Parameters for Company Industry Analysis- Project

• Select a Company listed in BSE/NSC- Discuss basis for selection

• Make Company description- Details of Promoters, Product etc

• SWOT Analysis of Company

• Structure (Asset heavy or asset light model/ C.Forces model/concentration) and phase
of industry (life-cycle methodology)

• Brief of production process/products offered or business process flow

• Major RM used and price trends of Major Raw materials

• Regulatory Environment and Tax impacts (i.e. Government policies, Tax policies- Tax
holidays, Indirect taxes, EXIM norms, FDI norms), Technology advancements,
Demographics, Social factors – PEST analysis framework

• Growth relative to GDP and its share in GDP

• Size of the industry in which Company operates (Revenue/Production)

• Effect of business cycle (cyclical vs. counter-cyclical industry)/ Seasonality

• Key Success Factors for the industry, Understand KSF and the terminologies used in the
industry and explain the trends

– E.g. ARPU, Subscriber base, etc in case of telecom industry,

– RPK/ASK, yields and Passenger carried in case of Airline,

– Average room rentals, occupancy rates in case of hotels

• What are the key industry risks e.g. input risk, technological risk and strategy followed
to tide over/mitigants

• Nature and basis of competition -No of players and level of product differentiation,
extent of competition, threat of substitution… (Can use Porter’s Five Force Framework)

• Trends for industry’s major products (historical and projected)

• Markets for the products (Localized/global)

• Market share for major products among domestic and global producers
 • Demand – Supply dynamics, Demand trends

• Effects of imports and exports

• Company profitability

– Cost structures

– Trends in profit margins, capacity utilization

– Return on capital employed

– Performance in Stock Exchange

• Key Financials of Major Competitors

• View about Company’s future prospects (Outlook in medium-term)

• Any Merger/ Acquisition Undertaken

• Contribution in Corporate Social Responsibility.

• If you become CEO of this company, what changes you would like to introduce.

Source of information
– Regulatory/Industry associations

– Research reports of reputed agencies viz. S&P, Moody’s, Crisil, ICRA, Mckinsey, etc

– Annual reports of various company (outlook on the industry section)

Submission
Kindly submit Project Report by 10th April 2019 and make presentation (PPT) on the same as per
schedule to be given.

For any doubt/query call me on 7073844438 or mail to arunk@niituniversity.in