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1. Demonstrate an understanding of the role Of various popular digital marketing strategies like
Search Ads , Display Ads , Analytics , Social media marketing etc
2. Practical understanding of creating search & display ads using Google Ads
3. Understanding the SEO process by working on backlinks , Audit , keyword Research and
ranking , etc
4. Understanding and practical implementation of using various favorites tools like MOZ ,
SEMRUSH, ALEXA , SIMILAR WEB etc.
Understanding the Digital Marketing strategies used by some of the top brands in India,
Focusing on Traffic Sources, Paid Advertisement Strategies, Social Media promotion etc. This will also
give good idea about building Digital Strategies and also focusing on Brand Communication.
1. Find your competitors and do the competitive analysis on Search Paid Traffic.
2. Find your paid Ad copies & Mention your key observations like extensions, offers etc.
3. Find your most profitable set of paid keywords.
4. Create a search campaign for promoting any of your products/Services. Create 2 Ad groups & 3
Ad copies. Assume necessary Data if require.
1. Find your competitors and do the competitive analysis on Display Advertising.
2. Find your Display Ad Copies & mention few observations.
3. Find your placements.
4. Create a Display Campaign promoting any of your product/ services. Assume necessary Data, if
required.
5. Create a Sample Display Ad (Image/ Responsive) for any of your product /Services using Tool
like Canva, Pic Monkey etc.
1. Provide the information about your learning from the project in terms of conclusion.