A PROJECT REPORT

ON

“Youth Devlopement & Training Programme ”

AT

CORPORATE SOCIAL RESPONSIBILITY PROJECT

TABLE OF CONTENTS

SR.NO. PARTICULARS PAGE NO.

1 EXECUTIVE SUMMARY 6

2 INTRODUCTION 16

3 INDUSTRY OVERVIEW 18

4 COMPANY OVERVIEW 21

5 LITERATURE REVIEW 26

6 OBJECTIVES AND NEED OF STUDY 29

7 RESEARCH METHODOLOGY 30
8 DATA FINDINGS AND INTERPRETATION 32

9 RECOMMENDATIONS & SUGGESTIONS 47

10 LIMITATIONS 48

11 CONCLUSION 49

12 BIBLIOGRAPHY 50
INTRODUCTION

Education is very necessary for all to go ahead in the life and get success. It develops confidence
and helps building personality of a person. In such a competitive world, it is must for all to have
good education. The importance of higher education has become increased in getting good job
and position. Proper education creates lots of ways to go ahead in the future. It makes us
strong mentally, socially and intellectually by increasing our knowledge level, technical skills
and good position in the job. However there are some people who are not able to receive basic
education due financial crisis, family problems, family’s mentality towards educating a girl child,
etc. In such scenario, NGOs plays an important role in helping the needy people in every
manner possible either providing them with education or employment facilities.

The project is about the CSR activities done at the Educational NGO named “Bright Future”. The
project highlights the CSR activities performed at Bright Future i.e. Mobilization, Employee
Engagement, Sessions on Educational and General Topics & Dramas on Social Awareness Topics
in nearby Villages etc.

Mobilisation :

The “Social Worker” visits the local area in order to collect data about the people who belongs
to the age group 18-25 years specifically those who are school/college dropouts, BPL,
Jobseekers with a view of convincing them to join bright future.

mobilization is a process through which action is stimulated by a community itself, or by others,

that is planned, carried out, and evaluated by a community’s individuals, groups, and
organizations on a participatory and sustained basis to improve the health, hygiene and
education levels so as to enhance the overall standard of living in the community. A group of
people have transcended their differences to meet on equal terms in order to facilitate a
participatory decision-making process.
Employee Engagement:

Employee engagement is a fundamental concept in the effort to understand and describe, both
qualitatively and quantitatively, the nature of the relationship between an organization and
its employees. An "engaged employee" is defined as one who is fully absorbed by and
enthusiastic about their work and so takes positive action to further the organization's
reputation and interests. An engaged employee has a positive attitude towards the
organization and its values. An organization with "high" employee engagement might therefore
be expected to outperform those with "low" employee engagement

Employee engagement today has become synonymous with terms like 'employee experience'
and 'employee satisfaction'. The relevance is much more due to the vast majority of new
generation professionals in the workforce who have a higher propensity to be 'distracted' and
'disengaged' at work. A recent statistic by InspireOne suggests that employees today are more
likely (83%) to be involved in an employee listening program than ever before.

Drivers of Engagement :

1. Employee perceptions of job importance

2. Employee clarity of job expectations
3. Career advancement / improvement opportunities
4. Quality of working relationships with peers, superiors, and subordinates
5. Effective internal employee communications

Educational and General Sessions :

It will help to develop A good classroom environment always has some elements of creativity
which makes the lessons more interesting and interactive. The right mix of creativity along with
curriculum helps students to be innovative and also encourages them to learn new things.
Students can grow up as good communicators in addition to improving their emotional and
social skills. Creative classrooms can really transform the way students acquire education and
how they apply it in their real life. In fact, creative expression plays a key role in a student’s
emotional development. https://www.edsys.in/creativity-in-classroom/
A seminar is a group meeting led by an expert that focuses on a specific topic or discipline, such
as business, job searches or a university field such as literature. Seminars typically take place
over the course of a few days and involve cooperative discussion, multiple speakers and
opportunities to share perspectives and issues related to the topic. Attending a seminar has
numerous benefits, including improving communication skills, gaining expert knowledge,
networking with others and renewing motivation and confidence.

Social Awareness on Human Safety :

This NGO aspirants and students has played drama in nearby areas and villages on social
awareness topics such as road safety, drink and drive, women safety and many educational
topics etc.

The social safety net is a collection of services provided by the state or other institutions such
as friendly societies. It includes welfare, unemployment benefit, universal healthcare, homeless
shelters, and sometimes subsidized services such as public transport, which prevent individuals
from falling into poverty beyond a certain level.

Social Awareness is the ability to take the perspective of and empathize with others from
diverse backgrounds and cultures, to understand social and ethical norms for behavior, and to
recognize family, school, and community resources and supports. Social awareness is a crucial
component of appropriate classroom behavior, which contributes to an environment conducive
to learning. Social awareness is also widely established as an important factor in workforce
success. One recent employer survey conducted by the Partnership for 21st Century Skills
demonstrates that four of the five most important skills for high school graduates entering the
work force are linked to social awareness: professionalism, collaboration, communication, and
social responsibility.

SOCIAL AWARENESS IS THE ABILITY TO TAKE THE PERSPECTIVE OF AND EMPATHIZE WITH
OTHERS FROM DIVERSE BACKGROUNDS AND CULTURES, TO UNDERSTAND SOCIAL AND
ETHICAL NORMS FOR BEHAVIOR, AND TO RECOGNIZE FAMILY, SCHOOL, AND COMMUNITY
RESOURCES AND SUPPORTS. SOCIAL AWARENESS IS A CRUCIAL COMPONENT OF
B INDUSTRY/SECTOR OVERVIEWAVIOR, WHICH
CONTRIBUTES TO AN ENVIRONMENT CONDUCIVE TO LEARNING. SOCIAL

A non-governmental organization (NGO) is any non-profit, voluntary citizens' group which is

organized on a local, national or international level. NGOs perform a variety of service and
humanitarian functions, bring citizen concerns to Governments, advocate and monitor policies
and encourage political participation through provision of information. Some are organized
around specific issues, such as human rights, environment or health. They provide analysis and
expertise, serve as early warning mechanisms and help monitor and implement international
agreements. Their relationship with offices and agencies of the United Nations system differs
depending on their goals, their venue and the mandate of a particular institution.

Some Causes Best NGOs in India work for

1. Child Rights
2. Poverty
3. Social Injustice
4. Environmental Conservations
5. Human Rights
6. Care for elderly people
7. Women Empowerment
8. Wildlife Conservation
9. Animal Rights
10. Sanitation and Hygiene
11. Humanitarian Relief
12. Health & Nutrition
13. Literacy and Education
14. Refuge Crisis
15. Disease Control & Others
Many NGOs in India are doing a great job in helping out the underprivileged kids with education
and to bring about a social change. Foradian being a company which is dedicated to evaluate
the face of education, celebrates these organizations which are working day in and out to
provide every child a chance to get education. Read on to know as we talk about 5 such Indian
NGOs which are doing their best in providing education equality:

1. Teach For India: ‘One day all children will attain an excellent education’- a vision that defines
Teach For India, a Teach To Lead project that encourages young college graduates and
professionals to take up two years of full-time teaching sessions in under resourced schools. In
an effort to provide quality education to all, Teach For India currently works in 5 main cities of
India- Mumbai, Delhi, Pune, Hyderabad and Chennai and is well equipped with some 700
Fellows who are working towards eradicating the high inequality present in Indian education
system.

2. Make A Difference (MAD): Along with education partner, Cambridge University Press, Make
A Difference or MAD has initiated a unique project ‘The English Project’ to educate children
from poor homes, orphanages and street shelters with English. Currently, some 1200
volunteers are working hard to teach 4000 children in some of the major cities of India including
Mangalore, Chennai, Bangalore, Mysore, Delhi, Dehradun, Kolkata, Vellore, etc. A winner of the
prestigious Ashoka Staples Youth Social Entrepreneur Competition in the year 2008 and also a
Noble Laureate of the KaramveerPurashkar awarded by ICongo, global fellow of
YouthActionNet and Cordes Fellow 2010, MAD also runs a Placements project running that aims
to place underprivileged children on the same platform with the children from regular homes.

3. Pratham: Established in the year 1994, Pratham is dedicated to provide education to children
belonging to the slums of Mumbai. Team Pratham comprises of civil servants, PhDs, social
workers, educationists and many other educated personnel who are working for a common
dream of developing the future of children of the country. With an aim to offer every child their
 fundamental right to education, Pratham has slowly grown into a larger organisation covering
19 states of India.

4. Barefoot College-India: An entire campus that runs on solar power. Yes, that’s Barefoot
College that was originally started by two friends Meghraj and Sanjit ‘Bunker’ Roy and who
wanted to establish college for the rural population of India and was established in 1972. Today,
the organisation trains local community people into teachers, specialized professionals in other
fields and has initiated many educational efforts for children. The organisation has also been
ranked as the second best educational NGO in the year 2013 by The Global Journal.

5. Cry: ‘Child rights and you’ or CRY is an NGO in India working for children and their rights. CRY
has undertaken a lot of initiatives to improve the condition of underprivileged children and one
of them is the ‘ChotteKadam-Pragati kiAur’, a literacy drive that has reached out to more than
35000 children in 10 states of India. ‘Mission Education’ is another very popular campaign from
CRY to make sure that ‘education is every child’s right’ and that proper education reaches to
more children in every new academic year.

Y THE PARTNERSHIP FOR 21ST CENTURY SKILLS DEMONSTRATES THAT FOUR OF THE
FIVE MOST IMPORTANTFOR HIGH SCHOOL GRADUATES ENTERING THE WORK FORCE
ARE LINKED TO SOCIAL AWARENESS: PROFESSIONALISM, COLLABORATION,
COMMUNICATION, AND SOCIAL RESPONSIBILITY.
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 COMPANY OVERVIEW

Bright Future India :

Bright Future is a project of New Resolution India which is a Non-Governmental Organisation
(NGO) registered in 2009 under Public Trust Act, 1950 Registration No. E 26080 (Mumbai),
under Section 80(G) of the Income Tax Exemption Act, 1961 and Foreign Contribution
(Regulation) Act, 2010

Bright Future empowers youth to make informed decisions about their career and thus enables
them to transform their passion into gainful employment through life skills development,
career development, mentoring support, internships and placement opportunities.

Bright Future also builds capacities of key stakeholders like parents and schools who play an
instrumental role in creating a conducive environment for enabling youth to take informed
decisions independently pertaining to their career and life.

Vision

Equal employment opportunities to all

Mission

To provide a nurturing environment for children and youth from marginalized communities to
transform their passion into gainful employment through career guidance, life skill
development, and mentorship and placement opportunities

Goal

Connecting Education to Employment

 Values

 Communication

 Commitment

 Collaboration

 Creativity

Objectives

 To facilitate children and youth to choose a suitable career and develop their interests and
enhance their employability skills by connecting them to role models and specialized internship
opportunities.

 To educate parents and teachers to create an encouraging educational environment at home

and school.

 To sustain conducive environments in schools, homes and communities for change leaders to
emerge.

Programs

School Program

The School Program focuses on creating a conducive environment in school by building

capacities of students in grades VIII – X and key stakeholders like parents and teachers for
enabling students to take informed decisions pertaining to their further education, career and
life. The inputs to the students are through life skills development sessions, career awareness
sessions and mentoring sessions this is to emphasize the need of identifying their interests and
developing their skills to transform their passion into a gainful employment. We aim to work
closely with stakeholders in school especially teachers to facilitate them to deal with their
children in more efficient ways and with principals to build leadership to ensure that they
create platforms in schools where children have opportunities to learn about careers from
activities like career exhibitions, career clubs and presentations from experts from different
sectors. These initiatives will lead to creating a conducive environment at home, school and in
the community.Bright Future ‘Facilitators’ who have expertise in facilitating life skills and career
awareness sessions visit schools and implement the program..

Drama for Development (D4D)

A one year programme run in a community which uses drama as a platform to develop skills
that are essential for career and life in adolescents who are in the age group of 13-18 years.
Drama for Development uses the methodology of Awareness, Action and Policy through which
children develop awareness about self and issues in the society, plan actions to bring awareness
and address these issues. Using the platform of drama, children take initiative and become
involved in their community issues, conducting rallies, street plays to spread awareness, which
keeps them motivated till they are 18, developing communication, problem solving, leadership,
team work and social skills. By the time they graduate they already have certain basic
foundations for any further step they need to take towards higher education, livelihood and
most importantly growing up as confident socially conscious young citizens.The program is led
by ‘Change Leaders’ who are essentially Ex-Aspirants or Alumni of Bright Future’s YDTC who
facilitate sessions with the adolescents to equip them with the required knowledge and skills to
engage with the community.
Youth Development & Training Center (YTDC)

An accessible center in the community where a 3 months Livelihood programme is run for
youth, who are known as aspirants, in the community in the age group of 18–25 years which
develops them through Life Skills training, English and IT skills training, Career Development,
Mentoring Support and Placement opportunities that will help them convert their passion into
gainful employment. Post the training program, youth are supported through the interview
process, placed and monitored for 6 months into their job. Parents meetings, exposure visits,
extra-curricular activities and mentor-ship by volunteers from the corporate provide students
with the environment to focus on developing their skills and transforming their passion into
gainful employment.

The training sessions are conducted by ‘Facilitators’ who are equipped with knowledge and
skills required to facilitate sessions with Aspirants. The team in the center also comprises of a
‘Social Worker’ who mobilizes and reaches out to the Aspirants and their parents in the
community by doing awareness events and home visits.
 LITERATURE REVIEW

Caspers Company McDonald’s: Empowering Their Employees through Education

Ray Kroc, the founder of McDonald’s understood the value of talent: “If we are going to go
anywhere, we’ve got to have talent. And I’m going to put my money in talent,” he said. Today,
Kroc’s philosophy is a guiding principle for McDonald’s at the corporate and franchise levels.
McDonald’s leaders are always looking for better ways to keep employees engaged and the
business moving forward.

Embodying this philosophy, the Caspers Company McDonald’s restaurants in Florida have long
offered GED and scholarship programs. And in 2001, the franchise established a tuition
reimbursement program for managers and crew. But as Executive Vice President and Risk
Manager, Ed Shaw knows, tuition assistance is only valuable when employees pursue a degree
program that engages them and provides a good return on the investment.

“Since we started offering tuition assistance, I’ve seen more and more of our employees
gravitate toward private institutions, which are very expensive,” said Ed. “In some cases, one
class at a private institution was the same price of an entire semester of community college, so
frankly, I was getting disenchanted.” His point of view is a common one among the 76 percent
of employers that report offering a tuition reimbursement benefit.

Higher education and graduate employment in India Carnoy 1987

Graduate employment in India has fascinated researchers since the 1960s, when they observed
that apparently high graduate unemployment had not diminished the social demand for
university education. Mark Blaug, Richard Layard and Maureen Woodhall's classic study (Blaug,
Layard, and Woodhall, 1969) showed that despite unemployment of university leavers, the
private rates of return (as measured by the difference in earnings of university and secondary
graduates compared with their income foregone and other private costs), remained high
because, first, unemployment rates of secondary school graduates were even higher (sharply
reducing foregone earnings), and secondly, public universities charged low fees, subsidizing
young, relatively high social class Indians to take higher education despite probable
unemployment for a time after graduation.

Case study on challenges faced in rural education in Jharkhand

Jharkhand was born on 15th Nov 2000. It has 24 districts. As far as the development of the
entire state is concerned, people have had huge expectations from the newly formed
administrative machinery. Reforms in education system and improvement in the literacy rate
were among the major issues, which were declared to be given the topmost priority by
successive governments. In order to attain those objectives, various initiatives were taken by
the state government. Various scholarships given by the state government are intended to
enhance the intellectual capabilities of each and every individual. As a part of its initiative to
adopt e-Governance system, the Jharkhand government has launched the muchawaited online
fund transfer facility that aims to benefit over 4 lakh students belonging to scheduled castes
(SC), scheduled tribes (STs), other backward classes (OBCs) and minority community students
studying in the state and outside. Moreover, various programs by the central government have
also contributed in creating a salubrious environment for the education system. Right to
Education act is one among the many other such initiatives. Moreover, consistent budgetary
support and many other social schemes are intended to have a uniform and inclusive growth.
 OBJECTIVES

1. To find out the companies which are located in nearby areas and their requirements for
the Employment.
2. To provide them proper guidelines about English communication skills, General
Knowledge, Presentation skills, Interview Preparation and Dresscode, Banking and
Accounting Knowledge etc. with the help of seminar sessions.
3. To provide them a right job based on their skills & helping them to become Self-
dependent.
4. To participate with them in social awareness dramas in nearby villages.
 RESEARCH METHODOLOGY

The success of research depends largely on the methodology used. The appropriate
methodology will improve the validity of the findings. The following methodologies I adopted
for the study.

The Information used in this report has been collected through both Primary and Secondary
sources therefore it contains both qualitative and quantitative methods used for data
collection.

Period of Study:
The proposed research work has been done in One week of Corporate social responsibility
project at Bright Future India.

 Identification of the NGO

I selected Bright Future India, considering various factors including reputation of the
NGO, ease of getting permissions, location etc.

 Identification of the objectives

The specific objectives of the organization study was identified and listed out in order
of priority. This helped in conducting the organization study in a systematic and
effective manner.

 Data collection
 Both primary and secondary were used in this particular research.
 Primary Data
Primary data were collected through Company visits, observation, personel
interviews & discussions with Students and aspirants, parents of students and
some data collected from CO-ordinators of NGO.

 Secondary Data
Secondary data were collected through NGO’s publications, annual reports,
brochures & website (official and others) etc.

 Analysis and Recommendations

The data collected must be properly analyzed to evaluate and enhance the
data quality. The analysis is done to identify the actual meaning of the data
which helps in proper recommendations and suggestions.
 DATA ANALYSIS & INTERPRETATION

Employee Engagement :
I have done following objectives of employee engagement at bright future india.

 Follow-up with recruiters though primary data base.

 Web Search of nearby companies or local recruiters of Ambadi

 Face to face interaction and get contacts details of in charged Human Resource of the
Organisation

 Though LinkedIn, make maximum contacts and connect with them

Engagements Made with companies :

 Physical meetings with reference person or HR of the organisation and, continues follow
up with them, the Tie-up with the following organisations were made:

Company Visits HR Name Contacts

Macdonalds Virar West Dhiraj Save 8446832232
Dominos Virar West Priti Verma 9049107157
Big Bazar Virar West Mr.Saeer 9579654554
Parle Storage - 8550980234
Magnus Motors Ms. Pandey 8080251251
Simla Milk Rahul Malbori 9766093937
Gauri Milk Mr. Pavle 9850425898
Wafers Company Hem Toodi 989519924
RE Bullet Shop Krupesh Pitale 9960228685

 As well as we have also visited many companies where vacancies were not avalaible
and many companies having online recruitment like Amul dairy farm and Johnson etc.
 Reflections & Learnings of Employee Engagement :
 It helped us to develop our communication skills and interaction skills with some
organisation.
 It will also help us to develop the convincing ability.
 It helped us to identify the requirements of the companies for employment.

Seminar Sessions :
A seminar is a form of academic instruction, either at an academic institution or offered by a

commercial or professional organization. It has the function of bringing together small groups
for recurring meetings, focusing each time on some particular subject, in which everyone
present is requested to participate. This is often accomplished through an ongoing Socratic
dialogue with a seminar leader or instructor, or through a more formal presentation of
research. It is essentially a place where assigned readings are discussed, questions can be raised
and debates can be conducted.

Reflections and Learnings :

 It helped us to develop problem solving ability by solving their problems.
 Providing them guidelines on various educational topics has also taught us many things
like communication skills, presentation skills etc.
 Problems :

1) The area was of backward class community, there were cases where people were not
interested to know about the course at Bright Future as they felt it’s a complete waste of time.
At times there were people who were against girl’s education so proper counselling &
awareness of education need to be created in the minds of such people.
2) Through training sessions we saw that the students & Aspirants lack Communication Skills &
have ample amount of stage fear. They aren’t trained enough to express themselves.
3) There are people who are willing to learn in their day-to-day life but aren’t able to do so, either
due to financial problem or due to family problem.
4) Lack of knowledge about Computer skills which are now a day necessary for entry level job.
5) Students don’t want to travel from rural area to urban area for job. They just want jobs which
are located in nearby areas.
 RECOMMENDATIONS & SUGGESTIONS

 There is a need of creating awareness about the education in the mind of people.
 The NGO need to give special counselling on Communication skills, Computer skills and
Presentation skills so it will help them in corporate world.
 It is necessary to make the Aspirants understand the importance of all these skills and
how to use it, when to use it & where to use it, so that in future these skills will surely
help in getting a better job.
 The NGO need to provide proper guidelines about Education loan to those students
who are not aware about it and to those who have willingness to study but they are not
able to afford the expenses because of financial condition.
 Most of students are school/college drop-out, so they are having lack of aim & motive
in life. It is necessary that the NGO should create awareness in the minds of such
students and help them in contributing for the betterment of the society.
 The NGO should not just train the aspirants to become a better person but also inspire
them through various examples in day-to-day life & how to apply such examples on
them, thus it helps the aspirant to create a certain goal in their life, irrespective of it
being a short-term or long-term.
 LIMITATIONS

1. The Bright Future Centre was so far, so it was difficult to manage the time of sessions
and employee engagements.
2. It was difficult to cope up with the mentality of aspirants parents to convince them for
the importance of education.
3. Many difficulties occurred in finding companies which are located in nearby areas.
4. Our expenses which were spent on NGO’s work were not refundable.