Good afternoon everyone! My name is Ngan. Our group has three members.

They’re
Thuan, Trong and me.
Today, we are here to present to you about “Marketing strategy 4P of Honda Viet
Nam”.
Our presentation is divided into three main sections.
First of all: INTRODUCTION
Secondly:
Thirdly:
Finally:
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Now I will talk about the introduction. The first thing I want to tell you is
Company description
Honda is one of the greatest global company and famous for motorcycles and cars.
It has expanded its business operations through the world, and provides
consumers advanced-technological products at reasonable prices. Honda currently
expands its businesses to aircraft and robot industry, and seeks to improve itself
continually for a long time.
The next is Honda history.
Honda was established by Soichiro Honda in 1946, and started manufacturing of
motorcycles in Japan.
Honda firstly expanded its business in the United States in 1959, and has gradually
expanded its business through the world.
In 1963, Honda started the sales of cars, and from that time, has significantly
expanded its business from motorcycles, cars, to power equipment, aircrafts, and
robots.
Honda is currently recognized globally, and becomes one of the greatest global
company.
To know more about Honda in VN, I will tell you something specific.
Honda in Vietnam.
Honda entered to Vietnamese market in 1996. The first plant in Vietnam was
established in 1997 (B. Thi, & X. Thi, 2009), and Honda started manufacturing at
this time. However, before Honda entered to the Vietnamese motorcycle market,
Honda exported some motorcycles from other countries to Vietnam, and therefore,
Honda’s products were hugely recognized by Vietnamese consumers. Honda
succeeded in taking a first mover advantage in Vietnam (B. Thi, & X. Thi, 2009),
so it has s strong power in this market. Initially, Honda focused on middle-income
segment to promote its motorcycles because people under this segment did not
afford Honda‘s products. Honda faced to the strong competition of ultra-low price
models manufactured by Chinese makers and lost huge market share at the
beginning of 2000s (Fujita, 2008), but Honda regained its market share by introducing
the low-price brand.
One popular product of Honda in Vn is Wave Alpha.
“Wave Alpha” (Nguyen, 2006). This was significant change taken by Honda, and it
initiated to focus on low-income segment as well. Currently, Honda is a giant, sharing
around 70% of the Vietnamese motorcycle market, and Honda’s products are loved by
Vietnamese people.
And the last thing is Mission statement
The mission of Honda (2015) is “Maintaining a global viewpoint, we are dedicated
to supplying products of the highest quality, yet at a reasonable price for
worldwide customer satisfaction.” Honda Vietnam has strived for both the happiness
and safety of the Vietnamese people, as well as the development of the country. The
company has always made great efforts to apply modern and advanced equipment and
technology in production, to develop its domestic supplier network to increase the
localization ratio, to transfer technology, to research and develop new models, to recruit
local employees, to train and improve the skills of our labor force, and to actively
contribute to the national budget.
However, Honda currently faces the huge problem: market saturation. As a result, there
is a necessity to find a new way to overcome this problem.
To be continue, will tell about …