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TELENOR PAKISTAN
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Table of Contents
Executive Summary ..................................................................................................................................................................... 2
Background Information of Telenor: ........................................................................................................................................... 3
MISSION: ...................................................................................................................................................................................... 4
VISION: ......................................................................................................................................................................................... 4
Origin of Telenor: ......................................................................................................................................................................... 4
Telenor In Pakistan: ..................................................................................................................................................................... 4
Features: ...................................................................................................................................................................................... 5
Market Services ........................................................................................................................................................................... 5
Mobile Financial Services ........................................................................................................................................................... 6
Internet Services .......................................................................................................................................................................... 6
Organizational Structure: ............................................................................................................................................................. 7
Operational Departments: ................................................................................................................................................... 7
CULTURE OF TELENOR: ................................................................................................................................................................ 8
PLANNING: ................................................................................................................................................................................. 11
Structural Strategies of Telenor: ........................................................................................................................................... 11
Strategy and Structure of Telenor Pakistan: ......................................................................................................................... 12
Telenor Structural View: ........................................................................................................................................................ 12
Strategic Plan ......................................................................................................................................................................... 13
CORPORATE SOCIAL RESPONSIBILITIES: .................................................................................................................................... 14
HUM QADAM : ..................................................................................................................................................................... 14
NAYA AGHAZ: ........................................................................................................................................................................ 15
SOS Village ............................................................................................................................................................................. 15
Khuddar Pakistan: .............................................................................................................................................................. 15
HUMAN RESOURCE MANAGEMENT: ......................................................................................................................................... 15
Why Join Telenor : .............................................................................................................................................................. 15
Recruitment and Selection Strategies: ............................................................................................................................ 16
De-Recruitment process: ........................................................................................................................................................... 21
Mediums Used By Telenor for Advertisements: ........................................................................................................................ 21
SWOT Analysis: ...................................................................................................................................................................... 21
RECOMMENDATIONS: ............................................................................................................................................................... 24
CONCLUSION: ............................................................................................................................................................................ 24
Executive Summary
This report incorporates Telenor's Mission and Vision that depict what this organization
plans to turn into. Likewise said in this report are all the Business Operations of Telenor
bolstered by a point by point clarification of its Cultural and Organizational Structure.
MISSION:
“To be the unmatchable mobile system of communications in Pakistan this provides the best
value to its customers, employees, business partners and shareholders.’’
VISION:
Our vision is simple: “We're here to help”
We exist to help our customers get the full benefit of communications services in their daily
lives.The key to achieving this vision is a mindset where every one of us works together:
Making it easy to buy and use our services. Delivering on our promises. Being respectful of
differences. Inspiring people to find new ways.
Origin of Telenor:
For more than 150 years, broadcast communications has had a key impact in the
advancement of current Norwegian culture. As the occupant supplier, Telenor has been the
main thrust in the advancement of a profoundly refined home market and is currently one of
the biggest versatile administrators around the world.
Telenor In Pakistan:
Telenor procured the permit for giving GSM benefits in Pakistan in April 2004, and had
propelled its administrations industrially in Islamabad, Rawalpindi and Karachi on 15 March
2005 and on 23 March 2005, Telenor began its administrations in Lahore, Faisalabad and
Hyderabad. Telenor has its Corporate central command in Islamabad, with local workplaces in
Karachi and Lahore. On January 28, 2005, Telenor set up its initially call focus in Lahore.
Telenor is the second biggest system of Pakistan after Mobilink. The official opening was held
in Islamabad with the President of Pakistan General Pervez Musharraf as the guest of regard
and a Telenor task headed by CEO Telenor Jon Fredrik Baksaas close by CEO Telenor
Pakistan Tore Johnsen. The start call was made by President Pervez Musharaf to the Prime
Minister of Norway. Presently CEO of Telenor Pakistan is IRFAN WAHAB KHAN
Features:
Telenor Group provides high quality voice, data, contents and communication services to 13
Nations across Europe and Asia.Therefore they are one of the tycoons of Telecommunication
Industry.
Headquarters:
In Pakistan the Telenor Group has its headquarter set in Islamabad having regional
headquarters in Karachi, Lahore, Faisalabad, Peshawar, Hyderabad and Multan.Telenor
keeps struggling hard to be the best and that’s the reason why it is currently the second best of
its type in Industry.
Market Services
In 2003 Universal Mobile Telecommunications System, or UMTS, 3G entered the consumer
market, offering voice telephone, video calls, and simultaneous use of speech and data
services.3.5G, 3.9G, Today, 3G extensions are widely supported by handsets and network
providers. 3.xG standards such as HSDPA, HSUPA HSPA+ and LTE (E-UTRA) are based on
an all-IP network infrastructure, but do not meet 4G bandwidth requirements
Telenor Pakistan was licensed with 2×5 MHz of 3G spectrum in the year 2015.After the
successful coverage of 3G mobile network Telenor got the 4G license in 2016.4G is the fourth
generation of mobile telecommunications technology, succeeding 3G.This improved
technology is now being offered to Telenor’s customers so they can have access to high-
speed mobile internet. 4G can have speeds up to 150mbps. Speed varies from one area to
another as the 4G network is currently working in the selected cities of Pakistan which will
expand very soon.
Telenor Group expects investments in so-called Fifth-Generation mobile phone networks
(5G) to be more gradual than the rapid roll-outs of earlier networks.It’ll be different from what
they had on 3G and 4G. 5G will form the foundations of all digital communication and is a
flexible toolbox for the digitalization of society. 5G will provide the long-awaited solution to
boosting profitability in the sector. 5G sees the introduction of a ‘Slab Allocated’ network. This
means it is possible to offer multiple logical networks suited to the bandwidth, reliability and
system latency requirements of different user groups all across the same physical network.
Internet Services
Telenor took part in the auction held in Pakistan on April 23,2014 and successfully acquired to
launch its 3G services all across Pakistan.This step gave them a boost to improve their
internet services and so they covered Pakistan about 45 Cities so that they may serve each
and every corner with their internet services.Still there are some areas where 3G is not
functional but “EGDE’’ is still there to somehow facilitate the people.
Organizational Structure:
Operational Departments:
The operations of Telenor are divided into eight different departments, that are as follows:
Human Resource
Administration and Security
Sales
Marketing
Customer Services
Corporate Affairs
Technical
Finance
North
South
Central
AJK
CULTURE OF TELENOR:
Most importantly we have to know "What is Organizational Culture?"
In Telenor there is No Bifurcation as far as feelings and strategy making. Each and each
individual gives their conclusions on the talked about arrangement and have the privilege to
express his assessments to improve the strategies.
All staff individuals take after the clothing standard given by the organization to keep up an
office domain values of the Culture of this organization:
Making it Convenient:
They’re practical. They don't complicate things. Everything they produce is easy to understand
and use. Because they never forget that they’re trying to make customers' lives easier.
Keeping the Promises:
Everything they set out to do should work, if it doesn't, they are their to help. They are about
delivery, not over promising, actions not words.
Being always Inspiring: They are creative. They strive to bring energy to the things they do.
Everything they produce should look good, modern and fresh. They are passionate about their
business and customers.
Being Respectful:
they acknowledge and respect local cultures. They do not impose one formula worldwide.
They want to be a part of local communities wherever they operate. They believe loyalty has to
be earned.
Always there to Help:
For a long time, Telenor has spearheaded correspondence innovation. The advancement was
important to empower development and improvement over Scandinavia's long separation and
brutal common conditions. Today, they are a noteworthy overall player, however have a similar
single concentration: helping individuals to convey.
The Telenor mark explains this aspiration and their logo is an image of development and
advantage of correspondence benefits in their day by day lives. In straightforward words,
they're here to change – our nonstop development to empower individuals to impart better.
The Telenor Group is centered around our picture ensure. they have to make it straightforward
for customers to get what they require, when they require it. they will keep ensures and pass
on what we say. they will create to pass on new considerations, and as an overall player they
respect our customers and their neighborhood social orders wherever we work
The Brand:
At the heart of their brand is their logo -- a symbol of balance, movement and change. It
represents their philosophy of innovation and democratic process. It is a brand much more
than just a logo – it is a set of ideas, a way of doing things and a measure of behavior.
In many ways, Telenor already stands out. They always have shown impressive growth and an
increasingly international focus, particularly in new growing markets. But they can always go –
and need to go – much, much further.
Customers are at the heart of our success. They have placed their trust and
confidence in us. In return, we strive to anticipate their needs and deliver service,
quality and value beyond their expectations.
Business Excellence:
They always strive for excellence in all that they do. they aspire to the highest standards and
raise the bar for ourselves every day. This commitment to delivering world-class
quality translates into unmatched service and value for our customers and all
stakeholders.
They take pride in practicing the highest ethical standards in an open and honest environment,
and by honoring their commitments. They take personal responsibility for their actions, and
treat everyone fairly, and with trust and respect.
PLANNING:
Structural Strategies of Telenor:
Telenor Pakistan is committed to bringing true mobile innovation to the under-served masses
of Pakistan. The company has picked up two Universal Service Fund projects in order to
provide connectivity to the yet unconnected in the remotest areas of Pakistan. It aims to invest
strongly for further network expansion into the rural areas and for the strong rollout of fourth
generation of mobile technology (4G) in Pakistan.
Goals:
Create values
Expanding market share
Sharing commitment with society
Creation of profitability and market growth
Introduction of an advance technology
Freedom of choice
i) Both specialist people and multi skill people require at Telenor Pakistan.
ii) If specialist person have some extra skills he will preferable given job at
Telenor Pakistan.
2) Departmentalization:
3) Chain of Command:
It has clear chain of command.
4) Span of Control:
It also varies department to department. Like HRM and Finance has narrow spans of control
but Marketing and customer relationship department has wider span of control.
Strategic Plan
Telenor's primary system is to concentrate on endorser development in portable operations
and to increment general gainfulness by consolidating Group industrialization with local drive
and responsiveness. Further, to create driving position in the region with an expansive scope
of correspondence services. This procedure infers the accompanying concentration territories:
To reinforce position in the district: Telenor mean to keep on streamlining their versatile
and settled line operations in the Nordic locale by abusing the advantages coming about
because of economies of scale and cross-fringe collaborations.
Being the pioneer in an expansive scope of administrations in both the private and business
markets in Pakistan, Telenor look to enhance benefit execution in the versatile and fixed zones
by presenting new administrations and through an extensive variety of cost-cutting initiatives.
‘Hum Qadam is about how we, Telenor Pakistan employees, can take responsibility, contribute
to our local communities and offer to make an improvement in the lives of the inhabitants’.
NAYA AGHAZ:
Telenor Pakistan is proud to announce a new program called ‘’Naya Aghaaz”, meaning new
beginning. With the goal of “empowering women, empowering societies’’, this program aims to
provide opportunities for women to work in a corporate environment.
This program targets women who have been on hiatus from their careers and want to re-join
the corporate world, and/or mature women who had never had the opportunity to work before.
SOS Village:
Telenor and SOS Join Hands to Help Earthquake Affected Children. Islamabad: Friday, June
23, 2006: With its new community initiative, DUA, Telenor Pakistan has set an example for the
telecom industry to follow in terms of corporate social responsibility, said the State Minister of
IT and Telecom, Ishaq Khan Khakwani, on the launch ceremony of a joint initiative between
Telenor Pakistan and SOS Children Villages of Pakistan.
Khuddar Pakistan:
Khuddar Pakistan is Telenor Pakistan's flagship corporate responsibility initiative. With
Khuddar Pakistan, they want to make a difference in the lives of their fellow persons.
They want to change the public mindset by creating awareness about their abilities. They want
to help develop technologies that will give them the opportunity to actively participate in our
society. they pledge to integrate persons with disability fully into our workforce.
Recruitment Process:
They are committed to equal opportunity policy at every selection stage. They believe
that diverse voices lead to more profound conversations, solutions and results.
They hire people who are passionate about their Vision, motivated by their Mission
and live up to their Values. Therefore they put high emphasis on finding the right
personality to their team.
They hire people for their talents, and give them opportunities to shape their own
future careers. During the hiring process, they try to get evidence of the skills the
candidates have – and use competence based interviewing techniques.
The privacy is important to them. they will process personal data at any time in
accordance with local privacy laws and regulations. This is based on a voluntary,
explicit and informed consent from you.
Their ambition is that all candidates who get in touch with Telenor have a good
experience, whether or not they sign a deal. They try to ensure this by following fair
and transparent evaluation criteria, rational timelines and with frequent communications
throughout the full process. they generally aim to close all positions within 8 weeks of
advertisement.
However, this timeframe varies greatly depending on job profile, the number of
applications and the location. If you apply to one of their positions, they might reach out
to you with a survey to see how your overall experience with them was.
Before they post any profession opportunity, they direct an intensive employment investigation,
which enables them to coordinate our vital business desire to a specific arrangement of
abilities. In the event that they don't locate the correct profile in-house, they look outside of
Telenor, by distributing the opportunity for outer ability. In some cases they do this inner and
outside inquiry in parallel to spare time. The activity advert covers the activity profile and
enables you to pick the open door most lined up with your profile and profession aspirations.
Application
To procure the best ability, their employments are posted on different channels. Regardless of
where you will meet our activity advertisement, all applications are dealt with by their focal
enrolment framework (an Application Tracking System controlled by Workday) empowering
them to keep up your application for future related openings while making it less demanding for
you to apply to extra parts utilizing your profile on their framework. Sometimes, your
application may have been gotten as a referral from an inner worker or an outer office which
suggests you for a specific employment.
Screening
Guaranteed spotters survey the applications got (they may likewise utilize computerized pre-
screening by their recruitment programming) and make a waitlist of possibility for enlisting
supervisor's audit. The way to making to this next round is your profile fit against the expected
set of responsibilities. they additionally underscore on building a various group to amalgamate
a wonderful blend of culture, foundation and experience.
First Interview
They commonly welcome the best 5-10 candidates to a first round of meetings which is for the
most part up close and personal with HR and the supervisor of the procuring unit. Telephone
and video interviews are likewise utilized at times. They plan to comprehend your profile better
in this meeting and in addition survey social fit with Telenor. You additionally get a chance to
make inquiries identified with the activity and your potential new group.
Testing
Many positions will include a testing phase customized to the job role. You can expect tests
from full day assessment centres to take home case studies or online psychometric tests (e.g.
SHL or Cut-e) depending on role requirements
Second Interview
They would invite 2-3 shortlisted candidates to a second round of interviews usually with a
panel comprising of hiring manager, HR and a stakeholder for a deeper exploration of mutual
fit. In some cases, there might be more rounds of interviews, where future peers would also be
involved.
Background and reference checks
As a responsible employer that observes strict ethical norms, they may run background and
reference checks to ensure their new colleagues have a strong record of high integrity and
come with solid recommendations.
Final Intake
They make their last choice in view of merged criticism from all meetings, including the
partners, via painstakingly contrasting the hopeful profile, test and meeting execution,
reference checks, social fit with Telenor and the quick occupation necessities. What they
search for is somebody who has an outlook to work "with" Telenor instead of "for" Telenor and
exhibit solid business interest with a will to have any kind of effect supported by strong topic
information.
They as a rule give the hopefuls from definite meeting round criticism on the determination
choice.
Employees relation:
Representative connection procedures will spill out of the business technique yet will likewise
mean to help it.
Telenor is an organization that engages youthful workers at an early stage in their vocation
with testing errands combined with worldwide encounters. It is a perfect place to be on the off
chance that you need to be a piece of an imaginative industry with energetic partners, and
realize that your activity really affects society. At Telenor, diligent work and forward inclining
approach is recognized and compensated. You go over numerous open doors helping you to
extend you information and develop professionally and by and by
Concern of Employee relation strategy
To build stable and cooperative relationship with employees that minimize conflict
To achieve commitment through employee involvement and communication process.
To develop mutuality- a common interest achieving the organization’s goals through the
development of organization cultures based on shared values between management
and employees.
The real path in which the present associations advance its items and administrations is
through TV, since it's prudent as well as on the grounds that the visual and sound guides help
in advancing its item. Telenor utilizes a forceful publicizing effort on TV to advance its items.
These ads, while impart a picture of innovation novelty, still tend to demonstrate the legacy of
Pakistan. The legacy of Pakistan and its kin means Telenor, just like the most loved Other
routes, in which Telenor is promoting its items, is through its site and radio. The site of Telenor
is worked in an approach to give refreshed data about its items.
Print Media:
Print promotions are another significant path in which Telenor publicizes its item to the
majority. Print media promotions are imprinted in real English and Urdu daily papers crosswise
over Pakistan. The messages of these commercials are for the most part of new bundles that
Telenor may present after some time.
SWOT Analysis:
Strengths:
Telenor is a Multinational organization which is one of its greatest qualities. It can gloat about its
enormous speculation and solid organization culture.Telenor Pakistan brags client mind superior
to anything any telecom organization in Pakistan. Its fundamental point is to give its clients the
most ideal administration. Telenor’s arranged benefit is noteworthy all through the nation. The
flag quality is great and its signs are accessible even in the most remote territories. Being a
multi-national organization telenor has got great store backing and can contend with the
entrenched organizations like Mobilink and Ufone. With its money it can make outstanding
advertising procedures.
Other than that following are the strengths:
Weaknesses:
Greatest weakness for telenor is the moderately low prices of the overall industry. Mobilink and
Ufone have already settled down. Substantial venture and great showcasing system is required
to soften the other organization's imposing business model up the telecom business. Then again
separation between the administrations players as of now offering in Pakistan telecom industry
are only slightly unmistakable from one other. That implies if government changed its direction
more there is potential in other new contestants from abroad to put resources into telecom
division of Pakistan. Then again it may be the demotivating factor on account of less
differentiation, creative new participant won't not enter effortlessly. More over Telenor is further
dealing with the following weaknesses:
Threats:
Current government has changed the tax assessment and permitting polices so as to pull in
progressively and more foreign coordinate interest in the nation. In any case, this political
precariousness can happen if the administration changes and bring new approaches which won't
not be agreeable to telecom industry. Open payphone is a major risk to the organization as it
chops down organizations benefits. Besides, individuals can even move to other system who
have scope in those territories. So the organization should pay heed and attempt to give benefit
in each alcove and corner of the nation.Other notable threats Telenor has to fear are:
They should concentrate on cutting back their authoritative structure which is much
excessively intricate.
They should give practical call rates with the goal that it can pull in clients.
They ought to give a decent 4G benefit as they are a decent 3G specialist co-op however
needs 4G scope.
CONCLUSION:
The general audit of this report tells about the primary point of Telenor, Its functionalities, its
departments, its center of work, its methodologies and its whereabouts.The working
techniques, the strategies, their planning, all are specified in this report.
BIBLIOGRAPHY:
PTA.(n.d.).Retrieved from PTA :www.pta.gov.pk
Reference Letter:
https://drive.google.com/file/d/0B5qovusjYIDkY0pnbzkzZjBmMmc/view?usp=sharing