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(a) Great innovations start with addressing unmet needs of consumers, but
finding the right demand isn’t easy, Nielsen’s brand strategy suite of tools help
you to define where, how and what to play.
WHERE TO PLAY
Explore the consumer defined category boundaries across a broad market
landscape, identify on the broad landscape the categories that represent the
best opportunities for your brands. Identify, quantify and prioritize possible
whitespaces in the market.
HOW TO PLAY
Uncover consumer needs and drivers of brand choice, assess strengths and
weakness of competitors, discover unclaimed spaces and establish
opportunities for growth in a chosen category. Build brand and portfolio
growth strategies by uncovering unmet demand and prioritizing
innovation/renovation opportunities.
WHAT TO PLAY
Determine whether innovations demonstrate potential for launch and deliver
strategic priorities when evaluated throughout Nielsen BASES suite.
Question 3
1. Idea generation
The entrepreneur begins to wonder why there is not available a product or
service, why not improve certain things, how to generate income to cover their
expenses, etc. Thousands of questions might rise, so them will help to identify
opportunities to meet the market needs. In previous years, there where not
enough amount of goods and services. It was a little bit easier to position a
business, however now it requires a search for information and market analysis
to see the possibility of success.It is possible that at this point in the
entrepreneurial process, there are many people, since the generation of ideas
can be much easier. However, the step towards a decision making is where
many can stop and perhaps even abandon the idea from the starting a
business.
2. Decision making and business planning
A critical point in the entrepreneurial process is deciding to start the project. Be
active and stay motivated are the main factors for the entrepreneur to start
landing his idea. Asking what resources are needed and where he will get them,
is vital to generate at least one way forward for the entrepreneur. The
development of the business plan will mark only a guide that can be used as
reference.
3. Project creation
The project is conducted when the entrepreneur decides to seek and obtain
resources. Getting financiation is difficult, and perhaps one of the main
obstacles to start a business. When the entrepreneur begins to invest the
resources and and begin operating, it is a point release of stress, as the
entrepreneur will see the first steps of his company.
Question 4
In Indian economy small-scale and cottage industries occupy an important place, because of their
employment potential and their contribution to total industrial output and exports. Government of
India has taken a number of steps to promote them. However, with the recent measures, small-scale
and cottage industries facing both internal competition as well as external competition.
There is no clear distinction between small-scale and cottage industries. However it is generally
believed that cottage industry is one which is carried on wholly or primarily with the help of the
members of the family. As against this, small-scale industry employs hired labour. Moreover
industries are generally associated with agriculture and provide subsidiary employment in rural
areas. As against this, small scale units are mainly located in urban areas as separate establishments.
(i) Small-Scale Industries: These are the industrial undertakings having fixed investment in plant and
machinery, whether held on ownership basis or lease basis or hire purchase basis not exceeding Rs.
1 crore. (ii) Ancillary Industries: These are industrial undertakings having fixed investment in plant
and machinery not exceeding Rs. 1 crore engaged in or proposed to engage in, (a) The manufacture
of parts, components, sub-assemblies, tooling or intermediaries, or (b) The rendering of services
supplying 30 percent of their production or services as the case may be, to other units for
production of other articles. (iii) Tiny Units: These refer to undertakings having fixed investment in
plant and machinery not exceeding Rs. 23 lakhs. These also include undertakings providing services
such as laundry, Xeroxing, repairs and maintenance of customer equipment and machinery, hatching
and poultry etc. Located m towns with population less than 50,000.
Objectives of Small Scale Industries: The objectives of small scale industries are:
2. To remove economic backwardness of rural and less developed regions of the economy.
8. To attain self-reliance.
9. To adopt latest technology aimed at producing better quality products at lower costs.
Question 5
Characteristics of an Entrepreneur
An entrepreneur is a person who is action-oriented and highly motivated to
take a risk and to achieve such a goal dot brings about a change in the
process of generating goods or services or re-initiates progress in the
advent of creating new organizations.
Therefore, experts have nine characteristics for the entrepreneur from
different conceptual viewpoints.
7. Entrepreneur is an innovator
Joseph A. Schumpeter {1934) characterized entrepreneur as an innovator
of new combination in the field of production Later on Robinson (1962) and
Hagen (1962) have described entrepreneur as a person who lakes a small
venture to the edge of success by his efforts, innovation and motivation.
8. Entrepreneur is a reward receiver
An entrepreneur is a person who creates something new of value by
devoting time and efforts and in tum receives monetary and personal
rewards.
Question 7
Scope of SSI means….. The range of activities and the type of products that come under the SSI sector.
employment :
employment Since SSI’s are more labour intensive and less sophisticated technologically, they provide
employment on a large scale. Since India has a large number of semi skilled and unskilled labour, such industries
would be an ideal place for their employment. SSI’s account for 75% of total employment in the Industrial sector.
Feeding lsi’s :
Feeding lsi’s SMALL SCALE INDUSTRIES COMPLEMENT THE LARGE INDUSTRIES BY PROVIDING THEM
PARTS, COMPONENTS, SUB ASSEMBLIES, ACCESSORIES, SERVICES ETC..
PROMOTION OF EXPORTS :
PROMOTION OF EXPORTS SSI’s help improve India’s balane of payments in two ways: First, they do not
require importing of sophisticated equipment thus saving foreign exchange Second,they export their goods and
earn foreign exchange. SSI’s account for 25% of India’s total exports.