost control

The first step in the production takes place both at Adimali and Theni where the raw
material (chilly, turmeric, coriander) needed are purchased in bulk are cleared, roasted,
crushed, powdered and packed and dispatched to Adimali for further packing. The
distribution is handled by the company itself.Eastern Condiment deals with production and
packing of curry powders, masalas, instant pickle powder and processing of pickles. The
company has a production capacity of 12 tons per day. The company at Theni has a
production capacity around 20 tons per day. From the production point of view, latest
techniques are used in preparing powders. Producers like steam sterilization are followed to

33
maintain hygiene. Statutory Quality parameters are employed in every sphere of production.
To ensure that the spice reach the consumer in fresh conditions at a minimal cost, the
company follows international packing standards to protect, preserve and presents products.
For bulk packing, the VACCUPAC system is used where in products are packed in vacuum,
thus protecting the powders from fungal infection, moisture, oxidation etc.
Production function performs according to instructions from the PPC. PPC gives
monthly indent which is converted in to weekly plans by the production department. A stock
of goods for 3 days production is kept with the department in case of contingencies. In
production a normal waste of 2 % to 5 % is expected. All details regarding production are
given to PPC daily. The department has 14 vehicles for the purpose of transferring raw
materials. The department has around 750 workers. The production is dependent on the skill
and experience of the workers. The productivity is around 75%.

QUALITY ASSURANCE
The company follows stringent hygienic measures which are applied with regular laboratory
testing. The Indian spices board with their spice house certification has recognized the
company’s obsession with quality and hygiene. Eastern has also achieved the highest ranked
approvals for quality, the Hazard Analysis Critical Control Point (HACCP), ISO 9002
certification and ISO 22000 certification.
The company ensures that superior standards are at every level- right from processing raw
materials to packing the final product. Old methods of powdering using new technology are
what the company believes in wooden spatulas are used to mix the powders and huge
aluminium vessels are used to roast spices, grinding is done at required temperature, using
micro pulverizes and the unique flavour lock technique, so that the oils in the spices are
conserved , giving out the right flavours.

LOADING AND UNLOADING

Loading and unloading of raw materials are done by workers in Eastern itself. The loading
and unloading is done under piece rate system.

SCHEDULING

34
To analyse the demand for the past 3 months sales they will schedule the raw materials,
working time, number of workers needed and product capacity.

INVENTORY MANAGEMENT
The company didn’t manage inventory they will sell whatever they produced. They
manufacture only according to the demand by analysing and forecasting.

RESEARCH AND DEVELOPMENT

Research and development works on the researches about how to improve taste and quality of
products.

SAFETY MEASURES
Workers are wearing aprons, masks, caps, while working in the production department. The
company provide necessary steps for preventing fire and natural hazards.

MACHINERY MAINTENANCE
The company keeping a separate department called maintenance department for the
maintenance of the machinery, automobiles, electrical etc.

MANUFACTURING FLOW CHART

Chillies, coriander,
turmeric &spices Cleaning Drying Roasting

Mixing Powdering

Packing

Marketing
35
Figure 6
Production flowchart

Source: Company records

PRODUCT STANDARDS

 Eastern is the first company in India and second company in Asia got the ISO 22000
certification.

 In the year 2000-2005 Eastern got the ISO certification 22000. The organisation shall
ensure the following basic requirements for the implementation of ISO 22000.

 Communicate information concerning development, implementation and updating of

food safety.

 The food safety hazards that may be reasonable expected to occur relation to product
within the scope of the system are identified evaluated and controlled in such a manner
that the products of the organisation do not directly or indirectly harm the consumers.

 Communicate appropriate information through the food chain regarding safety issues
related to its products.

STRUCTURE OF MANUFACTURING DEPARTMENT

MANAGING DIRECTOR

FH MANUFACTURING

SENIOR MANGER PRODUCTION

SR. SUPERVISOR PLANT IN

ASST.MANAGER
CHARGE
36
 SUPERVISOR
SUPERVISOR SR.SUPERVISOR

WORKERS WORKERS SUPERVISOR

WORKERS

Figure 7
Structure of Production Department

Source: Company records

37
ENGINEERING DEPARTMENT

Engineering department of Eastern are responsible for keeping the plant and
equipment’s in good condition. Engineering Department of Eastern has four sections,
 Electrical
 Mechanical
 Stores
 Automobile

OBJECTIVES OF ENGINEERING DEPARTMENT

 Optimize the use of available funds, personnel and facilities and equipment through the
effective maintenance management methods
 Systematically identify maintenance needs and deficiencies and capital improvement
needs at all field stations
 Enable preparation of service maintenance and construction budget request using
systematic, standardized procedure
 Monitor a document corrective actions, project expenditure and accomplishment.

FUNCTIONS OF ENGINEERING DEPARTMENT

 PERIODIC MAINTENANCE
Machines undergo wear and tear problems .So they have to be periodically maintained
by applying oil, grease etc.
 PREVENTIVE FUNCTION
Preventive function done to alert breakdowns, improve efficiency of working to keep a
routine monitoring of the machineries. There is a routine maintenance schedule and the
preventive maintenance is done according to it. This is done in weekly or monthly basis
according to the condition of the machine.
 BREAK DOWN MAINTENANCE
This is done to restore the machine back to the work if it undergoes a break down. It is
done according to the priority of the machine. This is done in minimum possible time,
so that production of the plant is not affected.

STRUCTURE OF ENGINEERING AND TECHNOLOGY

FH ENGINEERING
38
 SR MGR
ENG & PROJECTS

MGR ENGINEERING

WORKSHOP SR.OFFICER SR.OFFICER

IN CHARGE ELECTRICAL ELECTRICAL

SUPERVISOR SUPERVISOR
SUPERVISOR

TECHNICIAN TECHNICIAN TECHNICIAN

WORKER WORKER WORKER

Figure 8
Structure of Engineering Department

Source: Company records

HUMAN RESOURCE AND ADMINISTRATION DEPARTMENT

Human resource is the real assets of an organisation. If treated well, they can take
organisations to commanding heights. Organisations are generally driven by a set of pre-

39
determined goals. They employ physical, financial and human resources in order to achieve
goals. Organisations thus depend on people for their survival and growth. In a similar way
people need organisations. The success and failure of every company depends upon its
human resource. The vast majority of people work to support themselves and their families.
But people work for many other reasons other than economic security, they want to gain
recognition and achieve status or to test and stretch their capabilities. It is a fact that the
people are vital for the effective operations of a company as human effort and brains are the
main driving force behind the organization.
Personal management function should not be confused with the personal department
of an organization. Personal management function is performed by all managers at various
levels in the organization. Generally personal department is assumed the operative function of
employment, training, development and remuneration etc. These functions are performed by
human resource department. Employment of competent and specialized persons at various
levels is one important reason for the continuous success of Eastern. Moreover employment
of women at certain key areas of operations avoids unreasonable labour problems to an
extent. The key factor in the growth of Eastern is mainly the good and healthy employer-
employee relationship. About 2500-2800 employees are working with a mutual relationship
in the organisation. In eastern maximum 80% people are women workers. The workers keep
discipline in the organisation and also they do the works very carefully.
OBJECTIVES OF HUMAN RESOURCE DEPARTMENT
 Manpower planning
 Recruitment
 Training and development
 Wage and salary administration
 Grievance redress
 Personal counselling

 Compensation and benefits

 Performance evaluation

RECRUITMENT AND SELECTION

40
 Recruitment is only the process of searching for prospective employees and
stimulating them to apply for jobs in the organisation.. In an organisation vacancies are
arising in many ways such as registration, termination of the employees, death of the
employees, promotion or transfer etc. have to be filled by recruitment and selection.

Recruitment procedures are:

In eastern they are following two types of recruitment procedures direct recruitment and
internal recruitment.
A) Direct method
Direct method means they are directly gives advertisements in Medias. In Eastern this
method is frequently used for recruitment. The firm places jobs advertisements in
Malayalam, English newspapers and T.V media tries to attract as much capable people
from outside.

B) Internal recruitment
The company is filling the post by efficient and skilled workers.

SELECTION
Selection is the process of picking up individuals with requisite qualifications and
competence to fill jobs in the organisation. In Eastern, the selection process is only through
direct interviews. The employees are transferred to different departments on the basis of their
skills and abilities. They conducting a test also but the test is conducted only for senior
position.

TRANINING AND DEVELOPMENT FOR EMPLOYEES

Training may be viewed as a systematic and planned process which has its
organisational purpose to impart and provide learning experiences that will bring about
improvement in an employee and thus enabling him/her to make his contribution in greater
measure in meeting the goals and objectives of an organisation. The training facilities are
conducted by the senior HR and administration. All the personal shall be aware of their roles
and responsibilities in protecting product from contamination or deterioration.

41
TRAINING NEED ANALYSIS
The training can be evaluated any of the 3 ways: Input, throughput and output.

TRAINING REQUIRED TO:

In an organisation training is required for many areas. They are
 Fire and safety
 Legal update
 Communication skill
 ISO documentation
 Leadership development
 Pollution control
 HR concept and welfare

ASSESSMENT TRAINING EFFECTIVENESS

The HOD or the concerned supervisors are checking the effectiveness of the training
program. Periodical assessment of training program will be carried out and also and a routine
supervision is carried out in the organisation.
Methods of measuring the training effectiveness are:
 Personal/ group interview
 Questionnaire method
 Feedback from events or practices
 Submission of reports

INDUCTION AND ORIENTATION

Induction means when a new employee joins an organisation, he should be welcomed
as a new member of the organisation and must be helped to get acquainted and adjusted with
his fellow employee and work environment. The new employee is a complete stranger to the
people, work place and work environment. He must be introduced with the fellow employees,
to the working conditions, rules and regulations etc. The first day of employment is long
remembered by most of the people. Initial impression counts much, in the attitude of the
employee towards the job and the company.

TYPES OF ORIENTATION
 Formal
 Informal
 Individual

42
  Collective

PERFORMANCE APPRAISAL
Eastern is following a special type of system for appraising the workers that is KRA system
i.e., the KEY RESULT AREA. Here the performance of individual employee is evaluated by
his superior officer. The officer will evaluate the employee’s performance on the basis of
result produced by them and gives a report to the board for a particular period of time. If the
board is satisfied, he/ she will forward it to the top management by recommending incentive
or promotion. This procedure mainly happens between a periods of 6 months.

WAGE AND SALARY

The workers are paid in two types of wage system:
o Piece rate system
Under piece rate system of payment, wage is paid on the output produced and not on
time. The production goes up when wage are paid in according to piece rate system
payment. In the packing section they are following the piece rate system.
o Salary system
This mode of payment is applicable for the rest of the workers, which also includes
the loading and unloading workers.

NON MONITARY BENEFITS

The company provides a lot of non-monitory benefits to their employees. Some of them are
as following,

1. Transportation
Transportation is provided to the employees to different destination points and a very small
marginal amount is deducted from their wage or salary.
2. Personal protective equipment’s
Personal protective equipment’s like head covers, aprons and uniforms are also
provided to the workers in the packing section.
3. Medical insurance

43
 The employees are provided with medi-claim policy, which gives free medical
insurance to the employee and his/her family. ESI coverage for the employees who is having
the salary below 21000 and for others regular medical insurance benefits.
4. Pension scheme
The scheme has been formulated for those employees who have retired from their
work. All the employees are provided the pension with all the incentives as per the statutory
norms.
5. Annual medical check up
The employees are provided with free annual medical check-up facilities
6. Canteen facilities
Canteen facilities are provided to all the employees where they get free food
7. Tours and picnics
Tours and picnics are conducted once in a year which increases the motivations and
initiatives of the employees in additions to the fair and just wage incentive system.
For the effective administration and working of the company, weekly meetings are
organized to discuss various issues and working of the company. The chairman, the managers
&department heads are presented in the meeting.

GRIEVANCE AND REDRESSAL

Generally grievance means any factor involving wage, working hours or condition of
working environment. In Eastern all work as family and all workers are free to make know
his supervisor if he has any grievance. The company has kept some persons in the company
itself where the employee can directly come and tell his problems in any case, and it will
speedily reach towards the management. For this the company also conduct some training
programs and meetings where the employee can speak about any problem he has in the
company.

STRUCTURE OF HR DEPARTMENT

FUNCTIONAL HEAD HR

SENIOR MANAGER

HR & ADMINISTRATION
44
 ASSIATANT MANAGER

HR & ADMINISTRATION

SENIOR OFFICER

OFFICERS

WORKERS

Figure 9
Structure of Human Resource department

Source: Company records

FINANCE DEPARTMENT
Finance is the lifeblood and nerve centre of a business, just as circulation of blood is
essential in the human body for maintaining life, finance is a very essential to smooth running
of the business. It has been rightly termed as a universal lubricant which keeps the enterprise
dynamic. Finance department deals with planning, organizing directing and controlling
financial activities like procurement and utilization of fund and distribution of earning to
owners. The annual turnover of the company per year is 876crores. Per month balance sheet
is prepared. Cash of purchased materials is given from accounting department. To some
extent advanced payment is also given. If bad debt occurs then sales team talk with
corresponding agents and follow up is made from sales team. Expense budget, capital goods
budget, HR budget etc are prepared by each department and it is given to finance department.
From one year’s budget, one month budget is prepared.1crore to 2 crore was spent for
advertisement on last year. Through banks, salary and bonus is given to employees. But Bata
is providing through cash counters.Pamtech is using by sales executives for account
maintaining. In finance and accounting section there are 13 staffs in eastern condiments.

45
There are internal auditors and external auditors for eastern. External auditing is doing by
Desolate Company. Here there is income tax inspection also.

FUNCTIONING OF FINANCE DEPARTMENT

Finance function is the most important of all business functions. It remains a focus of
all activities. It is not possible to substitute or eliminate this function because the business
will close down in the absence of finance. The need for money is continuous. It starts with the
setting up of an enterprise and remains at all times. The development and expansion of
business rather needs more commitment for funds. The funds will have to be raised from
various sources. The sources will be selected in relation to the implications attached with
them. The receiving of money is not enough, its utilisation is more important. The money
received will have to be returned also. If its use is proper then its return will be easy
otherwise it will create difficulties for repayment. The management should have an idea of
using the money profitably. It may be easy to raise funds but it may be difficult to repay
them. The inflows and outflows of funds should be properly matched.

FUNCTIONS OF FINANCE DEPARTMENT

 Monitoring the process of budget achievement providing taxation pinning and
advisory service to the company.
 Evolve an audit manual.

 Advising management on funds, utilization and implementation

 Preparation of corporate plans, annual plans and budget
 Preparation of financial statements and thus identifying the financial strength and
weakness of the firm by properly analysing and interpreting the financial statements.
Finance and cost functions are headed by the director of finance and accounts, IT-
Internal auditing section etc, are the major auditing gangs giving their upper hand for
the smooth functioning of finance dept.
 Olden days Tally was used for the various financial operations but now Eastern have
their own software ORACLEspecially made for the financial purpose and the banking
partners is FEDERAL BANK.

46
RECEIVABLES&PAYABLES A/C
The company also have credit sale and purchase. They give bills to their debtors and receive
bills from creditors for credit dealings. The bills are transferred to cash within short period.
The main success behind the effective financial management of eastern I that the very less
bad debts they are having. In case of bad debts its very rare one. That is somewhat because of
the policies of the firm and their assessment of the retailers as well as wholesalers. They are
providing the credit facility to those who are dealing with the firm from the starting period of
the company.

INVESTMENTS
The company invest on FDI on the basis of IRR. The US based firm McCromick& company
is invested in the firm around 26% of the total investment of the company.

SOURCES OF FUND
The main source of fund is from sales and overdraft, from Federal banks Adimali branch.
There is a 3 crores loan for Eastern; the profit is reinvested in Eastern. Also company is
having some of the shares as per the memorandum of association and the prospectus issued
by the company.
TAX PAYMENT
A separate department under the finance department called TAX department. Tax payment is
through e-filling in 15th day of every month. The company pays a sales tax of 18 crore per
year.
PRICING BENEFITS GIVEN TO EMPLOYEES
 Gratuity
 Provident fund (12%)
 Bonus (11%)
WORKING CAPITAL MANAGEMENT
Working capital managed by the company by using overdraft from bank. The company is
dealing with the federal bank.
STRUCTURE OF FINANCE DEPARTMENT

MANAGING DIRECTOR

47
 CHIEF FINANCE OFFICER

DY.MANAGER FINANACE DY.MANAGER

ACCOUNTING

SR. OFFICERS SR.OFFICERS

OFFICER OFFICER

Figure 9
Structure of Finance department

Source: Company records

MARKETING DEPARTMENT (KERALA MARKETING)

Marketing is the core of all management functions. One of the important reasons behind the
success of the company is the marketing strategy compared to their rivals. The system
followed by Eastern is very unique and it has been very effective. They deal with the
wholesalers and retailers directly at their doorstep with the help of around 239 vehicles going
through many routes covering the entire state.
Average sale of Eastern is 20,00,000 kg\month in normal season. During special
season like “Onam” its sales increases by 28,00,000 kg\month. Price rate of products changes
according to different season.

OBJECTIVES MARKETING DEPARTMENT

 Developing marketing strategies

 Capturing marketing insights

48
  Building strong brand image
 Delivering value to consumer

DIRECT SALES
This peculiar feature of Eastern curry powders helped it to vary from other
companies. The group directly distributes the products to retailers in Kerala, from
manufacturer products goes to retailers then goes to end consumers. The company has around
239 vehicles which go on around 78 routes covering the entire state. Marketing department
has 450 workers in Kerala market. A sales executive, sales assistant and driver will be on
each van to go for the sales. The sales executive collects orders and bills. The sales assistant
performs loading and unloading operations. For 10 vehicles there is a senior sales executive.
For eastern there is no brand ambassador. Based on quantity purchased dealers get benefits.
No commission is provided to any dealers. Chilli powder is the most selling item of eastern.
Training is providing to sales employees.

The various sales techniques consist of:

 Route sales
 Factory fresh outlets
 Intercompany sales
 Export sales
Company has ten depots, which the main ones are located at Kozhikode, Kottayam,
and Trivandrum Trissur&Okkal. Sales target is fixed only after looking the previous 3 months
sale. More sales are done in Kottayam (Dts). The sales executives for each route give the
orders to be dispatched to each sale depot. He also takes care of the billing and cash
transactions. After making a sale, a sale invoice is made and the summary is given to the cash
department.
After the delivery of goods, the vans return and by verifying the order form, the stock
is checked. The accounts are maintained on a weekly basis. The company has around 40000
retailers. Mainly cash transactions are undertaken and credit facilities are entitled to only
around 200 parties.
A string of van carrying freshly powdered spice is a common sight on the mountains.
This is one of the important advertisement techniques of the company. The advertisement
through these vehicles has no additional cost. There are hundreds of vehicles carrying freshly

49
powdered spices distributing across the state. It gives maximum publicity and advertisement
to the company and the brand.
The meeting of the sales executive are held every week after they return from their
different routes. Here, every aspect of the weekly sales will be discussed, and any problem
arising can be bought to the notice of the management.
By direct distribution the company has achieved a lot of benefits. Some of them are as
follows;

 They can deal with the wholesalers and retailers directly at their door step
 The company can avoid the role of intermediaries in the distribution of the
product. It helps to avoid unnecessary commission, brokerage and other related expenses
 They can maintain a good relationship with the wholesalers and retailers
 The company’s own vehicle undergoing distribution aids to give an important
mode of advertisement in addition to the other media advertisement.

Eastern Condiment has entered in to world market in the recent years. In India it is
capturing both urban and rural markets. In Kerala it is the market leader with more than
60-65% market share to almost all its products. In Tamil Nadu and Karnataka the company
holds 20% share and it is gaining strength. It is also to be noted that 50% of the market is still
using home made products; some of the market is still untapped. So there is lots of growth
potential for the economy.

PRICING
Eastern is the price leader in Kerala market. And its products have higher price when
compare with other products. But it is accepted because of its quality and good will.

COMPLAINT HANDLING
It is done on a weekly basis by the sales representatives as they are meeting the retailers and
customers directly and the complaints are collected. Later it will be reported in the weekly
meeting.

50
PROMOTIONAL ACTIVITIES
Company introduces some promotional measures like card scheme to motivate their retailers.
It uses advertisement for promotional activities. They also make some tours and give awards
to some of the retailers. Company is conducting dealers meet in a year. Now the company is
giving more importance for the promotions of EASTEA. Sales target is fixed once in a 6
month and is hoping for 10% growth every year.

STRUCTURE OF MARKETING DEPARTMENT

GM MARKETING (KERALA SALES)

MANAGER SALES ADMIN

MARKETING STAFF

51
 ASSISTANT

MANAGERS

SALES OFFICER

SALES TEAM

Figure 10
Structure of marketing department(Kerala marketing)

Source: Company records

INFORMATION TECHNOLOGY DEPARTMENT

Artificial intelligence is necessary for development of mankind. Today the term
information technology has bellowed to encompass many aspects of computing and
technology, and the term is more recognizable than ever before. The information technology
umbrella can be quite large, covering many fields. IT professionals perform a variety of
duties that range from installing applications to designing complex computer network and
information data bases.

DUTIES THAT OFFICIALS PERFORM IN IT DEPARTMENT

 Data management
 Computer networking
 Computer engineering
 Data base system design
 Software design
 Management of information system
 System management or system administration

OBJECTIVES OF IT DEPARTMENT

52
  Ensure the protection and security of data
 Minimize duplication of effort, services and resources
 Eliminate inefficient and costly redundancy
 Eliminate non compatible standards and architectures
 Identify obstacles for departments wanting to move computing operations to the
division of information technology and solve it immediately.
The whole organization is computerized. All the departments are connected via networks.
Both local and wide area networks are use. Eastern uses ORACLE based ERP, which has
been customized to suit the needs of their particular organization. The networking is done
through a BSNL base line. It uses windows 7 as the operating system.
The company has a good IT team for implementing the ERP (Enterprise Resource Planning)
which was started in the year 2001 and was centralized in the year 2005. ERP enables fast
transactions and systematic in all its functions. ERP also helps in generating MIS reports
which help in decision making. The package used in is ORACLE. Intranet in provided among
the various offices at Theni, Adimali, Chennai, Bangalore, Hyderabad and Ernakulum. The
network main server is situated at Ernakulum and all the different divisions have their own
domain to connect to the main server. The company is now having its own mobile
applications in order to monitor the daily distribution of the goods. The problem that is being
faced by the company is mainly the network errors. Palmtec based systems which are
popularly used in KSRTC for billing is being adopted by Eastern for their retail and
wholesale billing distributions. They use the barcode technology for the maintenance of
package of goods as a section.
The Eastern Condiment Pvt Ltd is a fully computerized company. Licensed software’s are
used in Eastern. In which 150 machines are connected using four servers. They are;
 Data base server
 Application server
 Domain server
 Backup server

The extent of computerization is done mainly on to considerations;

 Considering the amount of data
 Accuracy needed

The company has centralized data base password control to restrict unauthorized access. IT
department has a powerful back up facility. In each system a separate folder is created for
backup facility .Client user saves data into this folder. The user can access data only when he
knows the particular password and login ID.
53
SYSTEM CONFIGURATION
 RAM 2GB
 HD 180 GB
IDENTIFICATION OF ERROR
It’s a fully centralised scanning process which is done from the corporate office which will
help the firm to work better and perform more effectively with proper monitoring to avoid
errors and maintain the proper status of the working.

SYSTEM PROTECTION
MS fore friend Antivirus used for system protection of the computer systems and a well-
established firewall is being followed by the company.

STRUCTURE OF IT DEPARTMENT

MANAGING DIRECTOR

FUNCTIONAL HEAD IT

ASSISTANT MANAGER

SENIOR OFFICER

OFFICER
54
Figure 11
Structure of ITDepartment

Source: Company Records

EXPORT DEPARTMENT
Eastern foods started exporting in the year1995. Today eastern is exporting its products to
almost all Gulf countries, and to the different parts of the world, where the company has its
own distributions. The company exports above 100 tons per month. It’s mainly called as
export marketing department

OBJECTIVES OF EXPORT DEPARTMENT

 Conduct research to find out right market
 Devise marketing strategies for the target market
 Understand the legal and regulatory issues
For exporting the Eastern condiments have a branch at Okkal in Kerala where special
packing for exports is done and where stuffing of goods is also done. The rest of the
procedural work is done at Adimali. Major export destinations for the company are Middle
East, USA, Australia, Canada,and UK. The company is also planning to enter like Japan and
other European countries. The major portion of the export is into Dubai. Each container has a
capacity of 12 tons and monthly 50-60 containers are exported. In the international market
the product is marketed through distributors on commission basis
Eastern Condiment Pvt Ltd is always maintaining high quality and effective distribution in
the overseas market too. The company has well equipped laboratory with qualified and
specialized chemist for quality checking. For exporting the Eastern Condiments have
branches at Okkal and Erumalappadi in Kerala. Stuffing and packing is carried out here itself.
The rest of the procedures related to exports are done at Adimali. The exporting is increasing
year by year. The export had 50% growth in the previous years. The company is doing
exports through shipment. Company uses its vehicles to send products to Cochin seaport. The
company is having an increased expiry of goods up to two years.

Time required for transportation

55
- Dubai 5 to 7 days
- Gulf 15 days
- USA 1 month
- Europe 30 days

For export Eastern has import and export codes. It also has spice board registration for
exporting spices. Each country has its own specifications and requirements for the export
product which has to be meet by the company before exporting. All exports are done through
Cochin seaport. Each container which is exported will be checked before dispatch. About 500
products are exported. Some items like pickles are meant only for export and are not
available in the local market. The export division of Eastern had a 50 % growth in last year.
The turnover from exports alone for the company was 50 corers. All the transactions are done
in Dollars only, including for Middle East and other countries
ACHIEVEMENTS
Eastern is the leading exporter of condiments from India. Eastern has received the
spices board award for the best exporter continuously for the last 12 years.
DOCUMENTATION PROCEDURE
All negotiations regarding the export procedures are done through banks. The goods are
dispatched at the Cochin seaport and the company meets the expenses from the point of
dispatch to the boarding point and the documents are handed over the bank.
The overseas distribution gives a purchases order to the company upon the
confirmation of the order with prices the documents such as invoice, packing list are prepared
and shall be approved by export manager and those documents are sent to C & F agent along
with the purchase order of the overseas buyer. On receipt of those documents the C &F agent
sends it to the customer’s authorities and obtains permission for stuffing. According by the
information regarding availability of vessel is communicated to the company. Based on the
information given by C & F agent, information about the stuffing is given to the central
excise authorization for stuffing i.e., the house stuffing procedure. After stuffing, the details
of shipments are sent to the overseas buyer for their information
It is ensured that the C & F agent for onward submission to the bank prepare the
following documents and submit to the Director under copy to the manager (exports) for
verification and records of export marketing department.
 Invoice

56
  Packing list
 Bill of lading
 Bill of exchange
 Certificate of origin
 Health certificate
On receipt of the above original documents, it will be verified and approved by
director before presentation to the bankers. The document copies received by manager
(exports) shall be verified and signed by his/her before taking as records. The documents are
handed by over to the bank for negotiation and the bank after negotiation sends the
documents to our overseas buyer’s bank. Copies of the documents are maintained.

STRUCTURE OF EXPORT DEPARTMENT

MANAGING
DIRECTOR

SENIOR MANAGER
EXPORTING

SR. OFFICERS

OFFICERS

Figure 12

57
Structure of Export Marketing department

Source: Company records

TAXATION DEPARTMENT
It works under finance department, but it independently executes its works. From the
accounting department they collect data. For the export Eastern need not want to pay tax.
This is possible through H-form. Each product has its own tax. For example chilli-4%, rice-
1%.Monthly the tax is calculated.

Eastern mainly pays three type of taxes, they are

 SALES TAX
It includes value added tax (VAT) and Direct tax. A registered company have to pay
30% of the net profit as direct tax, and Eastern is paying it without any default.

 SERVICE TAX
Eastern is paying 12.36% as service tax

 EXCISE DUTY
For some product Eastern has to pay excise duty, especially for plastic that is used in
packaging. The excise duty ranges from 2- 16%.

STRUCTURE OF TAX DEPARTMENT

COMPANY SECRETARY

DEPUTY MANAGER

SENIOR OFFICERS

OFFICERS
58
Figure 12
Structure of taxation department

Source: Company records

FINANCIAL STATEMENT OF EASTERN

The monthly profits of the company are around 20 percentage of turnover and turnover of the
company per month is 20crores. Per month balance sheet is prepared, cash of purchased
materials is given from accounting department. To some extent advanced payment is also
given. If bad debt occurs then sales team talk with corresponding agents and follow up is
made from sales team. Expense budget, capital goods budget, HR budget etc. are prepared by
each department and it is given to finance department.
From one year’s budget, one month budget is prepared.1crore to 2 crores was spent for
advertisement on last year. Through banks salary and bonus is given to employees. But Bata
is providing through cash counter. Pamtec is using by sales executives for account
maintaining. In finance and accounting section there are 14 staffs in eastern condiments.
There is internal auditors and external auditors for eastern. External auditing is doing by
DeoliteCompany.Here there is income tax inspection also.

SOURCES OF FUND
The main sources of fund from sales, and overdraft (OD). From Federal banks Adimali
branch there is a 3 crore loan for Eastern also having investment for the US firm.

59
 SWOT ANALYSIS
SWOT is a acronym for internal strength and weakness of a firm and the
environmental opportunities and threats facing the firm.SWOT analysis is
widely used technique through which managers create a quick overview of the
company’s strategic situation.The technique is based the assumption that
effective strategy derives a sound ‘fit’between firm’s internal resource(strength
and weakness)and its external situation(Opportunities and threats)

STRENGTH

 Eastern holds more than 70% of the market share in all its products in Kerala.
 It has a good customer relationship because of its product quality and
freshness.
 Eastern is the largest exporter of spice powder in consumer packs from
India that exports mainly to middle east,UK,Australia and
Germany.Presently the company is exporting 30% of its products.
 The quality of the product is up to International Standards
 First company in India to get ISO 22000 and second in Asia
 Eastern has direct sales to more than 40000 shops in kerala

60
 Eastern was selected as second most popular brand in Kerala by the
Dhanam business survey in 2008.
 It has the facilities for controlling the Pollution and also for excellent
productivity.
 All departments are computerized and it helps in easy handling of jobs.
 Eastern won best spice exporter for the last 10 years.
 HACCP-Hazardous Analysis Critical Control Point Certificate issued by
Food Cert Bv Netherland
 98% of the sales are cash sales.
 It has a good employer-employee relationship
 Grievance handling system is maintained.
 Well established quality control Lab checks the raw material thoroughly
and it helps to assure the quality of the products.

WEAKNESS
 Location of factory is not perfect for easy transportation.
 Not enough market share in outside Kerala.
 Some products are not available in rural market.
 Lack of research in market level.

OPPORTUNITY

 Accelerate the exporting to other countries to earn more revenue.

 Make the pickles available in local market also.
 North Indian market can give more growth to the company .
 Attract foreign investment for further development.

THREAT

 Each year hundreds of new curry powder company are arising in

whole market
 Unexpected climate change.
 Change in consumer attitude and preferences.

61
 CONCLUSION

It was a general study regarding all functions and aspects of Eastern Condiments Pvt. Ltd.and
giving more importance of Human Resource,Marketing,Finance,Production and exports.It is
found that a cordial relationship is maintained between all departments for smooth
functioning and achievement of the organisational goal and maintaining the market
Leadership and company’s mage.Eastern has achieved the enviable heights mainly due to the
hard work and commitments of quality besides bringing a good product at right price to the
consumers.

The study helped me to understand that how the company identifies the right taste of the
consumers and how it became the leading brand in south India and the largest exporter of
spice powder in consumer pack from India.It was also able to understand some of the
Opportunities and Threats of the company .

Being a student of MBA the study entitled “An Organisational study at Eastern Condiments
Pvt.Ltd.”has benefited me with so much of confidence and awareness so as to capable of
myself to work in a firm.The study gave me an opportunity to experience and improve my
practical knowledge about an organisational

62
 BIBLIOGRAPHY
 http://eastern.in
 http://in.linkedin.com/company/eastern-condiments-p-ltd
 http://en.m.wikipedia.org/wiki/The_Eastern_Company
 http://m.rediff.com/money/2007/apr/17bspec.htm
 http://m.economictimes.com
 http://www.the hindubusinesstimes.com/
 http://www.owler.com/company/eastern#competitors

63