A

RESEARCH REPORT

ON
“CUSTOMER PERCEPTION TWORD THE PATANJALI PRODUCTS”

Submitted in partial fulfillment for the award of the degree

MASTER OF BUSINESS ADMINISTRATION

SESSION: 2018-2019

CORPORATE GUIDE: SUBMITTED TO:

Mr. SANJAY RAWAT Mr. RAJENDRA TIWARI
ASSISTANT A.L.M MANAGER (H.O.D – M.B.A)
IDBI FEDERAL CO. LTD. DEPT. OF MANAGEMENT

SUBMITTED BY
ANAMIKA PANDEY
M.B.A. 3rd Semester
ROLL NO.: 1764170005

ASHOKA INSTITUTE OF TECHNOLOGY AND MANAGEMENT

Affiliated to Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh, Lucknow
DECLARATION
I Anamika Pandey hereby declare that the research report entitled “Customer
perception toward PATANJALI Products” being submitted to Ashoka Institute of
Technology and Management, Varanasi is my own piece of work and it has not
submitted to any other Institute or published at any time before.

ANAMIKA PANDEY

M.B.A. 4th semester

Roll no. 1764170005

ACKNOWLEDGEMENT
 ACKNOWLEDGEMENT

I would like to take opportunity to express my profound gratitude and deep regaurd to
my mentor Mr. Vinay tiwari. For his guidance , valuable feedback and constant
encouragement throughout the duration of the project.

His valuable suggestion of immense help throughout my project work . His perceptive
criticism kept me working to make his project is an much better way working under his
was an extremely for me.

I am also extremely thankful to all the respondent who have positively responded my
questionnaire, around around them the complete research cycle revolves.
PREFACE
 PREFACE

As a part of the partial fulfillment of the MBA program at Ashoka Institute of

Technology and Management, Varanasi, Research report is done with the Patanjali
company.

In a dynamic world a business concern has the drive through a thick for of in
certifications and risk & a wrong move may prove disastrous. It is here that a business
managers beets to thick what a customer’s exception can be translated into features and
attributes of the products so that customer feel delighted. This project tries to drive into
the minds of customers of the company & tries to know what they actually expect from
the product.

In the broadest sense project is necessary to make the student of business school familiar
with the industrial environment prevailing in the world. To be competitive and work
aggressive student need to known the policies, procedures and the trends going on the
present industrial world.
TABLE OF CONTENT
S. NO. PARTICULARS PAGE NO.

1. INTRODUCTION OF THE ORGANIGATION

2. INTRODUCTION TO THE TOPIC

3. COMPANY PROFILE

4. SWOT ANALYSIS

5. INDUSTRY PROFILE

6. OBJECTIVE OF THE STUDY

7. SCOPE OF THE STUDY

8. RESEARCH METHDOLOGY

9. DATA ANALYSIS AND INTERPRETATION

10. FINDING

11. SUGGESION

12. LIMITATIONS

13. CONCLUSION

14. BIBLIGRAPHY
INTRODUCTION OF THE ORGANIZATION
 INTRODUCTION OF THE ORGANIZATION

Patañjali (Sanskrit: पतञ्जलि) is the name of one or more authors of a number of Sanskrit works. A
great deal of scholarship has been devoted over the last century or so to the issue of the historicity or
identity of this author or these authors.[1]

Amongst the more important authors called Patañjali are:[2][3][4]

 The author of the Mahābhāṣya, an ancient treatise on Sanskrit grammar and linguistics, based
on the Aṣṭādhyāyī of Pāṇini. This Patañjali's life is dated to mid 2nd century BCE by both
Western and Indian scholars.[5][6][7] This text was titled as a bhasya or "commentary" on
Katyayana-Panini's work by Patanjali, but is so revered in the Hindu traditions that it is widely
known simply as Maha-bhasya or "Great commentary". So vigorous, well reasoned and vast is
his text, that this Patanjali has been the authority as the last grammarian of classical Sanskrit for
2,000 years, with Panini and Katyayana preceding him. Their ideas on structure, grammar and
philosophy of language have also influenced scholars of other Indian religions such as
Buddhism and Jainism.[8][9]
 The compiler of the Yoga sūtras, a text on Yoga theory and practice,[10] and a notable scholar of
Samkhya school of Hindu philosophy.[11][12] He is variously estimated to have lived between 2nd
century BCE to 4th century CE, with more scholars accepting dates between 2nd and 4th
century CE.[13][10][14] The Yogasutras is one of the most important texts in the Hindu tradition and
the foundation of classical Yoga.[15] It is the Indian Yoga text that was most translated in its
medieval era into forty Indian languages.[16] Also, the third chapter is the basis for the TM-
Sidhis.
 The author of a medical text called Patanjalatantra. He is cited and this text is quoted in many
medieval health sciences-related texts, and Patanjali is called a medical authority in a number of
Sanskrit texts such as Yogaratnakara, Yogaratnasamuccaya and Padarthavijnana.[17] There is a
fourth Hindu scholar also named Patanjali, who likely lived in 8th-century CE and wrote a
commentary on Charaka Samhita and this text is called Carakavarttika.[18] According to some
modern era Indian scholars such as P.V. Sharma, the two medical scholars named Patanjali may
be the same person, but completely different person from the Patanjali who wrote the Sanskrit
grammar classic Mahabhasya.[18]
 Patanjali is one of the 18 siddhars in the Tamil siddha (Shaiva) tradition.[
SWOT ANALYSIS
SWOT ANALYSIS

PART 1
INTRODUCTION